This document provides a case study of a website redesign project for the fashion brand Marcc. It describes how the original website lacked online shopping capabilities. Sketchworks was hired to build a new website with improved branding, design, and content to allow online purchases. They conducted research on Marcc's target audience, developed branding elements, designed information architecture and navigation, and created compelling product images and descriptions to better engage customers.
Marc Clark is a fashion designer who started the Marcc lifestyle brand. His products were selling well in stores but his website lacked functionality and did not allow for online purchases. Sketchworks was hired to build a new website that would help Marcc reach more customers and drive more online revenue. Sketchworks conducted research, developed branding, created wireframes and site maps, designed high-quality imagery and product descriptions, and integrated social media to build an effective new website for Marcc.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
1) Sketchworks was tasked with increasing clarity and understanding of basketball star Pat the Roc's brand and doing so online.
2) They analyzed his current marketing efforts, identified issues, and focused his branding on key audiences like urban youth and corporate sponsors.
3) Sketchworks redesigned Pat's logo and website using new technologies for quick loading and social media integration, and grew his social media presence from none to over 1,500 Twitter followers and 2,500 Facebook likes.
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Coqtail is a digital marketing and technology agency located in Amsterdam that offers various services including strategy, creative, branding, technology development and more. They were founded in 2011 by Coen and Lukas and have since grown to a team of 16 people. They work with clients across various industries including fashion, lifestyle and more. Coqtail prides themselves on building strong relationships with clients and developing customized solutions and platforms to meet each client's unique needs and goals.
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We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
Marc Clark is a fashion designer who started the Marcc lifestyle brand. His products were selling well in stores but his website lacked functionality and did not allow for online purchases. Sketchworks was hired to build a new website that would help Marcc reach more customers and drive more online revenue. Sketchworks conducted research, developed branding, created wireframes and site maps, designed high-quality imagery and product descriptions, and integrated social media to build an effective new website for Marcc.
This document provides a case study of how Sketchworks helped build the Sportsality brand from the ground up when it was initially just a concept. Sketchworks conducted research to establish a competitive edge, evaluated the industry and competition, and determined long-term viability. They helped choose the name "Sportsality" and develop the logo, business cards, and website. The website was designed to be flexible, have a vibrant design, and enhance usability. A mobile version was also created. Sketchworks identified revenue streams like video/commercial advertising, sponsorships, service revenue, and banner advertising to ensure long-term profitability. An advertising media kit was developed to promote advertising opportunities on the site.
1) Sketchworks was tasked with increasing clarity and understanding of basketball star Pat the Roc's brand and doing so online.
2) They analyzed his current marketing efforts, identified issues, and focused his branding on key audiences like urban youth and corporate sponsors.
3) Sketchworks redesigned Pat's logo and website using new technologies for quick loading and social media integration, and grew his social media presence from none to over 1,500 Twitter followers and 2,500 Facebook likes.
2015 John Robinson Graphic Design Portfolio For WebJohn Robinson
John Robinson is a graphic designer who provides services such as logo design, branding, marketing, website design and digital advertising. He takes a consultative approach to logo design, starting with client input and sketching ideas. He then digitizes the sketches and refines them. Examples are provided of logos and branding work for various past clients. Robinson also discusses his process for designing branding elements like business cards, stationery and packaging. Samples of this work are displayed along with descriptions of how they were created and tailored for each client.
Coqtail is a digital marketing and technology agency located in Amsterdam that offers various services including strategy, creative, branding, technology development and more. They were founded in 2011 by Coen and Lukas and have since grown to a team of 16 people. They work with clients across various industries including fashion, lifestyle and more. Coqtail prides themselves on building strong relationships with clients and developing customized solutions and platforms to meet each client's unique needs and goals.
Connecting The Dots: Building Your Brand Across ChannelsVictoria Young
Applying the Brands As Patterns framework for designing your brand strategy across channels. Case studies on how Google, Chobani and TOMS Shoes are developing brand patterns on Facebook, Twitter, and YouTube through strategic storytelling and effective content marketing.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
This document summarizes a case study for Pat the Roc, an international basketball superstar. Sketchworks was tasked with increasing clarity and understanding of Pat's brand online. They did this through redefining his target audiences, redesigning his logo and branding, building a new website using advanced technology, and maximizing his social media presence on platforms like Facebook and Twitter. As a result, Pat gained over 1,500 Twitter followers and 2,500 Facebook likes within a few months of the project.
This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, link building, analytics, and team management.
We are a multi disciplinary graphic design solution provider. We are a full-service design consultancy with a formidable array of skills and foresight. We cater to local market with a commitment to quality and aesthetic design.
Our studio has three core values, CREATIVITY, INNOVATIONand CUSTOMER SATISFACTION.
We have the expertise and extensive experience in dealing with a wide range of client requirements ranging from Logo Design, Branding, Corporate Identity, Web design, User Interface Design, Product Design,Photography and Motion Graphics to Interactive Design Solutions. This has given us the capability to design visually appealing and technically sound design solutions for clients from diverse fields.
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The document discusses engagement marketing and how it can be used for business-to-business and business-to-consumer contexts. Engagement marketing creates conversations with targeted audiences through relevant content on social media, blogs, video and online communities. It discusses how engagement marketing can build brands through proactive engagement, while also being important for monitoring conversations and responding to feedback to protect reputations. The conclusion states that engagement marketing is the evolution of traditional advertising and can be used to build brands, protect reputations, drive sales and increase customer loyalty.
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
FYM Marketing is a full-service marketing firm based in Chicago that offers services including marketing, PR, web design, branding, and mobile app development. The document provides examples of projects they have completed for clients in various industries, including logos, websites, packaging design, and advertising campaigns. It aims to introduce the company and showcase their creative work and experience working with international clients.
FYM Marketing is a full-service marketing firm based in Chicago that offers services including marketing, PR, web design, branding, and mobile app development. The document provides examples of projects they have completed for clients in various industries, including logos, websites, packaging design, and advertising campaigns. It aims to introduce the company and showcase their creative work and experience working with international clients.
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Create Britain is a platform that brings together and promotes British design, creativity, and culture. It allows creatives from students to professionals like Adele and Sir Cameron Mackintosh to showcase their work, network, and find opportunities. The platform aims to combine various existing channels for creatives into one easy-to-use space. Profiles on Create Britain provide contact information, descriptions of work and skills, and ways to view sample content in order to help creatives promote themselves and find new opportunities.
This document provides an overview and analysis of web design trends for 2013-2014. It examines 11 major trends, including the era of content-centric design, storytelling, responsive websites, flat design, parallax scrolling, video backgrounds, and non-standard navigation. For each trend, 15 examples of websites demonstrating that trend are provided and analyzed. The document suggests that these trends reflect an increased focus on usability, content, and adapting to different devices and screen sizes. It aims to identify popular patterns that can inspire web designers.
Sasha V is a design and branding consultancy that specializes in social media strategy, digital campaigns, and experiential marketing. They helped launch Twenty Grand Vodka in 2012 by creating cultural events and social media campaigns. For other clients like Jirafe, RT Fashion Events, and KollideTV, Sasha V improved their brands and grew their social media presence through new designs, strategies, and community management. Sasha V's work focuses on connecting brands to audiences through innovative and culturally relevant experiences online and in the real world.
Canfield Creative is a collective of designers, photographers, videographers, and marketers led by founder and CEO Joe Canfield. The company has over 10 years of experience providing visual design and creative marketing services across various industries. This document showcases graphic design, photography, and video work samples and case studies to potential clients. It emphasizes Canfield Creative's education and experience in helping companies grow through creative means.
Unlock your business potential with a top digital marketing agency near uou! Our experts drive growth and engagement through data-driven strategies. For more information visit us https://www.bikebear.com.my/
Greetings from O2 Advertising! We take pleasure in re-introducing ourselves as a 360-degree communication agency committed to delivering outstanding ideas and nurturing long-term relationships. What makes us click is our deep-rooted understanding of the brand and our passion to do out-of the-box communication.
Earlier, we have been professional associated with your company through Mr. Atul Phadnis in 2007-2010. During our stint we were successful in churning out interesting work for Brands Media E2E and What’s On India. We thoroughly enjoyed conceiving and designing newsletters, posters, calendar and other internal communication tool for the above brands. And we are eager to restart our professional association with your esteemed organization with renewed zest and creative prowess.
You will be pleased to know that we are now the advertising partners of brands like Komyo Camlin, Rizvi Builders, National Plywood, Ashapura Group, Metropolis, Zee Entertain and Enterprises Pvt. Ltd. and many more...We are now equipped with an experienced, multi-disciplinary creative team that specializes in ATL, BTL, Branding, Ambient Media, Social Media Posts, OOH and Ambient Media. We can also provide great PR and event support across India through our PR partners. Collectively making us a one-stop destination for all your communication needs.
To take things further, we earnestly request to give us an opportunity to showcase our latest credentials at a time and place convenient to you. Please feel free to call us on 9869252276. We’d be delighted to hear from you.
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This agency is a small team of 6 people based in Lahore, Pakistan that provides web design and development services. They have a combined 40 years of experience in the industry. While based in Pakistan, most of their clients are overseas in places like the US, Canada, UK, and Australia. They pride themselves on creating exceptional products with a focus on user interface and user experience. Their goal is to make the web a better place. They provide services such as brand identity, UI/UX design, and web development. They showcase some of their recent client work and positive client reviews on their website.
The document discusses how small businesses can use social media and websites to grow their business. It recommends setting up social media profiles, claiming a Google Places listing, and creating a WordPress website to attract new customers and build trust. Done well, an online presence allows businesses to stand out from competitors and find more clients by nurturing ongoing online relationships. The document provides tips on creating an effective website and getting started with social media.
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This presentation was created by Sarah Lamansky and Destiny Malone, of Mannix Marketing. They were the featured speakers at the ARCC\'s Young Professionals networking event in May 2009 where attendees learned how to use LinkedIn to grow and market their business.
This document summarizes a case study for Pat the Roc, an international basketball superstar. Sketchworks was tasked with increasing clarity and understanding of Pat's brand online. They did this through redefining his target audiences, redesigning his logo and branding, building a new website using advanced technology, and maximizing his social media presence on platforms like Facebook and Twitter. As a result, Pat gained over 1,500 Twitter followers and 2,500 Facebook likes within a few months of the project.
This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, link building, analytics, and team management.
We are a multi disciplinary graphic design solution provider. We are a full-service design consultancy with a formidable array of skills and foresight. We cater to local market with a commitment to quality and aesthetic design.
Our studio has three core values, CREATIVITY, INNOVATIONand CUSTOMER SATISFACTION.
We have the expertise and extensive experience in dealing with a wide range of client requirements ranging from Logo Design, Branding, Corporate Identity, Web design, User Interface Design, Product Design,Photography and Motion Graphics to Interactive Design Solutions. This has given us the capability to design visually appealing and technically sound design solutions for clients from diverse fields.
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...DesignBloggersConference
The document summarizes a presentation by Chad Stark and Drew McGukin on marketing design businesses in the digital era. It discusses the changing consumer landscape and importance of understanding high-earning millennials. The 4 foundational pillars of digital marketing are authenticity, frequency, etiquette, and relatability. Strategies to thrive include embracing new design trends, leveraging different social media channels, creating inspiring content, and engaging followers. The presentation provided guidance on digital disruption and strategies for design firms.
The document discusses engagement marketing and how it can be used for business-to-business and business-to-consumer contexts. Engagement marketing creates conversations with targeted audiences through relevant content on social media, blogs, video and online communities. It discusses how engagement marketing can build brands through proactive engagement, while also being important for monitoring conversations and responding to feedback to protect reputations. The conclusion states that engagement marketing is the evolution of traditional advertising and can be used to build brands, protect reputations, drive sales and increase customer loyalty.
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
FYM Marketing is a full-service marketing firm based in Chicago that offers services including marketing, PR, web design, branding, and mobile app development. The document provides examples of projects they have completed for clients in various industries, including logos, websites, packaging design, and advertising campaigns. It aims to introduce the company and showcase their creative work and experience working with international clients.
FYM Marketing is a full-service marketing firm based in Chicago that offers services including marketing, PR, web design, branding, and mobile app development. The document provides examples of projects they have completed for clients in various industries, including logos, websites, packaging design, and advertising campaigns. It aims to introduce the company and showcase their creative work and experience working with international clients.
60 Tips in 60 Minutes - Social Search & ConversionPerformanceIN
This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, analytics, technical SEO, and team management. The document is intended as a high-level overview of best practices for online marketing and optimization.
Create Britain is a platform that brings together and promotes British design, creativity, and culture. It allows creatives from students to professionals like Adele and Sir Cameron Mackintosh to showcase their work, network, and find opportunities. The platform aims to combine various existing channels for creatives into one easy-to-use space. Profiles on Create Britain provide contact information, descriptions of work and skills, and ways to view sample content in order to help creatives promote themselves and find new opportunities.
This document provides an overview and analysis of web design trends for 2013-2014. It examines 11 major trends, including the era of content-centric design, storytelling, responsive websites, flat design, parallax scrolling, video backgrounds, and non-standard navigation. For each trend, 15 examples of websites demonstrating that trend are provided and analyzed. The document suggests that these trends reflect an increased focus on usability, content, and adapting to different devices and screen sizes. It aims to identify popular patterns that can inspire web designers.
Sasha V is a design and branding consultancy that specializes in social media strategy, digital campaigns, and experiential marketing. They helped launch Twenty Grand Vodka in 2012 by creating cultural events and social media campaigns. For other clients like Jirafe, RT Fashion Events, and KollideTV, Sasha V improved their brands and grew their social media presence through new designs, strategies, and community management. Sasha V's work focuses on connecting brands to audiences through innovative and culturally relevant experiences online and in the real world.
Canfield Creative is a collective of designers, photographers, videographers, and marketers led by founder and CEO Joe Canfield. The company has over 10 years of experience providing visual design and creative marketing services across various industries. This document showcases graphic design, photography, and video work samples and case studies to potential clients. It emphasizes Canfield Creative's education and experience in helping companies grow through creative means.
Unlock your business potential with a top digital marketing agency near uou! Our experts drive growth and engagement through data-driven strategies. For more information visit us https://www.bikebear.com.my/
Greetings from O2 Advertising! We take pleasure in re-introducing ourselves as a 360-degree communication agency committed to delivering outstanding ideas and nurturing long-term relationships. What makes us click is our deep-rooted understanding of the brand and our passion to do out-of the-box communication.
Earlier, we have been professional associated with your company through Mr. Atul Phadnis in 2007-2010. During our stint we were successful in churning out interesting work for Brands Media E2E and What’s On India. We thoroughly enjoyed conceiving and designing newsletters, posters, calendar and other internal communication tool for the above brands. And we are eager to restart our professional association with your esteemed organization with renewed zest and creative prowess.
You will be pleased to know that we are now the advertising partners of brands like Komyo Camlin, Rizvi Builders, National Plywood, Ashapura Group, Metropolis, Zee Entertain and Enterprises Pvt. Ltd. and many more...We are now equipped with an experienced, multi-disciplinary creative team that specializes in ATL, BTL, Branding, Ambient Media, Social Media Posts, OOH and Ambient Media. We can also provide great PR and event support across India through our PR partners. Collectively making us a one-stop destination for all your communication needs.
To take things further, we earnestly request to give us an opportunity to showcase our latest credentials at a time and place convenient to you. Please feel free to call us on 9869252276. We’d be delighted to hear from you.
Baku International Village / School BrandingAnton Chitana
The document discusses rebranding efforts for a village called Royal Park. It presents four brand scenario concepts - focusing on diversity, global connectivity, a mosaic of different elements coming together, and being globally connected while knowing one's location. Design concepts are then shown for a new logo, color scheme, and applying the branding approach to a school within the village. The goal is to develop a cohesive brand identity for Royal Park that conveys themes of diversity and internationalism.
This agency is a small team of 6 people based in Lahore, Pakistan that provides web design and development services. They have a combined 40 years of experience in the industry. While based in Pakistan, most of their clients are overseas in places like the US, Canada, UK, and Australia. They pride themselves on creating exceptional products with a focus on user interface and user experience. Their goal is to make the web a better place. They provide services such as brand identity, UI/UX design, and web development. They showcase some of their recent client work and positive client reviews on their website.
The document discusses how small businesses can use social media and websites to grow their business. It recommends setting up social media profiles, claiming a Google Places listing, and creating a WordPress website to attract new customers and build trust. Done well, an online presence allows businesses to stand out from competitors and find more clients by nurturing ongoing online relationships. The document provides tips on creating an effective website and getting started with social media.
Mapplinks is an integrated creative + digital user-focused agency. Mapplinks specializes in design, website development, digital marketing and brand building. They believe in strategic partnerships and work with multiple brands from 10+ industries across the globe. To know more about Mapplinks, visit : www.mapplinks.com
This presentation was created by Sarah Lamansky and Destiny Malone, of Mannix Marketing. They were the featured speakers at the ARCC\'s Young Professionals networking event in May 2009 where attendees learned how to use LinkedIn to grow and market their business.
1. CASE STUDY
Proprietary and Confidential.
Not for use or disclosure outside Sketchworks except under written agreement.
2. MARCC
SKETCHWORKS CASE STUDY
PAGE 2 OF 15
INSIGHT
ABOUT MARCC
Marcc is a lifestyle fashion brand ran by Marc Clark, a professional designer and stylist with over a
10 year history working in the retail industries. Marcc is a collection of unique, hand-made apparel
for the upscale and chic. With a hard-focus on the daring and adventurous crowd, the Marcc line is
designed for the strong, self-assured elites who can do what the hell they want and couldn’t care
less of what anyone else has to say about it.
INSIGHT.
THE CHALLENGE
Marcc products were already launched to the public
and sold in retail stores throughout the country, but
the company’s online presence wasn’t doing quite as
well. Not only was their website built on an inflexible
platform, the site didn’t even offer a way for users to
buy Marcc products online! As you can imagine, this
prevented Marcc from a huge opportunity to make
more revenue.
WHERE WE CAME IN
Marcc approached us to build a much more interactive
website that will allow their customers to learn more
about the Marcc collection, understand the benefits,
and, most importantly, purchase them directly off of
the website.
4. MARCC
SKETCHWORKS CASE STUDY
PAGE 4 OF 15
BRANDING
DEFINING THE AUDIENCE.
First, we needed to step back and understand who we were talking to and what they expected from their favorite
fashion retail brands. Doing this gave us the information needed to shape our overall communication message.
TREND SETTERS
The Innovators
TREND PUSHERS
The Advocates
BOLD NEWCOMERS
The Newbies
EYE-POPPING
Whatever they wear leaves
a lasting impression
POPULARITY
Desires clothing worn by
celebrities and popular
people
COURAGEOUS
Just beginning to open
up to eccentric, new
styles
ELOQUENCE
Accepts nothing less than
the finer things in life
SELECTIVE
Only wear clothing from
trusted brands with
demonstrated credentials
EXCLUSIVITY
Clothing must set them
apart from all others
EXPENSIVE TASTE
Usually associates high-end
pricing with good quality
UNINFORMED
Desire more information on
what’s “fashionably sound”.
5. MARCC
SKETCHWORKS CASE STUDY
PAGE 5 OF 15
BRANDING
NAMING & LOGOS.
Before our branding strategy, there was no
“Marcc”. In fact, it was just Marc Clark (the
owner) selling his products under his own name.
This presented a number of credibility problems
both for his business and his brand. So we
recommended a number of name and logo
changes to help connect better with his audiences.
Logo concepts built for the Marcc brand
7. MARCC
SKETCHWORKS CASE STUDY
PAGE 7 OF 15
WEBSITE DEVELOPMENT
AREAS OF IMPROVEMENT.
Once we solidified the brand communication strategy, we came up with three key areas that the new
Marcc website should satisfy to ensure it produced great results.
Before our strategy, most website visitors left
within the first 10 seconds of visiting Marcc’s
website. This was mostly because the website’s
look and feel didn’t do a good job of satisfying
the needs of their target audience. To fix this,
we needed to produce a website with a more
upscale design that communicated a message
more relevant to Marcc’s primary audiences.
There were products on his site but
they just didn’t “pop” and make
someone purchase. It was important
that the new website had higher-
quality imagery to reflect the same
quality as the Marcc brand as a
whole.
To sell online, you need to prove your
worth. So we needed to help Marcc
do this by making the quality and
benefits of products extremely clear
on the website.
CREDIBILITY RELEVANCE QUALITY
8. MARCC
SKETCHWORKS CASE STUDY
PAGE 8 OF 15
WEBSITE DEVELOPMENT
SITE MAP AND NAVIGATION
To better organize the scope of the website, we recommended the most
comprehensive and intuitive navigation design based on Marcc’s goals,
with respect to Marcc’s product inventory.
WIREFRAMES
To give Marcc a better visual of how the pages would be constructed,
we created high-fidelity wireframes for each page to show our
recommendations of their layout and content placement.
ARCHITECTURE DESIGN.
MARC
THE BOY NEXT DOOR
IMAGE
MARCUS
MR. COOL
IMAGE
MR. CLARK
THE PROFESSIONAL/
GENTLEMAN
IMAGE
MENS WOMENS ABOUT MARC
Checkout
View CartMY ACCOUNT
RETURNS PRIVACY POLICY ABOUT MARC CONTACT US
Twitter
Logo
Facebook
Logo
Twitter Header
Follow me on Twitter
Facebook Header
Become a fan
Sign Up for Email Newsletter
SHOP BY CATEGORY
JoinEmail Opt-In
MensCONTACT US
LOGO
PRODUCT IMAGE PRODUCT IMAGEPRODUCT IMAGE
Product Name
$60
Product Name
$60
Product Name
$60
PRODUCT IMAGE PRODUCT IMAGEPRODUCT IMAGE
Product Name
$60
Product Name
$60
Product Name
$60
PRODUCT IMAGE PRODUCT IMAGEPRODUCT IMAGE
Product Name
$60
Product Name
$60
Product Name
$60
Sub Category 1
Sub Category 1
Category
Sub Category 3
Category
Sub Category 2
Sub Category 3
Sub Category 5
Sub Category 4
Sub Category 2
MENS WOMENS ABOUT MARC
Checkout
View CartMY ACCOUNT
RETURNS PRIVACY POLICY ABOUT MARC CONTACT US
Twitter
Logo
Facebook
Logo
Twitter Header
Follow me on Twitter
Facebook Header
Become a fan
Sign Up for Email Newsletter
SHOP BY CATEGORY
JoinEmail Opt-In
MensCONTACT US
LOGO
MENS WOMENS ABOUT MARC
Checkout
View CartMY ACCOUNT
ADVERTISEMENT
MENS BOWTIES MENS TEES WOMENS BOWTIE WOMENS TEES
RETURNS PRIVACY POLICY ABOUT MARC CONTACT US
Twitter
Logo
Facebook
Logo
Twitter Header
Follow me on Twitter
Facebook Header
Become a fan
Sign Up for Email Newsletter
SHOP BY CATEGORY
JoinEmail Opt-In
MensCONTACT US
LOGO
MarcClark.com
Womens
Bowtie Brooches
White Leopard Print Bowtie Brooch
Gold Leopard Print Bowtie Brooch
Silver Leopard Print Bowtie Brooch
Red Leopard Print Bowtie Brooch
Snake Print Bowtie Brooch
Gold Bowtie Brooch
Silver Bowtie Brooch
Bronze Bowtie Brooch
Green Bowtie Brooch
Red Bowtie Brooch
Black Bowtie Brooch
Headbands
White Leopard Print Headband
Gold Leopard Print Headband
Silver Leopard Print Headband
Red Leopard Print Headband
Snake Print Headband
Gold Headband
Silver Headband
Bronze Headband
Green Headband
Red Headband
Black Headband
Tees
Graphics Tee
Mens
Bowtie Brooches
White Leopard Print Bowtie Brooch
Snake Print Bowtie Brooch
Gold Bowtie Brooch
Silver Bowtie Brooch
Bronze Bowtie Brooch
Green Bowtie Brooch
Red Bowtie Brooch
Black Bowtie Brooch
Tees
Graphics Tee
About Marc
Celebrity Supporters
Press
Bio
Marcus Clark – The Guy Next Door
Marc C. – The Fashion Designer
Marc Clark – The Businessman
Contact Us
Policies
Returns & Exchange Policy
Privacy Policy
9. MARCC
SKETCHWORKS CASE STUDY
PAGE 9 OF 15
WEBSITE DEVELOPMENT
WEBSITE DESIGN.
Once done with the architecture, we began building the look and feel to the new website that would satisfy Marcc’s target
audience.
SLICK TYPOGRAPHY
We used unique typography
with an upscale look to better
appeal to Marcc’s target
audience.
GRID-LIKE DISPLAY
Each category of products were
contained in a one-page grid
where users could quickly view
product pricing, features, and
images without having to click
through any additional pages.
UNIQUE LOOK & FEEL
Because Marcc’s target audience loves
simplicity, we kept each page clean using
only necessary elements. This made it easier
to navigate the site and quickly find products.
SOCIAL FOOTER
We designed a flexible footer that included all the
different ways to interact with the Marcc brand outside
of the site including the newsletter, Twitter, Facebook,
and the blog.
10. MARCC
SKETCHWORKS CASE STUDY
PAGE 10 OF 15
WEBSITE DEVELOPMENT
GETTIN’ SOCIAL.
To incorporate social media into our
strategy, we integrated a Facebook plugin
system and placed it on the page of each
of Marcc’s product pages. This way users
could “Like”, comment, and even share a
product using their Facebook accounts right
from the product page without having to go
to the Facebook website.
12. MARCC
SKETCHWORKS CASE STUDY
PAGE 12 OF 15
CONTENT STRATEGY
IMAGERY THAT SELLS.
We conducted multiple photoshoots to gather the high-quality imagery for each
item in Marcc’s collection to use across the web site. This allowed users to view
each product in depth, right down to its most intricate detail.
Marcc Leopard Print Bowtie
Marcc “Fenced” Glasses
Marcc Solid Silver Bowtie
13. MARCC
SKETCHWORKS CASE STUDY
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CONTENT STRATEGY
LEAVING THE ADS AT HOME.
To make a more compelling home page, we created rotating advertisements that used creative photography,
interesting tag lines, and strong visuals. Each advertisement featured a product in a unique way to get more
customers to buy.
14. MARCC
SKETCHWORKS CASE STUDY
PAGE 14 OF 15
CONTENT STRATEGY
JUICY PRODUCT
DESCRIPTIONS.
To compel users and put them in a buyer’s state of mind, we
needed to develop product descriptions that spoke in a tone our
target audience could relate to. So we combed through each
product, pulled out their features and benefits, and created brief,
compelling descriptions that would gain our audience’s interest
while staying in line with Marcc’s communication goals.