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Carlo-GinoTenkorang
TREATMENT
Title- POW-APPLE( Energy-Smoothie TV advert)
Genre- Advert
Duration- 30 secondTV advert
Target Audience- 18-35 Female withinthe ABC2band, whoare mainlysocial climbersandsurvivors.
Outline- Beginning- Girl trainswithpersonaltrainer, whilstpunchingthe spiral pad.Middle-Gets
tired,takesa break.End- DrinksPowapple getsenergyand suddenlypunchesfaster,anddoesn’t
seemtotire. Music will be atthe start,in whichitwill be a non-diegeticsound,aswell asa voice
overwhichwill be fadedin.Iwill alsohave atag at the endof the advertwhichwill be “GET A POW!”
Character Breakdown- Name- Sadiya,Age- 22,Race- Asian, Gender- Female,Profession- Boxer.
Visual Elements- Lighting,cameramovement,editing,setting,talents, props,costume.
AudioElements- Soundtrack,Music
Rationale – I chose thisidea,as the use of a womanboxing,goesagainstthe status-quoorthe
“traditional”genderrole.Inadditiontothis,there’saGap inthe marketfor my product(PowApple)
as basedon myresearchgathered,manypeople withinthe UKandaccording to mytarget audience,
like smoothies,aswell asenergydrinks,soamixture of these two, Ibelieve will workwell withinthe
marketand survive,aswell asattract more consumers.
RequirementsandResources-
Cast & Crew: Talents-Sadiya(Girl Boxer),Sesi(Personal Trainer) Cameraman - Carlo,Director- Carlo.
Equipment- Tripod&Camera.
Location- Gym
Constraints and Contingency:
HAZARD IN WHICH
SCENE IS
THIS HAZARD
PRESENT?
PERSON WHO MAY BE
HARMED
PROPERTY
THAT COULD
BE DAMAGED
RISK
CONTROLS
ALREADY IN
PLACE
SEVERITY OF
RISK
FURTHER
ACTION TO
BE TAKEN
Carlo-GinoTenkorang
Falling All scenes Actor,Cameraman Camera Make sure
there aren’t
any wires on
the floor,or
any equipment
from the gym
which will be
in the way of
cameraman
and actor.
Moderate Extra
cautious
when
walking or
moving
around
location.
Making sure
to remove
any
unwanted
equipment
when
filming.
Camera
Damage
All Scenes Camerman Camera To avoid the
camera
damage we
will use the
camera strap,
so in case it
drops, it will
be fine.
High Use a tripod,
as it will be
still and
won’t need
much
movement.
Fire All Scenes Cameraman, Actor Camera, Gym
equipment
Fire
extinguisher.
Moderate Fire Exits
Legal and Ethical considerations- Ihave consideredlegal andethical issues,suchasmakingsure to
complywiththe ASA,whichisthe UK’s independentregulatorof advertisingacrossall media.They
act on complaintsandproactivelycheckingthe mediatotake actionagainstmisleading,harmfulor
offensive advertisements.Aswell asmakingsure tocomplywithEthics,andmake sure to represent
all ages,genderandrace fairly.Withoutmisrepresentingorcausingdiscrimination.Orinsome cases
have a genderlessprintortvadvert,to preventanydiscriminationormisrepresentation.
Budget-
Equipment Costs
Camera £320.00
Tripod £45.00
Photoshop £75.00
InDesign £130.00
Food & Drinks £95
Location £130
Personnel £100
Carlo-GinoTenkorang
Talent £100
Total £995
ProposedBudget £1000
ProposedSchedule- The projectshall startfromSeptembertill February10th
2018. I needto ensure
to meetall mydeadlinesontime,inordertobe on track withthisschedule.

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Treatment

  • 1. Carlo-GinoTenkorang TREATMENT Title- POW-APPLE( Energy-Smoothie TV advert) Genre- Advert Duration- 30 secondTV advert Target Audience- 18-35 Female withinthe ABC2band, whoare mainlysocial climbersandsurvivors. Outline- Beginning- Girl trainswithpersonaltrainer, whilstpunchingthe spiral pad.Middle-Gets tired,takesa break.End- DrinksPowapple getsenergyand suddenlypunchesfaster,anddoesn’t seemtotire. Music will be atthe start,in whichitwill be a non-diegeticsound,aswell asa voice overwhichwill be fadedin.Iwill alsohave atag at the endof the advertwhichwill be “GET A POW!” Character Breakdown- Name- Sadiya,Age- 22,Race- Asian, Gender- Female,Profession- Boxer. Visual Elements- Lighting,cameramovement,editing,setting,talents, props,costume. AudioElements- Soundtrack,Music Rationale – I chose thisidea,as the use of a womanboxing,goesagainstthe status-quoorthe “traditional”genderrole.Inadditiontothis,there’saGap inthe marketfor my product(PowApple) as basedon myresearchgathered,manypeople withinthe UKandaccording to mytarget audience, like smoothies,aswell asenergydrinks,soamixture of these two, Ibelieve will workwell withinthe marketand survive,aswell asattract more consumers. RequirementsandResources- Cast & Crew: Talents-Sadiya(Girl Boxer),Sesi(Personal Trainer) Cameraman - Carlo,Director- Carlo. Equipment- Tripod&Camera. Location- Gym Constraints and Contingency: HAZARD IN WHICH SCENE IS THIS HAZARD PRESENT? PERSON WHO MAY BE HARMED PROPERTY THAT COULD BE DAMAGED RISK CONTROLS ALREADY IN PLACE SEVERITY OF RISK FURTHER ACTION TO BE TAKEN
  • 2. Carlo-GinoTenkorang Falling All scenes Actor,Cameraman Camera Make sure there aren’t any wires on the floor,or any equipment from the gym which will be in the way of cameraman and actor. Moderate Extra cautious when walking or moving around location. Making sure to remove any unwanted equipment when filming. Camera Damage All Scenes Camerman Camera To avoid the camera damage we will use the camera strap, so in case it drops, it will be fine. High Use a tripod, as it will be still and won’t need much movement. Fire All Scenes Cameraman, Actor Camera, Gym equipment Fire extinguisher. Moderate Fire Exits Legal and Ethical considerations- Ihave consideredlegal andethical issues,suchasmakingsure to complywiththe ASA,whichisthe UK’s independentregulatorof advertisingacrossall media.They act on complaintsandproactivelycheckingthe mediatotake actionagainstmisleading,harmfulor offensive advertisements.Aswell asmakingsure tocomplywithEthics,andmake sure to represent all ages,genderandrace fairly.Withoutmisrepresentingorcausingdiscrimination.Orinsome cases have a genderlessprintortvadvert,to preventanydiscriminationormisrepresentation. Budget- Equipment Costs Camera £320.00 Tripod £45.00 Photoshop £75.00 InDesign £130.00 Food & Drinks £95 Location £130 Personnel £100
  • 3. Carlo-GinoTenkorang Talent £100 Total £995 ProposedBudget £1000 ProposedSchedule- The projectshall startfromSeptembertill February10th 2018. I needto ensure to meetall mydeadlinesontime,inordertobe on track withthisschedule.