Presentation from the Payforit 4 seminar's held at the Connected Summit, May 15th-16th 2012. Presentation given by Chris Newell (ImpulsePay, AIME), Rory Maguire (Three, AIME), Richard Smith (O2), Sharan Rattan (Everything Everywhere), Kate Sharples (Vodafone) and Jeremy Stafford-Smith (Vodafone).

1. Payforit 4

2. Improvements to Payforit
 HTML 5 embedded
 Improved look and feel
 Larger buttons
 Payforit Single Click
 Receipting
 Marketing
 Simplified Regulation

3. Mobile Flow

4. MSISDN Pass through

5. Branded Unbranded

6. MT Method

7. MO Method

8. MT/MO Hybrid Method

9. Success Error

10. Error Message
Adult services bar This service is restricted to users 18 and older.
If you are 18 or older, access [MNO Number]
to verify your age.
General error Service temporarily unavailable; try again
later.
Insufficient Funds Top up your mobile phone account by
accessing [MNO contact number] now.
MO flow when text Text message not yet received. Click Retry
not received Payment.
Services bar Premium rate services are unavailable on your
account. Access [MNO contact number] now
for more information.

11. Receipt message Mobile option

12. Web Flow

13. Branded Unbranded

14. Optional API Logos

15. MSISDN Pass through

16. MT Method

17. MO Method

18. Success Error

19. Embed Method

20. Embed for Mobile
200px wide, 120px high

22. 300px wide, 200px high

23. iFrameTag:
<iframe width=300 height=200 src=URL></iframe>
Provided by API

24. MSISDN Pass through

25. MT Method

26. MT Hyperlink

27. MO Method

28. MT/MO Hybrid Method

29. Payforit Single Click opt in

30. Success Screen
 Payforit Single Click is optional
 Marketing is optional
 Screen is optional if no marketing

31. Error Screen

32. Service Delivery Message

33. Service Delivery Message
 Send 1 SMS message
 Sent within 15 minutes
 Direct sales not permitted
 Prompt to return to website

34. Payforit Single Click

36. Payforit Single Click
API hosts image
Merchant Merchant
website website
Redirect to API
for billing

37. Initial Purchase 2nd Purchase

38. Initial
Purchase
Next
purchase
Next login

39. Receipt message
Single Receipt Aggregated Receipt

40. £30 or 90 day spend limit

41. Payforit Single Click Button
1. Present the Payforit Single Click logo with a minimum size of 40 pixels wide by 20
pixels high.
2. Present the price, call-to-action, and logo no more than 30 pixels apart and with no
overlapping or touching.
1. Present the price and call-to-action in a contrast colour.
o Convert dominate background to HSL (hue, saturation, lightness).
o If the lightness is less than 50%, the text must be white (#FFFFFF). If the
lightness is above 50%, the text must be black (#000000). If the lightness is
exactly 50%, the text may be either white or black.

42. Approval process
 API logs in to Payforituk.com
 Registers merchant
 Default approved in 5 working days
 Custom Button approval by Payforit
Management Group, meets monthly
 Approval revoked if abused

43. Monitoring
 API hosts helpline in receipt messages
 Helpline can direct to merchant
 Monitors call volume

44. Marketing messages

46. AIME Training Courses
 Payforit training course every month
 First on on 27th June
 Contact Bianca@aimelink.org for info