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PennDOT Planning Partners’ Conference 2009:Structure and Quality to Key Decisions for Transportation Planners 20 October 2009 Jonathan Malpass, Sr. Account Manager, Decision Lens
Agenda Introduction to decision making and Decision Lens Comparing apples and oranges Applying Decision Lens to transportation Interstate model / Decision Lens demonstration 2
What makes decision making difficult? 3
About Decision Lens Decision Lens is a decision-support solutions provider based in Arlington, Virginia with… ,[object Object]
A technique for quickly collecting and synthesizing qualitative and quantitative information from multiple data sources and stakeholders for trade-off, prioritization and/or resource allocation decisions
An approach to quantifying and making explicit the subjectivity that is part of all decision-making in order to use experience and judgment more effectively,[object Object]
Decisions are based on judgments Making judgments is one of the most basic of innate human skills By breaking up problems and then comparing discrete elements, we are able to arrive at a decision Even babies can discern between a smile and a frown. They are applying their innate ability to judge.
Let’s compare apples and oranges How do you choose a piece of fruit from a bowl?
Identify characteristics of fruit 8 sweetness tartness texture juiciness size
Prioritize characteristics to match our craving 9 ,[object Object]
The result is a measurable output of something that normally seems intangible – if sweetness is 3 times size, we also know size is 1/3 sweetness:
Sweetness: 3
Size: 1/3size Here we have decided that sweetness is 3 times more important than size sweetness vs
“Relative Importance” enables us to compare tangible and intangible criteria By definition, an intangible is something for which there is no scale of measurement ,[object Object],Even “tangibles” such as “Size” use “made-up” measures ,[object Object]
“Cost” or “dollars” are similarly an agreed upon unit of value.  They have no meaning outside of this agreed-upon value10 “Intangible” factors must be interpreted according to what they provide toward your goal.  The power of pairwise comparisons is that it enables you to trade-off both Tangible and Intangible factors against each other
Derive overall “priorities” using pairwise comparisons of the criteria In decision making, we express judgments using a fundamental numerical scale (1 to 9) These represent our interpretation of dominance—one criterion may be twice as important (Moderate – 2) or five times as important (Strong – 5), all the way up to nine times as important (Extreme – 9).  A “1” is Equal importance Comparing one factor to another gives its relative importance 11 To select a type of fruit, which is more important? Sweetness Tartness Texture Sweetness Texture Juiciness Juiciness Size Each criterion is compared to the others to assess their relative importancefor our decision
Priorities are based on the importance of each criterion relative to all others 12 ,[object Object]
These priorities will be the guidepost used to evaluate your choices,[object Object],[object Object]
Transportation problems have complexity Not just a technical problem, but a “socio-technical” problem with many subtle facets Many and diverse stakeholders Many, often competing, considerations Goals may not be sharply defined Transportation problems are multi-criteria How do we accommodate the growing number of users of our transportation system? Can we continue tomaintain and preserve such a vast transportation network?  Costs continue to rise, but our budget continues to shrink. How do we increase our partnerships and integration with other transportation networks for the most efficiency and effectiveness? 15
Structure our decision framework Decision making is about being clear and articulating what is important at various steps along the process To start, we need to identify and structure those factors important in making our decision ,[object Object]
Cluster like criteria to build an overall decision model
Finalize model including definitions of each criterion16
Build Model in Decision Lens 17 ,[object Object]
Criteria can be both qualitative and quantitative in nature,[object Object]

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PennDOT Planning Partners Conference 2009

  • 1. PennDOT Planning Partners’ Conference 2009:Structure and Quality to Key Decisions for Transportation Planners 20 October 2009 Jonathan Malpass, Sr. Account Manager, Decision Lens
  • 2. Agenda Introduction to decision making and Decision Lens Comparing apples and oranges Applying Decision Lens to transportation Interstate model / Decision Lens demonstration 2
  • 3. What makes decision making difficult? 3
  • 4.
  • 5. A technique for quickly collecting and synthesizing qualitative and quantitative information from multiple data sources and stakeholders for trade-off, prioritization and/or resource allocation decisions
  • 6.
  • 7. Decisions are based on judgments Making judgments is one of the most basic of innate human skills By breaking up problems and then comparing discrete elements, we are able to arrive at a decision Even babies can discern between a smile and a frown. They are applying their innate ability to judge.
  • 8. Let’s compare apples and oranges How do you choose a piece of fruit from a bowl?
  • 9. Identify characteristics of fruit 8 sweetness tartness texture juiciness size
  • 10.
  • 11. The result is a measurable output of something that normally seems intangible – if sweetness is 3 times size, we also know size is 1/3 sweetness:
  • 13. Size: 1/3size Here we have decided that sweetness is 3 times more important than size sweetness vs
  • 14.
  • 15. “Cost” or “dollars” are similarly an agreed upon unit of value. They have no meaning outside of this agreed-upon value10 “Intangible” factors must be interpreted according to what they provide toward your goal. The power of pairwise comparisons is that it enables you to trade-off both Tangible and Intangible factors against each other
  • 16. Derive overall “priorities” using pairwise comparisons of the criteria In decision making, we express judgments using a fundamental numerical scale (1 to 9) These represent our interpretation of dominance—one criterion may be twice as important (Moderate – 2) or five times as important (Strong – 5), all the way up to nine times as important (Extreme – 9). A “1” is Equal importance Comparing one factor to another gives its relative importance 11 To select a type of fruit, which is more important? Sweetness Tartness Texture Sweetness Texture Juiciness Juiciness Size Each criterion is compared to the others to assess their relative importancefor our decision
  • 17.
  • 18.
  • 19. Transportation problems have complexity Not just a technical problem, but a “socio-technical” problem with many subtle facets Many and diverse stakeholders Many, often competing, considerations Goals may not be sharply defined Transportation problems are multi-criteria How do we accommodate the growing number of users of our transportation system? Can we continue tomaintain and preserve such a vast transportation network? Costs continue to rise, but our budget continues to shrink. How do we increase our partnerships and integration with other transportation networks for the most efficiency and effectiveness? 15
  • 20.
  • 21. Cluster like criteria to build an overall decision model
  • 22. Finalize model including definitions of each criterion16
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Not just a 1-5 scalePrioritize projects using final scores based on ratings of each project and the weight of the criteria 20
  • 28.
  • 29. Ratings with the weight of the criteria yields an overall score for each alternative
  • 30.
  • 31. Funding minimums and must funds
  • 35.
  • 36. Various constraints can be included to reflect real-life limitations or requirements
  • 37.