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The document discusses various UK laws and regulatory bodies that are relevant to advertising and media productions, including how they relate to the creation of an advertising campaign for a new drink product. It outlines the roles and responsibilities of organizations like the ASA, CAP, BCAP, BBFC, OFCOM, and FSA in regulating advertising content across different media to ensure it is legal, truthful, and does not harm or offend consumers. The document also discusses how intellectual property laws, ethics codes, data protection laws, music copyright, and defamation laws apply and must be considered as part of the advertising campaign production.
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D1
The document discusses various UK laws and regulatory bodies that are relevant for advertising and media productions, including how they relate to the student's production. It provides information on bodies such as the ASA (regulates advertising), CAP (writes advertising codes), BCAP (regulates broadcast advertising), BBFC (classifies films and protects the public), OFCOM (regulates telecoms and protects from offensive material), FSA (ensures food safety), laws around consumer protection and data privacy, ethical codes of conduct, copyright and intellectual property, music licensing, and defamation. For each, it briefly explains what they do and how they relate to ensuring the student's production meets relevant standards, avoids misleading content, and does not
ASA
The ASA is the UK's independent regulator of advertising across all media. They investigate complaints about ads that may be sexually inappropriate, racist, offensive to disabled people, involve animal cruelty, violence or other unsuitable content. One case study involved Lycamobile, which was found to have misled customers by claiming an mobile phone plan had "unlimited" 4G data and texts, when it did not. The ASA ruled against Lycamobile, but the company disregarded the ruling, so the matter was referred to CAP, who also found the ad to be non-compliant unless evidence supported the "unlimited" claim. As a result, Lycamobile was publicly reported on the ASA website for their dish
Asa and cap codes
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA handles thousands of complaints each year and investigates ads that may breach the advertising rules. They aim to effectively regulate online ads and respond to issues affected by advertising through prevention over punishment. The ASA checks ads against CAP codes to determine if they are appropriate, and businesses must consider various CAP codes like misleading customers or harmful/offensive content when creating ads. The ASA is important as it helps ensure consumers are not misled or offended while also allowing businesses to successfully promote their products.
Asa and cap codes
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes written by the Committees of Advertising Practice to ensure advertising is legal, decent, honest and truthful. The ASA handles complaints about misleading, harmful or offensive ads and also proactively monitors media. When reviewing ads, the ASA checks for violations of CAP (Committee of Advertising Practice) codes which cover issues like product claims, children, privacy and specific industries like gambling. The ASA aims to effectively regulate all media including online ads while balancing prevention and response to issues in a transparent, efficient manner.
Market limitations
I am going to describe the various limitations and constraints that marketers operate under, to give evidence to my explanations I will be listing various examples.
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. They make sure ads stick to the Advertising Codes and take action against misleading, harmful or offensive ads. The ASA responds to complaints from the public and monitors ads, taking action which can include requiring ads to be amended or withdrawn. UK advertising is regulated through a system of self-regulation, where the industry writes the rules, and co-regulation for broadcast media, where the ASA regulates under Ofcom. The Advertising Codes apply universally and require ads to be legal, truthful, responsible and respect human dignity.
PR10 ASA
The Advertising Standards Authority (ASA) regulates advertising in the UK to ensure ads are legal, truthful, and suitable for their intended audiences. The ASA reviews all ads and handles complaints to make sure ads obey rules against misleading claims or offending viewers. It follows codes created by the Committee of Advertising Practice and Broadcast Committee of Advertising Practice to provide guidance to advertisers on topics like alcohol promotions. When complaints are filed, evidence must be provided and advertisers are given time to respond before the ASA will review the complaint.
The ASA (Advertising Standards Authority)
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. It ensures advertisements are truthful, legal, and do not harm consumers. The ASA reviews every ad and applies advertising codes to protect the public, especially children, from offensive, misleading or harmful content. Advertisers can seek advice from the ASA to help their ads comply with regulations. If advertisers continue to violate the codes, the ASA can require ads to be removed or refer cases to organizations like Ofcom for further action.
Recommended
D1
The document discusses various UK laws and regulatory bodies that are relevant for advertising and media productions, including how they relate to the student's production. It provides information on bodies such as the ASA (regulates advertising), CAP (writes advertising codes), BCAP (regulates broadcast advertising), BBFC (classifies films and protects the public), OFCOM (regulates telecoms and protects from offensive material), FSA (ensures food safety), laws around consumer protection and data privacy, ethical codes of conduct, copyright and intellectual property, music licensing, and defamation. For each, it briefly explains what they do and how they relate to ensuring the student's production meets relevant standards, avoids misleading content, and does not
ASA
The ASA is the UK's independent regulator of advertising across all media. They investigate complaints about ads that may be sexually inappropriate, racist, offensive to disabled people, involve animal cruelty, violence or other unsuitable content. One case study involved Lycamobile, which was found to have misled customers by claiming an mobile phone plan had "unlimited" 4G data and texts, when it did not. The ASA ruled against Lycamobile, but the company disregarded the ruling, so the matter was referred to CAP, who also found the ad to be non-compliant unless evidence supported the "unlimited" claim. As a result, Lycamobile was publicly reported on the ASA website for their dish
Asa and cap codes
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA handles thousands of complaints each year and investigates ads that may breach the advertising rules. They aim to effectively regulate online ads and respond to issues affected by advertising through prevention over punishment. The ASA checks ads against CAP codes to determine if they are appropriate, and businesses must consider various CAP codes like misleading customers or harmful/offensive content when creating ads. The ASA is important as it helps ensure consumers are not misled or offended while also allowing businesses to successfully promote their products.
Asa and cap codes
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes written by the Committees of Advertising Practice to ensure advertising is legal, decent, honest and truthful. The ASA handles complaints about misleading, harmful or offensive ads and also proactively monitors media. When reviewing ads, the ASA checks for violations of CAP (Committee of Advertising Practice) codes which cover issues like product claims, children, privacy and specific industries like gambling. The ASA aims to effectively regulate all media including online ads while balancing prevention and response to issues in a transparent, efficient manner.
Market limitations
I am going to describe the various limitations and constraints that marketers operate under, to give evidence to my explanations I will be listing various examples.
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. They make sure ads stick to the Advertising Codes and take action against misleading, harmful or offensive ads. The ASA responds to complaints from the public and monitors ads, taking action which can include requiring ads to be amended or withdrawn. UK advertising is regulated through a system of self-regulation, where the industry writes the rules, and co-regulation for broadcast media, where the ASA regulates under Ofcom. The Advertising Codes apply universally and require ads to be legal, truthful, responsible and respect human dignity.
PR10 ASA
The Advertising Standards Authority (ASA) regulates advertising in the UK to ensure ads are legal, truthful, and suitable for their intended audiences. The ASA reviews all ads and handles complaints to make sure ads obey rules against misleading claims or offending viewers. It follows codes created by the Committee of Advertising Practice and Broadcast Committee of Advertising Practice to provide guidance to advertisers on topics like alcohol promotions. When complaints are filed, evidence must be provided and advertisers are given time to respond before the ASA will review the complaint.
The ASA (Advertising Standards Authority)
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. It ensures advertisements are truthful, legal, and do not harm consumers. The ASA reviews every ad and applies advertising codes to protect the public, especially children, from offensive, misleading or harmful content. Advertisers can seek advice from the ASA to help their ads comply with regulations. If advertisers continue to violate the codes, the ASA can require ads to be removed or refer cases to organizations like Ofcom for further action.
Presentation of Case Study
The 'Power of Mushrooms' campaign is an Australian campaign run by Australian Mushroom Growers to promote the health benefits of eating mushrooms. The campaign includes advertising mushrooms' benefits such as recipes on their website and health facts about how mushrooms can benefit people's lives. It is funded by Australian mushroom growers and was developed by the Traffic advertising agency. The campaign uses various communication activities including social media to inform consumers about mushrooms and their health advantages. It aims to build awareness of research establishing mushrooms' role in nutrition and potential public health benefits.
Advertisng regulation
The document discusses advertising regulations in the UK. It explains that the ASA (Advertising Standards Authority) regulates ads across print and online media to ensure they are truthful and protect the public. Ofcom similarly regulates various media like TV and radio. The two organizations have different scopes but both aim to keep ads safe and prevent harm. The BCAP (Broadcast Committee of Advertising Practice) codes provide rules that the ASA uses to determine if an ad should be removed. Recent ads taken down breached codes around false health claims and providing evidence for nutritional statements.
ASA-advertising standards authority powerpoint
The ASA summarized the key points about two TV deodorant advertisement rulings:
1) A Nivea ad implied their antiperspirant contained similar skin care ingredients to their cream, which was challenged. Nivea responded that 10 ingredients were known to be caring and their ad did not imply the products were the same.
2) A Sure ad claimed their deodorant was superior to Nivea against yellow stains. Sure provided evidence from independent testing showing their product had better anti-yellow stain protection than Nivea.
Untitled presentation
ASA is the independent advertising regulator in the UK that applies advertising codes to ensure ads are truthful, legal, and not harmful or offensive. It regulates all ads across all media in the UK. Ofcom is the communications regulator in the UK that regulates TV, radio, and wireless communications to protect consumers from scams and ensure the best services. Ofcom is funded by industry fees and government grants. It operates under the Public Interest Disclosure Act. The key difference is that ASA regulates ads while Ofcom has broader regulation of communications services. BCAP codes are the regulations that ads must follow to avoid being pulled for being offensive or misleading.
Advertising standards authority 2
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
Impact of advertising
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA acts on complaints and proactively checks ads, requiring about 4,000 to be changed or withdrawn annually. The self-regulatory system is funded by the advertising industry and aims to uphold standards while maintaining a flexible approach.
Discussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt: Fake news and who's responsible.
In your response posts to two different peers, share your viewpoints and experience under each
peer's post.
Peer 1: Information management is, in my opinion, everyone's responsibility. The social media
platform is responsible for upholding specific content standards. The content of advertisements
created by advertising agencies must adhere to specific guidelines. Businesses should not take a
"hands-off" approach when interacting with third parties that manage their business, as they
ultimately bear responsibility. Additionally, they should conduct background investigations to
ensure that the third party is a reputable organization. When users encounter false information,
they can report it to the platform/social media corporation for investigation. Even though I assert it
is false, that does not necessarily make it so. Due diligence and an investigation are necessary to
ascertain the post's validity. Companies must be held accountable for their actions, including
where they advertise. In addition to being detrimental in a social context, it can be detrimental to
the profitability and sales of your company. Why would you risk your reputation to generate
revenue by publishing or advertising on an unethical or unreliable website? Consumers will start to
wonder whether your product is of excellent quality if your integrity is questionable. This greedy
stance will likely alienate existing customers and decline the recurrent business.
Peer 2: With social media, filter apps, and bloggers, to name a few, sometimes we believe
information that isn't real or true even though we know deep down it's not actual or possible. When
this happens, who do we blame for informing the public or viewers that the information or product
they represent is fake? Since I'm currently trying to get my marketing degree and have taken a few
marketing-related classes, I know some people are brand managers. Brand managers are
responsible for the brand or product they represent. Unfortunately, sometimes brand managers
have to do what they have to do to make their brand well-known or product sell. With that in mind,
I believe brand managers should be mainly responsible for publicizing fake news or information. A
brand manager knows the ins-outs and everything about the brand or product. They know facts
and are more knowledgeable about the product and brand than most people in the company. They
are the ones who set the standard for the company or product when it comes to information. If I
were part of a company's marketing department, ethics, and morals would have to be considered
and sometimes pushed aside. They say bad publicity is good because your name or brand is
mentioned. So, I would have to say that even though fake information is unethical, if your brand or
product is mentioned, the public will view your company and maybe even buy products
unexpectedly, making the company earn money through fake information..
Advertising standards authority
The document summarizes the Advertising Standards Authority's (ASA) role in regulating advertisements in the UK. The ASA ensures ads stick to the rules by dealing with complaints and proactively reviewing ads across media. It regulates non-broadcast ads through self-regulation and TV/radio through co-regulation with Ofcom. The ASA monitors ads for consumer protection issues and works with industry to help create compliant ads. It can require non-compliant ads to be amended or withdrawn. Sanctions for uncooperative advertisers include withdrawing recognition, pre-vetting future ads, and adverse publicity. The ASA aims to apply rules consistently and fairly while supporting responsible advertising.
ASA (Advertising Standards Authority ) Annual Report 2014
ASA (Advertising Standards Authority ) Annual Report 2014
[asa.org.uk 26.05.15]
Advertising Standards Authority Committee of Advertising Practice Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
http://www.asa.org.uk/News-resources/Media-Centre/2015/~/media/Files/ASA/Annual%20reports/Annual%20Report%202014_FULL.ashx
Asci code
The document provides information about the Advertising Standards Council of India (ASCI). It summarizes that ASCI is a self-regulatory council for the advertising industry in India comprised of advertisers, media, ad agencies, and other services. The document then outlines ASCI's Code for Self-Regulation in Advertising which provides principles and guidelines to ensure truthfulness in ads, prevent offense, protect society and individuals from harmful ads, and promote fairness in competition.
MAP Violation.pdf
Check out these tips for protecting your brand identity, profit margins, and distribution channel from MAP pricing violations MAP is commonly used in the retail industry, where manufacturers list their products for sale at a specific price but allow retailers to sell them at a lower price.
Canadian Genuine Product Certification - 5 - 2010-09-08
The document discusses initiatives to combat counterfeiting in Canada by reducing demand through public awareness campaigns. It notes that the RCMP has been reluctant to target retail piracy and cooperation with rights holders is lacking. A key initiative proposed is a "Canadian Genuine Product Certification" program that would identify and promote retailers only selling authentic goods. This would establish a moral distinction for consumers and isolate uncertified retailers selling counterfeits. The goal is to change public perception of counterfeiting by emphasizing its economic and social costs, including risks to health and safety, and its ties to organized crime. Reducing demand is seen as key to lowering the supply of counterfeits entering the country.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply codes written by advertising committees to ensure ads are not misleading, harmful, or offensive. ASA regulates TV and radio advertising under a contract with communications regulator Ofcom. The codes are intended to protect people, especially youth, from inappropriate content and targeting in ads. Complaints about potentially misleading ads are investigated, and regulators may find ads in violation of codes if they are likely to confuse or mislead consumers.
3af39c72 76e1-4a59-b2b47e81a034cd1d
The document provides guidance for influencers on how to ensure advertising content is properly identified and complies with regulations. It explains that for a piece of content to be considered an advertisement under the UK advertising codes, it generally needs to involve both payment from a brand and some level of brand control over the content. It outlines different types of arrangements that can constitute advertising, such as paid affiliate marketing, paid advertorial content, or content involving free gifts/incentives from a brand. The document advises influencers on clearly disclosing advertising relationships to comply with both advertising codes and consumer protection law.
Law Enforcement Risks for Advertisers, Affiliates, Networks
We will explore recent state/federal actions, assess legal exposure risks to advertisers, affiliates and networks, and discuss best practices for avoiding and dealing with unwanted regulatory scrutiny.
Regulatory body
The complaint was about a Tesco advertisement claiming consumers would "never pay more for your branded shop" compared to other supermarkets. The small print stated there was a minimum basket of 10 different branded products. Sainsbury's challenged whether this made the minimum purchase restriction sufficiently clear. Tesco believed the ad communicated the price match scheme clearly and that consumers understand minimum spends generally apply to such schemes. However, the ASA ruled the ad was misleading as it did not draw adequate attention to the minimum basket size restriction in the main body of the ad.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply advertising codes written by the Committees of Advertising Practice (CAP) to take action against misleading, harmful, or offensive advertisements. ASA can deal with most complaints, but may refer some to other regulators like Ofcom, with whom they have a co-regulatory agreement. The advertising codes aim to protect people, especially youth, from ads involving pornography, gambling or misleading claims. Advertisers can check the ASA website for the rules to ensure their ads comply with these standards.
Regulation of advertising in the uk
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. It aims to ensure advertising is legal, decent, honest and truthful. The ASA recognizes complaints about misleading, harmful or offensive ads and checks media to take action. It is funded through a self-regulatory system where advertisers voluntarily agree to regulation in order to maintain consumer trust. The ASA provides transparent oversight of advertising to benefit consumers, businesses and society.
Reserch paper master draft
There are ongoing issues with truth in advertising as advertisements sometimes make misleading or false claims. Regulations have been established to require advertisements to be truthful and not deceptive, such as policies from the National Advertising Division and legal acts. However, some advertisements still make false health or performance claims that mislead consumers. It is important for regulatory bodies to impose penalties on organizations that violate advertising standards in order to deter false advertising and better protect consumers. The Federal Trade Commission regulates advertisements in the US and can force companies to remove deceptive claims, but some argue more legal consequences are needed for false advertisements.
P5 unit 23 ms gatty
1) The author created a blog called "carloginopmp.blogspot.com" to showcase their work experience, influences, and skills to potential employers in a professional manner.
2) The blog contains tabs with information about the author's work experience, influences, and a brief self-description to give visitors insight into who they are.
3) Examples of the author's past media projects, such as an advertising media piece and media product, are linked on the blog to demonstrate their skills and experience.
D2
The document discusses a marketing campaign for a new energy smoothie drink called "PowApple". The brief was to create a new soft drink brand to be sold across various UK outlets.
To meet the brief, the campaign features print and video advertisements. The print ad shows the product label with social media hashtags to encourage online engagement. Scenes from the video ad show a boxer struggling before drinking PowApple, then feeling energized afterwards. Technical elements like camera angles, lighting, and composition were chosen strategically to convey the desired emotions and messaging about the drink's energizing effects.
The goal is for the catchy hashtag to spread online and increase the drink's visibility and competitiveness against other popular UK beverages
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Similar to D1
Presentation of Case Study
The 'Power of Mushrooms' campaign is an Australian campaign run by Australian Mushroom Growers to promote the health benefits of eating mushrooms. The campaign includes advertising mushrooms' benefits such as recipes on their website and health facts about how mushrooms can benefit people's lives. It is funded by Australian mushroom growers and was developed by the Traffic advertising agency. The campaign uses various communication activities including social media to inform consumers about mushrooms and their health advantages. It aims to build awareness of research establishing mushrooms' role in nutrition and potential public health benefits.
Advertisng regulation
The document discusses advertising regulations in the UK. It explains that the ASA (Advertising Standards Authority) regulates ads across print and online media to ensure they are truthful and protect the public. Ofcom similarly regulates various media like TV and radio. The two organizations have different scopes but both aim to keep ads safe and prevent harm. The BCAP (Broadcast Committee of Advertising Practice) codes provide rules that the ASA uses to determine if an ad should be removed. Recent ads taken down breached codes around false health claims and providing evidence for nutritional statements.
ASA-advertising standards authority powerpoint
The ASA summarized the key points about two TV deodorant advertisement rulings:
1) A Nivea ad implied their antiperspirant contained similar skin care ingredients to their cream, which was challenged. Nivea responded that 10 ingredients were known to be caring and their ad did not imply the products were the same.
2) A Sure ad claimed their deodorant was superior to Nivea against yellow stains. Sure provided evidence from independent testing showing their product had better anti-yellow stain protection than Nivea.
Untitled presentation
ASA is the independent advertising regulator in the UK that applies advertising codes to ensure ads are truthful, legal, and not harmful or offensive. It regulates all ads across all media in the UK. Ofcom is the communications regulator in the UK that regulates TV, radio, and wireless communications to protect consumers from scams and ensure the best services. Ofcom is funded by industry fees and government grants. It operates under the Public Interest Disclosure Act. The key difference is that ASA regulates ads while Ofcom has broader regulation of communications services. BCAP codes are the regulations that ads must follow to avoid being pulled for being offensive or misleading.
Advertising standards authority 2
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
Impact of advertising
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA acts on complaints and proactively checks ads, requiring about 4,000 to be changed or withdrawn annually. The self-regulatory system is funded by the advertising industry and aims to uphold standards while maintaining a flexible approach.
Discussion Prompt Fake news and whos responsible In your .pdf
Discussion Prompt: Fake news and who's responsible.
In your response posts to two different peers, share your viewpoints and experience under each
peer's post.
Peer 1: Information management is, in my opinion, everyone's responsibility. The social media
platform is responsible for upholding specific content standards. The content of advertisements
created by advertising agencies must adhere to specific guidelines. Businesses should not take a
"hands-off" approach when interacting with third parties that manage their business, as they
ultimately bear responsibility. Additionally, they should conduct background investigations to
ensure that the third party is a reputable organization. When users encounter false information,
they can report it to the platform/social media corporation for investigation. Even though I assert it
is false, that does not necessarily make it so. Due diligence and an investigation are necessary to
ascertain the post's validity. Companies must be held accountable for their actions, including
where they advertise. In addition to being detrimental in a social context, it can be detrimental to
the profitability and sales of your company. Why would you risk your reputation to generate
revenue by publishing or advertising on an unethical or unreliable website? Consumers will start to
wonder whether your product is of excellent quality if your integrity is questionable. This greedy
stance will likely alienate existing customers and decline the recurrent business.
Peer 2: With social media, filter apps, and bloggers, to name a few, sometimes we believe
information that isn't real or true even though we know deep down it's not actual or possible. When
this happens, who do we blame for informing the public or viewers that the information or product
they represent is fake? Since I'm currently trying to get my marketing degree and have taken a few
marketing-related classes, I know some people are brand managers. Brand managers are
responsible for the brand or product they represent. Unfortunately, sometimes brand managers
have to do what they have to do to make their brand well-known or product sell. With that in mind,
I believe brand managers should be mainly responsible for publicizing fake news or information. A
brand manager knows the ins-outs and everything about the brand or product. They know facts
and are more knowledgeable about the product and brand than most people in the company. They
are the ones who set the standard for the company or product when it comes to information. If I
were part of a company's marketing department, ethics, and morals would have to be considered
and sometimes pushed aside. They say bad publicity is good because your name or brand is
mentioned. So, I would have to say that even though fake information is unethical, if your brand or
product is mentioned, the public will view your company and maybe even buy products
unexpectedly, making the company earn money through fake information..
Advertising standards authority
The document summarizes the Advertising Standards Authority's (ASA) role in regulating advertisements in the UK. The ASA ensures ads stick to the rules by dealing with complaints and proactively reviewing ads across media. It regulates non-broadcast ads through self-regulation and TV/radio through co-regulation with Ofcom. The ASA monitors ads for consumer protection issues and works with industry to help create compliant ads. It can require non-compliant ads to be amended or withdrawn. Sanctions for uncooperative advertisers include withdrawing recognition, pre-vetting future ads, and adverse publicity. The ASA aims to apply rules consistently and fairly while supporting responsible advertising.
ASA (Advertising Standards Authority ) Annual Report 2014
ASA (Advertising Standards Authority ) Annual Report 2014
[asa.org.uk 26.05.15]
Advertising Standards Authority Committee of Advertising Practice Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
http://www.asa.org.uk/News-resources/Media-Centre/2015/~/media/Files/ASA/Annual%20reports/Annual%20Report%202014_FULL.ashx
Asci code
The document provides information about the Advertising Standards Council of India (ASCI). It summarizes that ASCI is a self-regulatory council for the advertising industry in India comprised of advertisers, media, ad agencies, and other services. The document then outlines ASCI's Code for Self-Regulation in Advertising which provides principles and guidelines to ensure truthfulness in ads, prevent offense, protect society and individuals from harmful ads, and promote fairness in competition.
MAP Violation.pdf
Check out these tips for protecting your brand identity, profit margins, and distribution channel from MAP pricing violations MAP is commonly used in the retail industry, where manufacturers list their products for sale at a specific price but allow retailers to sell them at a lower price.
Canadian Genuine Product Certification - 5 - 2010-09-08
The document discusses initiatives to combat counterfeiting in Canada by reducing demand through public awareness campaigns. It notes that the RCMP has been reluctant to target retail piracy and cooperation with rights holders is lacking. A key initiative proposed is a "Canadian Genuine Product Certification" program that would identify and promote retailers only selling authentic goods. This would establish a moral distinction for consumers and isolate uncertified retailers selling counterfeits. The goal is to change public perception of counterfeiting by emphasizing its economic and social costs, including risks to health and safety, and its ties to organized crime. Reducing demand is seen as key to lowering the supply of counterfeits entering the country.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply codes written by advertising committees to ensure ads are not misleading, harmful, or offensive. ASA regulates TV and radio advertising under a contract with communications regulator Ofcom. The codes are intended to protect people, especially youth, from inappropriate content and targeting in ads. Complaints about potentially misleading ads are investigated, and regulators may find ads in violation of codes if they are likely to confuse or mislead consumers.
3af39c72 76e1-4a59-b2b47e81a034cd1d
The document provides guidance for influencers on how to ensure advertising content is properly identified and complies with regulations. It explains that for a piece of content to be considered an advertisement under the UK advertising codes, it generally needs to involve both payment from a brand and some level of brand control over the content. It outlines different types of arrangements that can constitute advertising, such as paid affiliate marketing, paid advertorial content, or content involving free gifts/incentives from a brand. The document advises influencers on clearly disclosing advertising relationships to comply with both advertising codes and consumer protection law.
Law Enforcement Risks for Advertisers, Affiliates, Networks
We will explore recent state/federal actions, assess legal exposure risks to advertisers, affiliates and networks, and discuss best practices for avoiding and dealing with unwanted regulatory scrutiny.
Regulatory body
The complaint was about a Tesco advertisement claiming consumers would "never pay more for your branded shop" compared to other supermarkets. The small print stated there was a minimum basket of 10 different branded products. Sainsbury's challenged whether this made the minimum purchase restriction sufficiently clear. Tesco believed the ad communicated the price match scheme clearly and that consumers understand minimum spends generally apply to such schemes. However, the ASA ruled the ad was misleading as it did not draw adequate attention to the minimum basket size restriction in the main body of the ad.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply advertising codes written by the Committees of Advertising Practice (CAP) to take action against misleading, harmful, or offensive advertisements. ASA can deal with most complaints, but may refer some to other regulators like Ofcom, with whom they have a co-regulatory agreement. The advertising codes aim to protect people, especially youth, from ads involving pornography, gambling or misleading claims. Advertisers can check the ASA website for the rules to ensure their ads comply with these standards.
Regulation of advertising in the uk
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. It aims to ensure advertising is legal, decent, honest and truthful. The ASA recognizes complaints about misleading, harmful or offensive ads and checks media to take action. It is funded through a self-regulatory system where advertisers voluntarily agree to regulation in order to maintain consumer trust. The ASA provides transparent oversight of advertising to benefit consumers, businesses and society.
Reserch paper master draft
There are ongoing issues with truth in advertising as advertisements sometimes make misleading or false claims. Regulations have been established to require advertisements to be truthful and not deceptive, such as policies from the National Advertising Division and legal acts. However, some advertisements still make false health or performance claims that mislead consumers. It is important for regulatory bodies to impose penalties on organizations that violate advertising standards in order to deter false advertising and better protect consumers. The Federal Trade Commission regulates advertisements in the US and can force companies to remove deceptive claims, but some argue more legal consequences are needed for false advertisements.
Similar to D1 (20)
Discussion Prompt Fake news and whos responsible In your .pdf
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P5 unit 23 ms gatty
1) The author created a blog called "carloginopmp.blogspot.com" to showcase their work experience, influences, and skills to potential employers in a professional manner.
2) The blog contains tabs with information about the author's work experience, influences, and a brief self-description to give visitors insight into who they are.
3) Examples of the author's past media projects, such as an advertising media piece and media product, are linked on the blog to demonstrate their skills and experience.
D2
The document discusses a marketing campaign for a new energy smoothie drink called "PowApple". The brief was to create a new soft drink brand to be sold across various UK outlets.
To meet the brief, the campaign features print and video advertisements. The print ad shows the product label with social media hashtags to encourage online engagement. Scenes from the video ad show a boxer struggling before drinking PowApple, then feeling energized afterwards. Technical elements like camera angles, lighting, and composition were chosen strategically to convey the desired emotions and messaging about the drink's energizing effects.
The goal is for the catchy hashtag to spread online and increase the drink's visibility and competitiveness against other popular UK beverages
D2
The document discusses different media components used in a print and video advertisement for a drink product.
Several images from the print ad are described, including a midshot of the model holding the drink to convey focus, and a close-up of the product label to clearly show ingredients and promote social media interaction.
Shots from the video ad are also summarized, such as a high-angle shot of the distressed model to evoke sadness before drinking, a close-up of her drinking which captures a moment of happiness, and a low-angle shot afterwards showing her in an empowered stance after feeling energized. The use of hashtags and background colors are also briefly touched on.
Merit 2 task
This document outlines a marketing campaign for a new energy drink called Powapple. It includes:
1) The key message of "GetAPow" to attract customers by being catchy and representing the drink's ability to provide energy.
2) Techniques for TV and print ads, including using a female boxer as the model to attract women and portray empowerment. Shot types like close-ups and angles will convey different emotions.
3) Calls to action like a hashtag competition and discounts to motivate customers to purchase and engage on social media.
4) Choosing TV, social media, and YouTube to reach the target audience of teenagers and women aged 18-35 through wide exposure and interactive content.
Screenshots powapple colours
PowApple is considering label colours for their new apple juice product. Some potential colours discussed are red, green, yellow to match apples, as well as blue and purple which are more eye-catching. Customer surveys will help PowApple decide which colour will best appeal to their target market and promote apple juice sales.
Music permission letter
A student named Carlo is requesting permission to use a specific piece of music in a TV and print advertisement he is creating to raise awareness for a new soft drink he is developing. The advertisement will be distributed to various outlets in the UK. Carlo provides his contact information and requests that any concerns be directed to him.
Model release form
The model release form gives permission to students at Harris Dulwich Boys' to use the name and photographic likeness of Carlo-Gino Tenkorang in all forms of media, including television and print advertising. It requests contact information like name, address, postcode, mobile number and email from Carlo-Gino Tenkorang. The form must be signed and dated by Carlo-Gino Tenkorang to be valid.
Location release
A student named Carlo is requesting permission to use a specific location for filming a TV and print advertisement to promote a new soft drink he is developing. He needs permission to film at the location to raise awareness of the new drink that he plans to sell in various UK outlets. He provides his contact details and asks that any concerns be directed to him.
Shooting script
This 5-minute script describes a woman training at the gym with her personal trainer. In the first shot, an establishing shot shows the woman hitting a sparring pad poorly while the trainer instructs her on punches. In the second shot, the trainer tells the woman to take a 5-minute break as she is tired. In the third shot, the woman walks away looking tired. The trainer is unimpressed. In the fourth shot, the woman sees a PowApple drink and takes an extreme close-up of it. In the fifth shot, after drinking PowApple, the woman gains energy. In the final shot, after drinking PowApple, the woman trains again and is training much better, looking energized.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Treatment
The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.
Budget
This budget proposal outlines costs for a photography project totaling £995, including £320 for a camera, £45 for a tripod, £75 for Photoshop software, £130 for InDesign, and additional expenses for food, location, personnel and talent. The total proposed budget for the project is £1000.
Gnatt form
This document contains a task list for a project with various due dates and statuses. It includes items like an annotated pastiche, annotated visualization, mood board, location recce, photo plans, obtaining location and music permissions, acquiring release forms from a model, completing a risk assessment, considering legal and ethical issues, and thinking about distribution and marketing context. Many tasks are still in progress but some like the mood board, location recce, location/music permissions, and distribution/marketing consideration are complete.
Moodboard
This moodboard shows the visualization of a new product through images and colors. Various visual elements are arranged to demonstrate the look and feel being envisioned for the product. In 3 sentences or less, the moodboard aims to convey the aesthetic direction of the product.
Proposal unit 20
I've been asked to create a new soft drink brand and marketing campaign to sell it in the UK. The drink will be a hybrid of a smoothie and energy drink. The marketing campaign will include a TV commercial and print ad with convergent elements, such as a poster or billboard. The proposed budget for the project is £1000 and will cover costs like camera equipment, design software, talent, food and drinks, and personnel by the February 10th 2018 deadline. The target audience is teenage girls and women interested in fitness based on research showing popularity in fitness classes.
P2 carlo
The document compares energy drinks, smoothies, and a potential hybrid drink. It defines energy drinks as containing caffeine and providing mental and physical stimulation, and lists four popular brands. Smoothies are defined as thick, blended beverages containing fruits or vegetables blended with a liquid. There are different types of smoothies such as fruit, green, healthy, and weight loss. The document notes statistics showing that in 2016, 3.4 million UK residents consumed a smoothie daily and 4.9 million were heavy energy drink users, suggesting there is potential for a hybrid energy and smoothie drink.
P2 carlo
The document discusses energy drinks, smoothies, and the potential for a hybrid energy and smoothie drink. It provides background on energy drinks, noting they contain caffeine and provide mental and physical stimulation. Smoothies are described as thick blended beverages usually made with fruits or vegetables and a liquid like fruit juice. The document cites statistics showing many people in the UK consume smoothies and energy drinks daily, with the potential market opportunity for a new hybrid drink combining elements of both.
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一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
D1
- 1. Assignment 1 D1 Carlo-GinoTenkorang Law/regulatorybody What theydo How itrelatestomy production ASA Advertisement Standards Agency is the UK’s independent regulator of advertising across all media. They act on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. As well as ensuring all Media products, are legal, decent, honest, and truthful. This relates to my production as I will have to look into ASA guidelines, in terms of legal, honest and truthfulness. So that my production isn’t misleading or doesn’t offend anyone and meets a standard to reach out towards the audience. CAP Committee AdvertisingPractice isthe sisterorganisationtothe ASA. Thisis responsible forwritingthe advertising codes.It alsoadvisesonhow to create campaignsthat complywiththe rules. Thisrelatestomy production as it wouldcheckif my Printadvert complieswiththe campaignrules whichisto ensure itis appropriate if itisbeing advertisedtochildrenanddoes not cause any offence because it wouldtake printplatformaswell as online platformwhichis coveredbyCAP. BCAP BroadcastingCommittee Advertising Practice isresponsible forwritingand reviewingthe UKcode of broadcast advertising. Thisrelatestomy production asit will reviewmy TV productand ensure itisfitto be broadcast meaningitisn’ta part of any fraudulentactivitysoit canbe playedonTV as well asthe radio. BBFC BritishBoardof FilmClassificationis an independentbody.Itsrole isto protectthe public,andespecially children,fromcontentwhichmight raise harm risks Thisrelatestomy production asif my advertwasto be shownin a cinematherefore,myproduction will have tofollow the relevant age guidelines. Inadditiontothis it shouldbe shownwithanage relevantfilm. OFCOM Office of CommunicationsregulateTV, Radioand video-ondemand sectors, fixed-line telecoms,mobilesetc. Thisalsoprotectsfrom scam, as well as protectsfromoffensiveorharmful material. Thisrelatestomy production as it will ensure the advertcreated for mydrinkwill notoffend or harm any individual andis truthful therefore notscamming anyone. FSA FoodStandardsAgency isan independentGovernment department. Anditensuresthatfood beingmade issafe. Thisrelatestomy production asI will be creatingadrinking producttherefore wouldbe checkedbythe FSA to ensure that itis a reliable andadequate drink. ConsumerProtectionAct / Data ProtectionAct Protectingconsumersandallowing themto purchase goodsand services In additiontothis,it can involve fraud, liability,unfairbusinesspractice. Thisrelatestomy production asit will ensure thatmyproductis actuallypurchasable therefore not participatinginfraudorany
- 2. Assignment 1 D1 Carlo-GinoTenkorang Havingan online presencesuchasa hashtag,consumerswill needtobe aware that some of theirdatawill be trackedas it will be usedandgathered throughcookies. unfairbusinesspractice. AlsoI needensure thatcustomersdata are protectedonline,asif they are to purchase myproduct online,they’llhave toinputtheir creditcard details,whichwill have to be secure. Ethics Code of conduct governingproper professionalbehaviour. I will have tomake sure to representall ages,genderand race fairly.Without misrepresentingorcausing discrimination. Orinsome cases have a genderlessprintortv advert,to preventany discriminationor misrepresentation. Copyright/Intellectual property The legal rightthat protectsthe use of your workonce your ideahasbeen physicallyexpressed. I will produce all of myown images,andwill notuse any assetswhichare not my own, apart fromthe musicwhichmay be usedwithinmyadvert.Ihave constructed an original and independentideaformy advertisingcampaign. Music Legal protectiontothe particular musical compositionorsongs. I will make sure toget permission fromany individualorartistsof a songor recordwhichI may use withinmyAdvert.Thisisto preventbeingsued,orhavingmy adverthavingto be takendown, due to copyrightissues. In additiontothis,I will have topay PRS. I will use a well-knownsong to attract more people tomy advert. Defamation Defamationisafalse andunprivileged statementof factthat is harmful to someone’sreputation. I will ensure thatmyproduct,and the advertsmade will notbe deemedtoharmthe reputation of anyindividual.