The document outlines 10 tips for pay-per-click marketing: conduct thorough keyword research; tightly target ads to relevant keywords; improve targeting to reduce costs and increase click-through rates; understand key metrics like profit per sale and clicks to conversion; set a daily budget to avoid overspending; analyze performance by date and time to optimize; include keywords in ads and use dynamic insertion when possible; leverage geotargeting to target specific locations; employ negative keywords to avoid irrelevant clicks; and closely track results to continuously refine campaigns.

1. Top 10 Pay-Per-Click Marketing
Tips
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK

2. #1: Dedicate Time to Keyword Research
Before you start anything,
keyword research is critical.
Choose phrases that are most
relevant to the offer you’re
making.
Ana Lucia Novak© www.socialana.com

3. #2: Target, Target, Target
The more time you spend on
targeting, the better your
results will be.
Always make sure you’re
creating the most relevant
ads for the keywords you’ve
chosen.
Ana Lucia Novak© www.socialana.com

4. #3: Reduce Costs with Better Targeting
It makes sense, right? If you
target your ads well and get
better clickthroughs your money
will be well spent.
In addition to that, most pay-per-
click providers also reward you
with a lower cost per click for
ads that get clicked readily.
Ana Lucia Novak© www.socialana.com

5. #4: Know Your Conversion
You have to know your
numbers to do well with pay-
per-click.
You need to know:
• Your true profit per sale
• How many clicks it takes to
make a sale.
• The value of a new
customer
Ana Lucia Novak© www.socialana.com

6. Tip #5: Set a Daily Budget
Make sure you never
overspend by setting a daily
budget for all your pay-per-
click campaigns.
Ana Lucia Novak© www.socialana.com

7. #6: Peek Days and Times
Over time, you will see
patterns on your ad
performance and resulting
sales. Pay attention to these
and maximize them in your ad
settings.
Ana Lucia Novak© www.socialana.com

8. #7: Keywords in Your Ads
Always use relevant keywords
in your ads. Where possible,
use DKI (Dynamic Keyword
Insertion) to automate the
process.
Ana Lucia Novak© www.socialana.com

9. #8: Use Geotargeting
Geotargeting can help you get
better results. You can target
your ads to areas where most
of your customers come from.
You can also geotarget in
order to craft ads for a specific
geographic area.
Ana Lucia Novak© www.socialana.com

10. #9: Negative Keywords
Negative keywords ensure
your ads don’t show when
certain words are used
with your chosen keyword
phrases.
For example, if you want to
sell a product, you may
want to use negative
keywords like “free” or
“free trial”.
Ana Lucia Novak© www.socialana.com

11. #10: Track Results
Track your pay-per-click
results as finely as you can.
Track the progress of specific
ads and keyword phrases, so
you can fine tune your
campaign over time.
Ana Lucia Novak© www.socialana.com

12. Ready for Better Pay-Per-Click Results?
Ana Lucia Novak© www.socialana.com
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