The document provides observations of two stores - Splash and Hamleys. For Splash, key observations included an attractive entrance, clean and well-lit interior, friendly staff, wide range of reasonably priced products arranged by cost, and customers mostly aged 20-30 who spent 1-2 hours shopping. One negative was the lack of women's fitting rooms. For Hamleys, further observations will be provided in the next section, but no other details about this second store were included in this document.

1. ASSIGNMENT NO: 2:-
OBSERVING YOUR SURRONDINGS
BBY : QURATULAIN
MEMBER OF TEAM 12107

2. First store under observation ----- > SPLASH
BEFORE GOING INSIDE
 attractive entrance
 welcoming ness shown by always open doors
 label and font appealing (simple in black colour)
 showing that simple products (clothing mainly) available at cheap prices)
ONCE YOU ARE IN
• The allegiant designed outlet (combination of black and white colour)
• clean and shining floor with not very high ceiling.
• soft music playing in the background but changes according to the merchandise
collection (target market basically)
• quite and calm environment ( only kids if present make noise)
• they know the exact amount of merchandise to arrange with perfect security
(guards and scanner)
• unique lighting system dim in the morning ,bright at night!!!

3. Contd ---- > splash
PERSONAL
•Friendly and coordinating staff
•Less then 3 min to get connected
•No personal things can be consumed by them only uniforms (neat and
tidy formals)
•One per customer , roughly aged near 20 or 21
•Treat all customer equally without any traditional system
PRODUCT
•Wide product range
•Each allotted different section in store
•At eye level trendy (latest fashion) products
•Products arranged mostly according to price (high cost up lower once
down)
•If sale then sale item are arranged before the normal rating product to
•grab customers attention.
•My first love in this store was the accessories.

4. Contd ----- > splash
CUSTOMERS
•Rough age range (20 to 30)
•Not all there for buying… the actual buyer spend 2 hours max while
others just a hour or half.
•Families or couples seen the most.
•Ratio of buyer to that of time passing buyer can be 50:50
OTHER OBSERVATIONS:
the presence of trail room only for men not for women , leaving a bad
impression behind.
comfortable sitting arrangement.
good quality products.
all making it over all a better place for buying daily consuming clothes and
accessories.

5. Second store under observation ----- > HAMLEYS