1. The document provides an analysis of @jeffjarvis's Twitter audience, including metrics on the influencer level or "pull" of his followers, demographics of identified followers, and interests and behaviors of his consumer audience. 2. It finds that @jeffjarvis has a high influencer "pull" level of 710x compared to average, and his 103,156 followers are majority male, with many aged 26-35, and located in New York, New York. 3. The analysis also shows @jeffjarvis's audience has above average interests in politics, business, and food, and consists of consumers with high incomes, working in media, internet, and software industries who are highly