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PRESENTED BY
SAVING
BANKER DANIEL
VIDEO INTRODUCTION
Aaron Silva
1 0 N e g o ti a ti n g C o mma n d me n ts
You S houl d N ev e r B reak
2
BANKER DANIEL
EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER
IN VENDORSWE TRUST
NATIONAL BANK
25-year career in
banking and finance
Smart, sophisticated,
confident in his
negotiating skills but
can be easily humbled
Oversees technology
vendor management,
procurement and
spend analysis
3
AARON SILVA
CEO OF PALADIN FS & THE GOLDEN CONTRACT
COALITION PROFESSIONAL NEGOTIATOR
Industry PREACHER for the
health and success of CFIs
Created Paladin Blue Book
2007-2009
Advise Wall Street on
fintech & legacy core
Membership launch June 2016
Group “Offensive” Negotiations vs.
Legacy & Fintech Suppliers
200+ Institution Member
Target $1B in Total Contract Value
Largest global IT contract negotiations
Legal firm
14 Years Paladin
10 Years OASYS
4
THE PALADIN BLUE BOOK™
BETWEEN 2007 AND 2021
$362,818,094
RETURNED TO BANKERS
$1.57M
14 YEAR AVERAGE PER DEAL
A NO BS PRESENTATION
The presentation you are about to witness is
a compilation of actual situations experienced
by real bankers just like Banker Daniel.
The names of the banks have been changed
to protect their confidentiality and Banker Daniel
will play the role of every banker.
No changes have been made to the actual
tactics of any vendor represented because
YOU JUST CAN’T MAKE THIS STUFF UP FOLKS!
6
SITUATION 1 OF 10
CORE CONTRACT RENEWAL REQUEST
18 months before expiration.
Banker Daniel opens an
informal negotiation with Fiserv.
Requests for a renewal quote.
Banker Daniel informs Fiserv
that FIS has also been asked
for a competitive bid.
Daniel secretly provides FIS
with a Fiserv invoice.
($$ blacked out of course)
Daniel suggests he will also
send an RFP to each vendor as
part of bank decision process.
Thou Shalt Not Show
Your Cards Too Quickly
COMMANDMENT BROKEN:
8
DEBRIEF:
THOU SHALT NOT SHOW YOUR CARDS TOO QUICKLY
Fiserv and FIS see efficiency ratio is 75% and climbing.
Profits are flat = unlikely bank can afford a major
vendor change disruption.
No actual demos are scheduled or requested.
Vendors will know that Daniel is not serious to switch.
This is a simple shakedown of Fiserv.
55%
60%
65%
70%
75%
80%
Efficiency Ratio
Profits
Redacted to protect proprietary
information
Please contact info@paladin-
fs.com to download
full version from P3 Event 2021
9
SITUATION 2 OF 10
SEARCHING FOR A NEW INTERNET BANKING PROVIDER
9 months left on current 5-year Internet Banking contract.
Application is obsolete, not innovative.
Begins demo process of fintech internet
banking and mobile solutions
Banker Daniel sends a NOTICE OF NON-AUTORENEWAL
to avoid 5-year extension trigger at 180 days.
COMMANDMENT BROKEN:
Thou Shalt Control
the Sands of Time
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
11
DEBRIEF:
THOU SHALT COMMAND THE SANDS OF TIME
Non-auto renewal should have been eliminated 4 years ago.
API negotiations / programming can take many months
Conversion dates for most vendors can be 6-18 months away
9 months is NOT enough time to evaluate a new supplier and negotiate
new contract.
11
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
12
Start a negotiation with
24-30 months remaining
Complete discussions with
18-24 months remaining
“sweet spot”
Never start with less than
18 months ”Red Zone”
Sweet Spot
Most
Good
Least
Early Bird Sweet Spot Red Zone
Months Remaining on Contract
Cost
Reduction
Opportunity
24
Months
18
Months
Sign in the
“Sweet Spot”
Switching leverage
erodes quickly in RED ZONE
Begin Research
24-30 Months
Get Started
Get it Done
Get Moving!
Call to Action
PALADIN BLUE BOOK PRO TIP
13
SITUATION 3 OF 10
NEW FINTECH RELATIONSHIP
Banker Daniel decides to implement an
online account opening service
from a VC-backed fintech company.
Jack Henry 20/20
48 months remaining
on a 6-year deal.
Daniel sends the fintech master agreement
draft and price sheet to their general counsel
at Shapiro & Shaprio to negotiate.
Never Lay
with a Lawyer
COMMANDMENT BROKEN:
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
15
DEBRIEF:
NEVER LAY WITH A LAWYER
15
Little market intelligence on competitive SLAs.
Lawyers have no market data or pricing.
Few have seen or written fintech agreements (they’re new).
MIA: Where is the API contract and enhanced SLA with Jack Henry?
MIA: You’ll need a separate SOW for the OAO implementation.
Lawyers are paid for process – not motivated by outcomes.
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
16
SITUATION 4 OF 10
UNSOLICITED EARLY RENEWAL
Finastra sends early renewal proposal to Banker Daniel.
$10,000 per month discount on a 48-month extension.
IF he signs by EOM (-$480,000).
Daniel smartly doubles the discount to $20,000 and counters.
Finastra agrees to $12,500 monthly flat discount in exchange for a
60-month extension.
Banker Daniel approves the compromise. Signs renewal.
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
COMMANDMENT BROKEN:
Never Negotiate
Against Oneself
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
18
DEBRIEF:
NEVER NEGOTIATE AGAINST ONESELF
Responding with a price counter signals that
Daniel doesn't care as much about contract terms.
He’s an economic buyer only.
Bank was $32,000 over FMV on Day 1.
$1.17M left on table!
Agreeing to a monthly fixed discount is big mistake.
Demanding 2x the offered discount told Finastra that
Daniel is guessing. Likely negotiating blind.
18
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
19
SITUATION 5 OF 10
BANK NEEDS A CUSTOM API
Banker Daniel needs an API
for his new fintech LOS
Needs access bank-owned
data on FIS Horizon.
FIS quotes $480,000 for the
API + programming
+ plus $.003 per API ‘call’
made by the LOS application.
Daniel chokes. FIS agrees to program API
for $250,000 because they
can re-sell it to other banks.
Daniel agrees.
Redacted to protect proprietary
information
Please contact info@paladin-fs.com to
download
full version from P3 Event 2021
Thou Shalt Not Guess
On Contract Terms
COMMANDMENT BROKEN:
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
21
DEBRIEF:
THOU SHALT NOT GUESS ON CONTRACT TERMS
21
Bank mistakenly gave
away software license
royalty opportunity.
Daniel agreed to pay $.003 for
each ‘API call’ but has no idea
how much that will cost short or
long term. Major obligation risk!
Paid FIS $250,000 for
development of a new API
that FIS will exclusively profit
from in future.
Redacted to protect
proprietary information
Please contact
info@paladin-fs.com to
download
full version from P3 Event
2021
22
COMMANDMENTS THAT BANKER DANIEL KNOWS
Ye Shall Not Negotiate
Without a Plan
Never go in unprepared, unarmed.
Contracts should follow YOUR innovation plans, not
the vendors’. Control the negotiation tempo from the
beginning and through to the end.
Remember
Thy Stakeholders
Always negotiate cynically.
Even if the services are GREAT…Vendors want to
sell you the worst possible deal at the highest
possible price. They want to take money off of your
bottom line and put it in their pocket.
23
SITUATION 8 OF 10
MERGER OF EQUALS
Two $8B banks merge while using the same core vendor, different platform
Acquired bank shareholders receive
a $16,000,000 contract termination
demand from vendor.
Surviving bank estimates
de-conversion, conversion and
integration expense to exceed $4.8
million over 2 years post merger.
Redacted to protect
proprietary information
Please contact
info@paladin-fs.com to
download
full version from P3 Event
2021
Thou Shalt Not Allow a Vendor to
Become a Silent Shareholder
COMMANDMENT BROKEN:
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
25
DEBRIEF:
THOU SHALT NOT ALLOW A VENDOR TO BECOME
A SILENT SHAREHOLDER
Entire vendor relationship was restructured under a new master agreement.
$38M spend reduction over next 5 years!
Nearly all predatory termination, de-conversion, integration expense
was mitigated.
25
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
26
PALADIN BLUE BOOK PRO TIP
COST OF SERVICE
WHEN BANKS MERGE
PROFIT GROWTH
GAIN SHARING
A vendor’s cost of service lowers when
two of their clients merge into one.
There is little relationship to
the amount of your assets and their cost
of service.
When your bank buys another bank processed
by a competitor, gain sharing is possible.
All M&A scenarios should be pre-stipulated in
contract now.
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
27
SITUATION 9 OF 10
CORE CONVERSION
Banker Daniel contacts Jack Henry and threatens to convert to Fiserv
unless they ‘sharpen their pencil’ at the upcoming renewal proposal.
$2.8B Bank has all services with JHA since 2002.
Spends $186,000 - $214,000 per month.
15 weeks later JHA offers virtually NO economic or contract
concessions in proposal.
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
The Prospect of a Hanging Doesn’t
Always Sober the Mind
COMMANDMENT BROKEN:
29
DEBRIEF:
THE PROSPECT OF A HANGING DOESN’T ALWAYS SOBER THE MIND
Jack Henry predicts a bluff.
Disruption to staff (conversion, retraining) too great for a $2.8 Billion bank.
Systems too entrenched after 19 years.
Only 2% of banks volunteer to switch core suppliers in any given year.
29
30
SITUATION #10
MERCHANT CARD SERVICES
30
Referral portfolio of 1,600
merchant accounts
Revenue share 25% with
processor (FirstData)
DDA Penetration > 6% of all
business customers
Monthly attrition 2%. - 3%.
(industry average = 1%)
$25 per new merchant
account opening bonus
COMMANDMENT BROKEN:
Thou Shall Follow the
Paladin Blue Book
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
32
DEBRIEF
THOU SHALL FOLLOW THE PALADIN BLUE BOOK
Increased DDA penetration to 20% (and climbing +5%)
Restructured revenue share agreement – revenue increased $1.2M per year
Attrition reduced to sub 1%
Converted merchant services portfolio into $2.5M asset.
Repaired all contract defects.
Redacted to protect proprietary information
Please contact info@paladin-fs.com to download
full version from P3 Event 2021
33
PALADIN BLUE
BOOK PRO TIP
Merchant services probably least
understood product offering sold by banks.
Proactively prepare payment processing
agreements for fintech evolution.
Everything is moving to payments
”It is where the action is!”
34
WHICH COMMANDMENTS ARE YOU BREAKING?
Access to Director’s Cut
SAVING BANKER DANIEL
Download the Presentation
Which Commandments AreYou Breaking?
FREE Contract and Pricing Assessment vs.
Paladin Blue Book
THANK
YOU
Aaron Silva
877-746-4859 x 704
asilva@paladin-fs.com
asilva@goldencontract.com

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Paladin fs - 10 Negotiating Commandments You Should Never Break

  • 1. PRESENTED BY SAVING BANKER DANIEL VIDEO INTRODUCTION Aaron Silva 1 0 N e g o ti a ti n g C o mma n d me n ts You S houl d N ev e r B reak
  • 2. 2 BANKER DANIEL EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER IN VENDORSWE TRUST NATIONAL BANK 25-year career in banking and finance Smart, sophisticated, confident in his negotiating skills but can be easily humbled Oversees technology vendor management, procurement and spend analysis
  • 3. 3 AARON SILVA CEO OF PALADIN FS & THE GOLDEN CONTRACT COALITION PROFESSIONAL NEGOTIATOR Industry PREACHER for the health and success of CFIs Created Paladin Blue Book 2007-2009 Advise Wall Street on fintech & legacy core Membership launch June 2016 Group “Offensive” Negotiations vs. Legacy & Fintech Suppliers 200+ Institution Member Target $1B in Total Contract Value Largest global IT contract negotiations Legal firm 14 Years Paladin 10 Years OASYS
  • 4. 4 THE PALADIN BLUE BOOK™ BETWEEN 2007 AND 2021 $362,818,094 RETURNED TO BANKERS $1.57M 14 YEAR AVERAGE PER DEAL
  • 5. A NO BS PRESENTATION The presentation you are about to witness is a compilation of actual situations experienced by real bankers just like Banker Daniel. The names of the banks have been changed to protect their confidentiality and Banker Daniel will play the role of every banker. No changes have been made to the actual tactics of any vendor represented because YOU JUST CAN’T MAKE THIS STUFF UP FOLKS!
  • 6. 6 SITUATION 1 OF 10 CORE CONTRACT RENEWAL REQUEST 18 months before expiration. Banker Daniel opens an informal negotiation with Fiserv. Requests for a renewal quote. Banker Daniel informs Fiserv that FIS has also been asked for a competitive bid. Daniel secretly provides FIS with a Fiserv invoice. ($$ blacked out of course) Daniel suggests he will also send an RFP to each vendor as part of bank decision process.
  • 7. Thou Shalt Not Show Your Cards Too Quickly COMMANDMENT BROKEN:
  • 8. 8 DEBRIEF: THOU SHALT NOT SHOW YOUR CARDS TOO QUICKLY Fiserv and FIS see efficiency ratio is 75% and climbing. Profits are flat = unlikely bank can afford a major vendor change disruption. No actual demos are scheduled or requested. Vendors will know that Daniel is not serious to switch. This is a simple shakedown of Fiserv. 55% 60% 65% 70% 75% 80% Efficiency Ratio Profits Redacted to protect proprietary information Please contact info@paladin- fs.com to download full version from P3 Event 2021
  • 9. 9 SITUATION 2 OF 10 SEARCHING FOR A NEW INTERNET BANKING PROVIDER 9 months left on current 5-year Internet Banking contract. Application is obsolete, not innovative. Begins demo process of fintech internet banking and mobile solutions Banker Daniel sends a NOTICE OF NON-AUTORENEWAL to avoid 5-year extension trigger at 180 days.
  • 10. COMMANDMENT BROKEN: Thou Shalt Control the Sands of Time Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 11. 11 DEBRIEF: THOU SHALT COMMAND THE SANDS OF TIME Non-auto renewal should have been eliminated 4 years ago. API negotiations / programming can take many months Conversion dates for most vendors can be 6-18 months away 9 months is NOT enough time to evaluate a new supplier and negotiate new contract. 11 Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 12. 12 Start a negotiation with 24-30 months remaining Complete discussions with 18-24 months remaining “sweet spot” Never start with less than 18 months ”Red Zone” Sweet Spot Most Good Least Early Bird Sweet Spot Red Zone Months Remaining on Contract Cost Reduction Opportunity 24 Months 18 Months Sign in the “Sweet Spot” Switching leverage erodes quickly in RED ZONE Begin Research 24-30 Months Get Started Get it Done Get Moving! Call to Action PALADIN BLUE BOOK PRO TIP
  • 13. 13 SITUATION 3 OF 10 NEW FINTECH RELATIONSHIP Banker Daniel decides to implement an online account opening service from a VC-backed fintech company. Jack Henry 20/20 48 months remaining on a 6-year deal. Daniel sends the fintech master agreement draft and price sheet to their general counsel at Shapiro & Shaprio to negotiate.
  • 14. Never Lay with a Lawyer COMMANDMENT BROKEN: Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 15. 15 DEBRIEF: NEVER LAY WITH A LAWYER 15 Little market intelligence on competitive SLAs. Lawyers have no market data or pricing. Few have seen or written fintech agreements (they’re new). MIA: Where is the API contract and enhanced SLA with Jack Henry? MIA: You’ll need a separate SOW for the OAO implementation. Lawyers are paid for process – not motivated by outcomes. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 16. 16 SITUATION 4 OF 10 UNSOLICITED EARLY RENEWAL Finastra sends early renewal proposal to Banker Daniel. $10,000 per month discount on a 48-month extension. IF he signs by EOM (-$480,000). Daniel smartly doubles the discount to $20,000 and counters. Finastra agrees to $12,500 monthly flat discount in exchange for a 60-month extension. Banker Daniel approves the compromise. Signs renewal. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 17. COMMANDMENT BROKEN: Never Negotiate Against Oneself Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 18. 18 DEBRIEF: NEVER NEGOTIATE AGAINST ONESELF Responding with a price counter signals that Daniel doesn't care as much about contract terms. He’s an economic buyer only. Bank was $32,000 over FMV on Day 1. $1.17M left on table! Agreeing to a monthly fixed discount is big mistake. Demanding 2x the offered discount told Finastra that Daniel is guessing. Likely negotiating blind. 18 Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 19. 19 SITUATION 5 OF 10 BANK NEEDS A CUSTOM API Banker Daniel needs an API for his new fintech LOS Needs access bank-owned data on FIS Horizon. FIS quotes $480,000 for the API + programming + plus $.003 per API ‘call’ made by the LOS application. Daniel chokes. FIS agrees to program API for $250,000 because they can re-sell it to other banks. Daniel agrees. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 20. Thou Shalt Not Guess On Contract Terms COMMANDMENT BROKEN: Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 21. 21 DEBRIEF: THOU SHALT NOT GUESS ON CONTRACT TERMS 21 Bank mistakenly gave away software license royalty opportunity. Daniel agreed to pay $.003 for each ‘API call’ but has no idea how much that will cost short or long term. Major obligation risk! Paid FIS $250,000 for development of a new API that FIS will exclusively profit from in future. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 22. 22 COMMANDMENTS THAT BANKER DANIEL KNOWS Ye Shall Not Negotiate Without a Plan Never go in unprepared, unarmed. Contracts should follow YOUR innovation plans, not the vendors’. Control the negotiation tempo from the beginning and through to the end. Remember Thy Stakeholders Always negotiate cynically. Even if the services are GREAT…Vendors want to sell you the worst possible deal at the highest possible price. They want to take money off of your bottom line and put it in their pocket.
  • 23. 23 SITUATION 8 OF 10 MERGER OF EQUALS Two $8B banks merge while using the same core vendor, different platform Acquired bank shareholders receive a $16,000,000 contract termination demand from vendor. Surviving bank estimates de-conversion, conversion and integration expense to exceed $4.8 million over 2 years post merger. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 24. Thou Shalt Not Allow a Vendor to Become a Silent Shareholder COMMANDMENT BROKEN: Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 25. 25 DEBRIEF: THOU SHALT NOT ALLOW A VENDOR TO BECOME A SILENT SHAREHOLDER Entire vendor relationship was restructured under a new master agreement. $38M spend reduction over next 5 years! Nearly all predatory termination, de-conversion, integration expense was mitigated. 25 Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 26. 26 PALADIN BLUE BOOK PRO TIP COST OF SERVICE WHEN BANKS MERGE PROFIT GROWTH GAIN SHARING A vendor’s cost of service lowers when two of their clients merge into one. There is little relationship to the amount of your assets and their cost of service. When your bank buys another bank processed by a competitor, gain sharing is possible. All M&A scenarios should be pre-stipulated in contract now. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 27. 27 SITUATION 9 OF 10 CORE CONVERSION Banker Daniel contacts Jack Henry and threatens to convert to Fiserv unless they ‘sharpen their pencil’ at the upcoming renewal proposal. $2.8B Bank has all services with JHA since 2002. Spends $186,000 - $214,000 per month. 15 weeks later JHA offers virtually NO economic or contract concessions in proposal. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 28. The Prospect of a Hanging Doesn’t Always Sober the Mind COMMANDMENT BROKEN:
  • 29. 29 DEBRIEF: THE PROSPECT OF A HANGING DOESN’T ALWAYS SOBER THE MIND Jack Henry predicts a bluff. Disruption to staff (conversion, retraining) too great for a $2.8 Billion bank. Systems too entrenched after 19 years. Only 2% of banks volunteer to switch core suppliers in any given year. 29
  • 30. 30 SITUATION #10 MERCHANT CARD SERVICES 30 Referral portfolio of 1,600 merchant accounts Revenue share 25% with processor (FirstData) DDA Penetration > 6% of all business customers Monthly attrition 2%. - 3%. (industry average = 1%) $25 per new merchant account opening bonus
  • 31. COMMANDMENT BROKEN: Thou Shall Follow the Paladin Blue Book Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 32. 32 DEBRIEF THOU SHALL FOLLOW THE PALADIN BLUE BOOK Increased DDA penetration to 20% (and climbing +5%) Restructured revenue share agreement – revenue increased $1.2M per year Attrition reduced to sub 1% Converted merchant services portfolio into $2.5M asset. Repaired all contract defects. Redacted to protect proprietary information Please contact info@paladin-fs.com to download full version from P3 Event 2021
  • 33. 33 PALADIN BLUE BOOK PRO TIP Merchant services probably least understood product offering sold by banks. Proactively prepare payment processing agreements for fintech evolution. Everything is moving to payments ”It is where the action is!”
  • 34. 34 WHICH COMMANDMENTS ARE YOU BREAKING? Access to Director’s Cut SAVING BANKER DANIEL Download the Presentation Which Commandments AreYou Breaking? FREE Contract and Pricing Assessment vs. Paladin Blue Book
  • 35. THANK YOU Aaron Silva 877-746-4859 x 704 asilva@paladin-fs.com asilva@goldencontract.com