PSAN is a virtual community (hosted through a LinkedIn Group) encompassing past and present members of Pearson Students programs. In December 2015, a team was assembled to manage the network, and together we: • Increased LinkedIn group membership by 166%, achieving the expected goal 50% faster than the anticipated deadline. • Increased group’s activity (including all interactions such as new posts, likes, and comments) by 126% (80 before Dec vs. 181 after Dec.) • Provided Pearson with a database on 103 alumni from Pearson Students programs between 2009 and 2016.