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                                                                          K!
Agenda
                        ‣  1. Introduction: user Innovation in
                               health-care

                               ‣  2. Our project
                               ‣  3. Visible outcomes:
                                   ‣  A) International survey to identify
                                   patients innovators

467#8997%1,(3:"((/0%1/(;</=*       ‣  B) Promotional website for promoting the
>*0,($,*?/-*@A@*#/&$1/(*#4%-"()*   project (namely among patients
                                   associations)

                                   ‣  C) Social network/FB app/platform for 

                                   P2P solution sharing

 L!
Introduction: 

     user Innovation in health-care!




M!                                     M!
Motivation
   ‣  Importance of services: 77% of GDP; 

              79% of employment (144.4 million jobs) in the
              US
                ‣ Health-care alone 17% of GDP in the US
                ‣ Growth tendency in developed world
                (OECD, World Bank)

              ‣  Users are doing a lot of product
              development (von Hippel 1998, 2005) and
              service development (Oliveira and von Hippel
              2011)

              ‣  Despite some evidence, health-care
              innovation literature ignores the role of users
              (in particular patients) as developers of new
              treatments 
N!
What are the limits of User/Patient Innovation?

British engineer 

Tal Golesworthy
designed own heart
valve implant and
saved own Life 
(2004)




O!
Herb Kern & SAD Seasonal Affective Disorder 



                          ‣  Realized that he would get depressed
                          during winter and discovered that the
                          reason was lack of natural light
                          ‣  Collected data during 15 years
                          ‣  Contacted the NIMH and was ignored
                          ‣  Dr Norm Rosenthal at NIMH (also a SAD
                          patient) got interested in his case
                            ‣  He validated the knowledge and named the
                            disease 
                            ‣  Suggested the light therapy 

P!
Previous work on the effect of light…


Niels Ryberg                   ‣  “My disease has played a very great role
Finsen, The Nobel              for my whole development... The disease
Prize in Medicine              was responsible for my starting
1903
                          investigations on light:
Q)5!%#0&J5)R&5!&8!7)3!
0&5.%)4:R&5!.&!.7#!
                               ‣  I suffered from anaemia and tiredness,
.%#+.=#5.!&8!$)3#+3#3,!
                               and since I lived in a house facing the
#3G#0)+((C!(:G:3!*:(J+%)3,!
                               north, I began to believe that I might be
S).7!0&50#5.%+.#$!()J7.!
                               helped if I received more sun. I therefore
%+$)+R&5T 
                               spent as much time as possible in its rays.”


 U!
Richard Bernstein and diabetes 

                             ‣  Type 1 diabetes patient (entered med
                             school when he turned 45 y.o.)
                             ‣  Began measuring blood sugar 

                             5 times/day and refined his insulin and
                             diet regimen to the point that they were
                             normal around the clock
                             ‣  The first individual to self-monitor his
                             blood sugar




 V!
Research question
                     ‣  To what extent & under what conditions
                     can patients innovate?
                     ‣  Can patients identify new diseases and
                     develop new medical treatments/devices?


                     • We focus on chronic diseases as it is
                     more likely that patients try to find a
                     solution for a long-lasting problem 
                       ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma,
                       Sleep Apnea
                       ‣ 2) Prostheses: devices to replace missing parts
                       of the body or to make them work better
                       ‣ 3) Cancer
                       ‣ 4) Diabetes
                       ‣ 5) Medical devices and treatment for general
                       purposes
W!
1. Sample of 56 treatments or medical devices
                                                ‣ 1) Respiratory diseases: Cystic Fibrosis,
                                                Asthma, Sleep Apnea
Research plan
Adapted from Oliveira and von Hippel 2011
      ‣ 2) Prostheses: devices to replace missing
                                                parts of the body or to make them work
                                                better
                                                ‣ 3) Cancer
                                                ‣ 4) Diabetes
                                                ‣ 5) Medical devices and treatment for general
                                                purposes

                                             2. Identification of date of commercial
                                             introduction of TTMD
                                             Browsed the internet, scanned trade journals and/or
                                             articles for dates of introduction

                                             3. Identification of the sources of innovation
                                             and coding
                                             Identify user practices through literature searchers
                                             and internet browsing
KX!
Cystic Fibrosis
                   ‣  Most common autosomal recessive disease
                   in Caucasians occurring with a frequency of
                   1-2000 to 1-3000 births !
                   ‣  About 30,000 patients in the US!
                   ‣  No cure, but treatments can ease
                   symptoms and reduce complications (and
                   prolong life span)!
                   ‣  The median life expectancy reached 37
                   years in 2005, compared to 5 years in the 60’s!



 KK!
Treatments for Cystic Fibrosis 

Most treatments are aimed at keeping the airways free of mucus


Based on “Ketchup Bottle Principle”: to get a substance out of a container
with a narrow opening, you turn it upside down and then clap it,

shake it and vibrate it




                                                    D5Y+.+4(#!*#3.!1!$#*)0#!.7+.!
                                                    *)4%+.#3!+.!7)J7!8%#Z:#50C!!



KL!
Low frequency   ‣  Louis Plante (CF patient) had to leave
                a concert due to excessive coughing
generator for   (seating in front of speakers)
bronchial 

drainage

                Being a skilled electronics technician, he
                developed a device that generates low
                frequency vibration 
                He founded DYMEDSO 


KM!
Cystic Fibrosis
   ‣    Emily Haager, CF patient & surfer

treatments
             ‣    A typical day: 
                        ‣  4 breathing treatments/day (1 hr each) 
                        ‣  daily regiment of over 45 pills, incl.
                        antibiotics to keep lungs healthy, enzymes to
                        digest the food, vitamins, etc 
                        ‣  began surfing and realized she started feeling
                        much better shared the news with doctors
                   Medical breakthrough: "saltwater” treatment
                   The New England J. of Medicine, Jan. 2006     



KN!
KO!
Chest percussion “Myus, her parents to do her chest physiotherapy. So
                 on
                      daughter, 26 with CF, depended for most of her life

with electrical  her independence was constantly compromised and
                 she hated it. On other hand, we not always delivered the
percussor
       best physiotherapy, simply because were tired, or didn't
                             have all this time required or were sick. Sure, you know all
                             of this ... !
                             Many times I was thinking about a simple solution, which
                             would deliver a good physiotherapy and wouldn't require a
                             caregiver. And I am very happy, I could do it. My
                             daughter uses my eper 100 (stands for electrical
                             percussor, and 100 symbolizes all my percussion ideas
                             which were never realized) all the time. According to her it
                             is much better than the human hand and she can do it
                             alone. I got good reviews from the hospital for sick children
                             in Toronto. !

                             Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March

                             2006)   
 KP!
Use of           Our questions: Did a patient or patient's family have any
                 involvement in the initiation of the study?#
trampolines by
children
        Dr.J. K. Stanghelle: “The answer is YES ! We were
                 performing different studies with physical exercise and
                 cystic fibrosis (CF) at that time, and this was a time
                 when it became growing interest for such therapy,
                 contrary to "normal medicine" these days. We were
                 discussing in several fora what kind of exercise that
                 could be fun and effective for children with CF, and we
                 got to hear about a young girl with CF that had a
                 trampoline that she wanted to use many times a day
                 for long times, and the parents observed that she
                 didn't need to use extra treatment for lung drainage
                 in addition.”#


KU!
KV!
Prostheses: ,&,<3-/("<*3-/$#,-#*

  [=).!&]#%!S+3!G+%+(C^#$!)5!+!0+%!0%+37!!
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  )5*#5.!.7#!#(#0.%&5)0!.%&:3#%3!!

  [=).!&]#%!)3!+!!
  B3#%!<5.%#G%#5#:%!




                               !"#$%&'


KW!
Medical devices 
(including some for general purposes) 
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               G+R#5.3!)5!%+)3)5J!.7#)%!:GG#%!4&$C!8%&=!+!G%&5#!G&3)R&5_!!

               [5!)5?#0R&5!G&%.!.7+.!J)*#3!)53:()5!)5?#0.&%3!+!=#+5!.&!
               J)*#!.7#=3#(*#3!.7#)%!$&3#3_!
               [(+%=!S+.07!+5$!+(#%.!+4&:.!S7+.!=#$)0+R&5!.&!.+E#!+5$!
               S7#5!`:3#+4(#!)5!$)]#%#5.!$)3#+3#3a_!!

               D53:()5!$#()*#%C!3C3.#=_!!


               [!5&*#(!4&$C!G&3)R&5!&%)#5.+R5J!$#*)0#!.7+.!=&5).&%3!3(##G!
               G&3)R&5!+5$!+0R*+.#3!+!*)4%+R&5!+(+%=!.&!+(#%.!+5$!
               $)30&:%+J#!.7#!G+R#5.!8%&=!3(##G)5J!3:G)5#_!

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LX!
Sleep Apnea

      RespireAide
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                     @+%%C!-:.(#%!8&:5$!.7+.!#*#%C!$#*)0#!+*+)(+4(#!
                     &5!.7#!=+%E#.!S+3!#dG#53)*#!+5$!
                     :50&=8&%.+4(#_!!




                     @#!)5*#5.#$!!"()*+",*-"'+5$!3.+%.#$!.&!
                     G%&$:0#!).'
LK!
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               -"3*/"(!
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LM!
Conclusions
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LN!                                                                        LN!
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LO!
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LV!                                                               LV!
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LW!                                                 LW!
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MK!                                                MK!
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NV!                                                NV!
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NW!              NW!

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Similar to Yes, a patient's family was involved in initiating the study. The passage mentions:"Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March 2006)So Natalia's mother Hanna Boguslawska developed the electrical percussor device (eper 100) to help her daughter Natalia with chest physiotherapy for cystic fibrosis. This suggests a patient's family (Natalia's mother) was directly involved in developing a new treatment through her invention of the eper device (20)

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Yes, a patient's family was involved in initiating the study. The passage mentions:"Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March 2006)So Natalia's mother Hanna Boguslawska developed the electrical percussor device (eper 100) to help her daughter Natalia with chest physiotherapy for cystic fibrosis. This suggests a patient's family (Natalia's mother) was directly involved in developing a new treatment through her invention of the eper device

  • 1. !!"#$%&"'"()*+#,-*.((/0%1/(** "(*2,%&34*5%-,! "#$%&!'()*#)%+,!-+./()0+12)34&5!607&&(!&8!9:3)5#33!;!<0&5&=)03! >+.?+!@:A#%,!B5)*#%3).C!&8!D5534%:0E! F#5).+!-#G)E:,!H&%!I#%J+.+!B5)*#%3).C !!! ! !!!! 6+%+!"&JJ#3),!H&%!I#%J+.+!B5)*#%3).C! ! ! ! 467#8997%1,(3:"((/0%1/(;</=* ! !! !! K!
  • 2. Agenda ‣  1. Introduction: user Innovation in health-care ‣  2. Our project ‣  3. Visible outcomes: ‣  A) International survey to identify patients innovators 467#8997%1,(3:"((/0%1/(;</=* ‣  B) Promotional website for promoting the >*0,($,*?/-*@A@*#/&$1/(*#4%-"()* project (namely among patients associations) ‣  C) Social network/FB app/platform for 
 P2P solution sharing L!
  • 3. Introduction: 
 user Innovation in health-care! M! M!
  • 4. Motivation ‣  Importance of services: 77% of GDP; 
 79% of employment (144.4 million jobs) in the US ‣ Health-care alone 17% of GDP in the US ‣ Growth tendency in developed world (OECD, World Bank) ‣  Users are doing a lot of product development (von Hippel 1998, 2005) and service development (Oliveira and von Hippel 2011) ‣  Despite some evidence, health-care innovation literature ignores the role of users (in particular patients) as developers of new treatments N!
  • 5. What are the limits of User/Patient Innovation? British engineer 
 Tal Golesworthy designed own heart valve implant and saved own Life (2004) O!
  • 6. Herb Kern & SAD Seasonal Affective Disorder ‣  Realized that he would get depressed during winter and discovered that the reason was lack of natural light ‣  Collected data during 15 years ‣  Contacted the NIMH and was ignored ‣  Dr Norm Rosenthal at NIMH (also a SAD patient) got interested in his case ‣  He validated the knowledge and named the disease ‣  Suggested the light therapy P!
  • 7. Previous work on the effect of light… Niels Ryberg ‣  “My disease has played a very great role Finsen, The Nobel for my whole development... The disease Prize in Medicine was responsible for my starting 1903 investigations on light: Q)5!%#0&J5)R&5!&8!7)3! 0&5.%)4:R&5!.&!.7#! ‣  I suffered from anaemia and tiredness, .%#+.=#5.!&8!$)3#+3#3,! and since I lived in a house facing the #3G#0)+((C!(:G:3!*:(J+%)3,! north, I began to believe that I might be S).7!0&50#5.%+.#$!()J7.! helped if I received more sun. I therefore %+$)+R&5T spent as much time as possible in its rays.” U!
  • 8. Richard Bernstein and diabetes ‣  Type 1 diabetes patient (entered med school when he turned 45 y.o.) ‣  Began measuring blood sugar 
 5 times/day and refined his insulin and diet regimen to the point that they were normal around the clock ‣  The first individual to self-monitor his blood sugar V!
  • 9. Research question ‣  To what extent & under what conditions can patients innovate? ‣  Can patients identify new diseases and develop new medical treatments/devices? • We focus on chronic diseases as it is more likely that patients try to find a solution for a long-lasting problem ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes W!
  • 10. 1. Sample of 56 treatments or medical devices ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea Research plan Adapted from Oliveira and von Hippel 2011 ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes 2. Identification of date of commercial introduction of TTMD Browsed the internet, scanned trade journals and/or articles for dates of introduction 3. Identification of the sources of innovation and coding Identify user practices through literature searchers and internet browsing KX!
  • 11. Cystic Fibrosis ‣  Most common autosomal recessive disease in Caucasians occurring with a frequency of 1-2000 to 1-3000 births ! ‣  About 30,000 patients in the US! ‣  No cure, but treatments can ease symptoms and reduce complications (and prolong life span)! ‣  The median life expectancy reached 37 years in 2005, compared to 5 years in the 60’s! KK!
  • 12. Treatments for Cystic Fibrosis 
 Most treatments are aimed at keeping the airways free of mucus
 Based on “Ketchup Bottle Principle”: to get a substance out of a container with a narrow opening, you turn it upside down and then clap it,
 shake it and vibrate it D5Y+.+4(#!*#3.!1!$#*)0#!.7+.! *)4%+.#3!+.!7)J7!8%#Z:#50C!! KL!
  • 13. Low frequency ‣  Louis Plante (CF patient) had to leave a concert due to excessive coughing generator for (seating in front of speakers) bronchial 
 drainage Being a skilled electronics technician, he developed a device that generates low frequency vibration He founded DYMEDSO KM!
  • 14. Cystic Fibrosis
 ‣  Emily Haager, CF patient & surfer treatments ‣  A typical day: ‣  4 breathing treatments/day (1 hr each) ‣  daily regiment of over 45 pills, incl. antibiotics to keep lungs healthy, enzymes to digest the food, vitamins, etc ‣  began surfing and realized she started feeling much better shared the news with doctors Medical breakthrough: "saltwater” treatment The New England J. of Medicine, Jan. 2006 KN!
  • 15. KO!
  • 16. Chest percussion “Myus, her parents to do her chest physiotherapy. So on daughter, 26 with CF, depended for most of her life with electrical her independence was constantly compromised and she hated it. On other hand, we not always delivered the percussor best physiotherapy, simply because were tired, or didn't have all this time required or were sick. Sure, you know all of this ... ! Many times I was thinking about a simple solution, which would deliver a good physiotherapy and wouldn't require a caregiver. And I am very happy, I could do it. My daughter uses my eper 100 (stands for electrical percussor, and 100 symbolizes all my percussion ideas which were never realized) all the time. According to her it is much better than the human hand and she can do it alone. I got good reviews from the hospital for sick children in Toronto. ! Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March 2006) KP!
  • 17. Use of Our questions: Did a patient or patient's family have any involvement in the initiation of the study?# trampolines by children Dr.J. K. Stanghelle: “The answer is YES ! We were performing different studies with physical exercise and cystic fibrosis (CF) at that time, and this was a time when it became growing interest for such therapy, contrary to "normal medicine" these days. We were discussing in several fora what kind of exercise that could be fun and effective for children with CF, and we got to hear about a young girl with CF that had a trampoline that she wanted to use many times a day for long times, and the parents observed that she didn't need to use extra treatment for lung drainage in addition.”# KU!
  • 18. KV!
  • 19. Prostheses: ,&,<3-/("<*3-/$#,-#* [=).!&]#%!S+3!G+%+(C^#$!)5!+!0+%!0%+37!! +5$!:3#$!7)3!3E)((3!+3!+5!#5J)5##%!.&!! )5*#5.!.7#!#(#0.%&5)0!.%&:3#%3!! [=).!&]#%!)3!+!! B3#%!<5.%#G%#5#:%! !"#$%&' KW!
  • 20. Medical devices (including some for general purposes) [45&3.%+)5!1!=#$)0+(!$#*)0#!.&!+33)3.!+4$&=)5+(!3:%J#%C! G+R#5.3!)5!%+)3)5J!.7#)%!:GG#%!4&$C!8%&=!+!G%&5#!G&3)R&5_!! [5!)5?#0R&5!G&%.!.7+.!J)*#3!)53:()5!)5?#0.&%3!+!=#+5!.&! J)*#!.7#=3#(*#3!.7#)%!$&3#3_! [(+%=!S+.07!+5$!+(#%.!+4&:.!S7+.!=#$)0+R&5!.&!.+E#!+5$! S7#5!`:3#+4(#!)5!$)]#%#5.!$)3#+3#3a_!! D53:()5!$#()*#%C!3C3.#=_!! [!5&*#(!4&$C!G&3)R&5!&%)#5.+R5J!$#*)0#!.7+.!=&5).&%3!3(##G! G&3)R&5!+5$!+0R*+.#3!+!*)4%+R&5!+(+%=!.&!+(#%.!+5$! $)30&:%+J#!.7#!G+R#5.!8%&=!3(##G)5J!3:G)5#_! 67&S#%!67)%.!b+3.#0.&=C!+%=#5._!! LX!
  • 21. Sleep Apnea RespireAide c7)(#!3#+%07)5J!.7#!3&(:R&5!8&%!3(##G!+G5#+,! @+%%C!-:.(#%!8&:5$!.7+.!#*#%C!$#*)0#!+*+)(+4(#! &5!.7#!=+%E#.!S+3!#dG#53)*#!+5$! :50&=8&%.+4(#_!! @#!)5*#5.#$!!"()*+",*-"'+5$!3.+%.#$!.&! G%&$:0#!).' LK!
  • 22. +#,-9@%1,(3*.((/0%1/(*0#;*@-/K$<,-*.((/0%1/(* ."-*/$%'0+"$01"20('$2-' 4("+'5+(0! 6+7-8/"+'5+(0! 970$%! -"3*/"(! -C3R0!e)4%&3)3!! V!`NUfa! W!`OMfa! KU! [3.7=+! L!`NXfa! M!`PXfa! O! 6(##G![G5#+! N!`OXfa! N!`OXfa! V! -+50#%! O!`NLfa! U!`OVfa! KL! F)+4#.#3! KK!`UWfa! M!`LKfa! KN! B/3%&! CD*EFGHI! AJ*EGJHI! FJ! 2)=).+R&53g!3+=G(#!&8!.%#+.=#5.3h!3&(:R&53!S+3!)$#5Ri#$!4C!G+R#5.3!! 6&:%0#g!'()*#)%+,!")5+!#!-:57+!+5$!6)#=3#5!`LXKLa! LL!
  • 23. N"(K"()#* +#,-*O(3-,7-,(,$-#4"7** ."-*/$%'0+"$01"20('$2-' :+"$0"-'$' ;*-'270'/+"$0"-'$' 970$%! -"3*/"(! 5+1! 5+1! -C3R0!e)4%&3)3!! N!`OXfa! N!!`OXfa! V! [3.7=+! X!!`Xfa! L!`KXXfa! L! 6(##G![G5#+! M!`UOfa! K!!`LOfa! N! -+50#%! L!`NXfa! M!!`PXfa! O! F)+4#.#3! U!`PNfa! N!!`MPfa! KK! B/3%&! LJ*EFCHI! LG*EGMHI! CD! 6&:%0#g!'()*#)%+,!")5+!#!-:57+!+5$!6)#=3#5!`LXKLa! LM!
  • 24. Conclusions !  "+R#5.3!G(+C!+5!)=G&%.+5.!%&(#!)5!.7#! $#*#(&G=#5.!&8!HH;bF!! !  )5!G+%R0:(+%!S7#5!.7#C!7+*#!34,* "(?/-=%1/(*%K0%(3%),*%(K*<%(*%P/-K*"3a! !  "+R#5.!7+*#!+(3&!)$#5Ri#$!5#S!$)3#+3#3,!+3! S#((!+3!.7#!3&(:R&53! !  b+5C!)55&*+.&%3!0%#+.#$!i%=3!j!.7#C!+%#! B3#%!<5.%#G%#5#:%3! !  'k#5!.7#!(#+$)5J!30)#5R3.3!+%#!+(3&!G+R#5.3! !  9#0+:3#!&8!.7#!)5*#3.=#5.!+5$!)58&%=+R&5! %#Z:)%#$,!G%&$:0#%3!`G7+%=+0#:R0+(3a! )55&*+.#!)5!$%:J!$#*#(&G=#5.!&%!J#5#! .7#%+G)#3! 6&:%0#g!'()*#)%+,!")5+!#!-:57+!+5$!6)#=3#5!`LXKLa! LN! LN!
  • 26. l#3#+%07!30&G#! "&.#5R+(!! •  c#!8&0:3!&5!<4-/("<* B3#%! D55&*+.&%3! K"#,%#,#,!+3!).!)3!=&%#! ()E#(C!.7+.!G+R#5.3!.%C! [0.:+(!B3#%! .&!i5$!+!3&(:R&5!8&%!+! D55&*+.&%3! (&5J1(+3R5J!&%! %#0:%%#5.!G%&4(#=!! -#(#4%).C! B3#%! D55&*+.&%3!! LP! LP!
  • 27. l#3#+%07!Z:#3R&5! lmKg!@&S!0+5!S#!)$#5R8C!.7#!:3#%!)55&*+.&%3!)5!7#+(.7!0+%#! +5$!.7#!)55&*+R&53!.7#C!$#*#(&G#$n! lmLg!@&S!0+5!S#!=+E#!.7#=!o*)3)4(#T!.&!3&0)#.Cn!! "&33)4(#!8&((&S1:Gg!! !@&S!.&!=+E#!.7#!3&0)#.C!4#5#i.!8%&=!:3#%3!)55&*+R&53!)5! @#+(.70+%#!3#%*)0#3!n!`@&S!0+5!S#!=+E#!BD!3:3.+)5+4(#na! LU! LU!
  • 28. l#3#+%07!3.+J#3! Ka! `<d.#53)&5a! La! e&3.#%)5J!B3#%! D$#5Ri0+R&5! I)3:+()^+R&5! D55&*+R&5!)5! `+5$!*+()$+R&5a! 7#+(.710+%#!! "7+3#!K! •  D$#5R8C!G+R#5.!)55&*+R&5!3.&%)#3! •  I+()$+R&5!&8!G%#()=)5+%C!i5$)5J3!.7%&:J7!E#C1 )58&%=+5.3!`G+R#5.3,!0()5)0)+53,!5:%3#3,!G7+%=+0#:R0+(3,! 7&3G).+(!=+5+J#%3,!J&*#%5=#5.!%#G%#3#5.+R*#3!#.0_a! LV! LV!
  • 29. c7C!:3n! •  B3#%!D55&*+R&5!)5!6#%*)0#3,!)50(:$)5J! @#+(.7!-+%#p!G(+q&%=3!8&%!)55&*+R&5! •  @#+(.7!-+%#!=+5+J#=#5.p!":4()0! =+5+J#=#5.! •  'G#5!3#%*)0#!D55&*+R&5p!":4()0! =+5+J#=#5.! •  D55&*+R&5!0&==:5)R#3p!D55&*+R&5! G(+q&%=3! LW! LW!
  • 30. H7#!#d.#5$#$! .#+=! MX!
  • 31. ':.0&=#3! K_  D5.#%5+R&5+(!3:%*#C!.&!)$#5R8C!G+R#5.! )55&*+.&%3! L_  "%&=&R&5+(!S#43).#!8&%!G%&=&R5J!.7#! G%&?#0.!`5+=#(C!+=&5J!G+R#5.3!+33&0)+R&53a! M_  6&0)+(!5#.S&%Ehe9!+GGhG(+q&%=!8&%!! "L"!3&(:R&5!37+%)5J! MK! MK!
  • 33. MM!
  • 34. MN!
  • 35. MO!
  • 36. MP!
  • 37. MU!
  • 38. MV!
  • 39. MW!
  • 40. NX!
  • 41. [GG!8&0:3)5J!&5!G+R#5.r3!3&(:R&53!j!+!:3#%! )55&*+R&5!G%)50)G(#!)5!+5!&G#5!0&==:5).C_! D5!.7)3!G%&?#0.!S#!0&=4)5#!&:%!E5&S(#$J#!+5$!#dG#%)#50#!)5!)55&*+R&5,!)5!.#075&(&JC!.7+.!#5J+J#3! )5$)*)$:+(3!+5$!&%J+5)^+R&53!)5!)55&*+R&5,!+5$!=#$)0+(!#dG#%R3#,!.&!7#(G!J&&$!3&(:R&53!4#0&=#! =&%#!*)3)4(#!+=&5J!.7#!0&==:5).C!&8!%+%#!+5$!07%&5)0!$)3#+3#!G+R#5.3_!H7#!0&%#!G%)50)G(#!)3!.7#! &5#!S#!3+S!%#G#+.#$(C!.&!4%)5J!%#(#*+5.!%#3:(.3g!H7&3#!S).7!+!E##5!5##$,!S7&!+%#!$)30&5.#5.!S).7! .7#!#d)3R5J!3&(:R&53,!&k#5!)55&*+.#,!0%#+R5J!&%!=&$)8C)5J!+!3&(:R&5!.7+.!4#A#%!i.!.7#)%!3G#0)i0! 5##$3_![5$!S7&!)3!.&!:5$#%3.+5$!.7#!5##$3!+5$!E5&S!4#A#%!.7#!$)3#+3#!+5$!%#(+.#$!G%&4(#=3!.7+5! .7&3#!S7&!()*#!S).7!).,!G+R#5.3,!+5$!.7&3#!S7&!0+%#!+4&:.!.7#=!1!G+%#5.3,!3)4()5J3!+5$!8%)#5$3_! Q@%1,(3*.((/0%1/(R*"#*%*<%3%&S#3*?/-*34"()#*34%3*%-,*%&-,%KS*)/"()*/(T* %(K*4,&7#*34/#,*"(*(,,K*3/*),3*U,6,-*#/&$1/(*?%#3,-T*%(K*V"34*4")4,-* -,&"%U"&"3S;* 9#7)5$!.7)3!G%&?#0.!3.+5$!-+./()0+12)34&5!607&&(!&8!9:3)5#33!+5$!<0&5&=)03!)5!"&%.:J+(,!-+%5#J)#! b#(&5!s!"&%.:J+(!"%&J%+=,!.7#!b:5)0714+3#$!)55&*+R&5!0&=G+5C!)55&3+4),!B5)*#%3).C!&8!<%(+5J#51 t:%#=4#%J!+5$!@@212#)G^)J!)5!#%=+5C,!B5)*#%3).C!&8!D5534%:0E!)5![:3.%)+,!+5$!B5)*#%3).C!&8!l&=#! QH&%!I#%J+.+Q!)5!D.+(C! B4,*7-/W,<3*"#*?$(K,K*US*34,*5%3X&"<%:Y"#U/(*Z<4//&*/?*[$#"(,##*%(K*O</(/="<#*"(* @/-3$)%&T*34,*5%-(,)",*,&/(*]*@/-3$)%&*@-/)-%=*%(K*34,*@,3,-*@-"U"&%* N/$(K%1/(*"(*^,-=%(S;* NK!
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. NU!
  • 48. c7C!$&!S#!5##$!.7#!""e!3:GG&%.n! •  "%&G&3#$!G%&?#0.!)3!$)]#%#5.!8%&=!.CG)0+(! +0+$#=)0!%#3#+%07! •  H&!G:%3:#!)=G(#=#5.+R&5!&8!%#3#+%07!i5$)5J3! S).7!&4?#0R*#!&8!%#+(1)=G+0.! •  -&=4)5#!)5.#%5+R&5+(!.#+=!#dG#%R3#! •  c#!5##$!J:)$+50#!+5$!G+%.5#%37)G3!8%&=!""e! NV! NV!