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Credibility and authority in Product Management Alan Armstrong [email_address]
1. Know thyself:    Are you Batman or Superman?
2. Know thy (department’s) time Effective executives do not start with their tasks. They start with their time.  And they do not start out with planning. They start by finding out where their time actually goes. Peter Drucker, The Effective Executive
2. Know thy (department’s) time ,[object Object],[object Object],[object Object]
3. Do the opposite!
4: Be the coach, not the player
5: Study the buying process
[object Object],[object Object],5: Study the buying process Uncovered in Win/Loss Interview Without the discount, we would have eaten the apple one bite at a time. This is something we had to do; some things you simply can’t avoid.
5: Study the buying process Win/Loss Analysis is the most important source of market and  competitive intelligence …  …  but it is done by less than 15% of Product Managers.
Credibility and authority in Product Management Alan Armstrong [email_address]

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PCT2010 - 5 min - Credibility and Authority for Product Management

  • 1. Credibility and authority in Product Management Alan Armstrong [email_address]
  • 2. 1. Know thyself: Are you Batman or Superman?
  • 3. 2. Know thy (department’s) time Effective executives do not start with their tasks. They start with their time. And they do not start out with planning. They start by finding out where their time actually goes. Peter Drucker, The Effective Executive
  • 4.
  • 5. 3. Do the opposite!
  • 6. 4: Be the coach, not the player
  • 7. 5: Study the buying process
  • 8.
  • 9. 5: Study the buying process Win/Loss Analysis is the most important source of market and competitive intelligence … … but it is done by less than 15% of Product Managers.
  • 10. Credibility and authority in Product Management Alan Armstrong [email_address]