The document discusses the hype and excitement around the Pentax K7 digital SLR camera. It notes the camera's compact size, in-body HDR, weather sealing, and affordable $1300 price point. While not revolutionary, the K7 has generated significant interest from Pentax enthusiasts as well as some non-Pentax users due to its specifications and as an alternative to Canon and Nikon models. The summary questions whether the K7 can survive the potential influx of users from Canon and Nikon switching to the new Pentax model.