The document provides an overview of the key elements of publication design. It discusses that publications have two main parts: physical and content. The content section includes written and visual elements like articles, photos, and illustrations as well as design elements like type, color, and white space. It also covers common page design structures like modular, interlocking and vertical designs as well as emphasis techniques and symmetry vs. asymmetry. Finally, it outlines various page elements such as headlines, subheads, images, and sidebars.

1. WORKINGDESIGN
page
by
page
How to do design

2. intro
tHe parts
What do
you want
to know?
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3. the parts
intro
tHe parts
Publications are made
up of images and text
organized into pages.
They have two parts:
1) physical and 2) content
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4. 2) Content
intro
tHe parts
Publications are
made up of:
A. Written and visual content
B. Design
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5. A. Written and visual content
intro
tHe parts
• articles • callouts • opinion
(short or long) columns
• table of
• features (one- contents • editorials
page, spreads
or longer) • content teasers • letters
• sidebars • photos • masthead
• flag • photo features • calendar listings
• volume, number • illustration • other listings
and date
• cartoons • announcements
• standing /
section heads • bylines • display
and credits advertising
• headlines
• folios • in house
• subheads advertising
• classified ads
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6. B. Design elements
intro
tHe parts
• type • shapes
• colour • images
• white space • rules, dingbats
• size
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7. intro
tHe parts
Looking…
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9. grids
the design blueprint
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10. grids
1 column grid
1 column
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11. 3 column / 6 column 2 column / 4 column
grids
2, 3, 4
5, 6 and
7 columns
5 column 7 column
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12. Traditional (equal) margins Increased head space
grids
margins
Increased space at foot Wide margins
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13. grids
3 column
options
using
adjusted
margins
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14. all about type
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15. type
cHaracter
Serif
Sans Serif
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16. type
cHaracter
Serif italic
bold
Serif
Sans Serif
Sans Serif
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17. type
cHaracter
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18. type
cHaracter
ascender
x-height
baseline
descender
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19. type
cHaracter
typographic
voice
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20. type
cHaracter
size
9 point 12 point 31 point 30 point
43 point 65 point
100 point
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21. type
reverse
cHaracter
effects
dropshadow
colour
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22. type
cHaracter
special
characters
• Bullets
dingbats w 3 4 5 2
end dots n
________ rules |
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23. no leading
type
paragrapHs
1 point leading between the lines leading
2 point leading between the lines
3 point leading between the lines
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24. set Left
type
paragrapHs
alignment
set Right
Centered This is an example of Justified paragraph
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25. cheaper, all the other offers save
the new editions were bound in
type
paragrapHs
perfect style with embossed leath-
er covers. Fly leaves were sewn in
using only the best silk and each
sheet was edged with gold leaf. readability - serif
body
Limited editions attracted book
lovers from all continents.
type
cheaper, all the other offers save
the new editions were bound in
perfect style with embossed leath-
er covers. Fly leaves were sewn in
using only the best silk and each readability - sans serif
sheet was edged with gold leaf.
Limited editions attracted book
lovers from all continents.
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26. type
paragrapHs
a river
runs
through
it !
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27. page
structure
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28. page
structure
page structure
There are three basic
page structures:
1. modular
2. interlocking
3. vertical
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29. page
structure
modular
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30. page
structure
inter-
locking
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31. page
structure
vertical
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32. page
structure
summary
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33. page
structure
emphasis
1.horizontal
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34. page
structure
emphasis
2.vertical
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35. page
structure
form
1. symmetry
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36. page
structure
form
2. asymmetry
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37. page
structure
summary
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38. page design
elements
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39. Page design elements
• flags • cutlines
• images • folios
• headlines • drop caps
• subheads • sidebars
• kickers • bylines
• section heads • callouts
• standing heads • white space

40. page
elements
flags
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41. page
elements
flags
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42. page
elements
headlines
• All caps
• Downstyle
• Upper and
lower case
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43. page
elements
headlines
double decker
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44. page
elements
headlines
double decker
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45. page
elements
headlines
triple decker
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46. page
elements
headlines
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47. page
elements
headlines
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48. page
elements
subhead
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49. page
elements
subhead
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50. page
elements
subhead
within
body
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51. page
elements
over
heads
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52. page
elements
section
heads
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53. page
elements
standing
heads
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54. page
elements
callout
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55. page
elements
callout
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56. page
elements
byline
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57. page
elements
expanded
byline
with bio
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58. page
elements
mastheads
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59. page
elements
cutlines
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60. page
elements
folios
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61. page
elements
credits
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62. page
elements
sidebar
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63. page
elements
drop
caps
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64. page
elements
drop
caps
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65. page
elements
drop
caps
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66. page
elements
type
and
photos
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67. page
elements
type
and
photos
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68. page
elements
type
use of colour
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69. page
elements
type
as
illustration
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70. page
elements
type
hand drawn
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71. page
elements
summary
let’s name
the type
decisions.
how many
different
ones are
there?
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72. working
with
images
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73. Image layout
• hen and chicks
• symmetrical
• grids

74. images
grid
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75. images
hen and
chicks
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76. images
symmetry
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77. images
symmetry
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78. images
hen and
chicks
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79. images
hen and
chicks
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80. images
photo
techniques
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81. contents
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82. content
pages
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83. content
pages
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84. content
pages
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85. content
pages
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86. colour
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87. colour
CMYK
full
(or 4)
colour
process
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88. colour
palette
www.adobe.com/
products/kuler/
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89. colour
palette
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90. colour
palette
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91. colour
colour
applied
to type
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92. end
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