The document discusses strategic planning and provides examples of case studies. It defines strategic planning as developing achievable goals and action plans to achieve a desired future state. Case studies show examples of communities that did not plan strategically and faced issues, such as speculative buildings sitting empty or businesses relocating. Other cases show communities that planned but faced unintended consequences like declining sales tax revenue. Strategic planning is presented as key to shaping a community's future in a coherent way that balances goals with available resources.