The document discusses PTC's participation and objectives at the Paris Air Show 2015, which will take place from June 15-19. It notes that the air show attracts over 300,000 visitors from 44 countries, including trade professionals and the general public. PTC aims to reinforce its brand recognition and positioning amongst press, customers, and prospects in the aerospace and defense industries. Key goals include introducing PTC's Internet of Things solutions for aerospace and defense and deepening relationships with journalists to generate positive coverage. The document outlines PTC's chalet location, topics to discuss with press, and a public relations action plan before and during the air show.

1. Paris Air Show 2015
The most famous and prestigious
aerospace event in the world
March 2015

2. June 15 to 21
BACK TO PAS AFTER 6 YEARS

3. 3
Paris Air Show 2015
+300 000 visitors from 44 countries
50% Trade / 50% General Public
Worldwide
Event
June 15-19
GET READY !
139,273
TRADE
VISITORS
3,100
JOURNALISTS
FROM ALL OVER
THE WORLD
285
OFFICIAL
DELEGATIONS
FROM ALL OVER
THE WORLD
2,215
EXHIBITORS
FROM 44 COUNTRIES
176,299
GENERAL PUBLIC
VISITORS
150
AIRCRAFTS
PERFORMING
FLYING DISPLAYS
AND EXHIBITED

4. 4
AIRCRAFT
MANUFACTURERS
DEFENSE
AND SECURITY
SPACE
OEMs AIRCRAFT
SUPPLIERS
HELICOPTER
MANUFACTURERS
Our customers @ Paris Air Show 2015

5. 5
Paris Air Show 2015
Unique visibility opportunity
Through press and media activities / 3000 journalists 
Media
Coverage
+300 000 visitors from 44 countries
50% Trade / 50% General Public
Worldwide
Event
PTC & A&D business growth strategy built on
Connected Services and IoT
SLM - SCP/IoT
Positioning
Optimize visibility and availability of PTC Executives
PTC
Executives
June 15-19
GET READY !

6. 6
Confirmed Executives so far
Kevin Wrenn John Richardson
Russ Fadel Howard Heppelman Brian Shepherd
Michael CampbellRoque MartinRobert Gremley
James Heppelmann

7. 7
PTC’s Chalet Location on the Paris Air Show
PTC Chalet

8. 8© 2006 PTC
Press/ Public Relations objectives
To reinforce PTC brand name recognition, image and positioning amongst the
press, the customers and the prospects
To position PTC as a key player in the A&D vertical market and highlight our
added value
To introduce the IoT solutions for the A&D industry
To deepen relationships with journalists to get positive short and long term
coverage for the company
PTC AT THE

9. 9
General topics identified:
– PTC & A&D business growth strategy
– Digital Continuity
– Connected Services and IoT (Green issues )
– Connected SLM
– How Smart, Connected Products Enable Business Transformation
– SLM in the context of the ePLM
Target press audiences:
– Trade / vertical A&D & Business media, from EMEA + Russia + US + APAC
– Industrial analysts (Jack to come as well?)
Topics , messaging & targets
The list hereafter can be adjusted within the next months
PTC AT THE

10. 10© 2008 PTC
Highlights PR actions plan
- Objectives:
Prior to PAS :
a) to create content, 2 or 3 dedicated PR that could be distributed during the
show. Odile currently working on new Airbus Helicopter deal (H160 ), identifying
other PR opportunities with sales….
b) negotiate pre view article with tier 1 publication to secure article the week
before the show, to generate buzz + traffic on booth
c) develop a press kit
d) to invest into a byline article into one of the 3 publications distributed daily @
the PAS (Aviation Week, Flight …)
During PAS : to distribute 2 or 3 press releases during the week, plus to organize
1X1 with PTC executives / customers if feasible
- Press Materials:
– Digital press kit : PTC Fast Facts, press releases, bios, presentations, HBR
report… also pictures, i-e from Airbus Helicopter if possible