Papeleria de reuters

Creating on-brand communications
April 2006 – issue 1.0

Contents

Page
Introduction 2
Logotype 3
Typeface 4
Colour palette 5
Letterheads
International A4 6
International A4 continuation sheet 7
US letter 8
Compliments slips
International DL 9
Business cards
Examples 10
Picture selection 11
Postcards
Examples 16
Picture selection 17
Envelopes
Overview 22
DL 23
DL window 24
C4 – white 25
C4 – window 26
C5 – brown manila 27
C4 – brown manila 28
C5 – brown manila window 29
C4 – brown manila window 30
US Number 10 white 31
US 9” x 12” white 32
US 11 15/16” x 15 1/2” white 33
Contact
Information 34

Reuters Creating on-brand communications – April 2006 / issue 1.0 1

Introduction

Our logo is the single most important
element of our brand identity. It is our
name, communicating who we are, and it
represents what our brand stands
for in the minds of the consumers.
Artwork
The artwork for all the following items are on a CD provided
at the end of this document. The artwork has been locked,
so please adhere to the set guidelines.
The artwork has been made up in QuarkXPress and is saved
down to version 5, also included are high resolution PDFs.


Logotype

The logo must always be clearly visible
and positioned so as to endorse all
printed literature. In order to maintain its
integrity, the logo must never be altered,
distorted or adjusted in any way ,either
digitally or photomechanically.
1x
Always print the logo at 300 dpi using vector artwork to
avoid pixellation. Using vector logos will also allow you to
print to any size.
Exclusion zone
The Reuters logo requires a set ratio of clear space
around it to ensure that it is always distinct from other
graphic elements.
In print applications, the space is defined by the measure
of X, equivalent to the height of the roundel.
Adhere to this rule, regardless of the size at which the
logo is reproduced.
Minimum size
The logo must never be reproduced at sizes less than
25mm in width. This is the absolute minimum necessary to
ensure that Reuters is readable and the dots of our logo
will not fill in.

25mm


Typeface

The Reuters corporate typeface is Avenir,
with weights of Light to Black inclusive (as Avenir Light
well as italic). It is a modern sans serif font
that is both functional and versatile.
Within any single piece, try to minimise the number of
ABCDEFGHIJKLM
variations in type size. Body copy should be reproduced
ranged left or justified.
NOPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz01234567
89£©@%&?!.,:;‘’()*


Colour palette

Our primary colour is Reuters Blue, and
it’s the colour consumers should associate Primary colour

with our brand. But blue is just part of a
much broader palette that serves as a Reuters Blue PMS 286
Pantone, CMYK, RGB and HEX colour specification
spectrum for creating marketing Secondary colour Pantone CMYK RGB Hex
communications with impact. 286 C.100 M.070 Y.000 K.000 R.000 G.077 B.159 004D9F
152 C.000 M.070 Y.080 K.000 R.235 G.101 B.049 EB6531
Do not alter these colour values in any way, as they have Reuters Orange PMS 152 512 C.040 M.098 Y.000 K.000 R.166 G.004 B.134 A60486
been tested for printing in CMYK. Whenever possible,
526 C.070 M.098 Y.000 K.000 R.144 G.024 B.134 721886
please print the colours as specials.
Tertiary palette - A
267 C.095 M.090 Y.000 K.000 R.054 G.048 B.142 36308E
The secondary and tertiary palettes should be used as 7461 C.100 M.037 Y.000 K.000 R.000 G.122 B.196 007AC4
accents of colour and should help support an overall blue 3145 C.100 M.000 Y.030 K.030 R.000 G.125 B.145 007D91
feel to the design piece. PMS 512 PMS 526 PMS 267 PMS 286 PMS 7461 PMS 3145 PMS 348 348 C.100 M.000 Y.100 K.000 R.000 G.152 B.053 009835
Reuters Blue
Within any individual communication, do not use palettes 274 C.100 M.090 Y.010 K.030 R.025 G.033 B.105 192169
A and B together. Use either palette in conjunction with 542 C.080 M.025 Y.000 K.005 R.026 G.145 B.206 1A91CE
Tertiary palette - B
the grey palette. 7543 C.020 M.011 Y.010 K.021 R.180 G.186 B.192 B4BAC0

When checking printed proofs, please use the Pantone C. grey 6 C.010 M.008 Y.010 K.018 R.204 G.203 B.201 CCCBC9

swatch book to be sure that the PMS colours are PMS 274 PMS 286
Reuters Blue
PMS 7461 PMS 542 C. grey 10 C.000 M.000 Y.000 K.060 R.128 G.127 B.132 807F84

reproduced correctly. Expect variations of colour when
using coated and uncoated paper stocks. Tertiary palette - Grey

PMS 7543 C Grey 6 C Grey 10


Letterheads examples
international A4

As one of the fundamental expressions
of our brand, letterhead should be
standardised across every office.
The embossed process will produce a series of raised dots
that form our ordered property and make the letterhead
more tactile and distinctive.
To do it correctly, choose a paper that is recommended for
embossing, with no watermarks or other effects.
Text and cover stocks can withstand, on average, an
emboss that is 2.5 times the calliper (or thickness) of the
paper itself. Printers should run tests by first pushing the
emboss to the paper's limit, and then reducing the
pressure until the desired effect is achieved.

Specifications:
Size 210mm x 297mm or 8.3” 11.7”
Paper DCP250 white 100gsm
Colours 3 Litho – Pantone 286, Pantone 152 and
Pantone Cool Grey 10
Extras Blind emboss (these are shown as green
dots opposite).
Also a blind emboss should be used to raise
the dots on the left-hand side of the letterhead.
The paper can withstand, on average, an emboss
that is 2.5 times the calliper (or thickness) of the
paper itself. Printers should run tests by first
pushing the emboss to the paper's limit, and
then reducing the pressure until the desired Reuters Limited
Avenir 45 Book
effect is achieved. The Reuters Building 30 South Colonnade Canary Wharf London E14 5EP United Kingdom T +44 (0)20 7250 1122 reuters.com Text: 8pt – Cool Grey 10
A subsidiary of Reuters Group PLC. Registered Office as above. Registered Number 145516 England
Leading: 10pt

Avenir 45 Book
Text: 6.5pt – Cool Grey 10 Reuters Creating on-brand communications – April 2006 / issue 1.0 6
Leading: Auto

Letterhead continuation paper
international A4


Specifications:
Size 210mm x 297mm or 8.3” 11.7”
Colours 3 Litho – Pantone 286, Pantone 152
dots opposite).
then reducing the pressure until the desired
effect is achieved.


Letterheads examples
US letter


Specifications:
Size 215.9mm x 279.4mm or 8.5” 11”
Colours 3 Litho – Pantone 286, Pantone 152 and Pantone
Cool Grey 10
dots opposite).
Avenir 45 Book
then reducing the pressure until the desired The Reuters Building 3 Times Square New York NY 10036 United States T +1 646 223 4000 reuters.com Text: 8pt – Cool Grey 10
effect is achieved. Leading: 10pt


Compliment slips
international DL

This is a scaled version of the compliment slip, the
green dots are for visual purposes and these are to
be blind embossed.

Specifications:
Size 210mm x 99mm or 8.3” x 3.9”
Pantone Cool Grey 10
dots opposite).
paper itself. Printers should run tests by first Reuters Limited
pushing the emboss to the paper's limit, and The Reuters Building 30 South Colonnade Canary Wharf London E14 5EP United Kingdom T +44 (0)20 7250 1122 reuters.com

then reducing the pressure until the desired A subsidiary of Reuters Group PLC. Registered Office as above. Registered Number 145516 England

effect is achieved.

Avenir 45 Book Avenir 45 Book
Text: 6.5pt – Cool Grey 10 Text: 8pt – Cool Grey 10
Leading: Auto Leading: 10pt


Business cards
examples

This is an actual size of the Reuters business Example of front
card with one of the 20 images showing how
the back of the card looks. 4.5mm

The Spot UV treatment is clear, but it is Reuters Logo
shown on the image as green dots. This is
Text: PMS 286, Avenir 65 Drop height 15mm
for placement only and these are not to Medium 9.5pt Jeremy Fallows
be printed as a colour. Avenir 35 Light
Job title can go on two lines
second line of job title if needed
Captions our provided with the pictures Text: Cool Grey 10, 6pt jeremy.fallows@reuters.com
for reference only. Leading: 8pt Drop height 31mm
The Reuters Building D +44 (0)20 7542 7149
30 South Colonnade M +44 (0)7990 567 149
All copy in this area is
Canary Wharf F +44 (0)20 7519 1325
Avenir 35 Light London E14 5EP T +44 (0)20 7250 1122
Specifications: Text: Cool Grey 10, 6pt Drop height 43mm
reuters.com Reuters Messaging
Leading: 8pt jeremy.fallows.reuters.com@reuters.net
Size 88.9mm x 50.8mm or 3.5” x 2”
Paper Lumisilk 350gsm

4.5mm
Colours Text side Information section is lined up off the
end edge of the Logo roundel.
3 Litho – Pantone 286, Pantone
152 and Pantone Cool Grey 10, 8 Dots spot UV, these Example of back
green dots are for
Picture back
visual purposes and on
4 colour process (CMYK) on the the artwork it is set to
image and SPOT UV (Special) for print the clear Spot UV
the dots.

reuters.com Drop height 45mm

reuters.com

4.5mm
This domain name to go
here always printed white.


Business cards
more examples

Example 1 Example 2

Jeremy Fallows Jeremy Fallows
Job title can go on two lines Job title can go on two lines
second line of job title if needed second line of job title if needed
jeremy.fallows@reuters.com jeremy.fallows@reuters.com

The Reuters Building D +44 (0)20 7542 7149 The Reuters Building D +44 (0)20 7542 7149
30 South Colonnade M +44 (0)7990 567 149 30 South Colonnade M +44 (0)7990 567 149
Canary Wharf F +44 (0)20 7519 1325 Canary Wharf F +44 (0)20 7519 1325
London E14 5EP T +44 (0)20 7250 1122 London E14 5EP T +44 (0)20 7250 1122
reuters.com reuters.com Reuters Messaging
jeremy.fallows.reuters.com@reuters.net

Example 3 Example 4


The Reuters Building D +44 (0)20 7542 7149 The Reuters Building D +44 (0)20 7542 7149 Reuters support
30 South Colonnade M +44 (0)7990 567 149 30 South Colonnade M +44 (0)7990 567 149 Data & apps 0800 44 2000
Canary Wharf F +44 (0)20 7519 1325 Canary Wharf F +44 (0)20 7519 1325 Transactions 0800 88 2000
London E14 5EP T +44 (0)20 7250 1122 London E14 5EP T +44 (0)20 7250 1122 Technical 0800 44 3000
reuters.com Training requests reuters.com Training requests
T +44 (0)20 7542 5374 T +44 (0)20 7542 5374


Business cards
more examples

Example 5 Example 6


The Reuters Building D +44 (0)20 7542 7149 Reuters support The Reuters Building D +44 (0)20 7542 7149 Reuters support
30 South Colonnade M +44 (0)7990 567 149 Data & apps 0800 44 2000 30 South Colonnade M +44 (0)7990 567 149 Data & apps 0800 44 2000
Canary Wharf F +44 (0)20 7519 1325 Transactions 0800 88 2000 Canary Wharf F +44 (0)20 7519 1325 Transactions 0800 88 2000
London E14 5EP T +44 (0)20 7250 1122 Technical 0800 44 3000 London E14 5EP T +44 (0)20 7250 1122 Technical 0800 44 3000
reuters.com Reuters Messaging reuters.com Customer support reuters.com/customers
jeremy.fallows.reuters.com@reuters.net Product information reuters.com/productinfo


Business cards
photographs (with captions for reference only)

reuters.com reuters.com reuters.com

Image 1 Image 2 Image 3
A goalkeeper reaches to make a save during training session. Haitian looks through hole in Citi-Soleil. Young Afghan woman awaits food.


"Night Crawler" at Comic Con. Lunar eclipse over Washington. A dancer performs during the closing ceremony of the
World Social Forum.


Business cards


Mt Fuji is seen at dusk from Yokohama. Zambian man somersaults into Victoria falls. Fans of Brenda Fassie Wave farewell.


Lantern release to commemorate Tsunami anniversary. Germany's Timo Scheider qualifying Eurospeed Lausitz. The Reuters screen Canary Wharf.


Business cards


Chinese boy runs through Anhui field. Bulgarian gypsy rides horse near Sofia. People wave European flag Warsaw parade.


Sergio Garcia scored goal U21 Sarajevo. Iraqi Sunni woman casting vote. Reuters building Canary Wharf.


Business cards

reuters.com reuters.com

Image 19 Image 20
The Brooklyn Bridge and lower Manhattan at dusk. Reuters Trading screen.


Postcard
examples

10mm
9mm

This is a example of a Reuters postcard with
one of the 26 images showing how the back
of the postcard looks.
The Spot UV treatment is clear, but it is
shown on the image as green dots. This is
for placement only and these are no to be
printed as a colour.

Specifications:
Size 148.5mm x 105mm or 5.9” x 4.1” Address area
Avenir 45 Book
Paper Lumisilk 350gsm - 400gsm Photo caption area The Reuters Building 30 South Colonnade Canary Wharf
London E14 5EP United Kingdom reuters.com Text: Cool Grey 10, 6pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit
Avenir 45 Book September 19, 2005. T +44 (0)20 7250 1122 Leading: 8pt
Colours Text side Text: Cool Grey 10, 6pt
3 Litho – Pantone 286, Pantone 152 Leading: 8pt Line spacing is set to 1.5mm
and Pantone Cool Grey 10.
Picture back
4 colour process (CMYK) on the
image and SPOT UV (Special) for
the dots.

Photographers name
REUTERS/Photographer’s name
Avenir 55 Roman
Text: White, 6pt


Postcards photographs
(with captions to be printed on the cards)

REUTERS/Photographer’s name REUTERS/Photographer’s name REUTERS/Photographer’s name

A goalkeeper reaches to make a save during training session in A Haitian looks through a hole at the new registration center as A young Afghan woman shows her face in public for the first time
Abidjan A goalkeeper reaches to make a save during a training residents wait to register their names for the next presidential after 5 years of Taliban Sharia law as she waits at a food
session for a youth soccer team in Ivory Coast's main city Abidjan. elections in the volatile neighborhood of Citi-Soleil, Haiti. distribution centre in central Kabul.
REUTERS/Thierry Gouegnon REUTERS/Eduardo Munoz REUTERS/Yannis Behrakis


A man dressed as 'Night Crawler' joins thousands of comic book In a composite photo comprised of 6 separate photos, five of the A dancer performs during the closing ceremony of the World
fans from around the world at the annual four-day Comic Con moon and one of the U.S. Capitol, the moon is seen transitioning Social Forum in Bamako, Mal.
convention in San Diego. L to R from full to a state of full lunar eclipse in the evening sky
REUTERS/Juan Medina
over Washington.
REUTERS/Mike Blake.
REUTERS/Gary Hershorn



Japan's highest peak of Mt Fuji is seen at dusk from Yokohama, A Zambian man somersaults into a pool at the edge of the 110 Fans of South African pop icon Brenda Fassie bid her a final
south of Tokyo. metre high main falls of the Victoria Falls on the Zambezi River. farewell as they attend her funeral service in Langa township
near Cape Town.
REUTERS/Kimimasa Mayama REUTERS/Howard Burditt
REUTERS/Mike Hutchings


Thais and tourists release lanterns during ceremony to Germany's Timo Scheider drives during a qualifying session at The Reuters screen Canary Whar, London.
commemorate tsunami anniversary on Thailand's Phi Phi. the Eurospeedway Lausitz in the eastern German village of
REUTERS/Jon Jones
Klettwitz.
REUTERS/Bazuki Muhammad
REUTERS/Tobias Schwarz




A Chinese boy runs through a field in the countryside of Jinzhai A Bulgarian gypsy rides his horse during the traditional holiday People wave an European Union flag in front of the Palace of
county in China's central province of Anhui. Todorov den, also known as the Horse Easter in the village of Culture during a EU parade in Warsaw.
Suhodol, near Sofia.
REUTERS/Wilson Chu REUTERS/Katarina Stoltz
REUTERS/Stoyan Nenov


Spain's Sergio Garcia celebrates scoring against Bosnia during An Iraqi Sunni woman, shows her ink-stained finger after casting Global Headquaters, The Reuters building, Canary Wharf, London.
U21 European Championship 2006 qualifier in Sarajevo. her vote in Amman.
REUTERS/Jon Jones
REUTERS/Damir Sagolj REUTERS/Ali Jarekji



REUTERS/Photographer’s name REUTERS/Photographer’s name

Image 19 Image 20
The Brooklyn Bridge and lower Manhattan are seen from across Reuters Trading screen.
the East River at dusk.
REUTERS/Jon Jones
REUTERS/Peter Morgan


Envelopes overview

These envelope designs are based on the postal
requirements of UK postage. We understand that
there will be country specific needs.
If you require help to make up the artwork, please
go to the contact section on page 30.

Use a white stock for business envelopes DL, US No.10 and C4 envelopes,
weighted between 100gsm and 130gsm. Use manila envelopes for other
sizes, at manufactured weights. These should be the only types of envelope
that you need on an everyday basis.
The US postal service demands clear zones, so use the envelope without
the dot property in the United States.
For manila or brown paper envelopes, use the black mono logo.


Envelopes overview
DL envelope

Specifications:
High quality – Tier 1
Size 110mm x 220mm or 4 1/4” x 8 3/4”
Paper DPC250 white 100gsm self seal
and black printed at 60%

Low quality – Tier 2
Size 110mm x 220mm or 4 1/4” x 8 3/4”
Paper White 100gsm opaque self seal

The Reuters Building 30 South Colonnade Canary Wharf London E14 5EP United Kingdom


Envelopes overview
DL envelope with window

Specifications:
Size 110mm x 220mm or 4 1/4” x 8 3/4”
Paper DPC250 white 100gsm self seal with
window in standard UK position

Size 110mm x 220mm or 4 1/4” x 8 3/4”
Paper White 100gsm opaque self seal with



Envelopes
C4 white

Specifications:
Size 229mm x 324mm or 9” x 12 3/4”

Size 229mm x 324mm or 9” x 12 3/4”



Envelopes
C4 white – window

Specifications:
Size 229mm x 324mm or 9” x 12 3/4”
Paper DPC250 white 100gsm self seal with

Size 229mm x 324mm or 9” x 12 3/4”
Paper White 100gsm opaque self seal with



Envelopes
C5 brown manila

Specifications:
Size 162mm x 229mm or 6 1/2” x 9”
Paper Manila 115gsm
Colours 1 Litho – Black mono



Envelopes
C4 brown manila

Specifications:
Size 229mm x 324mm or 9” x 12 3/4”
Paper Manila 115gsm



Envelopes
C5 brown manila – window

Specifications:
Size 162mm x 229mm or 6 1/2” x 9”
Paper Manila 115gsm with window in
standard UK position



Envelopes
C4 brown manila – window

Specifications:
Size 229mm x 324mm or 9” x 12 3/4”
Paper Manila 115gsm with window in
standard UK position



Envelopes
US Number 10

Specifications:
Size 105mm x 225mm or 4 1/8” x 9 1/2”
Paper DPC250 white 100gsm self seal The Reuters Building 3 Times Square
New York NY 10036 United States

Size 105mm x 225mm or 4 1/8” x 9 1/2”


Envelopes
US 9” x 12”
The Reuters Building 3 Times Square

Specifications:
Size 227mm x 305mm or 9” x 12”

Size 227mm x 305mm or 9” x 12”


Envelopes
US 11 15/16” x 15 1/2”
The Reuters Building 3 Times Square

Specifications:
Size 303mm x 394mm or 11 15/16” x 15 1/2”
black printed at 60%

Size 303mm x 394mm or 11 15/16” x 15 1/2”
black printed at 60%


Contact details

Please go to www.about.reuters.com/corpid for any issues you have with implementing the corporate guidelines.

Jeremy Fallows Theo Widdup
Global Head of Senior Designer
Marketing Services
Email: Email:
jeremy.fallows@reuters.com theo.widdup@reuters.com
Reuters messaging: Reuters messaging:
jeremy.fallows.reuters.com@reuters.net theo.widdup.reuters.com@reuters.net
Other contact details: Other contact details:
T: +44 (0)20 7542 7149 T: +44 (0)20 7542 8982
M: +44 (0)7990 567149 M: +44 (0)7990 560239
F: +44 (0)20 7519 1325 F: +44 (0)20 7519 1325

Please find the artwork CD enclosed with this manual, if you have mislaid the artwork CD,
please request a replacement, via the corporate guidelines site.


© Reuters 2006. All rights reserved. Reuters and the sphere logo are the trademarks or registered trademarks of the Reuters group of companies around the world.
Published by Reuters Limited, The Reuters Building, 30 South Colonnade, Canary Wharf, London E14 5EP.

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