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Chapter  1 Research  in Business 1-
Learning Objectives 1- <ul><li>Understand . . . </li></ul><ul><li>what business research is and how it differs from busine...
Why Study  Business Research? 1- Business research provides information to guide business decisions
Business Research Defined 1- A  Systematic Inquiry  whose Objective is to provide  information  to  managerial problems
Studying Business Research 1- Complex Decisions Stakeholder Influence Factors Growth of Internet Business as a discipline ...
Computer Advances <ul><li>Data warehousing </li></ul><ul><li>Storing vast amounts of data in electronic storehouses  </li>...
Information Sources <ul><li>Decision Support Systems </li></ul><ul><li>Numerous elements of data organized for retrieval a...
Types of Research study 1- Reporting Explanatory Predictive Descriptive
Research May Be Unnecessary <ul><li>Can information be applied to a critical decision? </li></ul><ul><li>Does it improve m...
Exhibit 1-8 Characteristics of Good Research 1- Clearly defined purpose Detailed research process Thoroughly planned desig...
Exhibit 1-4 Who Conducts Business Research? 1- Internal External
Eastman Kodak has a world-class research department 1-
Exhibit 1-4 Business Research Suppliers  1- External Research Suppliers Business Research Firms Communication Agencies Con...
Some Syndicated Data Providers <ul><li>AC Nielsen </li></ul><ul><li>Scarborough </li></ul><ul><li>Millward Brown </li></ul...
Manager Researcher Conflicts <ul><li>Knowledge Gap </li></ul><ul><li>Job Status </li></ul><ul><li>Research Isolation </li>...
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Fundamentals of Research Methods Chap 1

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Fundamentals of Research Methods Chap 1

  1. 1. Chapter 1 Research in Business 1-
  2. 2. Learning Objectives 1- <ul><li>Understand . . . </li></ul><ul><li>what business research is and how it differs from business decision support systems and business intelligence systems </li></ul><ul><li>trends affecting business research and the emerging hierarchy of business decision makers </li></ul><ul><li>the distinction between good business research and research that falls short of professional quality </li></ul><ul><li>the value of learning business research process skills </li></ul>
  3. 3. Why Study Business Research? 1- Business research provides information to guide business decisions
  4. 4. Business Research Defined 1- A Systematic Inquiry whose Objective is to provide information to managerial problems
  5. 5. Studying Business Research 1- Complex Decisions Stakeholder Influence Factors Growth of Internet Business as a discipline Government Intervention Greater Computing Power New Research Perspectives Competition
  6. 6. Computer Advances <ul><li>Data warehousing </li></ul><ul><li>Storing vast amounts of data in electronic storehouses </li></ul><ul><li>Data mining </li></ul><ul><li>Applying mathematical models to extract meaningful knowledge from data in internal databases </li></ul>1-
  7. 7. Information Sources <ul><li>Decision Support Systems </li></ul><ul><li>Numerous elements of data organized for retrieval and use in business decision making </li></ul><ul><li>Stored and retrieved via </li></ul><ul><ul><li>Intranets </li></ul></ul><ul><ul><li>Extranets </li></ul></ul><ul><li>Business Intelligence Systems </li></ul><ul><li>Ongoing information collection </li></ul><ul><li>Focused on events, trends in micro and macro-environments </li></ul>1-
  8. 8. Types of Research study 1- Reporting Explanatory Predictive Descriptive
  9. 9. Research May Be Unnecessary <ul><li>Can information be applied to a critical decision? </li></ul><ul><li>Does it improve managerial decision-making? </li></ul><ul><li>Are sufficient resources available? </li></ul>1-
  10. 10. Exhibit 1-8 Characteristics of Good Research 1- Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials
  11. 11. Exhibit 1-4 Who Conducts Business Research? 1- Internal External
  12. 12. Eastman Kodak has a world-class research department 1-
  13. 13. Exhibit 1-4 Business Research Suppliers 1- External Research Suppliers Business Research Firms Communication Agencies Consultants Trade Associations
  14. 14. Some Syndicated Data Providers <ul><li>AC Nielsen </li></ul><ul><li>Scarborough </li></ul><ul><li>Millward Brown </li></ul><ul><li>Nielsen Media Research </li></ul><ul><li>Roper ASW </li></ul><ul><li>CSA TMO </li></ul><ul><li>Yahoo! </li></ul><ul><li>ORC International </li></ul><ul><li>DoubleClick </li></ul><ul><li>Nielsen/NetRatings </li></ul><ul><li>Taylor Nelson Sofres Intersearch </li></ul><ul><li>J.D. Power Associates </li></ul><ul><li>MediaMark </li></ul><ul><li>Simmon (SMRB) </li></ul><ul><li>BRMB </li></ul><ul><li>Information Resources Inc. </li></ul>1-
  15. 15. Manager Researcher Conflicts <ul><li>Knowledge Gap </li></ul><ul><li>Job Status </li></ul><ul><li>Research Isolation </li></ul>1-

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