The document discusses trends in consumer behavior from 2012-2020. It identifies five key trends: 1) Empowerment, 2) Experience Economy, 3) Relaxed and Spiritual, 4) Fast Urban Tribal Universal Radical Ethical (FUTURE), and 5) shifts in how trends, fads, and tendencies influence consumer behavior. The concepts in the document are proprietary intellectual property and are to be considered strictly confidential.

1. E N E O G E
2 0 1 2
FROM
TRENDS
2
EVENTS
L U Í S
R A S Q U I L H A
CEO
|
AYR
Consul:ng
Worldwide
CMO
|
IBT
The
Real:me
Web
Corp
The
concepts
and
ideas
submi1ed
herein
are
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intellectual
property
of
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Consul:ng
and
IBT.
They
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of
a
strictly
confiden:al
nature
and
are
submi1ed
in
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understanding
that
they
are
to
be
considered
by
the
recipient(s)
in
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strictest
of
confidence
and
that
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shall
be
made
of
said
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and
ideas,
including
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to
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without
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Consul:ng’s
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in
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23
Novembro
2012
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2. luis
rasquilha
+351
93
970
10
50
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CONSULTING,
TRENDS
&
INNOVATION
WORLDWIDE
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THE
REALTIME®
WEB
CORPORATION
lrasquilha@real:me.co
luis.rasquilha@ayr-­‐consul:ng.com
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3. 2 .
(des)comportamento
d o
c o n s u m i d o r
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São
Paulo
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Miami
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Madrid
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Los
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New
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London
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San<ago
|
Bucarest
|
Praia
|
Beijing

4. 2
+
2
=
PATO
3+
3
=
OITO
7
+
7
=
TRIÂNGULO
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5. 2 .
(des)comportamento
d o
c o n s u m i d o r
www.ayr-­‐consul<ng.com
|
www.ayr-­‐insights.com
|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
Los
Angeles
|
New
York
|
London
|
San<ago
|
Bucarest
|
Praia
|
Beijing

6. www.ayr-­‐consul<ng.com
|
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|
www.real<me.co
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London
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7. www.ayr-­‐consul<ng.com
|
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|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
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Angeles
|
London
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8. www.ayr-­‐consul<ng.com
|
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|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
Los
Angeles
|
London
|

9. 2 .
(des)comportamento
d o
c o n s u m i d o r
www.ayr-­‐consul<ng.com
|
www.ayr-­‐insights.com
|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
Los
Angeles
|
New
York
|
London
|
San<ago
|
Bucarest
|
Praia
|
Beijing

10. 2 .
(des)comportamento
d o
c o n s u m i d o r
www.ayr-­‐consul<ng.com
|
www.ayr-­‐insights.com
|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
Los
Angeles
|
New
York
|
London
|
San<ago
|
Bucarest
|
Praia
|
Beijing

11. TENDÊNCIA
Resultado de uma mudança de
comportamento.
Começa de forma mais tímida que a
Onda e a Moda mas a sua duração é
grande e com impactos profundos.
Assumida como uma mentalidade
emergente e dominante.
MODA
Incorporada de forma consciente na
ONDA
rotina diária. Não acarreta mudança
Vem com um impacto grande, mas
de comportamentos.
dissipa-se rapidamente.
Tem um impacto menor que a Onda
As pessoas incorporam-nas sem
mas dura mais tempo.
entenderem porquê.
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12. TENDÊNCIAS
Dão-nos pistas e insights sobre o que
desenvolver e fazer, agora e para o
futuro.
MODA
ONDAS Dá-nos a indicação do que
Dizem-nos o que se aplicar, agora e durante algum
está a passar agora. tempo.
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13. www.ayr-­‐consul<ng.com
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14. www.ayr-­‐consul<ng.com
|
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London
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15. www.ayr-­‐consul<ng.com
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London
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16. www.ayr-­‐consul<ng.com
|
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São
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17. F ast
U rban
T ribal 05tendências
U niversal 2013-­‐2020
R adical
E thical

18. 1.
Empowerment

24. 2.
Experience
Economy

31. 3.
Relaxed
and
Spiritual

37. 4.
Urban
Nomads

43. 5.
Global
Connec:on
&
Convergence

49. from
WORLD
WIDE
WEB
2
WHAT
WE
WANT

57. www.ayr-­‐insights.com
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58. www.ayr-­‐insights.com
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London
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59. www.ayr-­‐insights.com
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London
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60. www.ayr-­‐insights.com
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61. www.ayr-­‐insights.com
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62. www.ayr-­‐insights.com
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63. www.ayr-­‐insights.com
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64. www.ayr-­‐consul<ng.com
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65. www.ayr-­‐consul<ng.com
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66. Obrigado!
luis.rasquilha@ayr-­‐consul:ng.com
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67. E N E O G E
2 0 1 2
From
Trends
2
Events
L U Í S
R A S Q U I L H A
CEO
|
AYR
Consul:ng
Worldwide
CMO
|
IBT
The
Real:me
Web
Corp
The
concepts
and
ideas
submi1ed
herein
are
the
intellectual
property
of
AYR
Consul:ng
and
IBT.
They
are
of
a
strictly
confiden:al
nature
and
are
submi1ed
in
the
understanding
that
they
are
to
be
considered
by
the
recipient(s)
in
the
strictest
of
confidence
and
that
no
use
shall
be
made
of
said
concepts
and
ideas,
including
communica:on
to
any
third
party
without
AYR
Consul:ng’s
express
prior
consent
and/or
payment
of
related
professional
services
fees
in
full.
23
Novembro
2012
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|
www.ayr-­‐insights.com
|
www.real<me.co
Lisboa
|
São
Paulo
|
Miami
|
Madrid
|
Los
Angeles
|
London
|