This document analyzes and compares the music streaming websites Spotify, Pandora Radio, and Last.fm. It discusses their different approaches to streaming music, how many people are paying for each site, and differences in their website/app interfaces. Spotify's approach is more social media-centered, tracking what similar listeners like, while Pandora uses a "Genome" to categorize music by rhythm, melody and tempo. Spotify has the highest valuation at $8.4 billion compared to Pandora's $3.6 billion, and it has more subscribers and monthly listeners than the other sites.

1. MUSIC STREAMING
WEBSITES AND SOCIAL
MEDIA
An analysis of Spotify,
Pandora Radio and Last.fm

2. PURPOSE:
Spotify Pandora
$8.4 million - most recent
expected investor valuation
(ability to change the market)
$3.6 billion - Publically
traded worth
-WHY IS SPOTIFY’S VALUE SO
MUCH HIGHER?
-HOW ARE SPOTIFY AND
PANDORA DIFFERENT?
-ANALYZE THEIR SOCIAL MEDIA
TACTICS

3. HOW ARE THEIR APPROACHES TO
STREAMING MUSIC DIFFERENT?
Spotify Last.fm Pandora
Absorbed Last.fm “Scrobbling” –
suggesting music by
what similar listeners
like
= Social- centered
“Genome” – rhythm,
melody, tempo
= biology-based
Tracks any music you
listen to through third
party plug ins
Tracks “Up” or “Down” on
just Pandora.com
(2007) - Hirschorn

4. HOW MANY PEOPLE ARE PAYING
FOR EACH SITE?
Spotify Last.fm Pandora
1.25M followers Internal app for Spotify est.
2014
360 K followers
$8.4 million - most recent
expected investor valuation
(ability to change the market)
$3.6 billion - Publically
traded worth
15 million subscribers 3.3 million subscribers
60 million monthly listeners 76.5 million monthly
listeners
Percentage of new listeners
constantly inclining
Percentage of new listeners
constantly declining
53 countries 3 countries (dominates in
U.S.)
20 million songs 15 million songs

5. DIFFERENCES IN WEBSITE/APP
INTERFACE
Spotify (website, app) Last.fm (website, plays thru Spotify) Pandora (website, app)
Ability to listen to artist Ability to listen to artist Categorizes similar artists
Number of Followers Number of Listeners
Related Artists Tab Related Artists Tab Related Artists Section
Number of Plays Number of Plays (more specific)
Personal Network
(links to Facebook)
Personal Network
Merch
Tour Dates Tour Dates
Pictures, videos, charts, tags, journals,
news and groups

8. SPOTIFY - ALEXA

9. PANDORA - ALEXA