2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Parinee profile 2015
1. PARINEE
DILOKMETEEKUL
SOCIAL MEDIA PLATFORM
for Hi-Balanz FB/IG/WEB/TWITTER/E-LETTER
SOCIAL MEDIA PLAN
for Tu’i Bag SS2014 IG
MARKETING PLAN
for Hi-Balanz YEAR PLAN 2015
PRESS COVERAGE
from Magazine
PRESS RELEASE
for Tu’i Bag
MARKETING IDEA PROPOSAL
for Tu’i Bag
JANJIRA : THIA SPA PRODUCT
EXHIBITION/ DISPLAY/ PR
0 8 6 3 7 5 2 3 7 4
2
40
57
106
134
136
153
3. SOCIAL MEDIA PLATFORM
For Hi-Balanz Brand Awareness
OBJECTIVE
CREATE PLATFORM AND LAYOUT FOR IG
POST AND LINK WITH FACEBOOK
TIMELINE POST TO INCREASE SALE
VOLUMN MEANWHILE IMPROVE
UNDERSTANDING OF PRODUCT
INFORMATION.
SOCIAL MEDIA PLATFORM
4. FACEBOOK
For Hi-Balanz Brand Awareness
CREATE ALBUM / RE-MARKETING TO WEBSITE /
HEALTHY GUIDE / DAILY DELIVERY UPDATE
WWW.FACEBOOK.COM/HIBALANZ
15. FACEBOOK
For Hi-Balanz Brand Awareness
:INCREASE SALE VOLUMN / RE-MARKETING FOR ONLINE SHOPPING SITE:
ชองทางในการสั่งซื้อสินคาไฮบาลานซแบบงายๆ
พรอมโปรโมชั่นพิเศษมากมาย อัพเดตทุกสัปดาห
ใหคุณไมพลาดทุกโปรฯดีๆ จากไฮบาลานซ
Hi-Balanz : The Power of Balanz
"เพราะเราเชื่อวาการมีสุขภาพที่ดีจากภายใน
คือความสมดุลของชีวิตที่ยั่งยืน"
www.hibalanz.com
LINE ID: hibalanz
02-612-9170 / 086-332-0700
41. 1. Create Brand Identity
- Color / Cooperate Graphic/ Cooperate form (Geometric)
- Style (Art Deco/ Geometric/ Luxuy/ Glam / Bold / Journey etc.)
- Material ( Plume/ Handware/ Coating/ Special Technique etc.)
2. Create Brand Awareness/ Increase Sale Volume
- New in boutiques each week
- Shop location
- post others product which related to New in each week. (Material/ Colors/ Type etc.)
- Including dead stock in store.
- Celebrities Endorsement
- Press Coverage
2
OBJECTIVE
42. “ Signature The Legend”
นอกเหนือจากกระเป๋าในคอลเลคชั่น SS2014 ที่วางจำหน่ายมาตั้งแต่ต้นคอลเลคชั่น (Since March) สามารถกระตุ้นยอดการขายในแต่ละสาขา
ด้วยการสอดแทรกการประชาสัมพันธ์กระเป๋า cross body และ Grab bag รุ่นยอดนิยมจนเป็น Signature Bag ของแบรนด์ ที่มีการ Repeat Production
ออกมาอย่างต่อเนื่องจนถึงซีซั่นปัจจุบัน โดยเน้นอารมณ์ของดีไซน์กระเป๋าในแต่ละรุ่น ผ่านการจัดวาง และคำโปรยในภาพ
3
Products List
Kanye / Devi / Avaloni / Bisou / Juliette / Gia / Ghel / Love N Kiss / Kiss Me Peace / Fluo Paradissi
And SS14 Time out Lisboa collection
Lisboa Cap/ Rusty Reborn Collection/ Valentine 14 Sweet Heart Collection
CONCEPT
43. 4
- Create more identity of Tu’i by adding graphic in geometric form ( Zic-zac line/ Trigon shape/
Cooperate graphic : Animal Printed etc.)
- Mood Photo from Zoom in product’s element / Caption on Photo
- Image combination
STYLE
48. 9
1. Increase sale volume for loads of quantity in each product family.
2. Tag Shop Location in every post for sale opportunity sharing.
3. More attractive and create brand awareness about “IT Bag” of Brand.
4. IG have an image combination in mood/ color.
DESIRED RESPONSE
112. Headline Dress up bags (Aug 14)
MediaTitle ViVi
Date 01 Sep 2014 Color Full Color
Section NEWS Circulation 60,000
Page No 30 Readership 800,000
Language Thai ArticleSize 578 cm²
Journalist N/A AdValue BHT 54,830
Frequency Monthly PR Value BHT 164,490
113. j
Headline Vintage Era (Aug 14)
MediaTitle Elle Thailand
Date 20 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 263 to 267 Readership 450,000
Language Thai ArticleSize 2844 cm²
Journalist N/A AdValue BHT 326,897
Frequency Monthly PR Value BHT 980,690
114. .
3;
i ;!
I
... --J
f
I
.■- I
•iv
i
..I
'*yjll,
เร
SmiS
๚.
Headline Vintage Era (Aug 14)
MediaTitle Elle Thailand
Date 20 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 263 to 267 Readership 450,000
Language Thai ArticleSize 2844 cm²
Journalist N/A AdValue BHT 326,897
Frequency Monthly PR Value BHT 980,690
115. เ T
■ V
r % -
I
Headline Vintage Era (Aug 14)
MediaTitle Elle Thailand
Date 20 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 263 to 267 Readership 450,000
Language Thai ArticleSize 2844 cm²
Journalist N/A AdValue BHT 326,897
Frequency Monthly PR Value BHT 980,690
116. ■๐
2
I
■s
"ผิ
(บน) ทีฑ้บกระดาษอรคริลิทรูปุผีเสัอ ราคาส,อบถานได้ทีร้าน CHIC REPUBLIC ชุดเทียนหอมกลน Votive Candle (70 g) พร้อมกร่องพิมพ์ลาย รุ่น Tea Collection
(1 ชุด 3 สัน) 2,880 บาท จากร้าน PENHALIGON'S ถาดเซรามิกเพนตรายสถฺาฟ้ตยกรรมยุโรป รุ่น Brera ซฺอ■ร Fornasetti ราคาสอบถามได้ทีร้าน SEASONS
(ล่าง่) ชุดป®อกผ้านวมพร้อมปรอกหมอนหนุนพิมพ์สาย 1,190 บาท จากร้าน IKEA ปรอ่กหมอนอิงผ้าฝืายสิขาวพิมพ์ราย ราคาส'อบถามได่ทีร้าน IKEA
หมอนอั้งพร้อนปลอกฟ้าพิมพ์สายคลาสสิกสิแดง 390 บาท ถาดทองเหสิองฉสลาย ซอง French Provence 3 090 บาท โซฟาไม้แกะสลัก ฃอง French Provence
32,900 บาท ทั้งหมดจากร้าน SB DESIGN SQUARE ทระเป๋าสะพายข้างหนังพิมพ์ลิาอคลาสสิก 8,900 บาท จากร้าน DR. MARTENS
ELLE 266
Headline Vintage Era (Aug 14)
MediaTitle Elle Thailand
Date 20 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 263 to 267 Readership 450,000
Language Thai ArticleSize 2844 cm²
Journalist N/A AdValue BHT 326,897
Frequency Monthly PR Value BHT 980,690
117. Mercuris ขอ-:! โ'rench Provence 21.-5;) บาท
เโฑอใมปร,:ดิบผาพมพลายโนราณ ร่น Harmoni:j
จากราน SB DESIGN SQUARE กล่องรปหนงสิอ
โเ ร•น.น รา;"•ทสอบถ"มไF ทราน SB DESIGN
SQUARE กร-:•เป๋าส,.'พายหนั'งรูปปาก ราคา
สอบถามไ.ดิหร',น Tin
ผูช่วยสไ.ตลลด: ■วรรณลดดา ส,Jไครพงนกุล
แล::กาญจนา กิตติธระศานต'
เออเ91อสถานท SB DC:•> (11ไ 5^1 are
Headline Vintage Era (Aug 14)
MediaTitle Elle Thailand
Date 20 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 263 to 267 Readership 450,000
Language Thai ArticleSize 2844 cm²
Journalist N/A AdValue BHT 326,897
Frequency Monthly PR Value BHT 980,690
118. Headline My mom my love (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 144 to 153 Readership 150,000
Language Thai ArticleSize 7754 cm²
Journalist N/A AdValue BHT 505,696
Frequency Monthly PR Value BHT 1,517,087
119. Headline My mom my love (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 144 to 153 Readership 150,000
Language Thai ArticleSize 7754 cm²
Journalist N/A AdValue BHT 505,696
Frequency Monthly PR Value BHT 1,517,087
120. Headline My mom my love (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 144 to 153 Readership 150,000
Language Thai ArticleSize 7754 cm²
Journalist N/A AdValue BHT 505,696
Frequency Monthly PR Value BHT 1,517,087
121. Headline My mom my love (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 144 to 153 Readership 150,000
Language Thai ArticleSize 7754 cm²
Journalist N/A AdValue BHT 505,696
Frequency Monthly PR Value BHT 1,517,087
122. 096
Headline Thai Thai (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 96 to 98 Readership 150,000
Language Thai ArticleSize 2053 cm²
Journalist N/A AdValue BHT 133,891
Frequency Monthly PR Value BHT 401,674
123. KLOSET 097
^ฟ
"THAITHAI"
By Kanokporn Cherdchai
THAITHAI ถือเป็นที่แรกในประเทศไทย ที่ได้รวบรวมแบรนดา,ทยดีไชเนอร์
ขนนำเอาไว้ที่นี่ที่เดียวอีกทั้งเป็นเหล่าดีไชเนอร์ที่ได้รับการยอมรับจากทั่ว
โลกอีกด้วยสำหรับดีไชเนอร์ติดระดับท็อปที่เข้าร่วมโปรเจ็กต์"THAITHAI"
พร้อมทนนื้หลายแบรนดได้นำคอลเลคชั่นมาเปิดตัวที่เช็นทรัลชิดลมเป็นที่
แรก และยังมีอีกหลายคอลเลศชั่นที่ออกแบบเป็นพิเศษ•เพื่อโชนใ!โดยเฉพาะ
อีกด้วท นอกจากนื้แล้ว "THAITHAI" ยังปีมัลติแบรนด์เวียนมาสร้างสิสัน
"THAITHAI" คือการหลอมรวมที่ลงตัวระหว่าง Art - Lifestyle -
Fashion โซนซ้อปปีงใหม่ ณ เซ็นทรัล?ดลม ชั้น 2 ที่รวม Top Thai
Designer ไว้'Mหมด สไตล์การตกแต่งถูกออกแบบมาโดยเฉพาะ
เพื่อให้การเดินช้อปปีง่ในโซนเป็นไปอย่างไร้ทื่ติ เสมือนดีไซเนอร
แต่ละคนเป็นภาพสืลปะ ประหนึ๋งเหมิอนคุณได้เดินซมภาพงาน
สิลปะอยู่ใน Art Exhibition
ประกอบด้วย 8 แบรนด์จากสมาคมแฟ#นดืไซเนอรกรุงเทพ (Bangkok
Fashion Society หรอ BFS) ได้แก่ ASAVA และ ASV BY ASAVA,
CURATED BYEKTHONGPRASERT, KLOSET, MILIN, TU'I, TUTTI,
VICKTEERUT และ 7 ท็อปดีไชเนอร์ได้นก่ ANCHAVIKA, KEMISSARA,
KINGKAN, KWANKAO, LOVEBIRD, PATINYA และ VATANIKA ชื่ง
ใน THAITHAI มีสินค้าหลากหลายทั้งเสื้อผ้า กระเป๋า รองเท้า จิวเวล่รํ่
ชุดว่ายนํ้า ที่เหล่าแฟชั่นนิลต้า สามารถมิ๊ก4แอนด์แมท*Jได้ ในสไตล์ที่
เป็นต้วฃองคุณเองไม่ว่าเป็นออกงานสังคมงานปาร์ตี้รํ่นเริงงาน Grand
Opening หรือในวันไปฟ้างาน และหลบหนีความวุ่นวายในกรุงเทพไปพัก
ร้อน ฉะนนสาวกแฟชั่นตัวจริงไม่ควรพลาด
4 ASAVA
ASV BY ASAVA CURATED BY EK THONGPRASERT
Headline Thai Thai (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 96 to 98 Readership 150,000
Language Thai ArticleSize 2053 cm²
Journalist N/A AdValue BHT 133,891
Frequency Monthly PR Value BHT 401,674
124. PATINYA
TUTTI
aT .J
ด้วย รวมไปถึงคาเฟ่แสนเก* "The Three Wishes Cafe & Tea Room" ทีพร้อม เสิร์ฟ
อาหารว่างและชาชั้นเลิศ ตกแต่งด้วยคอนเซ็ปตํไลฟ้สไตล์ ทั้งหมดนี้เราได้เตรียม
ไว้ให้คนที่รักแฟชั่นได้มาเพิ่มไลฟ้สไตล์เฉพาะตัว (lifestyle element) ให้มากขน
"THAITHAI" เสมิอนนทรรศการแฟชั่น ทึ๋เป็นทางเลือกให้กับลูกค้าไต้เสือก
ซ้อปพร้อมๆไปกับการ?นชมสิaปะแบบผิรู้เบออีกทํ๋งยังเป็นการสนับสนุน
อุตสาหกรรมแฟชั่นไทยให้ก้าวไกลระดับภา(นอเรยรวมไปถึงระดับโลกอิกด้วย
"THAITHAI" สร้างสรรคขนบนพืนทีกว่า 1,600 ตารางเมตร การตกแต่งในโซน
THAITHAI มีการเลอกใช้ไม้ และสืขาว ดำ ทอง เพื่อสามารถสือคาแรกเตอรของ
แต่ละแบรนด่ให้โดดเด่นและชัดเจน อีกทั้งการจัดแสงและไฟ ก็จะแตกต่างจาก
บรรยากาศของห้างแบบทั่วไป นอกจากนเพลงที่ใซ้เปิดยังเป็น Intelligent Dance
Music ซึ่งเป็นการ Mix เพลงแบบพิเศษเพื่อโชนนโดยเฉพาะ
ความพิเศษของ THAITHAI เช็นทรัลชิดลม อยู่ที่การรวบรวมเอาแบรนด์ที่มี
คาแร็กเตอร์แดกต่างมาอยู่รวมกันในโชนนี้โชนเดียว ทำให้บรรคาแฟนคลับของ
ไทยดีไซเนอร์สามารถเลอกแต่งตัวได้หลากลุค ทั้งคนที่รักความเรียบแต่เทแบบ
โมเดิร์น ฃิคอย่าง VICKTEERUT, งานศิลปะแนวดาร์กแบบ Gothic art 'อย่าง
ANCHAVIKA, รวมไปถงผู้หญิงหวานน่ารักอย่าง KLOSET, ASV BYASAVA และ
หรูหราเย้ายวนอย่าง VATANIKA
Tin
Headline Thai Thai (Jul to Aug)
MediaTitle Hi
Date 22 Aug 2014 Color Full Color
Section News Circulation 30,000
Page No 96 to 98 Readership 150,000
Language Thai ArticleSize 2053 cm²
Journalist N/A AdValue BHT 133,891
Frequency Monthly PR Value BHT 401,674
126. Headline 3 pieces to 6 ways (13 Aug)
MediaTitle Lisa Thailand
Date 25 Aug 2014 Color Full Color
Section News Circulation 100,000
Page No 76 to 81 Readership 500,000
Language Thai ArticleSize 3443 cm²
Journalist N/A AdValue BHT 387,144
Frequency Weekly PR Value BHT 1,161,432
127. THAI DESIGNER'S TIMELINE
การ[ถันกบขอJlหล่าโกยถ๒เนอร ส์อบา และวัน□ลาบนกบนแห่Jอากรณ์น
FLASHBACK
Thai Designer's Timeline
ยุคสมัย ณ หัวช□ลาหนJ พึวอยู่ในหัวJ□ลานน ย,อมมีความเฉพาะคว เค็มไป(าวยเอกลักษณ์ และ
มักมเสน่ห์อย่าJน่าอัศารรย์ วJการแฟฮั๋น'โกยอาาเป็นเฟยJฟันเฝอJเล็กๆ ขอชเครอปากรขนาคมโหฬาร
กระนั้นก็ผัทระหhนอยู่ในกูอกาคและเกินกาJมาหลายทศวรรษ แม้คุณๆะโมโถเ0นมักศึกษา
แฟชนถีโซน หลายคนบอววาฬุJเฟัอ แท่นนคือสี่Jกี่คุณสวมใส่และมันมีป๋ระวัทิศาสถร์เสมอ หากเรา
มิอาาปฏิเสธความเป็นบาแห่JรากเหXIโถั การหันกลับโปบอช ลอJฟัปุ กับคืนวันกี่มันย่าน ก็คJโถเห็นกึ่ง
พิณนาการ ความเปลี่ยนแปลJ และความศิวิไลซ์ฌี่กิถขึ้น - เรื่อJ Chun Rit Hye
TO*
Headline Flashback Thai Designer s Timeline (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 110 to 114 Readership 360,000
Language Thai ArticleSize 2885 cm²
Journalist N/A AdValue BHT 281,006
Frequency Monthly PR Value BHT 843,019
128. Headline Flashback Thai Designer s Timeline (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 110 to 114 Readership 360,000
Language Thai ArticleSize 2885 cm²
Journalist N/A AdValue BHT 281,006
Frequency Monthly PR Value BHT 843,019
129. f
/
Headline Flashback Thai Designer s Timeline (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 110 to 114 Readership 360,000
Language Thai ArticleSize 2885 cm²
Journalist N/A AdValue BHT 281,006
Frequency Monthly PR Value BHT 843,019
130. f. «*1*'
Headline Flashback Thai Designer s Timeline (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 110 to 114 Readership 360,000
Language Thai ArticleSize 2885 cm²
Journalist N/A AdValue BHT 281,006
Frequency Monthly PR Value BHT 843,019
131. 1
I
๚|
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•ขอขอบคุณผู้ใหญ่ใจดีมูเอื้อเ$อขอมูลตั้งแต่ยุคเริ่มแรกของวงการแฟชั่น การรับพังเรื่องราวจาก
คาบอทเล่าของผู้ร่วมเหดุการณ์ในยศนั้นๆ ดีงามกว่าทารย่าบขอมลในอินเทอ{เนต
(อ้นปีน้อยนิด) เป็นไหนๆ
คุณหนุ่ม-อภิวัฒน์ ยศประพันธ Fashion Director จาก นิตยสารแพรว
คุณเลํง-อคิศัทดิ โรจน^ริพันธุ Founder & Designer จาก Zeniihorial
คุณรอง-จิตต์สิงห์ สมบญ Creative Director จาก Playhound by Greyhound
คุณลูกนา-สคนร สีมารัตนกุล Makeup Artist
ขอบคุณภาพประกอน จาก www. facebook.com/iL/ดกล่อง'นตยสารเก่า
Headline Flashback Thai Designer s Timeline (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 110 to 114 Readership 360,000
Language Thai ArticleSize 2885 cm²
Journalist N/A AdValue BHT 281,006
Frequency Monthly PR Value BHT 843,019
132. I
A
CeCi August 2014 035
แจ็คเก็ต (4,490 บาท)
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จาก G2000
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กระโปรงสัน (4,950 บาท)
จาก Dlsaya
กางเกงขาลิ้น (4,650 บาท)
จาก Vickteerut
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กระฟ้าถือทรงกลม
ปัทลายดอกไม้
(2,890 บาท) จาก
รองเท้าส้นสูง
(5,900 บาท) จาก
sy Spirit
เสี้อสายลปาเกดตี
(สอบถามราคาที่ร้าน)
จาก Lovebird
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หมวกแก๊ป
(1,600 บาท)
แว่นกันแดด (1,790 บาท)
จาก Evlta Peronl
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Gerard Darel
DO บาท) จาก
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นาftกาข้อมึอ (3.900 บาท:
จาก Casio Baby G
Action
(14,500 บาท)
ซดกระโปรง
รองเท้าลนีกเกอร•หุ้มข้อ
(สอบถามราคาที่ร้าน) จาก A.P.C
จาก Three Floor
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กระฟ้าโท้ต
(สอบถาม
ราคาที่ร้าน)
จาก Bally
Headline White Action (Aug 14)
MediaTitle Ceci
Date 29 Aug 2014 Color Full Color
Section NEWS Circulation 120,000
Page No 35 Readership 360,000
Language Thai ArticleSize 570 cm²
Journalist I ?? / V- AdValue BHT 55,519
Frequency Monthly PR Value BHT 166,558
133. ร*- ด
ทูอี้ คัดสรรวัสดุใหม่กับผ้าทอนำเข้า ลวดลายเป็นเอกลักษณ์
มาผสานกับหนังแกะและหนังวัวพรีเมี่ยม ที่จะสร้างสไตล์อัน
ผ่อนคลายให้คุณสาวๆ ในคอลเลคชั่น Tu'i Tropical Trip'
ร้อนแรง
Headline Hot (31 Aug)
MediaTitle Ploy Gam Petch
Date 29 Aug 2014 Color Full Color
Section News Circulation 120,000
Page No 269 Readership 600,000
Language Thai ArticleSize 60 cm²
Journalist N/A AdValue BHT 5,123
Frequency Bi-Monthly PR Value BHT 15,369
137. OBJECTIVE
- Solving Problem of less understanding about
*Product size, capacity*
*How Tu’i bag support the looks when using in real life*
*Fashion Style guide for P.C.*
- Increase sale volume by
*Using Celebrity Endorsement*
*Producing small leather goods for Holiday Season by using wasting material from
Production Department*
139. STYLE GUIDE
OBJECTIVE - Create style and giving the dress up idea with Tu’i bag for our customer
- Increase sale opportunity and providing Fashion Trend information for P.C.
- Present Tu’i product as a “EVERYDAY BAG for EVERYDAY LOOKS”
TIMELINE - Providing Style Guide image during Last week of August to Second week of September
STYLE
- Selecting Bag in each week (1-3 items)
- Providing Style Looks and post on Facebook/ IG with Lively caption
Sample : Let glam up your Friday night with our bold&bright earrings!
143. WHAT’s IN THE BAG!
OBJECTIVE - Giving information about bag measurement
- Increase sale opportunity and providing measurement information for P.C.
TIMELINE - Can be posted related on Merchandising Plan in every week throughout the Collection
STYLE - Providing Style Looks and post on Facebook/ IG with Lively caption
Sample : Sunday Stuff:Traveling with style, let pack all your stuff ladies!
147. ADDITIONAL ACTIVITY IN EVENTS
with Press/ Department Store
40th Anniversary Siam Center Gala Night
VOUGE FASHION NIGHT OUT
ELLE Fashion Week
CAPSULE Project
New Shop Opening
at Em Quartier/ Central Indonisia
148. ADDITIONAL ACTIVITY IN EVENTS
with Press/ Department Store
- Attractive press and create mini activities in
shop or pop up space in Events
*Props or decoration related on Collection Inspiration
such as Mask/ Champagne/ Party, rtc.
- Increase sale volume by being sponsorship
for each Events
*giving CashVoucher value THB 1,000 as requirement.
- Celebrity Endorsement
*Being a Bag Sponsor for Celebrity Appearences in Events
*Asking for Celebrity agreement for post image in their
personal account and Tag@Tuibag with Hashtag#Tuievents
150. NEWYEAR PREMIUM PRODUCT
OBJECTIVE - For reduce wasting Material in production department
- Increase sale opportunity during Holiday Season
- Giving to Press (Magazine/ Purchasing&Marketing Team of Department Store, etc.) as a
Thank you gift for full support and keep a strong relationship between company and press.
TIMELINE - Launching product in shop from the Begining of December 2014
till First week of January 2015
REMARK - Attractive Tu’i Member by sending E-Letter 1 day before launch product in store
- Launch product at Flagship Store@CTW before others branch.
(CTW is the only Free Standing Store and all income will not be deducted GP to department
store)
154. BIG&BIH on April 2011@ Bitec Bangna
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
155. BIG&BIH on April 2011@ Bitec Bangna
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
156. Chinese New year on 25 Jan-13 Feb 2011@ The Emporium
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
157. Chinese New year on 25 Jan-13 Feb 2011@ The Emporium
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
158. Mother Day Sale on Aug 2011@ The Emporium
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
159. Mother Day Sale on Aug 2011@ The Emporium
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
160. Mother Day Sale on Aug 2011@ The Emporium
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
161. for Sawasdee Isetan on 3-12 June 2011@ ALT, SINGAPORE
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
162. Floral ornament props design for BIG&BIH 2012@ BITEC
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
163. Organic props design for JANJIRA Signature collection
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
164. JANJIRA Brochure
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
165. JANJIRA Brochure
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
166. JANJIRA Brochure
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
167. JANJIRA Pomegranate&Acai collection
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
168. JANJIRA Signature collection
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
169. JANJIRA Hair collection
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
170. JANJIRA Herbal Tea collection
photograph / copy writing / lay out
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
171. JANJIRA Herbal Tea collection
photograph / copy writing / lay out
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
172. JANJIRA Mother day sale promotion signage
photograph / copy writing / lay out
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
173. JANJIRA Mother day sale promotion signage
photograph / copy writing / lay out
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
174. JANJIRA Special sale promotion signage
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
175. JANJIRA Special sale promotion signage
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
176. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
177. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
178. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
179. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
180. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
181. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
182. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
183. JANJIRA marketing on magazine advertising
*MY PORTFOLIO
e v e n t / d i s p l a y & p r o p s / s i g n a g e designed for JANJIRA-Thai premium spa product
Monday, November 17, 2014
184. F O R M O R E I N F O. P L E A S E K I N D L Y C O N T A C T
M S . P A R I N E E @ G M A I L . C O M / 0 8 6 . 3 7 5 . 2 3 7 4