Final Presentation on the Perfect Prom Project. Published by Carlie Buehl, Adam Glass, Aston Hunt, and Rachel Nelson of the University of Illinois for Advertising in New Media Class with Eric Hansen.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
Strategic Entrepreneur - The Truth About Social MediaBluewire Media
This document outlines a presentation about social media strategy for businesses. It discusses whether social media is just a fad, and addresses common fears about using social media. It then covers the major social media platforms of Twitter, Facebook, blogs, email and YouTube. The presentation provides advice on developing a social media strategy, including setting up pages, securing URLs, publishing content, engaging with others, and measurement. It also includes tips for beginner and intermediate-level social media strategies and shares results and statistics about the effectiveness of different tactics.
IBM's e-business strategy followed four goals: transforming itself into an e-business, helping business units use the internet/intranet effectively, establishing a strategy for its corporate website, and leveraging case studies. IBM focused on e-commerce, customer support, partner support, employee support, and e-procurement. Strategic planning for EC involves industry/competitive analysis, strategy formulation, implementation planning, and periodic reassessment. Key factors in strategic planning include critical success factors, opportunities/applications, organization/staffing, and security/control.
The document discusses strategic marketing decisions and outlines the evolution of marketing from Marketing 1.0 to Marketing 3.0. It then covers key aspects of strategic marketing like analyzing markets and competitors, formulating strategies and programs, and implementing marketing activities both covertly through research and analyses and overtly through the marketing mix. Market-driven strategies are also discussed which begin with understanding customer needs and forming a distinctive value proposition.
This document summarizes information about the 7 species of sea turtles, their biology, threats, and conservation efforts. It discusses their sizes, ages to maturity, diets, and conservation statuses according to the IUCN. Specifically, it provides details on the leatherback's large adult size of 155cm and 400kg, its diet of jellyfish, and critically endangered status. It also describes general sea turtle nesting behaviors, current threats like fisheries bycatch and habitat loss, and conservation partnership programs like Playa Norte that monitor nesting beaches and educate locals.
The document discusses online services in various industries including travel, employment, real estate, stock trading, banking, and billing. It describes how each industry has moved services online, the benefits of online services, examples of major companies providing online services, and some implementation issues and future directions.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
Strategic Entrepreneur - The Truth About Social MediaBluewire Media
This document outlines a presentation about social media strategy for businesses. It discusses whether social media is just a fad, and addresses common fears about using social media. It then covers the major social media platforms of Twitter, Facebook, blogs, email and YouTube. The presentation provides advice on developing a social media strategy, including setting up pages, securing URLs, publishing content, engaging with others, and measurement. It also includes tips for beginner and intermediate-level social media strategies and shares results and statistics about the effectiveness of different tactics.
IBM's e-business strategy followed four goals: transforming itself into an e-business, helping business units use the internet/intranet effectively, establishing a strategy for its corporate website, and leveraging case studies. IBM focused on e-commerce, customer support, partner support, employee support, and e-procurement. Strategic planning for EC involves industry/competitive analysis, strategy formulation, implementation planning, and periodic reassessment. Key factors in strategic planning include critical success factors, opportunities/applications, organization/staffing, and security/control.
The document discusses strategic marketing decisions and outlines the evolution of marketing from Marketing 1.0 to Marketing 3.0. It then covers key aspects of strategic marketing like analyzing markets and competitors, formulating strategies and programs, and implementing marketing activities both covertly through research and analyses and overtly through the marketing mix. Market-driven strategies are also discussed which begin with understanding customer needs and forming a distinctive value proposition.
This document summarizes information about the 7 species of sea turtles, their biology, threats, and conservation efforts. It discusses their sizes, ages to maturity, diets, and conservation statuses according to the IUCN. Specifically, it provides details on the leatherback's large adult size of 155cm and 400kg, its diet of jellyfish, and critically endangered status. It also describes general sea turtle nesting behaviors, current threats like fisheries bycatch and habitat loss, and conservation partnership programs like Playa Norte that monitor nesting beaches and educate locals.
The document discusses online services in various industries including travel, employment, real estate, stock trading, banking, and billing. It describes how each industry has moved services online, the benefits of online services, examples of major companies providing online services, and some implementation issues and future directions.
This document discusses various topics related to advertisement in electronic commerce, including objectives, types of ads, strategies, and methods. It describes common ad formats like banners, e-mail marketing, and push technology. It also covers measuring ad effectiveness, customized catalogs, and managing web traffic and standards. The overall aim is to introduce key concepts in online advertising.
Mechanical Engineer (A.M.I.E), Statistics, NDT, P.G.Diploma in Materials Management with 22.5 years experience seeks change with organization of repute
The document discusses human resource practices in organizations implementing total quality management (TQM). It covers key areas like employee involvement, training and development, selection, performance appraisal, compensation, and building a quality-oriented human resource system. The goal is to align HR practices with organizational objectives, build skills, empower employees, and promote continuous improvement through a strategic, team-based approach.
Frans Madah Basoaro Wau, Simulasi Gelombang Mekanik Transversal, Simulasi Gelombang dengan Delphi 7.0, Simulasi Gelombang Harmonik, Simulasi Superposisi Gelombang, Simulasi Standing Wave (Gelombang Berdiri)
This document summarizes the challenges and accomplishments of six pioneering women in politics and entertainment. Victoria Woodhull was the first woman to run for U.S. President in 1870. Clara Foltz overcame barriers to become the first female lawyer on the West Coast. Margaret "Unsinkable Molly" Brown advocated for women's rights and helped Titanic survivors. Marian Anderson broke racial barriers as the first African American to perform at the Metropolitan Opera. Shirley Temple was a renowned child star during the Great Depression and later served as an ambassador. These women all helped challenge social and political limitations facing women and minorities in their respective eras.
The document discusses ISO 9000 quality standards which were adopted in 1987 and revised in 1994 and 2000. The standards provide technical specifications for quality management systems to ensure products and services meet customer needs. The objectives of the ISO standards are to achieve and maintain quality, meet customer needs, and provide confidence in the quality system for management, employees, and customers. The ISO 9000 standards have 21 elements organized into four sections and are based on seven quality management principles including customer focus, leadership, and continual improvement.
The document discusses business research and its importance in guiding business decisions. It defines business research as a systematic inquiry aimed at providing information to address managerial problems. It notes trends affecting business research like greater computing power and data warehousing. It also discusses different types of research studies and characteristics of good research. Finally, it provides examples of internal and external sources that conduct business research, like large companies, consulting firms, and data providers.
The document discusses the importance of customers and quality from the customer's perspective. It identifies customers as both internal and external to the organization and notes that quality is defined by customer perception. The document also outlines six key factors that influence a customer's perception of quality: performance, features, service, warranty, price, and reputation. It emphasizes that customer satisfaction and feedback are critical for continuous quality improvement.
This document summarizes the social media efforts of a university from 2010-2013. It began with a Facebook page and Twitter account used mostly for news releases. A social media specialist was then hired to expand the university's presence on platforms like LinkedIn, Google+, and YouTube. Analytics showed strong growth across most platforms during this period with over 20,000 Facebook likes and over 14 million Twitter impressions generated without any paid advertising. Strategies focused on engaging content, questions for audiences, and promoting events. The university became one of the most engaged in its state.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social media activity, increase hits on their website and to increase routes for customer engagement; their starting base measurement plans and targets made it easy for them to assess activity instantaneously. They were keen to find a way of measuring more aspects of social media activity. Once introduced to Google Analytics they have been able to fine tune activity and can now engage in setting more meaningful KPIs.
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg
Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines.
This webinar discusses best practices for bringing an idea to implementation, including defining project cycles and audience, assembling a team, setting goals and metrics, developing product requirements, establishing milestones and schedules, engaging communities, and planning for sustainability and revenue generation. Key recommendations include persona building for audiences, using project management tools, conducting user testing, regularly reviewing metrics, and developing multiple revenue strategies. Resources like circuit riders and publications are also suggested for additional guidance.
This webinar discusses best practices for bringing an idea to implementation, including defining project cycles and audience, assembling a team, setting goals and metrics, developing product requirements, establishing milestones and schedules, engaging communities, and planning for sustainability and revenue generation. Key recommendations include persona building for audiences, using project management tools, conducting user testing, regularly reviewing metrics and making adjustments, and developing multiple revenue strategies. Resources like circuit riders and publications are also suggested for additional guidance.
Sandra Harris - Final Presentation - NMDL SandraHarris
The document outlines ODL's proposed "Your Door. Our Glass" social media campaign to increase awareness of their decorative doorglass products. The campaign will utilize blogging, YouTube, Facebook, Twitter, Flickr, Google AdWords, mobile apps, and QR codes to drive traffic to their website and create engagement. The objectives are to boost sales through distribution customers and establish metrics to measure the campaign's success in generating buzz and traffic.
Matthew Rodriguez grew up a huge wrestling fan in Brooklyn and created a podcast with co-hosts to develop into a radio show. He is studying sport broadcasting at Full Sail University to pursue a career as a podcaster, radio announcer, or sportscaster. His goals are to bring his wrestling podcast to a radio station and eventually create his own podcast network. He faces competition from classmates also pursuing careers in wrestling broadcasting and podcasting.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
This document discusses various topics related to advertisement in electronic commerce, including objectives, types of ads, strategies, and methods. It describes common ad formats like banners, e-mail marketing, and push technology. It also covers measuring ad effectiveness, customized catalogs, and managing web traffic and standards. The overall aim is to introduce key concepts in online advertising.
Mechanical Engineer (A.M.I.E), Statistics, NDT, P.G.Diploma in Materials Management with 22.5 years experience seeks change with organization of repute
The document discusses human resource practices in organizations implementing total quality management (TQM). It covers key areas like employee involvement, training and development, selection, performance appraisal, compensation, and building a quality-oriented human resource system. The goal is to align HR practices with organizational objectives, build skills, empower employees, and promote continuous improvement through a strategic, team-based approach.
Frans Madah Basoaro Wau, Simulasi Gelombang Mekanik Transversal, Simulasi Gelombang dengan Delphi 7.0, Simulasi Gelombang Harmonik, Simulasi Superposisi Gelombang, Simulasi Standing Wave (Gelombang Berdiri)
This document summarizes the challenges and accomplishments of six pioneering women in politics and entertainment. Victoria Woodhull was the first woman to run for U.S. President in 1870. Clara Foltz overcame barriers to become the first female lawyer on the West Coast. Margaret "Unsinkable Molly" Brown advocated for women's rights and helped Titanic survivors. Marian Anderson broke racial barriers as the first African American to perform at the Metropolitan Opera. Shirley Temple was a renowned child star during the Great Depression and later served as an ambassador. These women all helped challenge social and political limitations facing women and minorities in their respective eras.
The document discusses ISO 9000 quality standards which were adopted in 1987 and revised in 1994 and 2000. The standards provide technical specifications for quality management systems to ensure products and services meet customer needs. The objectives of the ISO standards are to achieve and maintain quality, meet customer needs, and provide confidence in the quality system for management, employees, and customers. The ISO 9000 standards have 21 elements organized into four sections and are based on seven quality management principles including customer focus, leadership, and continual improvement.
The document discusses business research and its importance in guiding business decisions. It defines business research as a systematic inquiry aimed at providing information to address managerial problems. It notes trends affecting business research like greater computing power and data warehousing. It also discusses different types of research studies and characteristics of good research. Finally, it provides examples of internal and external sources that conduct business research, like large companies, consulting firms, and data providers.
The document discusses the importance of customers and quality from the customer's perspective. It identifies customers as both internal and external to the organization and notes that quality is defined by customer perception. The document also outlines six key factors that influence a customer's perception of quality: performance, features, service, warranty, price, and reputation. It emphasizes that customer satisfaction and feedback are critical for continuous quality improvement.
This document summarizes the social media efforts of a university from 2010-2013. It began with a Facebook page and Twitter account used mostly for news releases. A social media specialist was then hired to expand the university's presence on platforms like LinkedIn, Google+, and YouTube. Analytics showed strong growth across most platforms during this period with over 20,000 Facebook likes and over 14 million Twitter impressions generated without any paid advertising. Strategies focused on engaging content, questions for audiences, and promoting events. The university became one of the most engaged in its state.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social media activity, increase hits on their website and to increase routes for customer engagement; their starting base measurement plans and targets made it easy for them to assess activity instantaneously. They were keen to find a way of measuring more aspects of social media activity. Once introduced to Google Analytics they have been able to fine tune activity and can now engage in setting more meaningful KPIs.
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg
Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines.
This webinar discusses best practices for bringing an idea to implementation, including defining project cycles and audience, assembling a team, setting goals and metrics, developing product requirements, establishing milestones and schedules, engaging communities, and planning for sustainability and revenue generation. Key recommendations include persona building for audiences, using project management tools, conducting user testing, regularly reviewing metrics, and developing multiple revenue strategies. Resources like circuit riders and publications are also suggested for additional guidance.
This webinar discusses best practices for bringing an idea to implementation, including defining project cycles and audience, assembling a team, setting goals and metrics, developing product requirements, establishing milestones and schedules, engaging communities, and planning for sustainability and revenue generation. Key recommendations include persona building for audiences, using project management tools, conducting user testing, regularly reviewing metrics and making adjustments, and developing multiple revenue strategies. Resources like circuit riders and publications are also suggested for additional guidance.
Sandra Harris - Final Presentation - NMDL SandraHarris
The document outlines ODL's proposed "Your Door. Our Glass" social media campaign to increase awareness of their decorative doorglass products. The campaign will utilize blogging, YouTube, Facebook, Twitter, Flickr, Google AdWords, mobile apps, and QR codes to drive traffic to their website and create engagement. The objectives are to boost sales through distribution customers and establish metrics to measure the campaign's success in generating buzz and traffic.
Matthew Rodriguez grew up a huge wrestling fan in Brooklyn and created a podcast with co-hosts to develop into a radio show. He is studying sport broadcasting at Full Sail University to pursue a career as a podcaster, radio announcer, or sportscaster. His goals are to bring his wrestling podcast to a radio station and eventually create his own podcast network. He faces competition from classmates also pursuing careers in wrestling broadcasting and podcasting.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
South Gippsland Shire: Digital Engagement Driving Satisfaction for Local Gove...Eyal Halamish
This is a local government case study about how the South Gippsland Shire in Victoria, Australia used OurSay's online and offline engagement process to increase citizen satisfaction with their annual budget commitment.
Shell is a global leader in oil and gas with over 101,000 employees operating in over 90 countries. It produces 2% of the world's oil and 3% of gas and had revenue of $278.2 billion in 2009. The document discusses Shell's business strategy of focusing more on upstream exploration and profitable downstream operations. It outlines challenges around increasing energy demand, limited resources and reducing CO2 emissions. The proposed plan is to increase awareness of Shell's sustainability efforts through social media channels, an information blog and promotional materials. Metrics like website analytics, search keywords and social media insights will measure outreach and a budget of $20,000 is allocated for the campaign planned to launch in Spring 2010.
The document outlines a marketing campaign for AT&T targeting University of Arizona students. Preliminary research found students are price sensitive, primarily use phones for texting, and have been with their current provider for over two years. Focus groups provided insights into student perceptions of AT&T and Verizon brands. The campaign strategy leverages nostalgia and humor through an integrated social media campaign. Events on campus generated over 100,000 impressions and post-campaign research found increased NPS, brand awareness, and an ROI of over 7,000%.
How Top Brands Are Going Social for Lead GenerationVivastream
The document discusses how top brands are using social media for lead generation. It provides examples from four companies - James Hardie Building Products, Firestone Building Products, Culligan International, and CBD Marketing. The companies discuss their social media strategies, which include engaging customers on platforms like Facebook, LinkedIn, and Twitter to build awareness, share content, run contests to collect leads, and nurture prospects into customers. Metrics like new social media followers, traffic to websites, and leads generated are used to measure the effectiveness of their social media lead generation efforts.
The Home Depot partnered with Briabe Mobile for the fourth year to drive engagement for its "Retool Your School" grant program using mobile and social media. Briabe's solution was Catalyst, a mobile-first engagement hub to unify content, social conversations, and media strategies. Through influencer targeting, an ambassador program, and dedicated social management, the campaign achieved 201 million earned impressions, a 2,300% increase in amplification over previous years.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Stand out on Social Media Workshop - Doing Good for SomersetGet up to Speed
Nina Goodwin presented on standing out on social media. She discussed listening on social media to identify opportunities and audiences. She outlined a social media engagement ladder from listening to sharing content. Goodwin demonstrated tools like Facebook, Twitter and using influencers to engage audiences. She emphasized creating different types of content like photos, videos and infographics to share across social platforms. Goodwin stressed developing as an expert by blogging, publishing opinions and exploring future trends in one's field.
The document outlines a social media case study for AL Borg Laboratories. The objectives of the social media strategy were to create platforms on Facebook, Twitter, YouTube and SoundCloud, build an engaged community with health tips and information on AL Borg's services, and drive direct sales. The solution involved building the social media profiles, creating engaging content like quizzes and games, developing a Facebook application to increase fans, driving traffic to the website and promotions. The results were 48k Twitter followers, 160k Facebook fans and over 300 daily interactions across platforms.
U of H Entrepreneurship Presentaion 2012Ed Schipul
This document provides an overview of web marketing strategies presented by Ed Schipul of Schipul - The Web Marketing Company. It discusses the differences between direct and image marketing and how web users tend to be introverted. It then covers 10 steps for online marketing success including grabbing attention with headlines, calls to action, and using testimonials. Other topics include the importance of content, search engine optimization, social media marketing on platforms like Facebook and Twitter, and emerging trends for 2012 like local listings and mobile optimization.
The G-Blog project aims to create a regular informal contact route between small and medium enterprises (SMEs) and a local university. The project will stimulate business-to-business and academic-to-business interactions through a collaborative blog. Project partners include a regional business club and a university business incubator program. The blog will offer resources, information, and tools to engage SMEs and create a feedback channel. The project team is working closely with the university's IT department to design and implement the WordPress blog platform. An upcoming launch event with the regional business club will promote the blog to initial participating businesses.
8. Objectives
• Spread
the
Perfect
Prom
Project
to
2
other
campuses
in
2011
• Help
other
campuses
implement
the
Perfect
Prom
Project
• Increase
traffic
to
online
communities
by
20%
each
year
15. Results
&
Measurement
• Wiki:
Measure
increase
in
traffic
with
Google
Analytics
and
participation
• Facebook
Page:
Facebook
Insights
• Participation
of
other
colleges
• Results
so
far...
19. Lessons
Learned
• What
would
be
done
differently?
• More
Implementation
Research
• Advice
to
others
• Be
prepared
for
pickiness
with
clients
• Power
from
relevancy
in
all
parts
of
POST