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introducing Passion™440high performanceminimum size
virtually invisible ,[object Object],      -  which means that Passion440 is an integrated mind440 hearing aid built into a Passion design
virtually invisible 2nd generation of Passion is built upon the Dual ISP platform exclusive to Widex PA440 - a mind440 in a Passion housing, which means    Recognisable from mind440   technology and Passion design    Utilisation of both Passion and   mind440 sales promotion and training    Easy communication to dispensers     Learning curve can be re-used
KSP summary
technology made simpledual ISP Seamless integration: ,[object Object]
Taken the success of ISP and added an extra layer
The listening layer & the awareness layer
For hearing, listening and coping in challenging environments
Combines a listening focus with a focus on the user’s awareness,[object Object]
TruSound AOC
TruSound stabilisersTruSound in details
technology made simpleAudibility Extender Access to high frequency details: ,[object Object]
Individually fitted  through Compass
Extends hearing range
True harmonic  transposition....more AE
sound that soothes Zen ,[object Object]

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Passion™440

Editor's Notes

  1. Summing up on the Passion440 Key Selling Points.
  2. The first important sound quality feature in Passion440 is the powerful platform, Dual ISP, for hearing and listening in ever more challenging environments. The Dual ISP platform introduces this double layered signal processing strategy with the listening layerand the awareness layer
  3. In the listening layer we have our TruSound compression system, including TruSound compressors, TruSound AOC and TruSound stabilisers.
  4. Another feature in the Listening layer is the Audibility Extender.A central issue for users with ski-slope hearing loss is the inability to hear various high-pitched sounds in the environment. The Audibility Extender gives the user the possibility to hear sounds that they haven’t heard in years.When the Audibility Extender is active, it searches out the most significant high frequency signal and moves it into the audible lower frequency region using true harmonic transposition.In contrast to traditional frequency transposition schemes, the Audibility Extender works to preserve a linear relationship between the transposed signal and the original sound. The result is audibility of high frequency sounds within the lower frequency region, and with no unnatural sound quality.Widex is the only major manufacturer that is providing true linear frequency transposition.
  5. In the Awareness layer we have the Zen Program and the SmartSpeak feature.The Zen program is based on fractal technology and aims to help in relaxation or when the user needs to concentrate. Widex offers five different Zen styles, which can be programmed in Compass. It may be challenging to become accustomed to at new hearing aid with many new features – both for first time and experienced users. A way to overcome the challenge is to have a hearing aid that communicates to the user. Passion440 with SmartSpeak uses actual recorded speech to communicate changes in status to the user. The messages are delivered with high sound quality to ensure that they are heard and understood. The dispenser has a choice between male or female voices, and the SmartSpeak feature is available in a wide variety of languages.Click on the links to play an example (Zen tone, one female and one male speaker).
  6. Superior sound quality through the RIC features: Fuller and more detailed sounds with a bandwidth of up to 10 kHz Smooth frequency response and less risk of feedback with Stable Sound Delivery Natural sound quality in open fittings with Sound Harmony
  7. Widex EarWare for RIC features a nano-coated wax protection system. This system actively repels matter away from the opening of the receiver, while remaining acoustically transparent. NanoCare protects the receiver and safeguards the sound path from the receiver ear-tip to the eardrum.EcoTech:The design of the housing in Passion440 is based on a size 10 battery. This results in an extremely discreet hearing instrument, while EcoTech II ensures high efficiency and low battery cost thanks to the small current drain.
  8. Adding three new colours into the Passion colour range: Metallic Blue Warm Beige Tan Silk
  9. The RC4 comes in two versions and in the following popular colours: Fashion Grey, Pearl White and Classic Grey.
  10. Two innovative fitting features which are included in Passion440
  11. The RC4 comes in two versions and in the following popular colours: Fashion Grey, Pearl White and Classic Grey.
  12. Yes, you are familiar with the tagline. We have made the link back to Passion by keeping the tagline. The actual name, of course, underlines the fact that you are getting the best of both worlds.The colours of the campaign are black, white and the bronze you can see in the logo. The orange you know from mind440 is also a link we wanted to keep. We have just adapted the colour to Passion440 and ended up with this delicate bronze, which we think goes very well with the film noir theme.