This document discusses challenges that enterprises face in pursuing continuous innovation. It notes that enterprises are made up of people, not platforms, and that people's behaviors are influenced by their beliefs about how to meet their needs. Traditional enterprise structures can discourage autonomy and new ideas due to efficiency optimizations. The document suggests forming autonomous teams anyway and pursuing purpose over profits to motivate innovation. It acknowledges negative reactions may occur but that fear tactics do not work, and further reading and talks on organizational change patterns are recommended.