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This document is a series of posts from Zeus Jones, an advertising agency, dated Monday, April 27, 2009. It discusses the differences between classic and modern branding. Modern brands are defined by their purpose and culture, deliver experiences, and build trust through transparency rather than authority. They empower customers and create communities. The roles of brands and the advertising industry need to be re-examined by asking profound questions about business models and how to produce value for customers.

Hello Memphis.
April 23, 2009

Monday, April 27, 2009

A brief introduction to Zeus Jones.

Monday, April 27, 2009

We build modern brands.

Monday, April 27, 2009

The top 10 marketing
and advertising books.
As voted by readers of Advertising Age.
March 2, 2009

© Zeus Jones 2009
Monday, April 27, 2009

Eight of them were written before Google
started selling ads.

Monday, April 27, 2009

© Zeus Jones 2009
Monday, April 27, 2009

Brands built using communications.

From the Flickr of Pink Ponk

Monday, April 27, 2009

Branding solves communications problems.
From the Flickr of

From the Flickr of

Monday, April 27, 2009

Brands built through interactions.

From the Flickr of jurek d

Monday, April 27, 2009

Branding propelled by more interactions.

Monday, April 27, 2009

Modern branding isn’t taught in books it’s
being created in the market.

Monday, April 27, 2009

13.86 in

13.86 in

21.14 in

21.14 in
13.86 in

4 Fallon | Minneapolis
Client: United Publications: Issue: Ext:
WSJ
Job #: ual12243
File Name: ual12243v1_Continents_WSJ.indd
Description: C-11 (coming out of) — Continents
Rev. Date/Time: 01.19.06 3:17 PM

Artist: Jamie Caliri
Bleed: n/a
Production Artist: Stephanie Samalis
Trim:
Art Director: Bob Barrie
Live: 13.86 x 21.14
Writer: Stuart D’Rozario
Gutter allowance: none
Producer: Paul Morita
Media: FP 4C
Project Manager: Kelly Yaremchuk
Fonts: Helvetica Neue 45 and 55
Arial and Arial Black for marks and slug Art Buyer: Shawn Smith
Group Head: Stuart D’Rozario
Ink Colors: CMYK
Account Executive: Ryan Van Haaften

13.86 in

It’s time to fly.

21.14 in
3 Fallon | Minneapolis
Client: United Publications: Issue: Ext:
WSJ
Job #: ual12243
File Name: ual12243v1_Pencil_WSJ.indd
Description: C-11 (coming out of) — Pencil
Rev. Date/Time: 01.19.06 3:17 PM

Artist: Jamie Caliri
Bleed: n/a
Production Artist: Stephanie Samalis
Trim:
Art Director: Bob Barrie
Live: 13.86 x 21.14
Writer: Stuart D’Rozario
Gutter allowance: none
Producer: Paul Morita
Media: FP 4C
Project Manager: Kelly Yaremchuk
Fonts: Helvetica Neue 45 and 55
Arial and Arial Black for marks and slug Art Buyer: Shawn Smith
Group Head: Stuart D’Rozario
Ink Colors: CMYK
Account Executive: Ryan Van Haaften

21.14 in
1 Fallon | Minneapolis
Client: United Publications: Issue: Ext:
WSJ
Job #: ual12243
File Name: ual12243v1_Balloon_WSJ.indd
Description: C-11 (coming out of) — Balloon
Rev. Date/Time: 01.19.06 3:17 PM

Artist: Jamie Caliri
Bleed: n/a
Production Artist: Stephanie Samalis
Trim:
Art Director: Bob Barrie
Live: 13.86 x 21.14
Writer: Stuart D’Rozario
Gutter allowance: none
Producer: Paul Morita
Media: FP 4C
Project Manager: Kelly Yaremchuk
Fonts: Helvetica Neue 45 and 55
Arial and Arial Black for marks and slug Art Buyer: Shawn Smith
Group Head: Stuart D’Rozario
Ink Colors: CMYK
Account Executive: Ryan Van Haaften

5 Fallon | Minneapolis
Client: United Publications: Issue: Ext:
WSJ
Job #: ual12243
File Name: ual12243v1_SilverBirds_WSJ.indd
Description: C-11 (coming out of) — SilverBirds
Rev. Date/Time: 01.19.06 3:17 PM

Artist: Jamie Caliri
Bleed: n/a
Production Artist: Stephanie Samalis
Trim:
Art Director: Bob Barrie
Live: 13.86 x 21.14
Writer: Stuart D’Rozario
Gutter allowance: none
Producer: Paul Morita
Media: FP 4C
Project Manager: Kelly Yaremchuk
Fonts: Helvetica Neue 45 and 55
Arial and Arial Black for marks and slug Art Buyer: Shawn Smith
Group Head: Stuart D’Rozario
Ink Colors: CMYK
Account Executive: Ryan Van Haaften

Monday, April 27, 2009

Brands are a tool for business success.

Monday, April 27, 2009

Classic branding prevents business success.

From the Flickr of hey mr glen

Monday, April 27, 2009

Modern brands are built for a modern world.

Monday, April 27, 2009

Modern brands aren’t built through
communications.

Monday, April 27, 2009

Modern brands are defined by what they do.

Monday, April 27, 2009

Regardless of industry, modern brands are
service businesses first and foremost.

Monday, April 27, 2009

Modern brands invest in people, products
and experiences instead of media.

Via PSFK

Monday, April 27, 2009

Modern brands aren’t built around a
promise, they’re built around a belief.

Monday, April 27, 2009

Modern brands live in the hearts of your
employees not in the minds of your customers.

Monday, April 27, 2009

The differences between modern brands
and classic brands are profound.

Monday, April 27, 2009

Classic brands Modern brands

Delivering a promise Guided by a purpose

Internal structure Internal culture

Singular consistent messages Multiple coherent ideas

Communicate an image Deliver an experience

Trust through authority Trust through transparency

Controlling Empowering

Marketing as a layer Marketing is built-in

Create a transactional relationship Create a community

Monday, April 27, 2009

Our industry needs to ask the profound
questions.

Monday, April 27, 2009

What business are we in?

What’s our role?

What do we actually produce?

How do we do it?

What kinds of people do we need?

Monday, April 27, 2009

The best thing about these questions is
there isn’t one right answer.

Monday, April 27, 2009

The worst thing about these questions is
that they aren’t being asked enough.

Monday, April 27, 2009

Thank you.
zeusjones.com/blog
twitter.com/adrianho

Monday, April 27, 2009

This document provides tips for writing concisely and clearly. It begins with four main rules: know what you want to say, be concise, be clear, and edit. It then elaborates on each rule with examples and additional tips. Some key points include planning before writing, cutting unnecessary words, avoiding jargon, getting feedback from others, and writing in a relaxed, human tone. Proper use of grammar like contractions is also emphasized. The overall message is to focus on distilling ideas down to their essence and using language that is easy to understand.

Mn united zeus jones

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This document presents logo and uniform options for MN United FC under four categories: Conveying Unity, The Iron Range, Deer, and Natural Elements. For Conveying Unity there are 3 options that use interlocking typography. For The Iron Range there is 1 option paying homage to Minnesota's mining heritage. For Deer there is 1 option inspired by Minnesota's state animal. For Natural Elements there are 3 options inspired by the Mississippi River, North Star, and northern lights.

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Zeus Jones

Zeus Jones Mount Olympus Collective – Summer Internship Program

Zeus Jones

We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products. Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.

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On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend! While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.

The homework assignment is a key element in our hiring process. There's no set rules as to how we define the assignment, but in this case we asked Gordon to get his hands dirty and solve a problem similar to something we often face in our day to day business. There's a passion for cycling in our company and when it came time to select a brand to work on, we thought a cycling brand would be interesting and fun to work on. This is completely spec work as Schwinn is not a client of ours. Needless to say the homework was given an A+ and he's now a big part of our Design Dept.

MN AIGA Design Camp 2014 - Modern Branding with Zeus Jones

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Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships. This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board. Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.

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Ad fed mn intro

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This document summarizes the history and evolution of Zeus Jones, a marketing and branding firm, from 2006 to 2012. It describes how in 2006 the company was just an idea, with no execution, but over time their thinking matured and their beliefs proved prophetic. By 2012, Zeus Jones had developed long-term client relationships, worked on projects instead of hourly, developed strategies and brought them to life through production, built modern brands defined by their actions, extracted value from ideas in various ways, and were paid flat fees or bonuses. The document emphasizes that the company is defined by the work they've done and decisions they've made.

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This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.

Thymes: Research & Package Design

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The document discusses Zeus Jones' process for designing packaging for a fragrance brand called Thymes. The process involves getting to know the client, the products, competitors, and finding open spaces in the category. Moodboards are then created and designs are developed. The document walks through applying this process to four potential Thymes fragrances, summarizing the brand assets, product personalities, competitive landscapes, and proposed directions for each. It concludes that understanding the client and category helps stand out from competitors, and collaborative design solves business problems.

#Btvsmb

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Zj Space 01.Key

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Zeus Jones

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[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date. Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success. These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes. Frameworks/Models included: Microsoft’s Digital Transformation Framework McKinsey’s Ten Guiding Principles of Digital Transformation Forrester’s Digital Transformation Framework IDC’s Digital Transformation MaturityScape MIT’s Digital Transformation Framework Gartner’s Digital Transformation Framework Accenture’s Digital Strategy & Enterprise Frameworks Deloitte’s Digital Industrial Transformation Framework Capgemini’s Digital Transformation Framework PwC’s Digital Transformation Framework Cisco’s Digital Transformation Framework Cognizant’s Digital Transformation Framework DXC Technology’s Digital Transformation Framework The BCG Strategy Palette McKinsey’s Digital Transformation Framework Digital Transformation Compass Four Levels of Digital Maturity Design Thinking Framework Business Model Canvas Customer Journey Map

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Launch Memphis Workshop

1. Hello Memphis. April 23, 2009 Monday, April 27, 2009

2. A brief introduction to Zeus Jones. Monday, April 27, 2009

3. Monday, April 27, 2009

4. Monday, April 27, 2009

5. Monday, April 27, 2009

6. Monday, April 27, 2009

7. Monday, April 27, 2009

8. Monday, April 27, 2009

9. Monday, April 27, 2009

10. Monday, April 27, 2009

11. Monday, April 27, 2009

12. Monday, April 27, 2009

13. Monday, April 27, 2009

14. Monday, April 27, 2009

15. We build modern brands. Monday, April 27, 2009

16. The top 10 marketing and advertising books. As voted by readers of Advertising Age. March 2, 2009 © Zeus Jones 2009 Monday, April 27, 2009

17. Eight of them were written before Google started selling ads. Monday, April 27, 2009

19. The role of a brand is still the same but almost everything else has changed. Monday, April 27, 2009

20. A (classic) brand is simply a collection of perceptions in the mind of the consumer. Paul Feldwick - 1991 Monday, April 27, 2009

21. Brand building through imagery. Monday, April 27, 2009

22. Brands built using communications. From the Flickr of Pink Ponk Monday, April 27, 2009

23. Branding solves communications problems. From the Flickr of From the Flickr of Monday, April 27, 2009

24. Monday, April 27, 2009

25. A (modern) brand is... simply the sum of the great ideas used to build that brand. John Grant - 2006 Monday, April 27, 2009

26. Brand building through actual experience. From the Flickr of Justin Case Monday, April 27, 2009

27. Brands built through interactions. From the Flickr of jurek d Monday, April 27, 2009

28. Branding propelled by more interactions. Monday, April 27, 2009

29. Brand Innovation Manifesto - John Grant Monday, April 27, 2009

30. Modern branding isn’t taught in books it’s being created in the market. Monday, April 27, 2009

31. Monday, April 27, 2009

32. Monday, April 27, 2009

33. Monday, April 27, 2009

34. Monday, April 27, 2009

35. 13.86 in 13.86 in 21.14 in 21.14 in 13.86 in 4 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Continents_WSJ.indd Description: C-11 (coming out of) — Continents Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 13.86 in It’s time to fly. 21.14 in 3 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Pencil_WSJ.indd Description: C-11 (coming out of) — Pencil Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 21.14 in 1 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_Balloon_WSJ.indd Description: C-11 (coming out of) — Balloon Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften 5 Fallon | Minneapolis Client: United Publications: Issue: Ext: WSJ Job #: ual12243 File Name: ual12243v1_SilverBirds_WSJ.indd Description: C-11 (coming out of) — SilverBirds Rev. Date/Time: 01.19.06 3:17 PM Artist: Jamie Caliri Bleed: n/a Production Artist: Stephanie Samalis Trim: Art Director: Bob Barrie Live: 13.86 x 21.14 Writer: Stuart D’Rozario Gutter allowance: none Producer: Paul Morita Media: FP 4C Project Manager: Kelly Yaremchuk Fonts: Helvetica Neue 45 and 55 Arial and Arial Black for marks and slug Art Buyer: Shawn Smith Group Head: Stuart D’Rozario Ink Colors: CMYK Account Executive: Ryan Van Haaften Monday, April 27, 2009

36. Monday, April 27, 2009

37. Monday, April 27, 2009

38. Monday, April 27, 2009

39. Brands are a tool for business success. Monday, April 27, 2009

40. Classic branding prevents business success. From the Flickr of hey mr glen Monday, April 27, 2009

41. Modern brands are built for a modern world. Monday, April 27, 2009

42. Modern brands aren’t built through communications. Monday, April 27, 2009

43. Modern brands are defined by what they do. Monday, April 27, 2009

44. Regardless of industry, modern brands are service businesses first and foremost. Monday, April 27, 2009

45. Modern brands invest in people, products and experiences instead of media. Via PSFK Monday, April 27, 2009

46. Modern brands aren’t built around a promise, they’re built around a belief. Monday, April 27, 2009

47. Modern brand strength is built by sticking to your beliefs not by opening your wallet. From the Flickr of niznoz Monday, April 27, 2009

48. Modern brands live in the hearts of your employees not in the minds of your customers. Monday, April 27, 2009

49. Modern brand strategy is an HR discipline. Monday, April 27, 2009

50. The differences between modern brands and classic brands are profound. Monday, April 27, 2009

51. Classic brands Modern brands Delivering a promise Guided by a purpose Internal structure Internal culture Singular consistent messages Multiple coherent ideas Communicate an image Deliver an experience Trust through authority Trust through transparency Controlling Empowering Marketing as a layer Marketing is built-in Create a transactional relationship Create a community Monday, April 27, 2009

52. Our industry needs to ask the profound questions. Monday, April 27, 2009

53. What business are we in? What’s our role? What do we actually produce? How do we do it? What kinds of people do we need? Monday, April 27, 2009

54. The best thing about these questions is there isn’t one right answer. Monday, April 27, 2009

55. The worst thing about these questions is that they aren’t being asked enough. Monday, April 27, 2009

56. Thank you. zeusjones.com/blog twitter.com/adrianho Monday, April 27, 2009

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