Dissecting the monetization of World of Tanks.
This is my most booked talk from the past and has been held in various edits on GDC USA, Nordic, Casual Connect & more.
The talk finds the cause why World of Tanks has such a high conversion of 25-30% and sheds light on their systems and monetization mechanics.
This document provides an overview and summary of the key elements of the multiplayer online game World of Tanks, including:
- It is a 15 vs 15 multiplayer tank battle game with over 65 million registered users.
- Players can earn credits and experience through battles to upgrade their tanks, research new tanks, and resupply consumables.
- The game utilizes a freemium model where the premium account and premium tanks can be purchased for real money and provide advantages.
- Various gameplay modes, maps, and tank types like heavies, mediums and tank destroyers provide variety.
Dissecting the monetization of World of Tanks.
This is my most booked talk from the past and has been held in various edits on GDC USA, Nordic, Casual Connect & more.
The talk finds the cause why World of Tanks has such a high conversion of 25-30% and sheds light on their systems and monetization mechanics.
This document provides an overview and summary of the key elements of the multiplayer online game World of Tanks, including:
- It is a 15 vs 15 multiplayer tank battle game with over 65 million registered users.
- Players can earn credits and experience through battles to upgrade their tanks, research new tanks, and resupply consumables.
- The game utilizes a freemium model where the premium account and premium tanks can be purchased for real money and provide advantages.
- Various gameplay modes, maps, and tank types like heavies, mediums and tank destroyers provide variety.