Personal Branding College in Lagos, Nigeria is the number one school for personal branding in Africa. The school aims to produce globally branded individuals and executives who can differentiate themselves, position themselves effectively, and maximize their efforts to achieve returns beyond normal levels for themselves and their corporate brands. The first participants were trained in April 2009. The school offers personal and executive brand management training through customized mobile conferences and seminars. It has a faculty of experts from various fields and has provided training to organizations like Brand World Media and Marketing Mix Group.
The document discusses digital executive branding and thought leadership on LinkedIn. It recommends establishing an online presence on LinkedIn to build expertise, share content regularly, and engage with others in your industry. Effective content includes how-to guides, lists, videos and going live. The document also stresses measuring the impact of your content and keeping your profile and content fresh. The overall goal is to build awareness, engagement and business opportunities through strategic digital branding on LinkedIn.
This document discusses career growth mindset and emphasizes that growth depends more on the quality of problems solved rather than the number of hours worked. It notes that the speed and reward of one's growth is largely determined by the problems addressed and the value and solutions provided to others. Contact information is provided for Yinka Olaito, the author, across various online platforms and phone to continue the discussion.
The document discusses content marketing and the importance of content as the backbone and life force that powers connections and conversations in the digital age. It emphasizes that without great, creative, and relevant content that is focused on the target audience, a brand's marketing efforts are wasted. The document also provides tips for content marketing such as creating value-added information, focusing on relevance and currency, and using storytelling and a balance of copy and design.
Work ethics and corporate culture are important for any organization. Work ethics refers to moral principles related to work like being on time, working hard, and having loyalty. Corporate culture is the shared beliefs and practices that define how a company operates. There can sometimes be a disconnect between individual work ethics and a company's culture. Despite challenges, each person should focus on adding value through their highest priority tasks and by doing what they believe is right. Doing good work with integrity and kindness is important, even if the results are not immediately clear.
This document summarizes a presentation encouraging students to maximize positive use of the internet rather than engage in cybercrime. It advocates developing writing, relationship, and public speaking skills to create an online platform and become a thought leader. The presentation uses case studies of individuals who have influenced others by continuously learning and staying focused on their mission of giving information and entertainment to others through their internet presence. The overall message is that the internet provides an opportunity to start influencing others without spending much, but requires self-discipline and making one's life a sacrifice dedicated to a cause.
Personal Branding College in Lagos, Nigeria is the number one school for personal branding in Africa. The school aims to produce globally branded individuals and executives who can differentiate themselves, position themselves effectively, and maximize their efforts to achieve returns beyond normal levels for themselves and their corporate brands. The first participants were trained in April 2009. The school offers personal and executive brand management training through customized mobile conferences and seminars. It has a faculty of experts from various fields and has provided training to organizations like Brand World Media and Marketing Mix Group.
The document discusses digital executive branding and thought leadership on LinkedIn. It recommends establishing an online presence on LinkedIn to build expertise, share content regularly, and engage with others in your industry. Effective content includes how-to guides, lists, videos and going live. The document also stresses measuring the impact of your content and keeping your profile and content fresh. The overall goal is to build awareness, engagement and business opportunities through strategic digital branding on LinkedIn.
This document discusses career growth mindset and emphasizes that growth depends more on the quality of problems solved rather than the number of hours worked. It notes that the speed and reward of one's growth is largely determined by the problems addressed and the value and solutions provided to others. Contact information is provided for Yinka Olaito, the author, across various online platforms and phone to continue the discussion.
The document discusses content marketing and the importance of content as the backbone and life force that powers connections and conversations in the digital age. It emphasizes that without great, creative, and relevant content that is focused on the target audience, a brand's marketing efforts are wasted. The document also provides tips for content marketing such as creating value-added information, focusing on relevance and currency, and using storytelling and a balance of copy and design.
Work ethics and corporate culture are important for any organization. Work ethics refers to moral principles related to work like being on time, working hard, and having loyalty. Corporate culture is the shared beliefs and practices that define how a company operates. There can sometimes be a disconnect between individual work ethics and a company's culture. Despite challenges, each person should focus on adding value through their highest priority tasks and by doing what they believe is right. Doing good work with integrity and kindness is important, even if the results are not immediately clear.
This document summarizes a presentation encouraging students to maximize positive use of the internet rather than engage in cybercrime. It advocates developing writing, relationship, and public speaking skills to create an online platform and become a thought leader. The presentation uses case studies of individuals who have influenced others by continuously learning and staying focused on their mission of giving information and entertainment to others through their internet presence. The overall message is that the internet provides an opportunity to start influencing others without spending much, but requires self-discipline and making one's life a sacrifice dedicated to a cause.
The document provides advice for becoming a global entrepreneur. It discusses defining one's higher purpose, capitalizing on strengths, creating a success plan, marketing through social media, networking, building a team, managing challenges positively, and the benefits of business ownership such as controlling your time and leaving a legacy. The overall message is that passion can generate revenue when channeled effectively through entrepreneurship.
This document discusses institutional branding and development organizations. It emphasizes that branding helps give an organization a clear identity and vision that is understood by both internal staff and external audiences. It also stresses the importance of top management and brand ambassadors in successfully implementing a branding strategy across an organization. Technology can help extend an organization's brand when staff are out in the field. The conversation on how to strengthen institutional branding should continue.
Digital public relations and marketing in Nigeria has grown significantly since the early 2000s. In 2011, Facebook had over 4.3 million users compared to less than 2 million in 2009, and LinkedIn had grown to 75,000 users from less than 20,000 previously. However, misconceptions about digital marketing still exist, and stakeholders' roles are not well-defined. Moving forward, the integration of new and traditional media, growth of mobile internet and networks, and use of influencer marketing can help drive more business value through owned, earned, and paid digital strategies.
This document discusses return on investment (ROI) for digital media. It addresses challenges in measuring ROI for digital initiatives and comparing them to more traditional metrics like circulation. The document advocates focusing on strategic business outcomes over specific metrics and shares tips for maximizing ROI, such as measuring outcomes that contribute to brand goals and learning from past initiatives. Connecting with the author is offered for any questions.
The document discusses the connection between non-profits, global advocacy, and social media engagement. It notes that the changing communication landscape and rise of online media allows non-profits to quickly reach target audiences. However, non-profits must monitor stakeholders' attitudes online and align with their use of social media in order to succeed. Central to online media is fostering connection and conversation to build deeper relationships with global audiences.
Non-profits engage in public advocacy and engagement to further their cause through a strategic process. They create support and build consensus around issues through planned actions by individuals and organizations working together. The objective is to spread their message to specified audiences and stakeholders over time through various communication channels and tools while monitoring progress and evaluating success. Engagement also helps connect with potential donors and partners to raise awareness, funding, and support through compelling messaging and collaboration.
This document outlines branding strategies used by Jesus Christ including differentiating himself through miracles and salvation, communicating his brand message of "come unto me" through parables and teachings on prayer, and developing internal audiences such as the 12 disciples and crowds through assignments, teachings, and the global reach of the Day of Pentecost event. It also discusses Jesus' understanding of his identity and brand, listening to feedback, and use of available media such as boats and a colt to spread his message trans-generationally.
Social media has fundamentally changed communication and given marginalized groups a voice. It has been a powerful tool for social and political change across the globe, including helping to spark demonstrations in Egypt. While governments try to control the narrative, social networks make it difficult to hide truths from citizens. Acting with integrity and building trust are needed now more than ever to attract others and make a genuine impact through positive actions.
1. Social media provides valuable tools for climate change reporting by enabling journalists to strengthen relationships with users and sources, and promote their work to niche audiences.
2. Facebook, Twitter, blogs, and video platforms like YouTube can be used to engage audiences on climate change, spread content, and aggregate conversations around topics and events.
3. While social media provides opportunities for reporting, journalists must take care to verify information found online and avoid using private social media details without consent.
This document provides advice on how to recover from social media blunders and mistakes. It recommends acknowledging mistakes without denying them, being the first to speak out about any issues, and tendering an unreserved apology. With transparency, integrity, and maintaining audience credibility, the document states that one can make a strong comeback after a social media error by learning from prominent examples like Dell, Anthony Weiner, and Kanye West. It emphasizes the importance of conversation and opportunities on social media, while acknowledging how easily mistakes can be made.
Branding is made easy today through social media. But social Media is like success, it needs proper management else it can tear down the roof.Watch your back!
The document discusses the importance of social media for legal professionals. It notes that social media encompasses tools that allow people to share information online, and that it is radically altering the world. The document states that lawyers' clients and future clients are using social media, and that staying away from social media can lead to professional irrelevance. It provides reasons for lawyers to use social media, such as for marketing, reputation management, and business development. Examples are given of successful legal professionals' use of social media. The document concludes by advising lawyers to learn about emerging technologies and how they can help or harm their practice.
The document discusses how social media has become essential for businesses to connect with customers. It notes that customers now expect brands to engage with them online rather than just through traditional advertising. The rise of platforms like Facebook, YouTube, Twitter and blogs means people are actively sharing information online all the time. As a result, businesses must establish a social media presence, listen to customers, and engage with them to build relationships and remain relevant. It provides statistics on major social networks and advises businesses to get started with social media through developing a policy, seeking expert advice, listening to customers, and establishing an online presence.
The document discusses effective social media strategies and campaigns. It provides an example case study of a social media campaign for ELC in 2009. The campaign aimed to increase brand awareness and visibility through developing an interactive website and involving internal audiences. Tactics included engaging members on Facebook and Twitter as well as emails. The results and return on investment of the campaign were measured.
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The document provides advice for becoming a global entrepreneur. It discusses defining one's higher purpose, capitalizing on strengths, creating a success plan, marketing through social media, networking, building a team, managing challenges positively, and the benefits of business ownership such as controlling your time and leaving a legacy. The overall message is that passion can generate revenue when channeled effectively through entrepreneurship.
This document discusses institutional branding and development organizations. It emphasizes that branding helps give an organization a clear identity and vision that is understood by both internal staff and external audiences. It also stresses the importance of top management and brand ambassadors in successfully implementing a branding strategy across an organization. Technology can help extend an organization's brand when staff are out in the field. The conversation on how to strengthen institutional branding should continue.
Digital public relations and marketing in Nigeria has grown significantly since the early 2000s. In 2011, Facebook had over 4.3 million users compared to less than 2 million in 2009, and LinkedIn had grown to 75,000 users from less than 20,000 previously. However, misconceptions about digital marketing still exist, and stakeholders' roles are not well-defined. Moving forward, the integration of new and traditional media, growth of mobile internet and networks, and use of influencer marketing can help drive more business value through owned, earned, and paid digital strategies.
This document discusses return on investment (ROI) for digital media. It addresses challenges in measuring ROI for digital initiatives and comparing them to more traditional metrics like circulation. The document advocates focusing on strategic business outcomes over specific metrics and shares tips for maximizing ROI, such as measuring outcomes that contribute to brand goals and learning from past initiatives. Connecting with the author is offered for any questions.
The document discusses the connection between non-profits, global advocacy, and social media engagement. It notes that the changing communication landscape and rise of online media allows non-profits to quickly reach target audiences. However, non-profits must monitor stakeholders' attitudes online and align with their use of social media in order to succeed. Central to online media is fostering connection and conversation to build deeper relationships with global audiences.
Non-profits engage in public advocacy and engagement to further their cause through a strategic process. They create support and build consensus around issues through planned actions by individuals and organizations working together. The objective is to spread their message to specified audiences and stakeholders over time through various communication channels and tools while monitoring progress and evaluating success. Engagement also helps connect with potential donors and partners to raise awareness, funding, and support through compelling messaging and collaboration.
This document outlines branding strategies used by Jesus Christ including differentiating himself through miracles and salvation, communicating his brand message of "come unto me" through parables and teachings on prayer, and developing internal audiences such as the 12 disciples and crowds through assignments, teachings, and the global reach of the Day of Pentecost event. It also discusses Jesus' understanding of his identity and brand, listening to feedback, and use of available media such as boats and a colt to spread his message trans-generationally.
Social media has fundamentally changed communication and given marginalized groups a voice. It has been a powerful tool for social and political change across the globe, including helping to spark demonstrations in Egypt. While governments try to control the narrative, social networks make it difficult to hide truths from citizens. Acting with integrity and building trust are needed now more than ever to attract others and make a genuine impact through positive actions.
1. Social media provides valuable tools for climate change reporting by enabling journalists to strengthen relationships with users and sources, and promote their work to niche audiences.
2. Facebook, Twitter, blogs, and video platforms like YouTube can be used to engage audiences on climate change, spread content, and aggregate conversations around topics and events.
3. While social media provides opportunities for reporting, journalists must take care to verify information found online and avoid using private social media details without consent.
This document provides advice on how to recover from social media blunders and mistakes. It recommends acknowledging mistakes without denying them, being the first to speak out about any issues, and tendering an unreserved apology. With transparency, integrity, and maintaining audience credibility, the document states that one can make a strong comeback after a social media error by learning from prominent examples like Dell, Anthony Weiner, and Kanye West. It emphasizes the importance of conversation and opportunities on social media, while acknowledging how easily mistakes can be made.
Branding is made easy today through social media. But social Media is like success, it needs proper management else it can tear down the roof.Watch your back!
The document discusses the importance of social media for legal professionals. It notes that social media encompasses tools that allow people to share information online, and that it is radically altering the world. The document states that lawyers' clients and future clients are using social media, and that staying away from social media can lead to professional irrelevance. It provides reasons for lawyers to use social media, such as for marketing, reputation management, and business development. Examples are given of successful legal professionals' use of social media. The document concludes by advising lawyers to learn about emerging technologies and how they can help or harm their practice.
The document discusses how social media has become essential for businesses to connect with customers. It notes that customers now expect brands to engage with them online rather than just through traditional advertising. The rise of platforms like Facebook, YouTube, Twitter and blogs means people are actively sharing information online all the time. As a result, businesses must establish a social media presence, listen to customers, and engage with them to build relationships and remain relevant. It provides statistics on major social networks and advises businesses to get started with social media through developing a policy, seeking expert advice, listening to customers, and establishing an online presence.
The document discusses effective social media strategies and campaigns. It provides an example case study of a social media campaign for ELC in 2009. The campaign aimed to increase brand awareness and visibility through developing an interactive website and involving internal audiences. Tactics included engaging members on Facebook and Twitter as well as emails. The results and return on investment of the campaign were measured.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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