This is a lecture notes for ENT245 (Product Design and Development), Bachelor of Mechanical Engineering, UniMAP. With the courtesy of the authors, Karl T. Ulrich and Steven D Eppinger

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ENT 245
REKABENTUK dan PEMBANGUNAN PRODUK
(Product Design and Development)
‫السلم عليكم ورحمة ا‬
‫وبركاته‬
& Salam Sejahtera
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Examples of Mini
Projects
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Characteristic of Successful Product Development
Successful product development :
7. produced and sold profitably
8. profitability difficult to access
9. effort to assess the performance
a. Product quality – how good, satisfy customer needs, robust
& reliable, price, customers willing to pay
b. Product cost – manufacturing cost, how much profit accrues
c. Development time – quickly effort to complete, how
responsive to competitive forces, how quickly receive economic
returns
d. Development cost – how much spend to develop product
e. Development capability – better able to develop future
product.
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Other performance criteria should ultimately lead to economic
success:
a) interests of other stakeholders in the enterprise
b) members of development team – creating an inherently
exciting product
c) members of community – concern about the product creates
job
d) workers and users – accountable to high safety standards
e) individuals – product make ecologically sound use of
resources and minimal dangerous waste products
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Who Design and Develop Product
Interdisciplinary activity:
• Marketing – mediates the interaction between firm and
customers
• Design – lead role in defining the physical form of product to
best meet customer needs
• Manufacturing – designing, operating, coordinating the
production system in order to produce the product.
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Duration and Cost of Product Development
How much time and money are required to develop new product:
• Time : very few products can develop < 1 yr, many 3 – 5 yrs,
some >10 yrs.
• Costs : roughly proportional to the number of people on the
project team and the duration of project.
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Challenges of Product Development
Characteristics that make the product development challenging:
• Trade-offs – recognizing, understanding, managing trade-offs
• Dynamics - technologies improve, customers preference
evolve,
• Details - choice between A and B have an economic
implications of millions RM
• Time pressure – decisions must be made quickly without
waiting complete informations
• Economics – developing, producing and marketing new
products requires a large investment
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Challenges makes interesting
For many people, interesting because it is challenging:
• Creation – begins with an idea, ends with the production of the
artifacts
• Satisfaction of societal and individual needs - all products
aims at satisfying needs
• Team diversity - successful requires many different skills and
talents. Development teams involve peoples from different
training, experiences perspectives and personalities
• Team spirits– team are often highly motivated, cooperative
group
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Thank you and SELAMAT BERJAYA
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