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Master Thesis
Creating Strategic Markets
Through Patient Portals
Strategic fit of patient portals
Health Service Network
• Sharing knowledge through
patient portals
• Controlling patient portals
• Interacting with patient
portals
Core Service Interaction
• Making decisions through
patient portals
• Defining patient portals
• Developing patient portals
22/11/16 Casper Winther-Hansen 2
Health Service Network
22/11/16 Casper Winther-Hansen 3
Core Service Interaction
22/11/16 Casper Winther-Hansen 4
Strategic fit of Saxenda Care
Health Service Network
• Regulation
• Patient styles (effort)
• Patient involvement
• Decision-making
• Prof. interaction
Core Service Interaction
• Vision
• Objectives
• Metrics
• Money
• People
• Time
• Development
• Data
22/11/16 Casper Winther-Hansen 5
Health Service
Network
Pharmaceuticals
Professionals
Patients
Regulation
Relatives
Involvement
Styles
Interaction
Decision-making
Partners
Objectives & Metrics
Vision
Core Service
Interaction
Time
People
Development
Data
Product
integration
Users
Process
Solutions
Learning
environment
Services
Strategic
Fit
Money
Master code
Company
Competence
Customer
Competence
First level Second level Third level Master codeFirst level
22/11/16 Casper Winther-Hansen 6
Digital Health
22/11/16 Casper Winther-Hansen 7

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Patient Portals

Editor's Notes

  1. Problem: The threat of payers (collecting more data) Solution: Opportunity for the patients (creating strategic markets)
  2. Transformation: Wellbeing (health) Translation: Knowledge (power)
  3. Patient centricity (space) and journey (process) Value is embedded in the experiences that arise between different actors in the network and depends on the ability of these actors to take part in value co-creation.
  4. Space + Process = Ecosystem (empower to engage) Improving the lives of patients by innovating their experience of the medical encounter (mediating data through patient portals rather than leaflets).
  5. Transformation: Wellbeing (health) Translation: Knowledge (power)
  6. Partners: Risk of quality uncertainty and knowledge loss (NSD)