The document outlines a proposed 30-second TV advertisement for an energy smoothie called Pow-Apple. It would feature a 22-year-old Asian female boxer named Sadiya training with her personal trainer but getting tired. She takes a break and drinks a Pow-Apple, which gives her energy and allows her to punch faster without tiring. The target audience is social climbing women ages 18-35. The rationale is that featuring a woman boxer challenges gender norms and there is a market gap for a product combining smoothies and energy drinks. The proposed budget is £1000 and filming would take place at a gym from September to February 2018.