PD1/IBC1 Presentation 3B

1. BPD1100 Integrated Business
Challenge
Assessment 3b: Disney Scoping Presentation
Team: B.M.A.T
Group members:
Chan Yuen Kun S4526157
Ang Chia Wee S4531130
Esther Teo Jia Xin S4526509
Hng Boon Kiat S4526740
Siau Qian Lin S4526188

2. • You can never have too many Disneyland, so we
wanted to give it a shot and make it 7.
• Chosen city: Jakarta, capital of The Republic of
Indonesia
• Strengths - One of the most populous cities in
the world, strong economic growth, city with
many tourist attractions accessible.
• Weaknesses - Traffic congestions, huge gap
between the rich and the poor, seasonal
flooding.

3. • International legal system covers the business law.
• The main legal system of Indonesia which need to be
understood are labour law and consumer law.
2.1 Labour law
• Labour law includes the law of working hours, overtime
regulation, minimum wages, annual leave right and the
others, in Indonesia.
• Working hours: employees can choose between six days
work week and five days work week.
• Overtime regulation: extra working hours are considered as
overtime hours, the maximum are 3 hours per day and 14
hours per week.

4. • Minimum wages: The lowest monthly salary which employer must
pay to employee, it is set based on the basic cost of living.
• Annual leave: Employees have a minimum annual leave of 12 days.
2.2 Consumer law
• Consumer law includes the right and obligation of consumer.
• The right of consumer: to consume conveniently and safely, to
acquire clear and correct information of goods and services, to
claim their comments and complaints, to receive consumer
education and guidance, to obtain replacement or reparation for
the losses, being served truthfully, equally and kindly, and others.
• Obligation of consumer: to read and follow the direction or
guideline, to have a good intention when purchasing goods, made
the payment accordingly, and follow appropriate attempts of legal
settlement.

5. • Estimated Investment Funds: USD $4 billion
• Sources of Finance:
 Form a partnership with local company
o more capital is available for the business
 Loan from bank
o Easy, online application and fast approval
process
o Flexible

6. Find investors
Cost associated with getting capital:
Loan from bank
oInterest rate charges
oFormalities charges
Partnership
oDepends on the partnership agreement

7. Indonesia
- 4th most populous country
- Jakarta (Capital): >9 million resides in the city, largest city in South East Asia,
youngest population ( >50% under 29 years old)
- Increasing Middle Class – Estimated to be at 141 million by 2020  higher
spending, family-oriented
- Largest Muslim population of the world (88.1% of Indonesia, >10% of the
world).
- Product aspects to be taken into consideration: attractions and rides offered,
food & beverages and items that are going on sale to be in accordance and
approved by Indonesian Ulema Council. Availability of prayer rooms,
observation of Muslim calendar.

8. - Local culture: Indonesia Batik elements to be
instilled into the park (uniforms, mascots,
entertainers, performers).
- With Web 2.0, social media has emerged around
the world  Jakarta is the ‘number one social
media city in the world’, Indonesia is the largest
user of Twitter in the world, fourth most active
Facebook user.
- Traditional marketing mediums magazine
advertisements, posters, billboards, television
programs, sponsorship programs are highly
effective.

9. Main questions
1. What is the dominant Culture of the city?
2. How will workforce culture impact the
expansion?

10. Answer
1. Multilingual – Make communicate easy and
understand business culture - religion and
etiquette (halal)
2. Time gap – Working time,overtime,
part-time
Staff clothing – Can’t expose, follow culture
Staff welfare/benefit – Salary, get holiday,
promotion.

11. • Legal Systems
• Financing the Expansion
• Marketing the Expansion
• Business, Disney and Culture

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