This document provides a buyer persona overview for Starbucks. It describes Carina Caffeina, a 20-25 year old female college student who lives in a college town and works part-time to pay tuition. She hopes to graduate with a bachelor's degree and start a career in NYC. Her challenges include finding places to focus on her studies and staying awake in class. Starbucks can help by providing a quiet, comfortable place for her to study and espresso shots to keep her focused in class. However, she objects that coffee at Starbucks is expensive.