Tablescape Diva VC Deck
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This document summarizes Charlene Davis' tablescaping business called Tablescape Magic. It provides an overview of tablescaping as decorating flat surfaces and how the company's website and subscription boxes help people quickly and easily decorate for occasions. The target market is home furnishing consumers aged 35-64. Tablescape Magic fills a niche by offering unique coordinated decorating sets. It plans to generate revenue through e-commerce, subscriptions, retail partners, and advertising. The company needs $250,000 in funding to launch its website and product line and expects to be cash flow positive within a year.
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- Tablescaping is decorating flat surfaces and Charlene Davis has created Tablescape Magic kits to help people quickly and easily decorate for occasions.
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- The goals are to create a digital campaign using social media and online advertising to increase awareness of sales and promotions, improve customer satisfaction, and showcase customer renovations using Lowe's products.
- The proposed tactics include expanding use of Facebook, Twitter, Flickr, and creating a WordPress blog to share information about new products, how-to guides, tips, and customer stories. Performance will be evaluated by increases in sales, traffic, time spent, and click-through rates.
Taziki's Marketing Challenge
The marketing plan summarizes strategies to introduce Taziki's Mediterranean cuisine brand to the Cranberry, PA market. Key tactics include:
1) Gaining exposure through community events like the Cranberry CUP, Taste of Cranberry, and farmers' markets.
2) Building relationships with local organizations like the Chamber of Commerce and sponsoring local sports teams.
3) Engaging customers through a recipe challenge, sampling trays, and competitions between local school rivals to increase awareness and trial.
4) Implementing a sustainable business program and social media promotions to enrich the brand and drive loyal customers.
The plan outlines tactics, timelines, and a $8,735 budget to launch
7steps facebook masternov
Anna Davidson Thawe is a mumpreneur and digital expert who runs her own business helping other mothers become successful entrepreneurs online. She provides a "Ultimate Facebook Marketing Masterclass" that teaches attendees how to optimize their Facebook profiles, pages and groups to attract customers, engage followers with valuable content, convert likes into sales, and use paid advertising effectively. The four module course includes live training sessions and bonus webinars on digital marketing pillars and Facebook ads, with the goal of helping students generate an overflow of qualified leads and increased profits from their Facebook efforts.
PattyCakes Presention
My group came up with a e-commerce business and presented a "lite" business plan. The plan is heavily based on internet marketing strategies.
Group1 Test
The document proposes a store concept for a children's boutique called KidsKloset in Manayunk, Philadelphia. It will provide miscellaneous kids' clothes, toys, and accessories for young parents ages 25-40 and create a joyful, stress-free shopping experience with a play area. A comprehensive social media strategy and promotional plan is outlined to target local parents and families using Facebook, Pinterest, email marketing, and local magazine ads and billboards. The grand opening event budget is estimated at $6,800.
Chinakey China Digital
This presentation discusses strategies for unlocking the Chinese market, specifically for Australian businesses. It begins by outlining the large opportunities in China given its population and growing economy. The presentation then recommends starting in the Chinese market in Australia, which has over 700,000 Chinese individuals, and using them as brand ambassadors by creating engaging content. Several case studies are provided of Australian businesses that successfully utilized content marketing and social media platforms like WeChat to gain traction in China. The presentation ends by providing recommendations for websites, translation, social media use, promotions, and hiring Chinese talent.
Javitaslide
Javita is a direct selling company that sells coffee products infused with herbs and natural ingredients for energy and weight loss. Their vision is to be the most successful coffee company in direct selling. Their products include single-serving instant coffees for energy and fat burning. The company is debt-free and has proven leadership. They use a multi-level marketing model to allow participants to earn income from retail profits, bonuses for recruiting others, and residual income based on the sales of their downline organization. The presentation provides information on starting a Javita business and strategies for selling products and recruiting others.
Starbucks At Home - Digital Media Strategy
This document outlines Starbucks' strategy to market their at-home coffee products. It aims to target busy consumers who enjoy Starbucks but don't always have time to visit stores. The strategy involves using social media, blogging, Google AdWords and other digital marketing tactics to engage target audiences like mothers, office workers and seniors. It will monitor hashtags, partner with bloggers and measure sales to promote packaged coffee, K-cups and other single-serve options.
LPW Coaches Conference - Torie Mathis presentation
Powerful Digital Marketing By Torie Mathis
Save time, up professionalism and leverage content.
WORK SMARTER, NOT HARDER!
Learn how to reach your goals.
http://integrativesuccessacademy.com/
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【业务选择办理准则】
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留信网认证的作用:
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Tablescape Diva VC Deck
- 1. Charlene Davis California Program For Entrepreneurship Santa Clara University November 14, 2010 www.thetablescapediva.com www.tablescapemagic.com
- 2. Overview • ”Tablescaping” is a new business concept • Tablescaping is decorating any flat surface • “Go To” social media website promotes the products • Site provides “How To” lifestyle tips, trends and tradition ideas • Tablescape Magic™, a unique “niche” tablescaping product
- 3. Issue • Time Challenged • Creatively Challenged • Want to feel good about table • Want self accomplishment • Want guests to feel special • Need to go to several stores for products Tablescape Magic™ Is The Answer!
- 4. Tablescape Magic™ • We empower women to do it themselves! • Unique coordinated boxed sets • Quickly and easily decorate for holidays, special occasions and family traditions • DVD teaches 3 step method so anyone can create a custom tablescape in minutes • www.tablescapemagic.com
- 6. Team Diva • Diva/Charlene Davis – Passion for families and friends gathering around the table – CPA with 28 years of business & finance experience – BS Accounting-San Diego State University • Jeff Davis – CPA with 28 years business development, operations and finance experience – BS Business Economics-UCLA • Joe MacKrell – 30 years in marketing, branding and film and video production – BS Film and Video Production-Brooks Institute of Photography • Advisory Board – Currently in discussions with: • Leading Infomercial Executive • Retail Expert • Social Networking Expert
- 7. Who’s Buying? Home Furnishings: • $26.2bn U. S. market • 64% between 35 and 64 years old • 13% spent on decorative items • $2.2bn target market
- 8. Industry & Competition Tablescape Magic intersects Home Furnishing and Fabric & Craft industries. • Home Furnishing Industry: – Projected revenue $26.2B in 2010, $29.4B by 2015. (ibisworld) – Stores include Bed Bath & Beyond Inc. and Williams-Sonoma Inc. • Tablescape Magic is unique in today’s marketplace • Tablescape Magic is a niche product. “…it is possible to enter a niche in this industry by offering unique products…”. (ibisworld)
- 9. Marketing, www.thetablescapediva.com Customers Retail Pop Culture Fans Diva Site TV Shopping
- 10. Revenue Streams • Direct to Consumer, e-commerce – Internet Sales – Infomercial Sales – Women Trade Shows • Tablescape of the Month – Subscription Revenue Model – Auto-ship Program • Retail, Home Shopping Revenue • Advertising Revenue 0 500 1000 1500 2000 2500 3000 Year 1 Year 2 Year 3 Revenueper000 Advertising Subscription E-Commerce Retail
- 11. Operations & Development The Tablescape Diva: • Social Community Web Site is created • Diva Internet TV Channel • Tablescape Gadgets • Heritage Cookbook Tablescape Magic™: • 5 kits developed, inventory & operations in place • Web site with e-commerce is operational • Tablescape of the month club • Expand Product Line: – Premium – Printed Fabric – Logo…License…Sports
- 12. Financial Need and Exit Strategy • Exit Strategy • Sell to company with complementary product lines: • Better Homes & Gardens • Target Home • Costco-Kirkland • Sell to Direct Sales Company…Partylite Candles, Scentsi or Pampered Chef Inventory 40% Marketing 34% Web Dev 12% Production 10% Other 4% Use of Funds • Financial Need: $250,000 • Cash Flow Positive after 1 year
- 13. Why Us? • Hot, New, Trendy, Niche Industry • Right Product, Right Time • Team to Get It Done!