Patanjali Ayurveda Private Limited is an Indian FMCG company headquartered in Haridwar, India. Founded in 2006, it has grown rapidly to become one of India's largest FMCG companies, with over 200,000 employees and annual revenues surpassing 10,000 crores. The company manufactures over 900 herbal products including foods, personal care items, and medicines. It relies heavily on its founder, Baba Ramdev, for spiritual and brand leadership but faces challenges from larger competitors and potential political interference.

1. ‘PATANJALI AYURVEDA PRIVATE LIMITED’
• NAME :- PATANJALI AYURVEDA LIMITED COMPANY
• INCORPORATED:- JANUARY 2006
• HEADQUARTERS :- HARIDWAR
• NO OF EMPLOYEES :- MORE THAN 200,000
• COMPANY TYPE :- UNLISTED PUBLIC COMPANY
• INDUSTRY TYPE:- FMCG (FASTEST MOVING CONSUMER GOODS)
TURNOVER :- ITS TOTAL TURNOVER FOR PREVIOUS YEAR 2016-2017 IS 10,561 CRORES ,WHERE IN 2015
2016 IT WAS MORE THAN 5000 CRORES.
 HENCE “PATANJALI AYURVEDA LIMITED COMPANY IS A FASTEST GROWING FMCG COMPANY OF INDIA”,
 IT MANUFACTURES MORE THAN 900 PRODUCTS .THAT INCLUDES SOAPS ,GHEE ,TOOTHPASTES
 PATANJALI COMPANY IS NOT LISTED IN STOCK EXCHANGE.

2. 
THREATS:-
 huge threat from “SRI SRI AYURVEDA”
of pandit ravi shankar
 Competition from local unbranded
retailers
 Political interference
 Controversies of ramdev baba
OPPURTUNITIES:-
 Attract rural market
 Increase more retail stores
 Global expansion
STRENGTHS:-
 Yoga and spiritual followers
 Natural and herbal
 baba ramdev following
Good relations with Narendra modi.
Less selling price
MAKE IN INDIA(swadeshi)
WEAKNESS;-
 Huge dependency on ramdev baba
 Strong competitors like HUL and dabur,ITC
 Lack in research and development
 Poor packaging quality.
 Low exports
 Less rural market share

3. 
ACHARYA BALAKRISHNA
(CEO OF PATANJALI)
RAMDEV BABA
(FOUNDER & BRAND
AMBASSADOR)
Mr. Babukaji Shrestha
(CHIEF FINANCIAL OFFICER)
Mr. Babukaji Shrestha serves as Head of Finance
Department and Director
Mr. Raju Shrestha
(HEAD OF ADMINISTRATIVE
DEPARTMENT)
Mr. Raju Shrestha serves as Managing
Director and Head of Administration
Department at Patanjali

4. INTERNAL FACTORS:-
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EXTERNAL FACTORS:-
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• DICTATORSHIP”
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WORK CULTURE:- [GURUBHAI CULTURE]
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