The document discusses launching a packaged Pav Bhaji product in India. It summarizes the changing consumer landscape in India with rising incomes, nuclear families, and preference for convenience foods. It then outlines the marketing plan for the packaged Pav Bhaji product, including details of the 4Ps of marketing - Product (WOW! packaged Pav Bhaji), Price (Rs. 50), Place (launching at Dushera Mela in Delhi), and Promotion (buy one get one free butter offer during Diwali launch). The document also discusses the product's target customers of working women, schools/colleges and offices, and distribution channels including agents, distributors, retailers, and franchises.
