The document discusses strategies for framing discussions around child abuse and neglect prevention. It outlines different frames and narratives that research has found the public gravitates towards, which can undermine prevention efforts. The document then recommends using frames centered around concepts like child development, the impact of early experiences on brain architecture, and the role of toxic stress in shaping child outcomes. It provides language and models to effectively communicate these ideas to different audiences including policymakers, partners, and the general public.