P&G witnessed an Indian man shaving barefoot to develop the Gillette Guard razor for rural Indian markets. It has since grown Gillette's market share in India. Many companies like Airtel, Tata Motors, Yamaha, and HDFC Bank are significantly increasing their investments and presence in rural India, which is growing faster than urban areas. Godrej, Hyundai, and Bajaj Electricals are specifically targeting rural customers by adding distributors, dealers, and expanding product offerings.