Millennials want purpose, transparency, and flexibility from their work. To attract and retain millennial talent, companies should clearly communicate their purpose and values, focus on transformational leadership that empowers employees, and offer perks that support employees' financial, physical and emotional wellbeing. Regular communication is also important to keep employees updated on company initiatives and perks.

1. #EFSConf2018

2. #EFSConf2018
Chieu Cao
CMO & Co-founder, Perkbox
Headline Sponsor

3. Chieu Cao, Co-founder and CMO of Perkbox
Rethinking our
workplace strategy:
Millennials

4. Transparency Career advancements
CollaborationInstant gratification
Recognition Work-life balance
Flexibility

5. Millennials
● Who are they?
● Why are they different?
● What do they want from work?

6. PURPOSE
In a nutshell, here is what millennials want...
Simon Sinek “People don’t buy what you do. They buy
why you do it”

7. How do we get there?

8. Finding your purpose
What is the bigger problem you’re trying to
solve?
What emotional connection can you tie in?
Perkbox
Purpose : To help to build a better society, one
relationship at a time.

9. Examples of purpose
Airbnb
Purpose: To make people around the world
feel like they can belong anywhere
Nike
Purpose: Bring inspiration and innovation to
every athlete* in the world.

10. Checklist
1. Recruitment & hiring
2. Management
3. Retention
4. Customer-centric

11. 1. Recruitment and hiring
Recruitment is seen as a two way conversation more now than ever.
Millenials expect your mission, values and purpose to be the starting
point of the conversation.
Hiring and determining pay should be based on:
● Hard skills: needed to do a job
● Soft skills: people skills, emotional intelligence, teamwork
● Cultural significance attributes: character traits fostering
company culture

12. 2. Management
Leading by motivating
Transformational Leadership
…..The type of leader that Millennials want to look up to.
● Leadership style in which creating change is the aim
● Encouraged through corporate culture and employee ownership
● Obvious desire to create other leaders, not just followers or subordinates
● Empowering employees by coaching and mentoring them
● Giving them the resources they need to fully excel

13. Perks
● Bonuses
● Health Insurance
● Gym
● Dental care
● Cycle to work
Delivery
● Where are they
announced?
● How are they
communicated?
● How often are they
updated?
3. Retention: Traditional methods of
incentivisation

14. 3. Retention: What we need today
Perks
● Financial, physical and
emotional wellbeing
● For employees , friends,
family
● Learning and development
● Employee initiatives
Delivery
● Reward and recognition
● Ongoing communication
● Updating perks
● Acting on request

15. 4. Customer-centric
Always link back to who you are building this for….
‘Back to the floor days’

16. Thank you!
Linkedin: Chieu Cao
Website: www.perkbox.com

17. #EFSConf2018
Headline Sponsor