1) Sketchworks was tasked with increasing clarity and understanding of basketball star Pat the Roc's brand and doing so online.
2) They analyzed his current marketing efforts, identified issues, and focused his branding on key audiences like urban youth and corporate sponsors.
3) Sketchworks redesigned Pat's logo and website using new technologies for quick loading and social media integration, and grew his social media presence from none to over 1,500 Twitter followers and 2,500 Facebook likes.
This document summarizes a case study for Pat the Roc, an international basketball superstar. Sketchworks was tasked with increasing clarity and understanding of Pat's brand online. They did this through redefining his target audiences, redesigning his logo and branding, building a new website using advanced technology, and maximizing his social media presence on platforms like Facebook and Twitter. As a result, Pat gained over 1,500 Twitter followers and 2,500 Facebook likes within a few months of the project.
This portfolio document provides an overview of Justin Andrew Schuck's creative work across various disciplines over the past 17 years. It includes sections summarizing his background and experience in branding, UI/UX design, website design, digital and print design, and photography. For each project highlighted, it provides context on the client and challenges, an overview of the creative process, and the results achieved. The portfolio is intended to showcase Schuck's full range of skills and the quality of work produced for an array of clients.
This document is Justin Andrew Schuck's keynote presentation portfolio. It contains information about his background and experience in design, photography, and creative direction over 17 years. It also outlines his presentation philosophy of simplifying content and designing with the audience in mind. Finally, it showcases examples of keynote presentations he has created for clients, including presentations about his personal portfolio, an employee training application, and a presentation about political campaign strategies.
The document outlines Rocksauce Studios' process for achieving project happiness. It involves 4 phases - Strategy, Artwork, Development, and Launch. In the Strategy phase, they investigate the market and user needs to design the minimum viable product. In Artwork, they develop branding and visual design. Development includes building the app. Launch helps set up marketing like social media and a landing page. The goal is to plan thoroughly upfront to avoid costly changes later and ensure client happiness with the final product.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
This document provides a case study of a website redesign project for the fashion brand Marcc. It describes how the original website lacked online shopping capabilities. Sketchworks was hired to build a new website with improved branding, design, and content to allow online purchases. They conducted research on Marcc's target audience, developed branding elements, designed information architecture and navigation, and created compelling product images and descriptions to better engage customers.
Laicos is a technology Startup Studio led by Ryan Negri and Kyle Matthews. With 20 years combined operational and startup experience, Negri and Matthews want to shape the up-and-coming startup ecosystem of Tampa, Florida, developing their own ideas to create a new tech hub of innovation and entrepreneurship.
A “Startup Studio” is a structure whose aim is to repeatedly build products into companies. Thanks to its infrastructure and resources, a startup studio increase a product’s chance of success and optimize its creation and growth.
The difference between incubators/accelerators and Startup Studios is the vested human capital involved around an idea. At the core of the startups studio model are dedicated teams helping business ideas develop into beautiful products and successful companies.
Laicos’ flagship inaugural product, Fuse, is a social media management platform for the consumers and power users, with a simple price model and a clean and attractive UI. In addition, Laicos is developing four additional products: BusFinder, currently in beta version, an app utilizing data from the Tampa Public Transportation System; $1Market, to offer many different services to users for $1 dollar/mo, Order to Seat, for fans to order food to their seat while at a stadium or arena, and FoodStops, a food truck tracking app for consumers and marketing platform for vendors. In 20I7, we plan to work with other founders to help turn their ideas into reality.
The document outlines plans for redesigning the ReachOut! website with the main objectives of directing the site towards potential funders and providing quick and concise information. A work team will be formed to develop the new site, which will feature easy navigation, multimedia content, and segmented information. The redesigned site aims to attract funders' interest and convert their visits into donations by February after an evaluation period in January.
This document summarizes a case study for Pat the Roc, an international basketball superstar. Sketchworks was tasked with increasing clarity and understanding of Pat's brand online. They did this through redefining his target audiences, redesigning his logo and branding, building a new website using advanced technology, and maximizing his social media presence on platforms like Facebook and Twitter. As a result, Pat gained over 1,500 Twitter followers and 2,500 Facebook likes within a few months of the project.
This portfolio document provides an overview of Justin Andrew Schuck's creative work across various disciplines over the past 17 years. It includes sections summarizing his background and experience in branding, UI/UX design, website design, digital and print design, and photography. For each project highlighted, it provides context on the client and challenges, an overview of the creative process, and the results achieved. The portfolio is intended to showcase Schuck's full range of skills and the quality of work produced for an array of clients.
This document is Justin Andrew Schuck's keynote presentation portfolio. It contains information about his background and experience in design, photography, and creative direction over 17 years. It also outlines his presentation philosophy of simplifying content and designing with the audience in mind. Finally, it showcases examples of keynote presentations he has created for clients, including presentations about his personal portfolio, an employee training application, and a presentation about political campaign strategies.
The document outlines Rocksauce Studios' process for achieving project happiness. It involves 4 phases - Strategy, Artwork, Development, and Launch. In the Strategy phase, they investigate the market and user needs to design the minimum viable product. In Artwork, they develop branding and visual design. Development includes building the app. Launch helps set up marketing like social media and a landing page. The goal is to plan thoroughly upfront to avoid costly changes later and ensure client happiness with the final product.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
This document provides a case study of a website redesign project for the fashion brand Marcc. It describes how the original website lacked online shopping capabilities. Sketchworks was hired to build a new website with improved branding, design, and content to allow online purchases. They conducted research on Marcc's target audience, developed branding elements, designed information architecture and navigation, and created compelling product images and descriptions to better engage customers.
Laicos is a technology Startup Studio led by Ryan Negri and Kyle Matthews. With 20 years combined operational and startup experience, Negri and Matthews want to shape the up-and-coming startup ecosystem of Tampa, Florida, developing their own ideas to create a new tech hub of innovation and entrepreneurship.
A “Startup Studio” is a structure whose aim is to repeatedly build products into companies. Thanks to its infrastructure and resources, a startup studio increase a product’s chance of success and optimize its creation and growth.
The difference between incubators/accelerators and Startup Studios is the vested human capital involved around an idea. At the core of the startups studio model are dedicated teams helping business ideas develop into beautiful products and successful companies.
Laicos’ flagship inaugural product, Fuse, is a social media management platform for the consumers and power users, with a simple price model and a clean and attractive UI. In addition, Laicos is developing four additional products: BusFinder, currently in beta version, an app utilizing data from the Tampa Public Transportation System; $1Market, to offer many different services to users for $1 dollar/mo, Order to Seat, for fans to order food to their seat while at a stadium or arena, and FoodStops, a food truck tracking app for consumers and marketing platform for vendors. In 20I7, we plan to work with other founders to help turn their ideas into reality.
The document outlines plans for redesigning the ReachOut! website with the main objectives of directing the site towards potential funders and providing quick and concise information. A work team will be formed to develop the new site, which will feature easy navigation, multimedia content, and segmented information. The redesigned site aims to attract funders' interest and convert their visits into donations by February after an evaluation period in January.
It has been a busy year for us at Bootup. Since we launched we have organized more than 40 startup events in Vancouver and launched Bootup Garage - a collaborative space for founders to start Internet companies.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
This document provides information about Bad Poncho Outdoors and their website Daily Cliché. It introduces Robert Taylor III as the founder and discusses that the company was launched in 2010 by Robert and his father Robert Taylor II. It also summarizes that Daily Cliché was launched in 2014 to provide content focused on topics of interest to middle-aged men. The document shares statistics on their audience demographics and examples of partnerships and portfolio websites.
The document discusses return on investment (ROI) for social media. It provides resources on understanding the social media landscape and how businesses can participate through activities like identifying influencers, listening, and interacting on various social media platforms. The document also announces an upcoming webinar on wrapping your head around the social media phenomenon and provides contact information.
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...Social Media Today
This document summarizes a webinar on incentivizing online behavior. It introduces four speakers who are experts on social media marketing, brand advocacy, and online communities. It also advertises an achievement award won by the webinar series and announces the topic of the next webinar on predictions for the future of social media in 2013.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
We love Startups. Since Bootup launched 18 months ago, we have organized more than 40 startup events and supported over 12 other tech events in our community.
We look forward to seeing and helping more startups bootup in Vancouver, BC and across Canada in 2011.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
The document outlines Joel Hudson's personal brand exploration and career goals in the music business, including obtaining an entry-level A&R position and eventually starting his own record label. It provides details on his short and long-term goals, target audience, competition, identity, networking plans, and digital marketing strategy. The overall goal is for Joel to establish himself in the music industry and help other aspiring artists.
The SoDA report May 2015 – Digital marketing outlookyann le gigan
The SoDA report May 2015 – Digital marketing outlook
[Slideshare Society of Digital Agencies 01.05.15
In SoDA’s 2015-2016 study, there was a significant spike in the number of clients indicating they were not working with outside agencies on their brand’s digital efforts (27% in 2015, up from 13% last year). In North America, the in-housing trend was essentially on par with the global average. 28% of client respondents in North America indicated they were handling all digital efforts in-house.
http://fr.slideshare.net/sodaspeaks/the-soda-report-volume-1-2015
The SoDA Digital Outlook Study found:
1) Respondents were more senior-level than ever before, with 9 out of 10 being key decision makers.
2) The share of respondents identifying as consultancies nearly doubled, reflecting consultancies' growing role in digital services.
3) The share of client-side respondents in the service sector rose significantly, in line with its projected strong global job growth.
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players.
*Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
This case study discusses how The Beauty Company used social media to successfully launch the beauty brand Jabot Cosmetics. They built an engaged base of over 1,000 consumers before launch through a brand ambassador program. They also created a microsite and robust Facebook page to generate buzz. On launch day, they drove consumers to watch the brand's debut on TV and visit their online pages through integrated social media efforts. This social media strategy led to sold out products and 35,000 new customers for Jabot within the first few months.
The document discusses how The Beauty Company (TBC) utilized a social media strategy to successfully launch the beauty brand Jabot Cosmetics. Some key points:
1) TBC built excitement before launch by creating a microsite and active Facebook/Twitter pages to engage over 1,000 consumers who provided feedback.
2) On launch day, TBC drove consumers to watch the brand's debut on TV and online via social media. Over 12,000 visited the microsite within hours.
3) Ongoing social media efforts like contests and reviews helped Jabot products sell out on HSN and gain thousands of new customers within two months. TBC's social media approach was critical to Jabot's
Joel Hudson is exploring a career change into the music business and has created a personal brand document outlining his short and long term career goals of obtaining an A&R position and eventually starting his own record label. The document provides details on his background, skills, target audiences, competition, identity, networking plans, and digital marketing strategy to help achieve his music industry goals.
It has been a busy year for us at Bootup. Since we launched we have organized more than 40 startup events in Vancouver and launched Bootup Garage - a collaborative space for founders to start Internet companies.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
This document provides information about Bad Poncho Outdoors and their website Daily Cliché. It introduces Robert Taylor III as the founder and discusses that the company was launched in 2010 by Robert and his father Robert Taylor II. It also summarizes that Daily Cliché was launched in 2014 to provide content focused on topics of interest to middle-aged men. The document shares statistics on their audience demographics and examples of partnerships and portfolio websites.
The document discusses return on investment (ROI) for social media. It provides resources on understanding the social media landscape and how businesses can participate through activities like identifying influencers, listening, and interacting on various social media platforms. The document also announces an upcoming webinar on wrapping your head around the social media phenomenon and provides contact information.
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...Social Media Today
This document summarizes a webinar on incentivizing online behavior. It introduces four speakers who are experts on social media marketing, brand advocacy, and online communities. It also advertises an achievement award won by the webinar series and announces the topic of the next webinar on predictions for the future of social media in 2013.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
We love Startups. Since Bootup launched 18 months ago, we have organized more than 40 startup events and supported over 12 other tech events in our community.
We look forward to seeing and helping more startups bootup in Vancouver, BC and across Canada in 2011.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
The document outlines Joel Hudson's personal brand exploration and career goals in the music business, including obtaining an entry-level A&R position and eventually starting his own record label. It provides details on his short and long-term goals, target audience, competition, identity, networking plans, and digital marketing strategy. The overall goal is for Joel to establish himself in the music industry and help other aspiring artists.
The SoDA report May 2015 – Digital marketing outlookyann le gigan
The SoDA report May 2015 – Digital marketing outlook
[Slideshare Society of Digital Agencies 01.05.15
In SoDA’s 2015-2016 study, there was a significant spike in the number of clients indicating they were not working with outside agencies on their brand’s digital efforts (27% in 2015, up from 13% last year). In North America, the in-housing trend was essentially on par with the global average. 28% of client respondents in North America indicated they were handling all digital efforts in-house.
http://fr.slideshare.net/sodaspeaks/the-soda-report-volume-1-2015
The SoDA Digital Outlook Study found:
1) Respondents were more senior-level than ever before, with 9 out of 10 being key decision makers.
2) The share of respondents identifying as consultancies nearly doubled, reflecting consultancies' growing role in digital services.
3) The share of client-side respondents in the service sector rose significantly, in line with its projected strong global job growth.
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players.
*Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
This case study discusses how The Beauty Company used social media to successfully launch the beauty brand Jabot Cosmetics. They built an engaged base of over 1,000 consumers before launch through a brand ambassador program. They also created a microsite and robust Facebook page to generate buzz. On launch day, they drove consumers to watch the brand's debut on TV and visit their online pages through integrated social media efforts. This social media strategy led to sold out products and 35,000 new customers for Jabot within the first few months.
The document discusses how The Beauty Company (TBC) utilized a social media strategy to successfully launch the beauty brand Jabot Cosmetics. Some key points:
1) TBC built excitement before launch by creating a microsite and active Facebook/Twitter pages to engage over 1,000 consumers who provided feedback.
2) On launch day, TBC drove consumers to watch the brand's debut on TV and online via social media. Over 12,000 visited the microsite within hours.
3) Ongoing social media efforts like contests and reviews helped Jabot products sell out on HSN and gain thousands of new customers within two months. TBC's social media approach was critical to Jabot's
Joel Hudson is exploring a career change into the music business and has created a personal brand document outlining his short and long term career goals of obtaining an A&R position and eventually starting his own record label. The document provides details on his background, skills, target audiences, competition, identity, networking plans, and digital marketing strategy to help achieve his music industry goals.
1. CASE STUDY
Proprietary and Confidential
Not for use or disclosure outside Sketchworks except under written agreement.
2. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 2 OF 13
PROJECT INSIGHT
WHO IS PAT THE ROC?
With over 20 patented moves to keep his audiences impressed and
coming back for more, Pat the Roc has an undeniable talent and
dedication that makes him an international superstar both on and off
the court. In addition to playing streetball all around the world, Pat
tours the country giving motivational speeches, hosting charity games,
and leading basketball camps and clinics throughout the year. His
initiative, Team AiP (Anything is Possible), inspires young kids to reach
for their dreams no matter how many setbacks they may encounter.
RESULTS.
Our work included giving his brand a major overhaul, developing a futuristic website,
and increasing his presence across social media platforms including Twitter and
Facebook.
THE CHALLENGE.
We were tasked with one simple goal: to increase
clarity and understanding behind who Pat The Roc
is, and do it all online. But as simple as the goal may
seem, the plan to make it happen wasn’t as obvious.
PROJECT INSIGHT.
4. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 4 OF 13
BRANDING
TARGETING WHO MATTERS MOST.
UNDERSTANDING WHERE WE WERE.
Lucky enough, Pat The Roc already had a good following behind his
brand. But there were a number of problems that prevented it from
reaching its full potential. First, we needed to understand what his
current marketing efforts were. So we evaluated a number of different
marketing channels, distributed surveys, and conducted usability
studies to gain insight on how the public already responded to him.
This allowed us to pinpoint the brand issues and set goals that our
project must satisfy.
Corporate
Sponsors
Newcomers
Urban Youth
REDEFINING OUR AUDIENCES.
After our research, we found that Pat’s audience was very vague and too general to
accurately identify the branding and marketing issues he faced. After all, if he didn’t know
who exactly he was targeting, how could we improve his brand for those people? So we
took a number of small, but critical steps to only focus on the people who mattered most
to achieve his marketing goals
Once we knew who we were talking to, we understood exactly what each member of Pat The Roc’s audience
needs were and how best to appeal to them. This set the tone and direction for all tasks that followed.
5. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 5 OF 13
BRANDING
LOGO, REDESIGNED.
Keeping Pat The Roc’s target audience in mind, we came up with a logo that branded him as the credible and
professional athlete he his. The style of the logo needed to satisfy two goals. It needed to be edgy enough to appeal to
Pat The Roc’s younger audiences but not too soft-hearted for potential corporate sponsors.
RED HOTNESS
Red is a color that commands attention and
it was just what we needed to make the logo
“pop” and resonate well with Pat The Roc’s
audience.
CURVY FOR FLAVOR
The symmetry in the typography says “stability”
and “credible”. The rounded, curvy ligatures gives
off a fun and down-to-earth tone for Pat The Roc’s
younger audiences.
RIGHT ON TARGET
Along with our concept of Pat The Roc
being a targeted figure in sports, carving an
illustration of a target symbol into the letter
“O” in “Roc” was pure destiny.
7. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 7 OF 13
WEBSITE DEVELOPMENT
A USER-CENTERED DESIGN.
Using the latest web technology available, we were able to build a vibrant and modern website
that functions a lot different from the websites you would normally see today.
HIGH-QUALITY PHOTOGRAPHY
To further enhance Pat The Roc’s “street
cred”, we had to make sure he looked good.
So we conducted a photo shoot to get the
highest quality photos of Pat The Roc to use
across the site.
IT DOESN’T LOAD, IT ANIMATES
Long lived the days where a click lead to waiting
for a page to load! When browsing Pat The Roc’s
website, if any navigation link is clicked, you are
immediately transitioned into a new page without
having to wait for it to load.
SIMPLE, YET EFFECTIVE
We eliminated a lot of the unnecessary bells and
whistles, giving the website a clean and simple
interface. This freed up a lot of clutter so users
can focus on getting the information they need
quicker and easier.
8. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 8 OF 13
WEBSITE DEVELOPMENT
EDUCATING THE WORLD ON PATS
TALENTS.
We dedicated a section on the website to educate site visitors on the moves
and tricks Pat The Roc is most known for. Each move is shown using creative
photography with an instructional video of Pat The Roc doing what he does best.
9. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 9 OF 13
WEBSITE DEVELOPMENT
SOCIAL MEDIA INTEGRATED.
We integrated interactive social media networks on to the site to allow visitors to see Pat’s latest Twitter and Facebook updates.
But this isn’t your average, run-of-the-mill social media integration. When mousing over one of the social media icons (on the
lower left), an animated panel slides up and shows you exactly what Pat The Roc has posted on his social networks. It also lets
you interact with his posts directly on the site, without having to go to Twitter or Facebook to tune in.
Interactive Slider for Facebook Statuses
11. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 11 OF 13
SOCIAL MEDIA
GETTING ALL SET-UP.
When we first evaluated Pat The Roc’s social media presence, he had
none. No Facebook Page. No Twitter profile. No blog. This prevented
him from making strong connections and nurturing the relationships he
needed to stay relevant. We rolled out the Pat The Roc brand on the
world’s most popular social media platforms including Facebook and
Twitter. We also tailored each platform to the Pat The Roc brand which
included designing the layouts, uploading media, and setting the tone
for status messages to get fans and supporters engaged.
Pat The Roc’s Facebook Page
Pat The Roc’s Twitter Page
12. PAT THE ROC
SKETCHWORKS CASE STUDY
PAGE 12 OF 13
SOCIAL MEDIA
MAXIMIZING SOCIAL MEDIA.
Once the social media accounts were set up, we consulted with Pat The
Roc on our secrets to gaining a larger following on each social media
platform. Since then, Pat has gained over 1,500 Twitter followers in five
months and over 2,500 Facebook Likes in under three.
0
180
360
540
720
900
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8
Social Media Growth
Twitter Facebook Subscribers
Social Media statistics as of June 2011.
0
350
700
1050
1400
1750
2100
2450
2800
3150
3500
2011
Social Media Followers
Twitter Facebook Subscribers