The document discusses a holistic management model for building successful brands based on 6 key elements: Reason, Results, Reactivators, Reputation, Relationships, and Resilience (the 6Rs). It explains that the best organizations are able to adapt to change and overcome challenges through these abilities. Specifically, having a clear sense of purpose that aligns strategy, encourages people, builds relationships, and earns a good reputation allows companies to achieve strong results, even in difficult times. Managing these 6Rs jointly and ensuring they reinforce each other is the optimal approach for leading sustainable brands.
Zipcar is a car sharing company that was founded in 1999 and has grown significantly since then. It offers vehicles by the hour or day that are parked in urban areas near homes and workplaces. Zipcar sees opportunities for growth as trends like rising gas prices, urbanization, and environmental sustainability increase demand for alternatives to personal car ownership. Its vision is for car sharing members to outnumber car owners in major cities globally. Zipcar aims to achieve this through continued expansion, focusing on member experience, and leveraging data and technology.
2013 Presidents' Forum of St. Louis - Kraftig PresentationRobert Rodenbaugh
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Due to the current instability in the business world, organizations should be able to anticipate changes and have coherent responses at hand to effective manage risks, create value, build good relations, increase profit and improve competitive positioning.
A report titled Exploring Strategic Risk issued in 2013 for Forbes Insights by Deloitte, contains some very important conclusions for the business community. 300 executives from around the world were interviewed for the study, in an attempt to find out their vision of the risk strategy and current changes and analysing how organizations should face these new challenges.
Sometimes it is difficult to link risks to a specific financial impact and not all data are pertinent to the evaluation of emerging risks. That's why companies have to be aware of internal risks and manage them well in order to be able to manage external risks and invest into strategic assets such as human capital, clients and innovation.
This insight explains the case of the financial services as the sector that less trust generates due to its short-sightedness, lack of values and lack of professional education that resulted in corruption and bad practices, which compromised the financial sector.
The report A Crisis of Culture: Valuing Ethics and Knowledge in Financial Services examines the role of integrity and knowledge in restoring culture in the financial services industry. The conclusions appear in the full version of this document.
The financial industry is just one example in the wider panorama. Lack of values is widespread and creates significant risks. Bad practices trigger problems such as loss of profit, loss of reputation and even loss of shareholders, clients and employees.
The crisis, as well as the arrival of new technologies, urges companies to maintain their good practices and emphasize aspects as ethics, leadership, commitment, performance, transparency and sustainability.
The digital revolution and social networks encourage companies to be more transparent: companies meet their promises and obligations, deliver a coherent dialogue and improve the relationship with their stakeholders.
Application of values raises the possibility of good results and profits for companies through improvement of their reputation and business as well as optimization of resources. This certainly creates competitive advantages, establishes a strong cultural connection and improves employees’ motivation.
Before taking any decision, an institution should keep in mind the fact that it needs implicit and explicit public approval. Good business management implies risk management, creating a climate of trust, good will, credibility, social commitment and empathy between stakeholders and the company.
Management of intangibles should create new corporate brands, integrate media analysis into the reputation management process and adjust reputation strategies to the new digital reality. It is also important to take into account how important social networks, recommendations and experience are to demonstrate the value of a company.
Agbar Group, for example, a company based in Spain and operating in many other countries, had to launch a new strategy to improve its reputation and recognition in the water supply sector, which has lots of reputational risks due to the different conflicts related to water: poverty, diseases, mortality, privatization, water saving, technologies and the environment.
Thus, Agbar decided to face the challenge by launching a new strategy, adjusting the business model, monitoring risks related to the sector and creating a new brand, Aqualogy, able to unite reputational value created by different stakeholders: customers, employees, citizens, companies and institutions.
The company launched a communication plan aiming to strengthen the brand and position itself as an infrastructure manager but also as a developer of innovations in the area of water management and solutions to the global water problems. In line with this plan, the company launched several projects to promote a new corporate culture and turn its employees into brand ambassadors. These projects aim to achieve the following objectives:
Penetration/recognition
Esteem/emotion
Leadership/international exposure
Relevance/differentiation
Another important trend in the area of Corporate Reputation is to find out the feelings of stakeholders and to ensure that they identify themselves with companies on the Internet. TNS consulting firm carried out a research to map the scope of stakeholders’ interests that create the reputation of a brand. To do so, it is important to take into account the following three aspects:
Topics and opinions about the company on the Internet
Strengths and weaknesses of its reputation
Communication channels and networks
The scale of the impact on reputation depends on whether the opinion about the brand is positive or negative, and on the number of channels that discuss an issue related to the company.
The most effective tool of strengthening corporate reputation is developing a permanent strategy of differentiation, creating shared value and implementing on-going performance measurement, both offline and online.
Organizational values should turn into real attitudes and behaviours grounded in everyday life and interaction with different stakeholder groups.
Clear and decided focus on stakeholders and creation of value for all stakeholder groups in line with their needs and expectations is a key element for building the reputation of many companies in the near future.
Values frequently expressed in different formats and through different communication media should first be experienced within the organization, be integrated into its brand history and company history. They can’t simply be improvised to be used as a short-lived tool in the communication games.
In this sense, CaixaBank is a leading organization in the Spanish banking market for promoting the model of social entities committed to commercial innovation and social and cultural activity through creation of value which includes not only purely economic or mercantile dimensions. It can be read in this document the values that guide its behaviour in the market and the society.
It is more and more important to be coherent between what is said and done and consistent with the company’s beliefs in order to develop a long lasting and successful project.
Four elements should be borne in mind in order to align culture and reputation, and make sure engagement translates into trust: vision and values, identification of stakeholders, monitoring and balanced scorecards and improved organizational processes.
The action plans implemented by Repsol show how important organizational culture is. It is, indeed, one of the aspects that best describes corporate reputation. Idea and personality are the most emotional part of the brand, while culture, vision, values and attributes reflect the rational aspect of what Repsol means for its stakeholders.
Engagement that leads to trust may be achieved by companies through demonstrating their commitment to the creation not only of economic value, but also social value. The social aspect represents both an opportunity and reputational risk, which should be measured, evaluated and considered.
In order to achieve a strong position in the market, a company first has to legitimize its intention to enter, operate and stay in this market. This task comes before building reputation and is accomplished through demonstrating the willingness to create not only economic, but also social value in the country.
“Doing good by being good” is a saying that accurately captures the prevailing perspective and foreseeable future for corporate reputation. Social commitments that companies undertake and try to live up to is a reflection of this trend which implies that alongside economic results, the social impact is a factor that determines ultimate brand value.
Gas Natural Fenosa stands as an of this new panorama, where activities undertaken by a company should be beneficial both for the company and the society.
The document discusses a holistic management model for building successful brands based on 6 key elements: Reason, Results, Reactivators, Reputation, Relationships, and Resilience (the 6Rs). It explains that the best organizations are able to adapt to change and overcome challenges through these abilities. Specifically, having a clear sense of purpose that aligns strategy, encourages people, builds relationships, and earns a good reputation allows companies to achieve strong results, even in difficult times. Managing these 6Rs jointly and ensuring they reinforce each other is the optimal approach for leading sustainable brands.
Zipcar is a car sharing company that was founded in 1999 and has grown significantly since then. It offers vehicles by the hour or day that are parked in urban areas near homes and workplaces. Zipcar sees opportunities for growth as trends like rising gas prices, urbanization, and environmental sustainability increase demand for alternatives to personal car ownership. Its vision is for car sharing members to outnumber car owners in major cities globally. Zipcar aims to achieve this through continued expansion, focusing on member experience, and leveraging data and technology.
2013 Presidents' Forum of St. Louis - Kraftig PresentationRobert Rodenbaugh
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Due to the current instability in the business world, organizations should be able to anticipate changes and have coherent responses at hand to effective manage risks, create value, build good relations, increase profit and improve competitive positioning.
A report titled Exploring Strategic Risk issued in 2013 for Forbes Insights by Deloitte, contains some very important conclusions for the business community. 300 executives from around the world were interviewed for the study, in an attempt to find out their vision of the risk strategy and current changes and analysing how organizations should face these new challenges.
Sometimes it is difficult to link risks to a specific financial impact and not all data are pertinent to the evaluation of emerging risks. That's why companies have to be aware of internal risks and manage them well in order to be able to manage external risks and invest into strategic assets such as human capital, clients and innovation.
This insight explains the case of the financial services as the sector that less trust generates due to its short-sightedness, lack of values and lack of professional education that resulted in corruption and bad practices, which compromised the financial sector.
The report A Crisis of Culture: Valuing Ethics and Knowledge in Financial Services examines the role of integrity and knowledge in restoring culture in the financial services industry. The conclusions appear in the full version of this document.
The financial industry is just one example in the wider panorama. Lack of values is widespread and creates significant risks. Bad practices trigger problems such as loss of profit, loss of reputation and even loss of shareholders, clients and employees.
The crisis, as well as the arrival of new technologies, urges companies to maintain their good practices and emphasize aspects as ethics, leadership, commitment, performance, transparency and sustainability.
The digital revolution and social networks encourage companies to be more transparent: companies meet their promises and obligations, deliver a coherent dialogue and improve the relationship with their stakeholders.
Application of values raises the possibility of good results and profits for companies through improvement of their reputation and business as well as optimization of resources. This certainly creates competitive advantages, establishes a strong cultural connection and improves employees’ motivation.
Before taking any decision, an institution should keep in mind the fact that it needs implicit and explicit public approval. Good business management implies risk management, creating a climate of trust, good will, credibility, social commitment and empathy between stakeholders and the company.
Management of intangibles should create new corporate brands, integrate media analysis into the reputation management process and adjust reputation strategies to the new digital reality. It is also important to take into account how important social networks, recommendations and experience are to demonstrate the value of a company.
Agbar Group, for example, a company based in Spain and operating in many other countries, had to launch a new strategy to improve its reputation and recognition in the water supply sector, which has lots of reputational risks due to the different conflicts related to water: poverty, diseases, mortality, privatization, water saving, technologies and the environment.
Thus, Agbar decided to face the challenge by launching a new strategy, adjusting the business model, monitoring risks related to the sector and creating a new brand, Aqualogy, able to unite reputational value created by different stakeholders: customers, employees, citizens, companies and institutions.
The company launched a communication plan aiming to strengthen the brand and position itself as an infrastructure manager but also as a developer of innovations in the area of water management and solutions to the global water problems. In line with this plan, the company launched several projects to promote a new corporate culture and turn its employees into brand ambassadors. These projects aim to achieve the following objectives:
Penetration/recognition
Esteem/emotion
Leadership/international exposure
Relevance/differentiation
Another important trend in the area of Corporate Reputation is to find out the feelings of stakeholders and to ensure that they identify themselves with companies on the Internet. TNS consulting firm carried out a research to map the scope of stakeholders’ interests that create the reputation of a brand. To do so, it is important to take into account the following three aspects:
Topics and opinions about the company on the Internet
Strengths and weaknesses of its reputation
Communication channels and networks
The scale of the impact on reputation depends on whether the opinion about the brand is positive or negative, and on the number of channels that discuss an issue related to the company.
The most effective tool of strengthening corporate reputation is developing a permanent strategy of differentiation, creating shared value and implementing on-going performance measurement, both offline and online.
Organizational values should turn into real attitudes and behaviours grounded in everyday life and interaction with different stakeholder groups.
Clear and decided focus on stakeholders and creation of value for all stakeholder groups in line with their needs and expectations is a key element for building the reputation of many companies in the near future.
Values frequently expressed in different formats and through different communication media should first be experienced within the organization, be integrated into its brand history and company history. They can’t simply be improvised to be used as a short-lived tool in the communication games.
In this sense, CaixaBank is a leading organization in the Spanish banking market for promoting the model of social entities committed to commercial innovation and social and cultural activity through creation of value which includes not only purely economic or mercantile dimensions. It can be read in this document the values that guide its behaviour in the market and the society.
It is more and more important to be coherent between what is said and done and consistent with the company’s beliefs in order to develop a long lasting and successful project.
Four elements should be borne in mind in order to align culture and reputation, and make sure engagement translates into trust: vision and values, identification of stakeholders, monitoring and balanced scorecards and improved organizational processes.
The action plans implemented by Repsol show how important organizational culture is. It is, indeed, one of the aspects that best describes corporate reputation. Idea and personality are the most emotional part of the brand, while culture, vision, values and attributes reflect the rational aspect of what Repsol means for its stakeholders.
Engagement that leads to trust may be achieved by companies through demonstrating their commitment to the creation not only of economic value, but also social value. The social aspect represents both an opportunity and reputational risk, which should be measured, evaluated and considered.
In order to achieve a strong position in the market, a company first has to legitimize its intention to enter, operate and stay in this market. This task comes before building reputation and is accomplished through demonstrating the willingness to create not only economic, but also social value in the country.
“Doing good by being good” is a saying that accurately captures the prevailing perspective and foreseeable future for corporate reputation. Social commitments that companies undertake and try to live up to is a reflection of this trend which implies that alongside economic results, the social impact is a factor that determines ultimate brand value.
Gas Natural Fenosa stands as an of this new panorama, where activities undertaken by a company should be beneficial both for the company and the society.
Promoting multidimensional teams has a positive impact on business outcomes. Female presence in company's executive bodies is essential to build business projects that are successful and long-term oriented.
During the meeting held by Woman's Week foundation and the Association of Directors of Communication in Spain (Dircom), Chief Communication Officer and companies, committed to equal opportunities and diversity, professionals discussed about CSR regarding gender diversity.
We are indeed living a shift of paradigm where companies are more sensitive to the economic importance of their role as social actors and the strategic and integrated management of key intangible assets such as reputation, brand, communication or public issues. We are immersed in the so-called "reputation economy".
The main advantages of promoting diversity within the corporation are the greater capacity of attracting and retaining talent, improvement of leadership and innovation strategies and a closer approach to key stakeholders for the company. In fact, the main idea of the concept of diversity is to optimize human resources presented by heterogeneous groups, this is to say, diverse regarding the gender, age, race or nationality of their members.
We are making progress in integrating diverse teams in the organization, but we are still below the goal of 40 % female board managers in companies set out by the European Parliament and the European Commission.
This insight addresses the current situation and future leadership, where diversity will play a major role for sure.
This document outlines an agenda for discussing SoEasyPay Ltd, including an overview of the company, its ethos and strengths, weaknesses, opportunities, threats, and a comparison to its competitor Sage Pay. SoEasyPay was established in 1999 and is a privately owned UK-based company that offers online payment solutions worldwide. The presentation discusses SoEasyPay's customer loyalty, competitive pricing, and technological skills as strengths, and identifies risks to customer trust and a lack of skilled workforce as weaknesses.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
The document discusses the keys to creating value, which are identifying value opportunities and managing the process. It provides three real-world examples of companies that successfully created value: QVC in the media sector, a real estate website in services, and TracFone in technology. QVC was able to become the #1 home shopping network by leveraging its distribution channels as its value proposition, despite being the 34th entrant to the market. The real estate site created value by making listings free and generating revenue through upsells and partnerships. TracFone restored value to old cell phones through an innovative business model involving SMS, GPS, and a razor-and-blade revenue approach.
Robert Downey Jr. and Jude Law star as Sherlock Holmes and Dr. Watson who engage in a battle of wits with the nemesis Lord Blackwood, played by Mark Strong, whose plot threatens England. The film is directed by Guy Ritchie, stars Rachel McAdams as Irene Adler, and has a running time of 128 minutes. It is rated PG-13 for intense sequences of violence and features impressive special effects and action scenes of Holmes using fists and swords to fight.
Australia is an island continent located between the Indian and Pacific Oceans. It has a population of over 19 million people and its capital is Canberra. The climate varies across Australia, from arid in the interior outback region to subtropical along the northeast coast. The indigenous inhabitants of Australia are Aboriginal Australians, who first arrived on the continent over 40,000 years ago. Notable animals native to Australia include kangaroos, koalas, emus, and platypuses. The Great Barrier Reef, off Australia's northeast coast, is the world's largest structure made by living organisms.
Austin, Dallas, Houston, and San Antonio are major cities in Texas known for their distinct attractions. Austin is home to the University of Texas and live music scene. Dallas has iconic sites like the Dallas skyline and Cowboys Stadium. Houston hosts the Houston Livestock Show and Rodeo and has cultural destinations like the Menil Collection. San Antonio's River Walk and the Alamo are top tourist spots.
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the challenges of existing digital advertising metrics like impressions and clicks. A case study is presented that analyzes key performance indicators for a media publisher, such as page views, impressions, and visit duration, before and after implementing the new GTS metric, finding benefits for both publishers and advertisers. The new metric allows advertisers to understand how long consumers actually view ads, while publishers can increase inventory value and revenues by monetizing the verified time spent with ads.
Mahou-San Miguel launched the Mixta brand in 2005 to compete in the shandy category against Shandy. Initially it gained little market share. In 2007, Mahou hired an ad agency to launch the first campaign outside of traditional promotions. The "Know the Mixta" campaign focused on connecting with young people through absurdist viral videos featuring animals. This helped grow Mixta's market share significantly against Shandy. However, some criticize that this campaign may have boosted awareness but not long term brand strength or economic performance due to the difficulty translating viral popularity into sales.
This document outlines the key points from a 2007 lecture given by Barnett Helzberg Jr. at William Jewell College after selling his diamond retail company Helzberg Diamonds to Warren Buffett. The lecture focused on three main areas: knowing yourself, knowing others, and knowing business principles. Helzberg emphasized focusing on your strengths, trusting your instincts, never seeing yourself as a victim, checking your ego, prioritizing integrity, understanding perception, asking the right questions, communicating expectations, and executing your ideas over coming up with new ones.
Insight Corporate Excellence
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis? What tools can be used to achieve this, in what sectors and what would be the basis for the project titled Spain?
In order to reconstruct Spain’s brand abroad, apart from improving the reputation by changing the country’s internal reality, it is necessary to align prestige and recognition achieved by the brands of Spanish companies abroad with the country itself, creating synergies and sharing meanings and values between the two.
But in order to achieve this, it is also necessary to improve the brand of Spain. Only by doing this it will be possible to restore the reputation damaged in the last years due to the economic crisis. Besides, it is important to improve the “hard” aspects of the reputation, such as quality, innovation and productivity – in all these elements Spain still lags behind.
The document provides a 10 step process for developing a successful social media strategy, including establishing a vision, getting approval, researching target audiences, setting goals and metrics, choosing appropriate platforms, developing a budget, creating and publishing content, and continuously promoting and optimizing posts to drive engagement and achieve business objectives. Each step includes additional details and considerations for effective implementation of a social media plan.
The document summarizes a leading eCommerce freight carrier comparison and booking site. It provides simplified freight shipping for small and medium businesses by allowing them to get instant price quotes and book carriers online. It is also working to penetrate larger enterprises through acquisitions and developing truckload shipping capabilities. The company has experienced strong and consistent revenue growth since 1999 through expanding its services and acquiring complementary businesses.
WebSpectator Ad Exchange Network is the world’s first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis? What tools can be used to achieve this, in what sectors and what would be the basis for the project titled Spain?
In order to reconstruct Spain’s brand abroad, apart from improving the reputation by changing the country’s internal reality, it is necessary to align prestige and recognition achieved by the brands of Spanish companies abroad with the country itself, creating synergies and sharing meanings and values between the two.
But in order to achieve this, it is also necessary to improve the brand of Spain. Only by doing this it will be possible to restore the reputation damaged in the last years due to the economic crisis. Besides, it is important to improve the “hard” aspects of the reputation, such as quality, innovation and productivity – in all these elements Spain still lags behind.
David Jacobs, chairman of Anchor Audio, discussed how the company uses lean business management strategies to succeed against foreign competitors. These strategies include lean manufacturing to reduce costs by 50% and inventory by 45%, lean distribution such as firing manufacturer reps to improve dealer support, lean vendor management to increase gross profits by 10%, lean engineering to reduce time-to-market, and lean finance to eliminate outside debt and funding for growth. As a result of these lean initiatives, Anchor Audio has seen sales increase 14%, gross profits increase 39%, overhead decrease 19%, and income increase 617%.
Installaties zijn een essentieel onderdeel van een gebouw. Naast de focus op een optimaal binnenklimaat en het energieverbruik heeft de ontwerper van de installaties ook substantiële invloed op de milieuprestatie van het gebouw. Hier komen gelijk een paar vragen naar boven:
Is het beter om meerdere kleinere luchtbehandelingskasten toe te passen of is centraal beter?
Is warmteterugwinning daadwerkelijk een duurzame keuze?
Welke impact heeft onderhoud van de installatie?
Passen de installaties in een concept van circulair bouwen?
Tijdens de sessie krijgt u inzicht in het speelveld van milieuprestatie van gebouwen, verplicht onderdeel vanuit bouwbesluit en zeer belangrijk binnen duurzaamheid labels als BREEAM, de bijdrage van installaties en de effecten van verschillende keuzes. Door de VLA is, als koploper binnen de sector, de afgelopen jaren veel geïnvesteerd om alle milieudata van luchttechnische installaties geverifieerd in de nationale milieudatabase te krijgen.
U krijgt tijdens deze sessie inzicht in deze data en bent daarna in staat om ook op milieuprestatie het onderscheid te kunnen maken in uw installatieontwerp.
Navraag leert dat er nog veel onduidelijkheid bestaat over ErP-wetgeving, Ecodesign en Energy labeling. Tegelijkertijd vindt er een verdere aanscherping plaats. Een goede reden om hier duidelijkheid in te scheppen, zodat u precies weet waar u op moet letten.
Promoting multidimensional teams has a positive impact on business outcomes. Female presence in company's executive bodies is essential to build business projects that are successful and long-term oriented.
During the meeting held by Woman's Week foundation and the Association of Directors of Communication in Spain (Dircom), Chief Communication Officer and companies, committed to equal opportunities and diversity, professionals discussed about CSR regarding gender diversity.
We are indeed living a shift of paradigm where companies are more sensitive to the economic importance of their role as social actors and the strategic and integrated management of key intangible assets such as reputation, brand, communication or public issues. We are immersed in the so-called "reputation economy".
The main advantages of promoting diversity within the corporation are the greater capacity of attracting and retaining talent, improvement of leadership and innovation strategies and a closer approach to key stakeholders for the company. In fact, the main idea of the concept of diversity is to optimize human resources presented by heterogeneous groups, this is to say, diverse regarding the gender, age, race or nationality of their members.
We are making progress in integrating diverse teams in the organization, but we are still below the goal of 40 % female board managers in companies set out by the European Parliament and the European Commission.
This insight addresses the current situation and future leadership, where diversity will play a major role for sure.
This document outlines an agenda for discussing SoEasyPay Ltd, including an overview of the company, its ethos and strengths, weaknesses, opportunities, threats, and a comparison to its competitor Sage Pay. SoEasyPay was established in 1999 and is a privately owned UK-based company that offers online payment solutions worldwide. The presentation discusses SoEasyPay's customer loyalty, competitive pricing, and technological skills as strengths, and identifies risks to customer trust and a lack of skilled workforce as weaknesses.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
The document discusses the keys to creating value, which are identifying value opportunities and managing the process. It provides three real-world examples of companies that successfully created value: QVC in the media sector, a real estate website in services, and TracFone in technology. QVC was able to become the #1 home shopping network by leveraging its distribution channels as its value proposition, despite being the 34th entrant to the market. The real estate site created value by making listings free and generating revenue through upsells and partnerships. TracFone restored value to old cell phones through an innovative business model involving SMS, GPS, and a razor-and-blade revenue approach.
Robert Downey Jr. and Jude Law star as Sherlock Holmes and Dr. Watson who engage in a battle of wits with the nemesis Lord Blackwood, played by Mark Strong, whose plot threatens England. The film is directed by Guy Ritchie, stars Rachel McAdams as Irene Adler, and has a running time of 128 minutes. It is rated PG-13 for intense sequences of violence and features impressive special effects and action scenes of Holmes using fists and swords to fight.
Australia is an island continent located between the Indian and Pacific Oceans. It has a population of over 19 million people and its capital is Canberra. The climate varies across Australia, from arid in the interior outback region to subtropical along the northeast coast. The indigenous inhabitants of Australia are Aboriginal Australians, who first arrived on the continent over 40,000 years ago. Notable animals native to Australia include kangaroos, koalas, emus, and platypuses. The Great Barrier Reef, off Australia's northeast coast, is the world's largest structure made by living organisms.
Austin, Dallas, Houston, and San Antonio are major cities in Texas known for their distinct attractions. Austin is home to the University of Texas and live music scene. Dallas has iconic sites like the Dallas skyline and Cowboys Stadium. Houston hosts the Houston Livestock Show and Rodeo and has cultural destinations like the Menil Collection. San Antonio's River Walk and the Alamo are top tourist spots.
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015.
It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders.
Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand managament, value creation and shared beliefs.
Gabay also provides a list of values that a brand can give to all its stakeholders and which can be summarized as: functional, social, emotional, epistemic and conditional.
Individual subconscious and general unconscious mind are also important in the right side of the brain, specially, when it comes to assess things.
Jonathan Gabay uses the theories by pshycologist Karl Gustav Jung to explain how we link both sides of the brain when taking decisions and how our subconscious mind is the result of the connection between general inconscious mind and personality.
The book also talks about expectations and explains that dealing with them is essential to be able to manage reputation. Expectations mean opportunities but also risks and demand constant innovation. Despite all the information that companies can have now, it is even more important to know the expectation of their stakeholders and how to gain their trust.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash.
That's why emotions control our decisions and look for a logical reason in the left hemisphere (a logos or argumentation) that is coherent with the emotional reason that they have found already in the left side (a pathos or emotion), everything supported by an ethos or moral conviction. These three elements are necessary to obtain a good reputation as a brand in the current context.
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the challenges of existing digital advertising metrics like impressions and clicks. A case study is presented that analyzes key performance indicators for a media publisher, such as page views, impressions, and visit duration, before and after implementing the new GTS metric, finding benefits for both publishers and advertisers. The new metric allows advertisers to understand how long consumers actually view ads, while publishers can increase inventory value and revenues by monetizing the verified time spent with ads.
Mahou-San Miguel launched the Mixta brand in 2005 to compete in the shandy category against Shandy. Initially it gained little market share. In 2007, Mahou hired an ad agency to launch the first campaign outside of traditional promotions. The "Know the Mixta" campaign focused on connecting with young people through absurdist viral videos featuring animals. This helped grow Mixta's market share significantly against Shandy. However, some criticize that this campaign may have boosted awareness but not long term brand strength or economic performance due to the difficulty translating viral popularity into sales.
This document outlines the key points from a 2007 lecture given by Barnett Helzberg Jr. at William Jewell College after selling his diamond retail company Helzberg Diamonds to Warren Buffett. The lecture focused on three main areas: knowing yourself, knowing others, and knowing business principles. Helzberg emphasized focusing on your strengths, trusting your instincts, never seeing yourself as a victim, checking your ego, prioritizing integrity, understanding perception, asking the right questions, communicating expectations, and executing your ideas over coming up with new ones.
Insight Corporate Excellence
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis? What tools can be used to achieve this, in what sectors and what would be the basis for the project titled Spain?
In order to reconstruct Spain’s brand abroad, apart from improving the reputation by changing the country’s internal reality, it is necessary to align prestige and recognition achieved by the brands of Spanish companies abroad with the country itself, creating synergies and sharing meanings and values between the two.
But in order to achieve this, it is also necessary to improve the brand of Spain. Only by doing this it will be possible to restore the reputation damaged in the last years due to the economic crisis. Besides, it is important to improve the “hard” aspects of the reputation, such as quality, innovation and productivity – in all these elements Spain still lags behind.
The document provides a 10 step process for developing a successful social media strategy, including establishing a vision, getting approval, researching target audiences, setting goals and metrics, choosing appropriate platforms, developing a budget, creating and publishing content, and continuously promoting and optimizing posts to drive engagement and achieve business objectives. Each step includes additional details and considerations for effective implementation of a social media plan.
The document summarizes a leading eCommerce freight carrier comparison and booking site. It provides simplified freight shipping for small and medium businesses by allowing them to get instant price quotes and book carriers online. It is also working to penetrate larger enterprises through acquisitions and developing truckload shipping capabilities. The company has experienced strong and consistent revenue growth since 1999 through expanding its services and acquiring complementary businesses.
WebSpectator Ad Exchange Network is the world’s first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis? What tools can be used to achieve this, in what sectors and what would be the basis for the project titled Spain?
In order to reconstruct Spain’s brand abroad, apart from improving the reputation by changing the country’s internal reality, it is necessary to align prestige and recognition achieved by the brands of Spanish companies abroad with the country itself, creating synergies and sharing meanings and values between the two.
But in order to achieve this, it is also necessary to improve the brand of Spain. Only by doing this it will be possible to restore the reputation damaged in the last years due to the economic crisis. Besides, it is important to improve the “hard” aspects of the reputation, such as quality, innovation and productivity – in all these elements Spain still lags behind.
David Jacobs, chairman of Anchor Audio, discussed how the company uses lean business management strategies to succeed against foreign competitors. These strategies include lean manufacturing to reduce costs by 50% and inventory by 45%, lean distribution such as firing manufacturer reps to improve dealer support, lean vendor management to increase gross profits by 10%, lean engineering to reduce time-to-market, and lean finance to eliminate outside debt and funding for growth. As a result of these lean initiatives, Anchor Audio has seen sales increase 14%, gross profits increase 39%, overhead decrease 19%, and income increase 617%.
Installaties zijn een essentieel onderdeel van een gebouw. Naast de focus op een optimaal binnenklimaat en het energieverbruik heeft de ontwerper van de installaties ook substantiële invloed op de milieuprestatie van het gebouw. Hier komen gelijk een paar vragen naar boven:
Is het beter om meerdere kleinere luchtbehandelingskasten toe te passen of is centraal beter?
Is warmteterugwinning daadwerkelijk een duurzame keuze?
Welke impact heeft onderhoud van de installatie?
Passen de installaties in een concept van circulair bouwen?
Tijdens de sessie krijgt u inzicht in het speelveld van milieuprestatie van gebouwen, verplicht onderdeel vanuit bouwbesluit en zeer belangrijk binnen duurzaamheid labels als BREEAM, de bijdrage van installaties en de effecten van verschillende keuzes. Door de VLA is, als koploper binnen de sector, de afgelopen jaren veel geïnvesteerd om alle milieudata van luchttechnische installaties geverifieerd in de nationale milieudatabase te krijgen.
U krijgt tijdens deze sessie inzicht in deze data en bent daarna in staat om ook op milieuprestatie het onderscheid te kunnen maken in uw installatieontwerp.
Navraag leert dat er nog veel onduidelijkheid bestaat over ErP-wetgeving, Ecodesign en Energy labeling. Tegelijkertijd vindt er een verdere aanscherping plaats. Een goede reden om hier duidelijkheid in te scheppen, zodat u precies weet waar u op moet letten.
ALBA CONCEPTS Workshop BCI – Excellencedag.pdfTanjaNolten
De Building Circularity Index (BCI) is het meetinstrument waarmee je de circulaire potentie van je gebouw kunt bepalen. De BCI index tool is door Alba Concepts ontwikkeld en is nu beschikbaar.
Vraag een student demo-account aan bij Tanja Nolten.
Doelen
Het meetbaar maken van circulariteit om bewustwording bij directbetrokkenen en de maatschappij te creëren
Deze uniforme, effectieve meetmethode is gekoppeld aan de Milieu Database
Waar andere meetinstrumenten zich vooral richten op het grondstof- en materiaalgebruik, maakt de BCI ook de losmaakbaarheid van een gebouw inzichtelijk.
BCI index
De BCI-score is uitgedrukt in een percentage tussen de 0% en 100%, waarbij 0% volledig lineair en 100% volledig circulair is. Hierdoor is het een stuk makkelijker om vastgoed te vergelijken en te sturen op circulariteit tijdens de ontwikkeling.
De BCI bestaat uit twee Kritieke Prestatie Indicatoren (KPI’s).
Deze KPI’s zijn Materiaalgebruik en Losmaakbaarheid.
Tijdens onze meeting op 20-3-13 heeft Steven Lobregt van Sparkling Project slecht nieuws verteld, mogelijk worden alle F gassen in koude middelen verboden per 30-6-13 EU
Similar to Parallelsessie I3 Congres Bouwbesluit 2012 (20)
2. Inleiding
2
STELLING:
Het aanscherpen van de energieprestatie naar een energie
neutraal gebouw maakt dat rond 2020 de CO2 last voor
nieuwbouw volledig wordt bepaald door het materiaalgebruik
100%
80% gebruik
60% renoveren
bouwen
40%
20%
0%
1980 1995 2002 2011 2015 2020
9. “Sustainability of Construction Works”
(CEN/TC 350)
9
EN 15643-1 Raamwerk Algemeen
Raamwerk EN 15643-2 EN 15643-3 EN 15643-4
indicatoren Milieu raamwerk Sociaal raamwerk Economisch raamwerk
Beoordeling EN 15978 prEN 16309 ISO 15686-5
op gebouwniveau Bepaling Bepaling sociale Bepaling levenscyclus-
Milieuprestatie indicatoren kosten
Bouwproduct EN 15804
niveau Environmental
Product
Declarations
EN 15942
B2B communicatie
CEN/TC 15941
algemene data
10. “Sustainability of Construction Works”
(CEN/TC 350)
10
EN 15643-1 Raamwerk Algemeen
Raamwerk EN 15643-2 EN 15643-3 EN 15643-4
indicatoren Milieu raamwerk Sociaal raamwerk Economisch raamwerk
Beoordeling EN 15978 prEN 16309 ISO 15686-5
op gebouwniveau Bepalingsmethode Bepaling sociale
Bepaling Bepaling levenscyclus-
Milieuprestatie GWW indicatoren
Gebouwen & kosten
Bouwproduct EN 15804
niveau Environmental Berekening
Product NEN 8006 Milieuprestatie
Declarations Bouwbesluit 2012
EN 15942
B2B communicatie
CEN/TC 15941
algemene data
11. Bouwbesluit 2012 Afdeling 5.2
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu
door de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties (lid 1) en
gebouwen met kantoorfuncties met een GO > 100 m2 (lid 2) is de uitstoot
van broeikasgassen en de uitputting van grondstoffen gekwantificeerd
volgens de Bepalingsmethode Milieuprestatie Gebouwen en GWW werken
Lid 3 Bij ministeriële regeling kunnen voorschriften worden gegeven over
het in het eerste en tweede lid bepaalde
12. Bouwbesluit 2012 Afdeling 5.2
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu door
de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties (lid 1)
en gebouwen met kantoorfuncties met een GO > 100 m2 (lid 2) is
de uitstoot van broeikasgassen en de uitputting van grondstoffen
gekwantificeerd volgens de Bepalingsmethode Milieuprestatie Gebouwen en
GWW werken
Lid 3 Bij ministeriële regeling kunnen voorschriften worden gegeven over
het in het eerste en tweede lid bepaalde
13. Bouwbesluit 2012 Afdeling 5.2
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu door
de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties (lid 1) en
gebouwen met kantoorfuncties met een GO > 100 m2 (lid 2) is de uitstoot
van broeikasgassen en de uitputting van grondstoffen
gekwantificeerd volgens de Bepalingsmethode Milieuprestatie Gebouwen
en GWW werken
Lid 3 Bij ministeriële regeling kunnen voorschriften worden gegeven over
het in het eerste en tweede lid bepaalde
14. Bouwbesluit 2012 Afdeling 5.2
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu door
de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties (lid 1) en
gebouwen met kantoorfuncties met een GO > 100 m2 (lid 2) is de uitstoot
van broeikasgassen en de uitputting van grondstoffen gekwantificeerd
volgens de Bepalingsmethode Milieuprestatie Gebouwen
en GWW werken
Lid 3 Bij ministeriële regeling kunnen voorschriften worden gegeven over
het in het eerste en tweede lid bepaalde
15. Bouwbesluit 2012 Afdeling 5.2
Artikel 5.8 Aansturingsartikel
Een te bouwen bouwwerk is zodanig dat de belasting van het milieu door
de in het bouwwerk toe te passen materialen wordt beperkt.
Artikel 5.9 Duurzaam bouwen
Voor de samenstelling van constructieonderdelen van woonfuncties (lid 1) en
gebouwen met kantoorfuncties met een GO > 100 m2 (lid 2) is de uitstoot
van broeikasgassen en de uitputting van grondstoffen gekwantificeerd
volgens de Bepalingsmethode Milieuprestatie Gebouwen en GWW werken
Lid 3 Bij ministeriële regeling kunnen voorschriften worden gegeven
over het in het eerste en tweede lid bepaalde
16. Regeling Bouwbesluit 2012
Hoofdstuk 3. Duurzaam bouwen
Artikel 3.1
Waar in artikel 5.9 van het besluit wordt verwezen naar de Bepalingsmethode
Milieuprestatie Gebouwen en GWW-werken is bedoeld de Berekeningswijze
Voor het bepalen van de milieuprestatie van gebouwen en GWW-werken
gedurende hun gehele levensduur, gebaseerd op de
levenscyclusanalysemethode (LCA-CML2)
17. Milieubelasting materialen
17
LCA (Levenscyclusanalyse) methode onderzoekt
milieuimpact materialen van “wieg“ tot “graf“
A. Grondstoffase
B. Productiefase
D. Afvalfase
C. Gebruiksfase
18. Bepalingsmethode milieuprestatie
18
Monetarisering (schaduwkosten volgens LCA-CML2)
Milieueffectcategorie Afkorting Schaduwprijs *) Eenheid
Broeikaseffect/Klimaatsverandering GWP-100 € 0,05 kg CO2 eq
Aantasting onzonlaag ODP € 30,00 kg CFC-11 eq
Humane toxiciteit HTTP € 0,09 kg 1,4-DB eq
Zoetwater aquatische ecotoxiciteit FAETP € 0,03 kg 1,4-DB eq
Zoutwater aquatische ecotoxiciteit MAETP € 0,0001 kg 1,4-DB eq
Terrestische ecotoxiciteit TETP € 0,06 kg 1,4-DB eq
Fotochemische oxydantvorming - VOS POCP € 2,00 kg C2H4
Verzuring AP € 4,00 kg SO2 eq
Vermesting - eutrofiëring EP € 9,00 kg PO4 eq
Uitputting abiotische grondstoffen ADP € 0,16 kg antimoon
Uitputting fossiele energiedragers ADP € 0,16 kg antimoon
*) genoemde schaduwprijzen (1-11-2011) zijn aan verandering onderhevig
19. Nationale milieudatabase
19
Milieudatabase met basisprofielen en productkaarten
wordt gebruikt als input voor rekentools milieuprestatie
20. Materiaalgebonden milieuprestatie
20
Nationale Bepalingsmethode
Milieudatabase Milieuprestatie
eenduidige en controleerbare
invoergegevens (Nl Sfb) eenduidige rekenregels
voor het bepalen van de voor het kwantificeren van de
materiaalgebonden milieuprestatie materiaalgebonden milieuimpact
Implementatie in bestaande instrumenten als
Resultaat = borgen dat verschillende instrumenten op gebied van
materiaalgebonden milieuprestaties dezelfde taal spreken!
21. Materiaalgebonden milieuprestatie
21
Wel meenemen: Niet meenemen:
• Ophoogzand • Materieel (o.a bekisting)
• Bodemafsluiting • Stoffering (o.a zonwering)
• Fundering (incl. verloren bekisting) • Verlichting en elektra-armaturen
• Dekvloeren en tegelwerk • Communicatie en ICT
• Wandafwerkingen • Losse kasten en inventaris
(stuc, bouwbehang, schilderwerk) • Vloerbedekking
• Plafondafwerking • Waterkranen, douchekop, (gas)kranen
• Installaties • Opstallen, anders dan losstaande bergingen
• Trappen en liften • Overige terreininrichting en beplanting
• Leidingen in het gebouw
(werkbouwkundig, elektronisch)
• Sanitair
• Bouwkundige zonwering
• Keukenkasten en aanrecht
• Meterkast
• Terreinverharding (tot perceelgrens)
• Terreinafscheiding
22. En hoe nu verder…
22
BHH
5.0 model
• Softwarepakketten aanpassen aan specifieke eisen BB 2012
• Verzamelen van ervaringscijfers door Stichting Bouwkwaliteit
• Bijhouden van milieuprestaties op www.bewijsmilieuprestatie.nl
Berekening milieuprestatie aanleveren bij
aanvraag omgevingsvergunning is vanaf
1 juli 2012 verplicht, maar er is nog geen
harde milieuprestatie-eis!
23. Vragen?
23
STELLING:
Het aanscherpen van de energieprestatie naar een energie
neutraal gebouw maakt dat rond 2020 de CO2 last voor
nieuwbouw volledig wordt bepaald door het materiaalgebruik
100%
80% gebruik
60% renoveren
bouwen
40%
20%
0%
1980 1995 2002 2011 2015 2020
24. Bedankt voor uw aandacht!
24
ir. M. (Menno) Gijrath
bouwtechnoloog
T +31 33 451 15 60
E menno.gijrath@grontmij.nl