More Related Content
Similar to Brand book en
More from Red Quillota
Recently uploaded
Recently uploaded (20)
Brand book en
- 3. 3
- 4. 4
- 6. ETUM EXCEPED ERFEROVITAS AS EAST Lorae ium facus dis modit millaut volupid entotat ariae illibus, sanimo temod molupta et eatiisquae molupta ernatemqui sedi dit estio toMus. Etum exceped erferovitas as eaquid expel is rupta solenia cus ius alicienis molorem sumquis exerum, optas a sit aut eatus ex eosto.
- 15. 3 Iconographic language 3.1 x Iconographic language on off emotional level heart money flower leaf co2 smile iphone computer user level man woman married single guy boy girl baby children senior elderly home shopping 24h pig housewife retired mother manager married secretary worker single boyfriend girlfriend 15
- 16. 3 Iconographic language applications level contacts status instant add contact on-off search messaging (to call/to chat) softcall recents multicall credit setup products level cloud air wings iphone computer telephone softsim isim wor(l)d membership business webmeet home membership business license 12$ 25$ 65$ business business 16
- 17. 3 Iconographic language utility level softsim isim + − × ÷ = straight under right left play pause forward rewind print download forward doc flag level argentina australia austria azores belgium brazil canada chile china colombia croatia cyprus south denmark france germany greece guadeloupe hong kong hungary india indonesia ireland israel italia luxemburg japan kazakhstan south corea malaysia malta 17
- 18. 3 Iconographic language martinique mexico marocco netherlands new zeland norway peru poland portugal puerto rico romania russia singapore slovenia spain switzerland taiwan thailand turkey uk usa venezuela 18
- 19. 3 Iconographic language 3.2 x examples 17x 2x 2x 1x 2x 2x 19
- 21. 4 Corporate image 4.1 a Letterhead construction A4 210 x 297 mm * 60% reduction DicSans 600 wt 9 pt DicSans 300 wt 9 pt Interlinea 10 pt 40 mm Titles DicSans 600 wt 14 pt DicSans 300 wt 9 pt DicSans 600 wt 9 pt DicSans 300 wt 9 pt 21
- 22. 4 Corporate image 4.1 b Letterhead A4 210 x 297 mm * 60% reduction 22
- 23. 4 Corporate image 4.2 Second sheet A4 210 x 297 mm * 60% reduction 23
- 24. 4 Corporate image 4.3 a Business card construction 85 x 50 mm *original size 40 mm DicSans 600 wt 8 pt DicSans 300 wt 8 pt Interlinea 12 pt Interlinea 9 pt Qualification DicSans 300 wt 7 pt Interlinea 12 pt 24
- 25. 3 Corporate image Basic Elements of Visual 4.3 b Business card 85 x 50 mm *original size 25
- 26. 4 Corporate image 4.4 a Envelope construction 230 x 110 mm *60% reduction DicSans 600 wt 9 pt DicSans 300 wt 9 pt Interlinea 10 pt 26
- 27. 4 Corporate image 4.4 b Envelope 230 x 110 mm *60% reduction 27
- 28. 4 Corporate image 4.5 a Envelope bag construction B5 176 x 250 mm *60% reduction Brand Recepient DicSans 300 wt 14 pt Info DicSans 600 wt 9 pt Interlinea 12 pt DicSans 300 wt 9 pt Interlinea 9 pt 28
- 29. 4 Corporate image 4.5 b Envelope bag B5 176 x 250 mm B4 250 x 353 * 60% reduction For all sizes of envelopes will be used a standard sticky / sticker. 29
- 30. 4 Corporate image 4.6 a Billboard construction 700 mm 700 x 100 mm *15% reduction 30 mm 30 mm 30 mm 30 mm 193,3 mm 193,3 mm 193,3 mm 104,5 mm Header Brand Visual 563 mm Headline 1000 mm DicSans 600 wt 90 pt Interlinea 90 pt Highlight DicSans 600 wt 60 pt Interlinea 60 pt 211 mm Body copy DicSans 300 wt 46 pt Interlinea 50 pt Footer 121,5 mm DicSans 600 wt 26 pt Interlinea 28 pt DicSans 300 wt 26 pt Interlinea 28 pt 30
- 31. 4 Corporate image 4.6 b Billboard 700 x 100 mm *15% reduction 31
- 32. 4 Corporate image 4.7 a Brochure construction A4 210 x 297 mm *60% reduction Header Brand Visual Headline DicSans 600 wt 28 pt Interlinea 28 pt Highlight DicSans 600 wt 18 pt Interlinea 18 pt Txt DicSans 300 wt 14 pt Interlinea 15 pt Txt DicSans 300 wt 14 pt Interlinea 15 pt Footer DicSans 600 wt 8 pt Interlinea 8,5 pt DicSans 300 wt 8 pt Interlinea 8,5 pt 32
- 33. 4 Corporate image 4.7 b Brochure A4 210 x 297 mm *60% reduction 33