Food & Beverage Innovation Forum 2014 @ Simba

1. Packaging Matters:
Food Safety and
Your Brand
Dr. Quentin Yan
Director of Strategy & Development
China Food & Beverage
China Food & Beverage Innovation Forum
Shanghai, May 15, 2014

2. 2
Grocery Shopping
in China Today
“Is it safe?”
“Is this of high quality?”
“Can I trust this brand?”

3. 3
Packaging Matters™
• Safety
• Quality
• Brand

4. MWV—How brands take shape
$5.4 billion
total revenue in 2013
100
nations where we market our
products
30%
revenue from emerging markets
15,000
employees in 30 countries
since 2004
Dow Jones Sustainability
World Index
4,300
Patents granted and pending
Packaging
82%
Food &
Beverage
Packaging
58%
Home,
Health &
Beauty
Packaging
14%
Industrial
Packaging
10%
Specialty
Chemicals
18%
4

5. Brands we partner with
5

6. 6
Our unique approach to innovation

7. 7
Insights into
China’s consumers

8. Source: MWV Third Party Analysis (total of 979 food safety incidents reported in China during 2009-2011)
8
31% of food
safety issues
have the
potential to be
addressed by
packaging.
• Counterfeiting
• Fake or poor quality foods
• Unsafe packaging material
• Tampering
• Contaminated foods
• Spoiled foods
• Expired foods
Consumer insights

9. Source: MWV Internal Research
9
will not buy
damaged
packaged
product
will switch
brands because
of damaged
packaging
Consumer insights
36%75%

10. 10
Consumer insights
will pay more
for safe food.
83%
Source: MWV Internal Research

11. 11
Packaging has the potential to
address food safety issues.
Packaging must handle the
intense rigors of the food supply
chain journey.
Consumers will pay a premium
for safe food.

12. Packaging considerations for food and
beverage innovation
12
Product Quality
Preservation
Material
Safety/
Suitable Purity
Brand
Protection
& Security

13. Brand
Protection
& Security
13
Material
Safety/
Suitable Purity

14. 14
Product Quality
Preservation

15. 15
Product Quality
Preservation

16. 16
Brand
Protection
& Security

17. 17
Packaging Matters™
• Safety
• Quality
• Brand

18. Thank You
谢谢