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P2B Crowdlending 
for Investors: 
Benchmarks and trends report | 2014 
www.fundingknight.com
Introduction. 
So far 2014 has been a huge year for alternative finance 
after FCA regulation and the prospective introduction of 
ISA’s. As we move swiftly the latter stages of the year it’s 
a good time to take a look at the stats and trends of peer-to- 
business (P2B) crowdlending to give us an idea of the 
behaviours and attitudes within this expansive market. 
SME borrowers are flocking to 
P2B crowdlending platforms as a 
reliable alternative that gives access 
to the funds required for growth. 
The speed of such platforms allows 
agile businesses to remain profitable 
whilst managing the funding process. 
This luxury could not be accredited 
to high street banks who typically 
prolong a loan transaction with 
their strict criteria. Early adopters 
amongst lenders are enjoying the 
Page 1 
rewards of P2B crowdlending by 
making frequent transactions on 
these platforms, whilst many are still 
learning of how their extra funds can 
be put to good use. 54% of people 
are constantly looking for new ways 
to invest, P2B crowlending adds 
another dimension to an investment 
portfolio. One that allows lenders 
to benefit from an improved rate of 
interest whilst supporting SME’s in 
the UK. 
www.fundingknight.com
Percentage of 
HNW’s that would use 
P2B crowdlending. 
79% 
Page 2 
Using and 
enjoyed – 48% 
Would consider – 
27% 
Not now but 
wouldn’t 
rule it out – 25% 
[None of the respondents claimed they would never 
use crowdlending] 
of high net worth (HNW) 
individuals have used, or would 
consider using, crowdlending. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014
P2B Crowdlending 
Page 3 
Yes – 56% 
Neither – 36% 
No – 8% 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
Percentage of HNW’s 
interested in new 
technology. 
53% New technology offers new 
opportunities for business say 
53% of HNW’s.
Page 4 
Men 
49% 
12% 
39% 
Women 
56% 
12% 
32% 
Yes 
No 
Neither 
57% of investors take risks to achieve 
higher returns. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
Who takes risks 
when investing with 
P2B crowdlending. 
50% 
Just under 50% of HNW’s 
take risks in investing because 
they like the thrill.
P2B Crowdlending 
Page 5 
All personally 
managed - 
21% 
3% of lenders are very unconfident 
with their personal economic 
situation. 
Investment 
manager – 
66% 
Both - 21% Other – 2% 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
How 
investments 
are managed?
Page 6 
Men 
52% 
33% 
10% 
5% 
0% 
Women 
9% 
33% 
17% 
9% 
4% 
37% of lenders claim their previous 
business experience influences 
their investment decision. 
Children 
Pension 
Living Expenses 
Reinvesting 
Business 
45% of lenders put their investment 
returns into their children’s future. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
How investment 
returns are 
allocated?
Page 7 
£20,072 The amount men invest per 
year on average. 
£0- 
£2,000 
2% 
£2,000- 
£5,000 
2% 
£5,001- 
£10,000 
50% 
£10,001- 
£20,000 
31% 
£20,001- 
£30,000 
7% 
£30,001- 
£40,000 
5% 
£40+ 
3% 
62% of lenders won’t change the 
amount they invest. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
The amount 
HNW’s 
typically 
invest per 
year in £.
Page 8 
£30,000- 
£49,000 
The amount most P2B 
crowdlenders have available 
to invest. 
£20,000- 
£29,999 
£30,000- 
£49,999 
£50,000- 
£74,999 
£75,000- 
£99,999 
£100,000- 
£199,999 
£200,000 - 
£499,999 
£500,000+ 
£10,000- 
£19,999 
100% 
50% 
30% 
20% 
10% 
0% 
85% more women have available 
funds in the £200,000 - £499,999 
bracket. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
The funds 
available 
to investors.
Page 9 
Previous profitability 
- 28% 
A trustworthy 
businessman - 24% 
A good idea - 17% 
Ability to review 
accounts – 16% 
External Factors 
- 13% 
Other - 1% 
Trusting the business owner Don’t know - 1% 
is twice as important for women 
as it is for men. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
What a lender looks 
for in an SME seeking 
finance.
Page 10 
Senior 
management – 45% 
Intermediate 
management – 28% 
Junior management 
– 18% 
Manual worker – 8% 
Other – 1% 
A borrower demonstrating previous 
profitability is most important to a lender. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
The profession 
of HNW’s.
Page 11 
Sometimes – 60% 
Not at all – 26% 
All the time – 14% 
33% 
of men invest as they want to 
make more from the money 
they’ve accrued to date. 
10% 
of women invest as they like 
to put something back into the 
community. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
How often 
investments are 
used to explore 
unfamiliar industries.
The crowd. 
P2B Crowdlending: Benchmarks, 
trends and behaviours 2014 was 
produced by FundingKnight with 
support from One Poll. 
This report is part of an ongoing 
quarterly feature that aims to 
provide the industry, existing 
and new lenders, insights into 
the way people engage with 
P2B crowlending platforms. 
The industry is experiencing 
rapid growth and therefore 
the landscape can experience 
frequent change. With this report 
we can keep our finger on the 
Page 12 
pulse of behaviours and attitudes 
with an overview of how those 
who make up the ‘crowd’ 
feel about it. 
A total of 238 recipients from 
around the UK representing high 
net worth individuals from a range 
of industries and experience with 
crowdlending responded to 
the survey. 
This data was collated at the end of 2013. 
www.fundingknight.com 
P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 
Description 
of the 
business 
Supplier of complete 
home automation 
systems 
Sport and 
athletics facility 
providing sporting 
opportunities to the 
local community 
Provider of 
commercial buildings 
to private and public 
sector 
Purpose 
of funding 
Increase sales 
support 
Funding for 
business 
expansion 
Contract 
fulfilment 
Loan 
amount 
£40,000 
£50,000 
£100,000 
Shield 
rating 
Avg rate of 
interest achieved 
by investors 
11.35% 
10.72% 
10.97% 
Here’s an example of three live auctions that recently 
closed on our platform.
We are 
FundingKnight 
Start investing in British businesses today and 
enjoy higher interest rates with P2B crowdlending. 
REGISTER NOW TO INVEST www.fundingknight.com 
Risk Warning 
Investment through the FundingKnight lending platform involves making direct loans to companies. You could lose all or part of your capital. Selling 
loan parts through our Loan Exchange is on a matched basis; there is no guarantee that sale offers will be purchased. Indicated returns, unless 
otherwise stated, are shown before any provision for bad debts and may be subject to tax. We advise all investors through the platform to spread 
their investments widely and thus avoid concentration risk.

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Peer-to-business crowdlending for investors

  • 1. P2B Crowdlending for Investors: Benchmarks and trends report | 2014 www.fundingknight.com
  • 2. Introduction. So far 2014 has been a huge year for alternative finance after FCA regulation and the prospective introduction of ISA’s. As we move swiftly the latter stages of the year it’s a good time to take a look at the stats and trends of peer-to- business (P2B) crowdlending to give us an idea of the behaviours and attitudes within this expansive market. SME borrowers are flocking to P2B crowdlending platforms as a reliable alternative that gives access to the funds required for growth. The speed of such platforms allows agile businesses to remain profitable whilst managing the funding process. This luxury could not be accredited to high street banks who typically prolong a loan transaction with their strict criteria. Early adopters amongst lenders are enjoying the Page 1 rewards of P2B crowdlending by making frequent transactions on these platforms, whilst many are still learning of how their extra funds can be put to good use. 54% of people are constantly looking for new ways to invest, P2B crowlending adds another dimension to an investment portfolio. One that allows lenders to benefit from an improved rate of interest whilst supporting SME’s in the UK. www.fundingknight.com
  • 3. Percentage of HNW’s that would use P2B crowdlending. 79% Page 2 Using and enjoyed – 48% Would consider – 27% Not now but wouldn’t rule it out – 25% [None of the respondents claimed they would never use crowdlending] of high net worth (HNW) individuals have used, or would consider using, crowdlending. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014
  • 4. P2B Crowdlending Page 3 Yes – 56% Neither – 36% No – 8% www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 Percentage of HNW’s interested in new technology. 53% New technology offers new opportunities for business say 53% of HNW’s.
  • 5. Page 4 Men 49% 12% 39% Women 56% 12% 32% Yes No Neither 57% of investors take risks to achieve higher returns. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 Who takes risks when investing with P2B crowdlending. 50% Just under 50% of HNW’s take risks in investing because they like the thrill.
  • 6. P2B Crowdlending Page 5 All personally managed - 21% 3% of lenders are very unconfident with their personal economic situation. Investment manager – 66% Both - 21% Other – 2% www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 How investments are managed?
  • 7. Page 6 Men 52% 33% 10% 5% 0% Women 9% 33% 17% 9% 4% 37% of lenders claim their previous business experience influences their investment decision. Children Pension Living Expenses Reinvesting Business 45% of lenders put their investment returns into their children’s future. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 How investment returns are allocated?
  • 8. Page 7 £20,072 The amount men invest per year on average. £0- £2,000 2% £2,000- £5,000 2% £5,001- £10,000 50% £10,001- £20,000 31% £20,001- £30,000 7% £30,001- £40,000 5% £40+ 3% 62% of lenders won’t change the amount they invest. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 The amount HNW’s typically invest per year in £.
  • 9. Page 8 £30,000- £49,000 The amount most P2B crowdlenders have available to invest. £20,000- £29,999 £30,000- £49,999 £50,000- £74,999 £75,000- £99,999 £100,000- £199,999 £200,000 - £499,999 £500,000+ £10,000- £19,999 100% 50% 30% 20% 10% 0% 85% more women have available funds in the £200,000 - £499,999 bracket. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 The funds available to investors.
  • 10. Page 9 Previous profitability - 28% A trustworthy businessman - 24% A good idea - 17% Ability to review accounts – 16% External Factors - 13% Other - 1% Trusting the business owner Don’t know - 1% is twice as important for women as it is for men. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 What a lender looks for in an SME seeking finance.
  • 11. Page 10 Senior management – 45% Intermediate management – 28% Junior management – 18% Manual worker – 8% Other – 1% A borrower demonstrating previous profitability is most important to a lender. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 The profession of HNW’s.
  • 12. Page 11 Sometimes – 60% Not at all – 26% All the time – 14% 33% of men invest as they want to make more from the money they’ve accrued to date. 10% of women invest as they like to put something back into the community. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 How often investments are used to explore unfamiliar industries.
  • 13. The crowd. P2B Crowdlending: Benchmarks, trends and behaviours 2014 was produced by FundingKnight with support from One Poll. This report is part of an ongoing quarterly feature that aims to provide the industry, existing and new lenders, insights into the way people engage with P2B crowlending platforms. The industry is experiencing rapid growth and therefore the landscape can experience frequent change. With this report we can keep our finger on the Page 12 pulse of behaviours and attitudes with an overview of how those who make up the ‘crowd’ feel about it. A total of 238 recipients from around the UK representing high net worth individuals from a range of industries and experience with crowdlending responded to the survey. This data was collated at the end of 2013. www.fundingknight.com P2B Crowdlending for Investors: Benchmarks & Trends Report I 2014 Description of the business Supplier of complete home automation systems Sport and athletics facility providing sporting opportunities to the local community Provider of commercial buildings to private and public sector Purpose of funding Increase sales support Funding for business expansion Contract fulfilment Loan amount £40,000 £50,000 £100,000 Shield rating Avg rate of interest achieved by investors 11.35% 10.72% 10.97% Here’s an example of three live auctions that recently closed on our platform.
  • 14. We are FundingKnight Start investing in British businesses today and enjoy higher interest rates with P2B crowdlending. REGISTER NOW TO INVEST www.fundingknight.com Risk Warning Investment through the FundingKnight lending platform involves making direct loans to companies. You could lose all or part of your capital. Selling loan parts through our Loan Exchange is on a matched basis; there is no guarantee that sale offers will be purchased. Indicated returns, unless otherwise stated, are shown before any provision for bad debts and may be subject to tax. We advise all investors through the platform to spread their investments widely and thus avoid concentration risk.