P2 carlo
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The document compares energy drinks, smoothies, and a potential hybrid drink. It defines energy drinks as containing caffeine and providing mental and physical stimulation, and lists four popular brands. Smoothies are defined as thick, blended beverages containing fruits or vegetables blended with a liquid. There are different types of smoothies such as fruit, green, healthy, and weight loss. The document notes statistics showing that in 2016, 3.4 million UK residents consumed a smoothie daily and 4.9 million were heavy energy drink users, suggesting there is potential for a hybrid energy and smoothie drink.
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P2 carlo
The document discusses energy drinks, smoothies, and the potential for a hybrid energy and smoothie drink. It provides background on energy drinks, noting they contain caffeine and provide mental and physical stimulation. Smoothies are described as thick blended beverages usually made with fruits or vegetables and a liquid like fruit juice. The document cites statistics showing many people in the UK consume smoothies and energy drinks daily, with the potential market opportunity for a new hybrid drink combining elements of both.
Energy drinks by ibrahim
Energy drinks are marketed towards specific consumer groups, such as extreme sports enthusiasts, students needing energy, and video game players. While energy drink slogans vary, they all aim to appeal to their target audience. Unlike other beverages, energy drinks are traditionally only promoted to a small, defined consumer base.
Ab 1746 fact sheet
AB 1746 would prohibit the sale of sports drinks to middle and high school students during school hours by restricting their sale from 30 minutes before to 30 minutes after the school day. Sports drinks are high in sugar and calories and contribute to obesity rates, yet they remain widely available in schools contrary to recommendations that water is suitable for typical student activity levels and hydration needs. The bill aims to remove sports drinks and make California a leader in promoting student health and wellness on school campuses.
Crescent pure
This document summarizes a marketing plan for Crescent Pure, a new organic sports drink. The plan outlines Crescent Pure's objectives to establish awareness and position itself as a healthier alternative. It will target university students and adults aged 26-35. The strategies include celebrity endorsements, community outreach, partnerships, and media promotion. Tactics involve branding, packaging, endorsements, media outreach, and evaluations of sales and awareness. Future considerations are listed such as sponsoring the Olympics and distributing on more university campuses.
ZenFull Brand Marketing Plan
The document analyzes the market for health drinks and presents an opportunity for a new shot-sized drink called Zen Full that provides targeted health benefits corresponding to different flavors and chakras. It details research on millennial women ages 18-35 as the target audience, who value convenience and desire to maintain an active lifestyle. The brand positioning focuses on helping busy consumers find balance and "Zen" through quick, tasty shots that energize the body and calm the mind.
Functional beverages final_eng
- Functional beverages play an important role in people's health and hydration. The market has grown rapidly over the past decade, especially in North America, with more specific choices tailored to individual needs.
- The global functional beverage market was valued at $500 billion in 2014, with Europe accounting for the largest portion. Fortified beverages make up an estimated $60 billion of the non-alcoholic beverage market.
- Advancements in product development and technology allow beverage manufacturers to react faster to consumer demands and add more nutrients through taste masking and microencapsulation. Functional beverages are popular in different cultures and regions in diverse forms.
Dairyscienceandtechnology
This document summarizes a study on consumer preferences for soft drinks among adolescents. The study surveyed 100 adolescents in Nellore district, India to understand factors influencing their soft drink consumption.
The study found that color and flavor were the main drivers of consumer preference, accounting for 43% and 32% of liking, respectively. Pack size and label type had less influence. Brand awareness was lower in rural areas and among less educated consumers. The consumption pattern varied by area, income, and education. Health concerns also impacted consumer liking and purchase intent of different soft drinks. Overall, the study aimed to identify preferences and determine how taste, price, advertising, and health factors influence adolescent consumers' soft drink choices in India.
Energy drinks4 copy
Energy drinks originated in the early 20th century and were first marketed as dietary supplements that provided energy. The first widely popular energy drink was introduced in the US in 1985. Today, energy drinks commonly contain caffeine and other stimulants like taurine and B vitamins. They are marketed heavily towards teenagers and young adults and advertisements often portray an active lifestyle or partying. While energy drink companies claim their products provide mental and physical benefits, concerns remain about potential health effects of high caffeine consumption, especially in young people.
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P2 carlo
The document discusses energy drinks, smoothies, and the potential for a hybrid energy and smoothie drink. It provides background on energy drinks, noting they contain caffeine and provide mental and physical stimulation. Smoothies are described as thick blended beverages usually made with fruits or vegetables and a liquid like fruit juice. The document cites statistics showing many people in the UK consume smoothies and energy drinks daily, with the potential market opportunity for a new hybrid drink combining elements of both.
Energy drinks by ibrahim
Energy drinks are marketed towards specific consumer groups, such as extreme sports enthusiasts, students needing energy, and video game players. While energy drink slogans vary, they all aim to appeal to their target audience. Unlike other beverages, energy drinks are traditionally only promoted to a small, defined consumer base.
Ab 1746 fact sheet
AB 1746 would prohibit the sale of sports drinks to middle and high school students during school hours by restricting their sale from 30 minutes before to 30 minutes after the school day. Sports drinks are high in sugar and calories and contribute to obesity rates, yet they remain widely available in schools contrary to recommendations that water is suitable for typical student activity levels and hydration needs. The bill aims to remove sports drinks and make California a leader in promoting student health and wellness on school campuses.
Crescent pure
This document summarizes a marketing plan for Crescent Pure, a new organic sports drink. The plan outlines Crescent Pure's objectives to establish awareness and position itself as a healthier alternative. It will target university students and adults aged 26-35. The strategies include celebrity endorsements, community outreach, partnerships, and media promotion. Tactics involve branding, packaging, endorsements, media outreach, and evaluations of sales and awareness. Future considerations are listed such as sponsoring the Olympics and distributing on more university campuses.
ZenFull Brand Marketing Plan
The document analyzes the market for health drinks and presents an opportunity for a new shot-sized drink called Zen Full that provides targeted health benefits corresponding to different flavors and chakras. It details research on millennial women ages 18-35 as the target audience, who value convenience and desire to maintain an active lifestyle. The brand positioning focuses on helping busy consumers find balance and "Zen" through quick, tasty shots that energize the body and calm the mind.
Functional beverages final_eng
- Functional beverages play an important role in people's health and hydration. The market has grown rapidly over the past decade, especially in North America, with more specific choices tailored to individual needs.
- The global functional beverage market was valued at $500 billion in 2014, with Europe accounting for the largest portion. Fortified beverages make up an estimated $60 billion of the non-alcoholic beverage market.
- Advancements in product development and technology allow beverage manufacturers to react faster to consumer demands and add more nutrients through taste masking and microencapsulation. Functional beverages are popular in different cultures and regions in diverse forms.
Dairyscienceandtechnology
This document summarizes a study on consumer preferences for soft drinks among adolescents. The study surveyed 100 adolescents in Nellore district, India to understand factors influencing their soft drink consumption.
The study found that color and flavor were the main drivers of consumer preference, accounting for 43% and 32% of liking, respectively. Pack size and label type had less influence. Brand awareness was lower in rural areas and among less educated consumers. The consumption pattern varied by area, income, and education. Health concerns also impacted consumer liking and purchase intent of different soft drinks. Overall, the study aimed to identify preferences and determine how taste, price, advertising, and health factors influence adolescent consumers' soft drink choices in India.
Energy drinks4 copy
Energy drinks originated in the early 20th century and were first marketed as dietary supplements that provided energy. The first widely popular energy drink was introduced in the US in 1985. Today, energy drinks commonly contain caffeine and other stimulants like taurine and B vitamins. They are marketed heavily towards teenagers and young adults and advertisements often portray an active lifestyle or partying. While energy drink companies claim their products provide mental and physical benefits, concerns remain about potential health effects of high caffeine consumption, especially in young people.
Hw499 kristen lawrence unit 4 pres with notes
The document discusses supplemental nutritional drinks and energy drinks. It provides information on popular brands of each type of drink, including their nutritional contents. Supplemental drinks are marketed to support nutrition for various reasons like illness or appetite loss, while energy drinks claim to boost energy and performance. However, many energy drinks contain high amounts of sugar and caffeine. The document emphasizes reading labels and discussing drink consumption with a healthcare provider given the individualized nature of health and nutrition needs.
Transforming energy drinks with natural, organic ingredients
Natural, functional beverages—without too much caffeine or sugar—are driving growth in the energy drink market.
Energy Drinks Market In India (Red Bull Focus)
Academic Project Summarized Below:
• Concept of Energy Drinks
• Profile of Red Bull as a pioneer in energy drinks
• Energy Drink market in India
• Created and conducted an online survey and captured responses of 100 respondents and conducted Secondary research to determine the following objectives:
- To understand and identify the energy drink market in India
- To understand consumer preference and their consuming habits
- To analyze the market opportunities and drawbacks
• Analysis & Recommendations
Crescent pure
Crescent Pure was an organic, non-alcoholic beverage that was acquired by Portland Drake Beverages in 2013. It contained natural energy-enhancing ingredients like guarana, ginseng, and green tea, as well as lime, lemon, and cane sugar. The beverage was packaged in tall, silver cans and was gaining popularity due to its natural ingredients and taste. Portland Drake saw potential in Crescent Pure to expand its organic product lines. The energy drink market was growing and opportunities existed for healthier options made with purer ingredients.
Xyngular Opportunity
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Emerging trend and opportunities of global energy drinksEmerging Trend and Op...
Energy drinks are primarily consumed by teens and young adults to boost energy and performance. The global energy drinks market is dominated by Red Bull, Monster, and Rockstar, and is growing due to rising consumption among adolescents. However, excessive consumption of energy drinks, which often contain high levels of caffeine, can negatively impact physical and mental health, especially when mixed with alcohol. The COVID-19 pandemic has disrupted the energy drinks industry through supply chain and sales channel impacts, but the market is expected to recover as economies reopen.
Crescent pure
PDB acquired Crescent Pure to expand into the functional beverage market. Sarah Ryan must choose between marketing Crescent Pure as an energy drink or sports drink. While energy drinks have strong growth, health concerns exist. Sports drinks attract a wider audience but the market is dominated by top brands. Ryan finds a third option is to market as an organic beverage, leveraging Crescent Pure's advantage over energy and sports drinks. A break-even analysis shows marketing as organic would earn a small profit in the first year.
Food not just as matter of taste
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
CrescentPure
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Marketing presentation wheat health drink
The marketing presentation summarizes a new wheat grass energy drink. It discusses the product benefits of being natural, rich in proteins and vitamins, and a healthier alternative to other drinks. The SWOT analysis finds strengths in its health benefits and organic nature, but weaknesses in competing against established brands. The target market is health conscious individuals aged 18+ in tier 3 cities. The marketing mix will include promotional activities like events and digital advertising, and competitive pricing between Rs. 50-90 for packaging sizes.
Fruit2O Advertising Class Plan
The key points of the document are:
1. The document presents a marketing plan for the flavored water brand Fruit2O, with the goal of increasing sales by 16% and establishing it as women's preferred choice.
2. The plan includes national print, television, billboard, and direct mail advertisements targeting women ages 18-34, utilizing a $16 million budget.
3. The campaign's theme is "Embrace Simplicity" and focuses on how Fruit2O offers a simple yet flavorful and healthy alternative to water.
soft drinks disadvantages
This document discusses the health impacts of soft drinks. It begins by introducing the topic and popularity of soft drinks before examining both the potential benefits and health hazards of consumption. Specific health hazards covered include links to mental health issues, weight gain, effects on digestive and renal systems, and risks for pregnant women. The document then considers diet soda as an alternative before presenting healthier options. Statistical analysis and surveys on consumption are mentioned. The conclusion recommends avoiding soft drinks and switching to healthier beverages for overall wellness.
Crescent Pure - A Harvard Case Study
Representatives of Portland Drake Beverages are in a fix trying to determine a product position for their newly acquired firm Crescent Pure. What should they do? A Case Study.
The Jolting Truth About Energy Drinks
Energy drinks are a popular but potentially dangerous beverage, especially for teenagers and young adults. They contain large amounts of caffeine, often more than 5 cans of soda. High caffeine intake can cause negative side effects like increased heart rate, nausea, anxiety, and insomnia. Additionally, energy drinks are often mixed with alcohol, increasing health risks. While some claim benefits in small doses, there is no evidence that common added ingredients like taurine provide benefits. Overall, energy drinks are not well regulated and pose health risks that other beverages like water, milk, or juice do not.
Market insights for helthy energy drinks
Food Research Lab is here to change the narrative. We have successfully formulated, developed, tested and launched healthy beverage products for food businesses worldwide. Our beverage product consultants are food technologists who have years of expertise in beverage product development. Our energy drink formulation range includes Kombucha, Nootropics, Green Tea, Energy Drinks, etc
To know what are the best energy drinks and its formulations: https://bit.ly/3heuvAe
Naked Juice Ad Book
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Trends 2
This document discusses the risks of energy drinks, especially when mixed with alcohol. It notes that energy drinks contain large doses of caffeine and other stimulants that can cause short-term effects like increased heart rate and blood pressure. When mixed with alcohol, the stimulant effects of energy drinks can mask intoxication, leading people to drink more than they realize. This can be dangerous as the depressant effects of alcohol will still occur later on. The document lists some common ingredients in energy drinks and their purported benefits and risks. It expresses concern about marketing tactics that target youth and how energy drinks may introduce them to alcohol.
Functional beverages
Functional beverages are non-alcoholic drinks that contain added ingredients like herbs, vitamins, minerals or fruit and vegetable extracts. They are claimed to provide specific health benefits like hydration, energy, wellness and weight management. Functional beverages have become popular due to consumers seeking health benefits on the go. The functional beverage industry is the fastest growing sector of the non-alcoholic drink market, accounting for nearly half of total sales in 2008 in the United States alone. Current trends include hybrid drinks that provide both functionality and taste, as well as beverages targeting probiotics, brain health, children's health and energy.
Brad Castronovo Monster Project
Monster is an energy drink brand that currently targets extreme lifestyles. The group's marketing objectives are to increase Monster's nationwide sales by appealing to a broader target market of current energy drink users. To do so, they will reposition Monster as a more "mainstream" brand through traditional media advertising while still targeting Monster's existing audience.
Primary research including surveys and interviews found that Monster's current users appreciate its taste and packaging but non-users view it and other energy drinks negatively due to health concerns. The research also showed that Monster is not well known among young adult energy drink consumers who are the target market.
Bare Snacks - Advertising Campaign
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
P5 unit 23 ms gatty
1) The author created a blog called "carloginopmp.blogspot.com" to showcase their work experience, influences, and skills to potential employers in a professional manner.
2) The blog contains tabs with information about the author's work experience, influences, and a brief self-description to give visitors insight into who they are.
3) Examples of the author's past media projects, such as an advertising media piece and media product, are linked on the blog to demonstrate their skills and experience.
D2
The document discusses a marketing campaign for a new energy smoothie drink called "PowApple". The brief was to create a new soft drink brand to be sold across various UK outlets.
To meet the brief, the campaign features print and video advertisements. The print ad shows the product label with social media hashtags to encourage online engagement. Scenes from the video ad show a boxer struggling before drinking PowApple, then feeling energized afterwards. Technical elements like camera angles, lighting, and composition were chosen strategically to convey the desired emotions and messaging about the drink's energizing effects.
The goal is for the catchy hashtag to spread online and increase the drink's visibility and competitiveness against other popular UK beverages
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Hw499 kristen lawrence unit 4 pres with notes
The document discusses supplemental nutritional drinks and energy drinks. It provides information on popular brands of each type of drink, including their nutritional contents. Supplemental drinks are marketed to support nutrition for various reasons like illness or appetite loss, while energy drinks claim to boost energy and performance. However, many energy drinks contain high amounts of sugar and caffeine. The document emphasizes reading labels and discussing drink consumption with a healthcare provider given the individualized nature of health and nutrition needs.
Transforming energy drinks with natural, organic ingredients
Natural, functional beverages—without too much caffeine or sugar—are driving growth in the energy drink market.
Energy Drinks Market In India (Red Bull Focus)
Academic Project Summarized Below:
• Concept of Energy Drinks
• Profile of Red Bull as a pioneer in energy drinks
• Energy Drink market in India
• Created and conducted an online survey and captured responses of 100 respondents and conducted Secondary research to determine the following objectives:
- To understand and identify the energy drink market in India
- To understand consumer preference and their consuming habits
- To analyze the market opportunities and drawbacks
• Analysis & Recommendations
Crescent pure
Crescent Pure was an organic, non-alcoholic beverage that was acquired by Portland Drake Beverages in 2013. It contained natural energy-enhancing ingredients like guarana, ginseng, and green tea, as well as lime, lemon, and cane sugar. The beverage was packaged in tall, silver cans and was gaining popularity due to its natural ingredients and taste. Portland Drake saw potential in Crescent Pure to expand its organic product lines. The energy drink market was growing and opportunities existed for healthier options made with purer ingredients.
Xyngular Opportunity
This document summarizes the key points of a multi-level marketing opportunity with Xyngular, a company that sells nutritional supplements. It outlines the explosive growth and longevity of the industry, the benefits of selling a consumable product with quick results, and details of the compensation plan including getting paid daily and through an autoship program. Contact information is provided for a representative.
Emerging trend and opportunities of global energy drinksEmerging Trend and Op...
Energy drinks are primarily consumed by teens and young adults to boost energy and performance. The global energy drinks market is dominated by Red Bull, Monster, and Rockstar, and is growing due to rising consumption among adolescents. However, excessive consumption of energy drinks, which often contain high levels of caffeine, can negatively impact physical and mental health, especially when mixed with alcohol. The COVID-19 pandemic has disrupted the energy drinks industry through supply chain and sales channel impacts, but the market is expected to recover as economies reopen.
Crescent pure
PDB acquired Crescent Pure to expand into the functional beverage market. Sarah Ryan must choose between marketing Crescent Pure as an energy drink or sports drink. While energy drinks have strong growth, health concerns exist. Sports drinks attract a wider audience but the market is dominated by top brands. Ryan finds a third option is to market as an organic beverage, leveraging Crescent Pure's advantage over energy and sports drinks. A break-even analysis shows marketing as organic would earn a small profit in the first year.
Food not just as matter of taste
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
CrescentPure
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Marketing presentation wheat health drink
The marketing presentation summarizes a new wheat grass energy drink. It discusses the product benefits of being natural, rich in proteins and vitamins, and a healthier alternative to other drinks. The SWOT analysis finds strengths in its health benefits and organic nature, but weaknesses in competing against established brands. The target market is health conscious individuals aged 18+ in tier 3 cities. The marketing mix will include promotional activities like events and digital advertising, and competitive pricing between Rs. 50-90 for packaging sizes.
Fruit2O Advertising Class Plan
The key points of the document are:
1. The document presents a marketing plan for the flavored water brand Fruit2O, with the goal of increasing sales by 16% and establishing it as women's preferred choice.
2. The plan includes national print, television, billboard, and direct mail advertisements targeting women ages 18-34, utilizing a $16 million budget.
3. The campaign's theme is "Embrace Simplicity" and focuses on how Fruit2O offers a simple yet flavorful and healthy alternative to water.
soft drinks disadvantages
This document discusses the health impacts of soft drinks. It begins by introducing the topic and popularity of soft drinks before examining both the potential benefits and health hazards of consumption. Specific health hazards covered include links to mental health issues, weight gain, effects on digestive and renal systems, and risks for pregnant women. The document then considers diet soda as an alternative before presenting healthier options. Statistical analysis and surveys on consumption are mentioned. The conclusion recommends avoiding soft drinks and switching to healthier beverages for overall wellness.
Crescent Pure - A Harvard Case Study
Representatives of Portland Drake Beverages are in a fix trying to determine a product position for their newly acquired firm Crescent Pure. What should they do? A Case Study.
The Jolting Truth About Energy Drinks
Energy drinks are a popular but potentially dangerous beverage, especially for teenagers and young adults. They contain large amounts of caffeine, often more than 5 cans of soda. High caffeine intake can cause negative side effects like increased heart rate, nausea, anxiety, and insomnia. Additionally, energy drinks are often mixed with alcohol, increasing health risks. While some claim benefits in small doses, there is no evidence that common added ingredients like taurine provide benefits. Overall, energy drinks are not well regulated and pose health risks that other beverages like water, milk, or juice do not.
Market insights for helthy energy drinks
Food Research Lab is here to change the narrative. We have successfully formulated, developed, tested and launched healthy beverage products for food businesses worldwide. Our beverage product consultants are food technologists who have years of expertise in beverage product development. Our energy drink formulation range includes Kombucha, Nootropics, Green Tea, Energy Drinks, etc
To know what are the best energy drinks and its formulations: https://bit.ly/3heuvAe
Naked Juice Ad Book
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Trends 2
This document discusses the risks of energy drinks, especially when mixed with alcohol. It notes that energy drinks contain large doses of caffeine and other stimulants that can cause short-term effects like increased heart rate and blood pressure. When mixed with alcohol, the stimulant effects of energy drinks can mask intoxication, leading people to drink more than they realize. This can be dangerous as the depressant effects of alcohol will still occur later on. The document lists some common ingredients in energy drinks and their purported benefits and risks. It expresses concern about marketing tactics that target youth and how energy drinks may introduce them to alcohol.
Functional beverages
Functional beverages are non-alcoholic drinks that contain added ingredients like herbs, vitamins, minerals or fruit and vegetable extracts. They are claimed to provide specific health benefits like hydration, energy, wellness and weight management. Functional beverages have become popular due to consumers seeking health benefits on the go. The functional beverage industry is the fastest growing sector of the non-alcoholic drink market, accounting for nearly half of total sales in 2008 in the United States alone. Current trends include hybrid drinks that provide both functionality and taste, as well as beverages targeting probiotics, brain health, children's health and energy.
Brad Castronovo Monster Project
Monster is an energy drink brand that currently targets extreme lifestyles. The group's marketing objectives are to increase Monster's nationwide sales by appealing to a broader target market of current energy drink users. To do so, they will reposition Monster as a more "mainstream" brand through traditional media advertising while still targeting Monster's existing audience.
Primary research including surveys and interviews found that Monster's current users appreciate its taste and packaging but non-users view it and other energy drinks negatively due to health concerns. The research also showed that Monster is not well known among young adult energy drink consumers who are the target market.
Bare Snacks - Advertising Campaign
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
Similar to P2 carlo (20)
Transforming energy drinks with natural, organic ingredients
Transforming energy drinks with natural, organic ingredients
Emerging trend and opportunities of global energy drinksEmerging Trend and Op...
Emerging trend and opportunities of global energy drinksEmerging Trend and Op...
More from carlo_gino
P5 unit 23 ms gatty
1) The author created a blog called "carloginopmp.blogspot.com" to showcase their work experience, influences, and skills to potential employers in a professional manner.
2) The blog contains tabs with information about the author's work experience, influences, and a brief self-description to give visitors insight into who they are.
3) Examples of the author's past media projects, such as an advertising media piece and media product, are linked on the blog to demonstrate their skills and experience.
D2
The document discusses a marketing campaign for a new energy smoothie drink called "PowApple". The brief was to create a new soft drink brand to be sold across various UK outlets.
To meet the brief, the campaign features print and video advertisements. The print ad shows the product label with social media hashtags to encourage online engagement. Scenes from the video ad show a boxer struggling before drinking PowApple, then feeling energized afterwards. Technical elements like camera angles, lighting, and composition were chosen strategically to convey the desired emotions and messaging about the drink's energizing effects.
The goal is for the catchy hashtag to spread online and increase the drink's visibility and competitiveness against other popular UK beverages
D1
The document discusses various UK laws and regulatory bodies that are relevant for advertising and media productions, including how they relate to the student's production. It provides information on bodies such as the ASA (regulates advertising), CAP (writes advertising codes), BCAP (regulates broadcast advertising), BBFC (classifies films and protects the public), OFCOM (regulates telecoms and protects from offensive material), FSA (ensures food safety), laws around consumer protection and data privacy, ethical codes of conduct, copyright and intellectual property, music licensing, and defamation. For each, it briefly explains what they do and how they relate to ensuring the student's production meets relevant standards, avoids misleading content, and does not
D2
The document discusses different media components used in a print and video advertisement for a drink product.
Several images from the print ad are described, including a midshot of the model holding the drink to convey focus, and a close-up of the product label to clearly show ingredients and promote social media interaction.
Shots from the video ad are also summarized, such as a high-angle shot of the distressed model to evoke sadness before drinking, a close-up of her drinking which captures a moment of happiness, and a low-angle shot afterwards showing her in an empowered stance after feeling energized. The use of hashtags and background colors are also briefly touched on.
Merit 2 task
This document outlines a marketing campaign for a new energy drink called Powapple. It includes:
1) The key message of "GetAPow" to attract customers by being catchy and representing the drink's ability to provide energy.
2) Techniques for TV and print ads, including using a female boxer as the model to attract women and portray empowerment. Shot types like close-ups and angles will convey different emotions.
3) Calls to action like a hashtag competition and discounts to motivate customers to purchase and engage on social media.
4) Choosing TV, social media, and YouTube to reach the target audience of teenagers and women aged 18-35 through wide exposure and interactive content.
Screenshots powapple colours
PowApple is considering label colours for their new apple juice product. Some potential colours discussed are red, green, yellow to match apples, as well as blue and purple which are more eye-catching. Customer surveys will help PowApple decide which colour will best appeal to their target market and promote apple juice sales.
Music permission letter
A student named Carlo is requesting permission to use a specific piece of music in a TV and print advertisement he is creating to raise awareness for a new soft drink he is developing. The advertisement will be distributed to various outlets in the UK. Carlo provides his contact information and requests that any concerns be directed to him.
Model release form
The model release form gives permission to students at Harris Dulwich Boys' to use the name and photographic likeness of Carlo-Gino Tenkorang in all forms of media, including television and print advertising. It requests contact information like name, address, postcode, mobile number and email from Carlo-Gino Tenkorang. The form must be signed and dated by Carlo-Gino Tenkorang to be valid.
Location release
A student named Carlo is requesting permission to use a specific location for filming a TV and print advertisement to promote a new soft drink he is developing. He needs permission to film at the location to raise awareness of the new drink that he plans to sell in various UK outlets. He provides his contact details and asks that any concerns be directed to him.
Shooting script
This 5-minute script describes a woman training at the gym with her personal trainer. In the first shot, an establishing shot shows the woman hitting a sparring pad poorly while the trainer instructs her on punches. In the second shot, the trainer tells the woman to take a 5-minute break as she is tired. In the third shot, the woman walks away looking tired. The trainer is unimpressed. In the fourth shot, the woman sees a PowApple drink and takes an extreme close-up of it. In the fifth shot, after drinking PowApple, the woman gains energy. In the final shot, after drinking PowApple, the woman trains again and is training much better, looking energized.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Budget
This budget proposal outlines costs for a photography project totaling £995, including £320 for a camera, £45 for a tripod, £75 for Photoshop software, £130 for InDesign, and additional expenses for food, location, personnel and talent. The total proposed budget for the project is £1000.
Gnatt form
This document contains a task list for a project with various due dates and statuses. It includes items like an annotated pastiche, annotated visualization, mood board, location recce, photo plans, obtaining location and music permissions, acquiring release forms from a model, completing a risk assessment, considering legal and ethical issues, and thinking about distribution and marketing context. Many tasks are still in progress but some like the mood board, location recce, location/music permissions, and distribution/marketing consideration are complete.
Moodboard
This moodboard shows the visualization of a new product through images and colors. Various visual elements are arranged to demonstrate the look and feel being envisioned for the product. In 3 sentences or less, the moodboard aims to convey the aesthetic direction of the product.
Proposal unit 20
I've been asked to create a new soft drink brand and marketing campaign to sell it in the UK. The drink will be a hybrid of a smoothie and energy drink. The marketing campaign will include a TV commercial and print ad with convergent elements, such as a poster or billboard. The proposed budget for the project is £1000 and will cover costs like camera equipment, design software, talent, food and drinks, and personnel by the February 10th 2018 deadline. The target audience is teenage girls and women interested in fitness based on research showing popularity in fitness classes.
D1
The document discusses various UK laws and regulatory bodies that are relevant to advertising and media productions, including how they relate to the creation of an advertising campaign for a new drink product. It outlines the roles and responsibilities of organizations like the ASA, CAP, BCAP, BBFC, OFCOM, and FSA in regulating advertising content across different media to ensure it is legal, truthful, and does not harm or offend consumers. The document also discusses how intellectual property laws, ethics codes, data protection laws, music copyright, and defamation laws apply and must be considered as part of the advertising campaign production.
More from carlo_gino (20)
P2 carlo
- 1. P2: A exploration of similar products on the market showing your chosen ‘Niche’ or USP Carlo-Gino Tenkorang.
- 2. ENERGY DRINKS Energy drinks are a type of beverage, which contains caffeine, and provides mental and physical stimulation. These images here, are 4 of the most popular energy drinks.
- 3. SMOOTHIES A smoothie, is a thick blended beverage with a shake like consistency, usually done in a blender, containing fruits or vegetables, as well as a liquid. Such as; fruit juice, vegetable juice, milk, or even yogurt. There are different types of smoothies, such as Fruit,Green,Healthy and weight loss smoothies.
- 4. Hybrid(Energy & Smoothie drink) Research has shown, well in regards to 2016. Statistic show that roughly 3.4 million people within the UK consume a smoothie once a day. Research has shown, well in regards to 2016. Statistic show that roughly 4.9 million people within the UK were ‘heavy’ energy drink users.
Editor's Notes
- https://www.slideshare.net/LucyYe1/monster-energy-drinks-power-point
- https://www.statista.com/statistics/302079/fruit-and-vegetable-juices-and-smoothie-usage-frequency-in-the-uk/