5. Why is this important?
For Exchange
For Work
For the Future
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6. What is personal Brand?
The public expression and opinion about an individual's
identity, personality, values, skills, and abilities.
Simply: How people see YOU and
what they think about YOU!
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10. • Let’s find a partner
• Take a note, and write down 10 of your
personal branding depend on your self. (It can
be your character, your strenght, your unique
side)
• Keep it first, put it inside your name tag
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11. • You will get a sticky notes, write 10 of your
partner’s branding, and stick it to his/her body
• Compare your perspective and your partner’s
perspective about your personal brand.
• Is it same or not?
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13. Personal branding
DONT’s
Don’t be fake, be genuine
Don’t be wishy-washy, take
a stand
Don’t act before thinking
Don’t go for quantity before
quality
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14. Personal branding
DONT’s
Avoid questing for a fame,
be selectively famous
Don’t run out of steam
Don’t make it all about
you, give value
Don’t forget to measure
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15. Conclusion
Personal branding is an art that is not easy nor
difficult to master. But first, one must identify
what is the brand that you would like to create for
yourself before acting upon it.
Personal branding is also something that has to
happen consistently. Brand recognition does not
happen overnight.
Apart from story-telling, personal branding
happens through one’s action. So be very careful
with your own communication style (especially
your body language!). Nevertheless, be honest
and genuine with others.
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Just remember that a brand is difficult to build up
but easy to destroy.
