PBS Resume & Portfolio

This portfolio represents a few selected projects during my 20+ year career.
All projects represented here are projects I was the Lead Project Designer.

Paul B. Sherer Resume & Portfolio

T H E F U N S I DE A FEW THINGS I WANT TO D O WHEN I GRO W UP

My favo ri t e m o v i e qu o tes a re... Enjoy my family. Design great experiences. Take vacations. Grow in my career to leadership and
“Boy you must have lost your mind!” Denzel Washington, Remember the Titans ownership roles. Develop long lasting relationships. Work hard. Learn more and more. Try and
remember what I have forgotten. Mentor and help others shine. Laugh. Have fun. Stay sarcastic.
“Why so Serious?!” The Joker in Dark Knight Play. Build sandcastles at On The Rocks. Get back into duathalons. Win the On The Rocks 4th of
July Horse Shoe Open. Take my wife to Europe. Adopt a brother and sister. Fix our 1967 Olds
My favo ri t e t o y s gro w i n g u p w ere. . . 442 convertible. Write a book about my family called “Remember What Your Name Is.”
G.I. Joe, Corgi cars, Skittle, Bongo Board and imaginary adventures outside.
A FEW L ESSO NS L EARNED
My favo ri t e m o v i es a re...
Die Hard, Remember The Titans, Dark Knight, White Christmas, Willy Wonka Hard work will always pay off. Collaboration among all parties in a design is the key to success.
Wear many hats and keep learning. Listen to those you mentor. Sometimes the first solution
is the best. Trust your gut. Don’t stress too much. Have fun and a sense of humor. Laugh. Walk
My favo ri t e b o o k s a re... through your projects when they are done with a critical eye and take notes for future projects.
Strength To Love, The Art Spirit, Traveler Toward The Dawn, Maverick At Work, Alex Cross series Keep a “Lessons Learned” journal. Mentor younger staff, the feeling is priceless. Reach out to
local schools and offer expertise, job shadowing and internships. Sketch free hand, it is truly a
lost art. Listen to your mentors. Every client and project, no matter how big or small, demands
In m y fre e t i me I l i ke to ...
your most creative and innovative solutions. Great design is an experience for all the senses, so
Hang out with family at On The Rocks. Have “date night” with my wife. Go outside and play an open your mind. Don’t let work become more important than family. Manage projects to a prof-
adventure with my son. Wash my dog. Work on our 1967 Cutlass 442 convertible. Sketch ideas it; it really can be done. Let your project team see and understand the workplan. Empower them
for our empty attic. Play tennis. Dream about a winter vacation. to develop thier own weekly workplans. Learn to write a solid proposal. Ask clients for feedback
throughout a project. Ask clients for referals. Don’t forget to put up job signs. Go to the trade
My al m a m at ers a re... shows like Neocon and HDExpo. Write thank you notes.
St. Robert Grade School, Marquette University High School, Loyola University of Chicago and
Harrington College of Design Chicago
CO NTACT INFO
T o k e e p m e edu ca ted a n d en ergi zed ab out d esign. . .
Paul B. Sherer
I enjoy mentoring. I play Lego’s with my son. Take work to my Dad’s, a fellow designer/
architect. I read. I sketch. I design furniture. I build sandcastles. 1354 North 58th Street
Milwaukee, WI 53208
A fu n n y t h i ng h a ppen ed to me... 414-840-0645
In a rush to get to O’Hare for a flight to present to a client in Palo Alto, CA, my boss called me at psherer@wi.rr.com
home and said she forgot some drawings at the office. I raced out of my apartment to the office.
Hopped on the train and prayed I would make the flight. I made it to the gate as they were
boarding the last rows. My boss and I laughed at her forgetfullness. While laughing my brain
was racing through all the things we needed. Then my heart skipped a beat. How could I have
done this? I told my boss I forgot my clothes bag. There wasn’t time to stop and get clothes,
so I presented in a t-shirt, shorts and flip flops and my boss kept her casual outfit on too. When
we met the client I told them the story of our travels. The client loved it! A few of them were in
t-shirts and shorts.


W O R K EX PE RI E N C E

TWP Architecture Kahler Slater Architects
Project Designer: July 2008 – Present Project Designer: 1998 – 1999 (1 year)
We are not short on laughter, talent and integrity at TWP. Very cool to work for After meeting my wife in Chicago and living there for some time, we decided it was time to
a “boutique” design firm in an old church because my Dad and his twin brother move and start our family. We moved to my hometown of Milwaukee closer to my large tight
used to design churches across the country. Working at TWP allows me to wear knit family. At Kahler Slater Architects I was a Project Designer working mostly on the Foley &
many different hats which only adds to the excitement every day. I have had the Lardner and Milwaukee Protestant Home accounts.
fortune to work on some fun, creative and high profile projects.
Renaissance Studio, Inc.
Kahler Slater Architects Project Manager/Project Designer : 1993 – 1998 (5 years)
Associate/Project Designer: April 2003 – July 2008 A few great women from GHK jumped ship and started Primary Design which morphed in to
Perhaps I realized that my true passion for design was in the commercial markets. Renaissance Studio. I jumped with them. Awesome! Awesome! Awesome! We were “rockstars”
I “boomeranged” back to Kahler Slater as a Project Designer on projects such as living the dream. We had a wide variety of cool nationwide projects and a great client in RR
The Jewish Community Center, The AIDS Resource Center, Google, Sundance 608 Donnelley & Sons. We had fun, traveled and worked hard. I worked with seven women until
Cinemas, Miramonte Resort, Cramer Krasselt, Fratellos and Sabor to name a few. finally I had to bring on one of my best friends to add some much needed testosterone. He
My first project was taking over design of the Jewish Community Center from and I developed a fine tuned thorough set of project management and construction document
an architect who was leaving. This was an uphill challenge to win their trust and standards that I still use today. We knew how to make a profit without sacrificing great design.
respect something that the previous designer had spent years cultivating. After
the project was completed, the President called me and said that staff was not
GHK (now Nelson)
allowed to put up artwork in their offices without talking to me. I laughed. I said I
don’t think we need to get that strict. I thought to myself, now I have gained their Designer: 1989 – 1993 (4 years)
trust and respect. Powerful lessons learned. This was my first job right out of college. I was given the choice to be on the finishes side of
interior design OR on the design and construction drawing side. I chose the design and con-
struction drawing side. It has helped throughout my career to successfully bridge the gap and
Deep River Partners, Ltd.
angst between designers and architects. Collaboration is key. Many thanks to a great mentor
Partner/Project Designer: April 1999 – April 2003 with a pen always full of red ink!
Shortly after I started working at Kahler Slater my brother, sister and a friend asked
if I wanted to start our own high end residential architecture and interior design
firm. I couldn’t pass up this opportunity to own a small company and work with
A FEW TO O L S IN MY TO O L B O X
two of my siblings! We formed Deep River Partners, Ltd. with a mission to design Microsoft Office Suite, AutoCAD, Sketch Up, InDesign, Photoshop, QuickBooks, Free Hand
more holistic experiences for our clients. I learned many valuable lessons about Sketching and Rendering, business development, wide range of work experiences, expansive
running a business, accounting, running product through a business, resolving portfolio across many project types, “silver lining” attitude, humor, well rounded in all aspects of
conflict, giving back to the community, empowering younger staff, laughter, design from visioning to design to selections to artwork to construction documents to adminis-
selling furniture, and on and on. It was a once in a lifetime experience that I will tration, millwork detailing, mentoring (one of the best parts of my day), ability to “read” a client
cherish forever. It was also a time that I discovered the incredible talent of both and gain trust and respect, hard working, enjoy challenges
my brother and sister.


THE WORK

H O S P I T A L I T Y & R E S I D E N TI A L C O RPORATE/OFF ICE RE TAIL & FITN E SS
Crown Plaza, Oakbrook, IL Sheet Metal Workers Union Local #18, Waukesha, WI Elite Sports Club, Mequon, WI
Ambassador Hotel, Milwaukee, WI Pieper Properties Mayer Building, Milwaukee, WI Jewish Community Center, WhitefishBay, WI
ALOFT Hotel & Residences ABOVE, Milwaukee, WI Time Warner, Various Locations, WI Sundance 608 (Prototype Indie Cinema), Madison, WI
ALOFT Hotel, Madison, WI Foley & Lardner, Milwaukee, WI South Suburban YMCA, Milwaukee, WI
The Pfister Hotel (Conceptuals), Milwaukee, WI Cramer Krasselt, Milwaukee, WI Bliss Bridal, Brookfield, WI
Miramonte’ Resort (Addition), Indian Wells, CA Trinity Transportation Headquarters, Seaford, DE Downer Garage (retail), Milwaukee, WI
4 Seasons Resort, Pembine, WI Google, Madison, WI Target (multiple concept studies), Milwaukee, WI
McArdle Condo, Milwaukee, WI Kohl’s Headquarters, Menomonee Falls, WI Total Health Retail, Menomonee Falls, WI
Various High End Residences while at Deep River Partners, Ltd. Meyer Wallis, Milwaukee, WI
Campus Ministries UW Whitewater, Whitewater, WI Hoffman York, Milwaukee, WI
Matre Design, Milwaukee, WI
HEALTHCARE RR Donnelley & Sons, Chicago, IL
Smooth Skin & Rejuvenation, Milwaukee, WI RR Donnelley & Sons, New York, NY
Total Health Clinic, Menomonee Falls, WI RR Donnelley & Sons, Nashville, TN
Teva Spa, WhitefishBay, WI RR Donnelley & Sons, Los Angeles, CA
Rogers Memorial Hospital, Oconomowoc, WI RR Donnelley & Sons, Palo Alto, CA
Santarelli Oral & Facial Surgery, Kenosha, WI Lester B. Knight Architects, Chicago, IL
Luther Manor Assisted Living, Milwaukee, WI Mobium Graphics, Chicago, IL
Aids Resource Center of Wisconsin, Milwaukee, WI Arthur Andersen, Chicago, IL
Uno-Cal, Schaumberg, IL
RE S T A U R A N T CBI Logistics, Chicago, IL
Fratellos Waterfront Restaurant & Bar, Madison, WI JBrown Advertising, Chicago, IL
Fratellos Waterfront Restaurant & Bar, Milwaukee, WI Curtis Law Offices, Milwaukee, WI
Fratellos Waterfront Restaurant, Oshkosh, WI Planned Futures of America, Glendale, WI
Sabor Restaurant & Bar, Milwaukee, WI
ONYX Restaurant & Bar, Milwaukee WI FINANC IAL
Grenadiers Restaurant, Milwaukee, WI Landmark Credit Union, Oconomowoc, WI
Three Nightclub & Bar, Milwaukee, WI Ledger Bank, Glendale, WI
Ma Fischers Restaurant, Milwaukee, WI Hartford Savings Bank, Hartford, WI
Pazzo Restaurant, Kenosha, WI Bank of Lake Mills, Lake Mills, WI
Cafe’ Baci, Chicago, IL
The R Bar, Chicago, IL
Chives American Grill @ Luther Manor, Milwaukee, WI


site plan

South Suburban YMCA - Milwaukee, WI

Miramonte Resort - Indian Wells, CA

Sabor - Milwaukee, WI

Sundance 608 - Madison, WI

Fratellos - Milwaukee, WI

Fratellos - Durham, NC (conceptual sketches)

Cafe' Baci - Chicago, IL

The R Bar - Chicago, IL (conceptual sketch)

Mobium - Chicago, IL

Meyer Wallis - Milwaukee, WI

Hoffman York - Milwaukee, WI


Cramer Krasselt - Milwaukee, WI

Google - Madison, WI

Target Concept - South Milwaukee, WI

Target Concept - Park East, Milwaukee, WI

Downer Garage Adaptive Re-Use - Milwaukee, WI

Campus Ministries Concepts - UW Whitewater, WI

Luther Manor Assisted Living - Milwaukee, WI

Fratellos - Madison, WI

Residences @ The ALOFT - Milwaukee, WI

Thank you for viewing my portfolio. I have spent twenty
years working hard not only inspiring my clients, but
also creating lasting relationships.


PBS Resume & Portfolio

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