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Teknik Persuasi Biro Humas Kementerian Keuangan RI
Persuasion Basics
Persuasi Adalah: Persuasiadalahprosesuntukmengarahkandanmembimbingorangdandirisendiri agar mengadopsisebuahide, sikap, atautindakandengancara yang rasionaldansimbolik. Persuasi adalah bentuk komunikasi yang dimaksudkan untuk menginduksi keyakinan atau tindakan. Persuasi adalah upaya untuk meyakinkan orang lain agar menyetujui, menerima, atau melakukan sesuatu, yang biasanya dicapai dengan memanfaatkan argumentasi dan pengaruh verbal. Persuasi adalah pemanfaatan pergeseran-pergeseran alasan, nilai, keyakinan, dan emosi untuk kepentingan meyakinkan pendengar atau pembaca agar berpikir atau bertindak dalam cara tertentu. Persuasi adalah proses perubahan sikap dan perilaku seseorang atau sekelompok orang terhadap suatu kejadian, ide, obyek, atau orang lain.
Persuasi Adalah: “Rhetoric” - Aristoteles: ETHOS (Kredibilitas), PATHOS (Emosi), LOGOS (Logika) “Weapons of Influence” – Robert Cialdini: MANUSIA DAN CARA BERPIKIR MANUSIA “The Art Of Woo” – G Richard Shell – Mario Moussa: HUBUNGAN ANTAR MANUSIA
Persuasi Adalah: “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” -Cicero-
Teknik Persuasi Selalu Dalam Keadaan Terpersuasi Memiliki Pendapat, Keyakinan, dan Emosi Sosial Memiliki Pendapat, Keyakinan, dan Emosi Individual
Teknik Persuasi KENDALA PERSUASI Hubungan Buruk Kredibilitas Rendah Miskomunikasi Pertentangan Keyakinan Konflik Kepentingan
Persuasi Sosial #1 RECIPROCITY “Orang senang membalas budi.”
Persuasi Sosial #2 COMMITMENT AND CONSISTENCY “Orang menghormati keyakinan kolektifnya.”
Persuasi Sosial #3 SOCIAL PROOF “Orang melakukan yang juga dilakukan orang lain.”
Persuasi Sosial #4 AUTHORITY “Orang cenderung mematuhi otoritas.”
Persuasi Sosial #5 LIKING “Orang mudah dipengaruhi oleh orang yang mereka sukai.”
Persuasi Sosial #6 SCARCITY “Orang sangat terpengaruh oleh kelangkaan.”
Persuasi Individual
Persuasi Individual Tipe Manusia Keadaan Manusia Komunikasi Manusia
Persuasi Individual
Persuasi Individual Fisik Bahasa Emosi
Persuasi Individual SENYUM
Persuasi Individual MATA
Persuasi Individual Bahasa Tubuh Pacing Leading Matching Mirroring Breathing Rileks
Persuasi Individual Perasaan Asosiasi Disosiasi
Persuasi Individual Bahasa Preferensi Predikat Sub Modalitas VAKOG
Persuasi Individual Neurological Level Spiritual Identifty Beliefs Capability Behaviour Environment
Persuasi Individual PRINSIP PERSUASI 51 Poin
Persuasi Individual TEKNIK #1: UMUM Tingkat Kepentingan Naik Repetisi, Asosiasi, Komposisi Turun Pengalihan, Pengabaian, Pembingungan Monroe’s Motivation Sequence ,[object Object]
 Need
 Satisfaction
 Visualization
 Action
 AIDA,[object Object]
Persuasi Individual TEKNIK #3: REPETISI Alliteration Mengulang-ulang hal yang persis sama Dripping Tap Mengulang-ulang hal yang kurang lebih sama The Hammer Mengulang-ulang kata-kata yang persis sama The Jack Hammer Mengulang-ulang kata atau frasa yang sama dengan cepat Jingles Mengulang-ulang nada-nada khas yang sama Nagging Merengek dan menagih terus-menerus Rhyme Mengulang frasa yang sama pada beberapa ungkapan Slogan Mengulang-ulang frasa yang mengandung sebuah ide yang terasosiasi pada suatu pihak yang dipromosikan Tonal Pattern Mengulang-ulang kesamaan bunyi The Power Of Three Mengulang-ulang sesuatu yang paralel sebanyak tiga kali

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