The most popular buzz word nowadays in the technology world is “Machine Learning (ML).” Most economists and business experts foresee Machine Learning changing every aspect of our lives in the next 10 years through automating and optimizing processes. This is leading many organizations including drug companies to implement Machine Learning into their businesses. The presentation will start with the introduction of basic concept of Machine Learning, the computer science technology that provides systems with the ability to learn without being explicitly programmed, and it will discuss what it means by “without being explicitly programmed”. The presentation will also introduce basic ML algorithm -SVM, Decision Tress, Regression, Artificial Neural Network (ANN), and DNN. The presentation will also discuss the impact and potential of Machine Learning in our daily lives and pharmaceutical industry. The presentation will show how CDISC data can be a perfect match on Machine Learning implementation. In this Machine Learning/AI driven process, data is considered as the most important component. 80 to 90 % of works in Machine Learning is preparing data. Since FDA mandated CDISC standards submission as of Dec 17th, 2016, all the clinical trial data are prepared in CDISC SDTM and ADaM data format. The presentation will show how CDISC data is better choice than Real World Evidence (RWE) data for ML model. The presentation will also show how pharmaceutical industry use CDISC data to build ML model and apply ML model for Real World evidence. Finally, the presentation will show how Pharma industry can use their own in-house data and Machine Learning to build innovative, data-driven business models.