Communicate your strengths and qualities through personal branding. Creating a solid personal brand for your career identity helps you make a memorable and positive first impression. It can also help you organize your job search and focus on the type of jobs you’re actually interested in and qualified for. In this class, you will create a toolbox for your job search and deep-dive into professional styling tactics.

1. This presentation is a product of LeaderQuest Career Services, designed to help you develop your own Personal Brand. The information in this
presentation is a blend of best‐practice research and narratives gathered from career professionals and HR experts. Although LeaderQuest has
made every reasonable attempt to achieve complete accuracy of the content in this product, they assume no responsibility for errors or
omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the
examples illustrated here; in fact, it's likely that they won't be identical, and you should adjust your use of the information and recommendations
accordingly.
Nothing in this presentation is intended to replace your own intelligence, nor other legal/professional advice, and is meant to inform and
entertain the reader. Any trademarks, service marks, product names or features are assumed to be the property of their respective owners, and are used only for reference.
There is no implied endorsement of any particular product or service within this presentation.
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7. Start with your own motivation.
Some of the reasons people get up and go to work every day.
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8. To develop your personal brand, you need to come up with a list of 15 (or fewer) words. Don’t worry, we’ll walk through
this in the next few slides.
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9. Focus on these four topics as they relate to your work style
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10. Your first list may be 50 or 100 words. Don’t worry, you’ll pare it down later
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11. Look at your list and pick out the words that describe you in the best way
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12. Now look at the list and figure out which words align with your vision of your brand. Maybe the phrase “high energy” is
on your list, but you’re trying to tone down your style. Nix it!
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14. It’s called an elevator speech because you’re supposed to imagine that you get into an elevator and you only have a brief
moment before the door opens at the next floor to give them a meaningful message about you as a professional.
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17. Do you want to be a Bentley, a Chevy, or an Edsel?
Fun fact: BP spent $211m on their logo. It’s worth investing in your “logo” for a lasting impression that people will
associate with your brand.
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20. I googled myself. The other Heather Dixon’s of the world have some interesting professional photos. Some of the
pictures you see here are prime examples of why it’s important to clean up your online presence. We will learn a little
more about this later.
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43. Professional pictures shouldn’t be grainy, goofy, or sexy
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44. Although your pet, your kids, or your motorcycle may be a large part of your personal identity, they have no place in your
professional photo unless you are a dog whisperer, a motorcycle mechanic, or a child psychologist.
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56. There are a lot of ways to get your name out there and promote your personal brand
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57. Projects are great for personal branding. Activities are measurable and that data can turn into hella bragging rights. Make
sure to document as much of your work as possible so you can reference the information later.
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75. Here is an InMail that I sent out to ask people to endorse my skills.
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