GingerCup is an offline marketing agency that prints branding and advertisements on paper cups. They distribute these branded cups for free at high-traffic locations like offices, colleges, hospitals and malls. Unlike other media, paper cup ads engage customers for 5-7 minutes during tea breaks, stimulating discussion. It is an affordable way to create buzz and grab attention. GingerCup works with over 750 companies and distributes over 35 million cups across 23 Indian cities. Their success stories include campaigns for companies like Baahubali, Hotstar, Uber and Pizza Hut.

1. PAPER CUP ADVERTISING
INNOVATIVE MARKETING STRATEGY FOR BRAND
PROMOTION

2. What is Paper Cup Advertising?
GingerCup is an offline marketing agency
offering paper cup advertising in Bangalore. As
the name implies, we take marketing up-close
and personal by advertising on paper cups. We
print marketing messages and brand logos on
paper cups, and distribute these branded paper
cups free of cost at various high-traffic locations
to garner attention and facilitate a call to action.

3. Unlike radio or television which has an exposure
time of 15-45 seconds, branded paper cups engage
with the target demographic for 5-7 minutes.
During tea breaks at offices and colleges, paper cup
ads stimulate discussion. It is an innovative, clutter-
free and targeted medium that helps in creating
buzz about a brand and engaging with potential
customers.
Since India is a tea-drinking nation, the ability of
grabbing the attention of customers during this
time is pretty high. While the cost incurred with
such a medium is low, the reach is high.

4. Why GingerCup?
GingerCup’s large inventory base is its biggest USP. When you
advertise with GingerCup, your brand is distributed across:
• 750+ corporate companies that includes MNCs, SMEs, Start-
ups, Co-working spaces & Food Courts of Tech Parks
• 1100+ colleges
• 60+ Hospitals
• Shopping Malls
• 7 Airlines (International and Domestic)
• Premium trains across India
• Tea Stalls

5. Marketing Possibilities with Paper
Cup Advertising
Branded paper cups are the best way to create buzz about
your brand. GingerCup helps you unleash the power of cup
advertisements. Cup Branding can be used to:
• Acquire new customers
• Sustain brand image
• Drive traffic to a website
• Launch a product/service
• Announce a special offer/coupon code
• Situation marketing
• Outbound marketing
• Subliminal messaging

6. Who should use paper cup
advertising?
From advertising a mass brand to a class brand, paper cup advertising works
effectively in grabbing the attention of 16 year olds to 60 year olds. Some of the
segments GingerCup has catered to are:
• Online ticketing
• Cab-aggregators
• Healthcare services
• Coaching industry/Universities
• Food tech apps
• Video-on-demand apps
• Fashion/lifestyle brands
• FMCG brands
• Movie promotions
• Real estate companies
• Self-drive car rental apps
• TV channels

9. Whom will it reach?
Based on offerings of your business, a target audience will be selected. For instance, if you have a
cleaning service, your target audience will be both residential and commercial, whereas if your offerings
include lingerie or something more ‘woman oriented’, its target audience would be woman. Every
campaign conducted will have its own target audience. With cup branding, brands can reach out to the
particular segment to whom their product/service matters.

10. How it works?
• Branded paper cups help in creating a long-lasting
impressions
• Turns tea breaks into discussion points at offices, college
and tea stalls
• Engages with the potential customer for 5-7 minutes
• Facilitates call-to-action (CTA)
• Increased visibility for the brand
• Puts the brand in the hand of the target audience
• Creative and innovative advertising is always appreciated
• Short and sweet way to convey a message
• Acts as a moving/mini billboard

12. Impact on Branding
GingerCup gives the age-old medium (plain, boring
paper cups) a new lease of life by advertising on it.
Contrary to other OOH advertising mediums, paper
cups are a tried-and-tested method to get your
brand directly under the nose of the poential
customer. It is simple and cost-effective.
Brands can grab the attention of their target
customers without burning a hole in their pocket.

13. GingerCup Campaigns
In three years, GingerCup has catered to 80+ clients across a gamut of segments.
• Baahubali
• BookMyShow
• Uber
• Hotstar
• Clovia
• Hoichoi
• Chumbak
• ABP Live
• Gillette
• Viacom 18 - Colors
• Huawei
• Indian Super League
• Delhi Dynamos
• Pizza Hut
• Voler

14. Hotstar Success Story

16. Statistics
•35 million branded
paper cups
•23 Indian cities
•80+ companies

17. Contact us to advertise
Tolu Technologies Pvt. Ltd.
(GingerCup.com) #05, Venkatadari Estate,
Bharatiya City Main Road, Chokkanahalli,
Bangalore, Karnataka - 560064
Mobile: +91-888 444 2846/47
Email: contact@gingercup.com
Website: www.gingercup.com