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Inbound Marketing Process
The document outlines the inbound marketing process in 4 steps: 1) Traffic Generation to bring visitors to a website, 2) Lead Generation to capture visitor information as leads, 3) Lead Conversion to turn leads into customers, and 4) Analysis & Measurement to evaluate campaign performance and optimize future efforts.
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Inbound Marketing Process
- 1. 1. TRAFFIC GENERATION2. LEAD GENERATION 3. LEAD CONVERSION 4. ANALYSIS & MEASUREMENT Closed-Loop Reporting Campaign Performance Monthly Visits & Leads INBOUND MARKETING PROCESS HUBSPOT.COM ASPIREDIGITAL.ORG